Historical Newspapers of South Carolina

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r i Page Four THE CLINTON CHRONICLE ! / Thursday, January 1, 1953 Si!* Clinton (Dirnnirlr Established 1900 WJfLSON W. HARRIS, Editor and Publisher HARRY C. LAYTON, Assistant Published Every Thursday By THE CHRONICLE PUBLISHING COMPANY Subscription Rate (Payable In Advance): ..One Year $2.50 Six Months $-1.50 Entered as Second Class Mail Matter at the Post Office at Clinton, S. C.,. * • Under Act of Congress March 3, 1B7& The Chronicle seeks th^ (cooperation of its^ybscribers and readers— the publisher will at all times appreciate wise suggestions and kindly ad\’ice. The Chronide-will publish letters of general interest when they are. not of a defamatory nature. Anonymous communications will not be noticed. This paper is not responsible for the views or opinions of its correspondents. . * MEMBER: - 3 SOUTH CAROLINA PRESS ASSOCIATION NATIONAL EDITORIAL ASSOCIATION , National Advertising Representative American Press association New York Chicago Detroit Philadelphia .CLINTON, S. THURSDAY, JANUARY 1, 1953 U r * P-, ccoc of .health, the imprisoned may noppy reason rabiei scale the walls of freedom, the small- Chnstmas, the happiest season ‘of eS { eagle may learn .to f)y ?:i the year, has cohie and gone. Tpr this city and community it was in enjoyable season with family Thus, in essence, New .Year’s Day becomes 6ne of the most important days in the year—the day of a new dinners and reunions the order °f ! start, not knowing the road ahead or , the day. .... ^ :.where.-Lt leads us^Itis once more the —' Local merchants reported lively momeftt that optimism becomes the holiday buying with record crowds asset of every, human heart.' on the streets and in the stores pro- j it furnishes to mankind an oppof- viding their Santa'needs, tunity to start afresh with new The city has been' attractive and hopes, ambitions and dreams, inviting for several weeks, in real- The twelve months that lie ahead ity, -it has been' tfn exceptional!^ lead eternally to another chance as beautiful .“Christmas City.” The ! we tear down the old calendar-hnd decorations * brought cheer, happi- put jn its place one that is filled with ress and commendation to our o\»rn challenge, though‘it will- have both people and the many passing its red and black letfer days, through the city, ’ traveling in •all directions. A lady said to us yes- D e( jj CQ t e cl To Service lerdav, Your town is one df the * , . , . loveliest' I have seen for the Yule- The Chronicle with today s issue t d' season” starts on another milestone asut en- Many ' unfortunate families' T, ’\ pap f'' es ' ’ remenibered with gilts to add , 0 tabl,sh^ ,n 1M0 and has been own- their happiness and needs. That is. and dtrecied for a number of years the true spirit of Christmas, • , , b f lts . P r< ;f n ‘ ownership. And .a The struts-for several days 8' anre f‘ th f/''on‘ Page^headmast ere crowded with people and the'^ws Ifo date changes .today to • asking lots jammed to ovrflow- v ° “'.o LIV ' »«">»>«• >• . ' a-rking lots jammed ;ng .with cars. The free parking tacilities made shopping easy and nore satisfactory. Such facilities draw people and trade to a town. . j\ll in all it was a happy Christ- _ with no tragedies to mar tH# A New Year Challenge The kprt-sheet of the 1952 calendar torrKdQwn—today-weJaegia a brand new iyear with 365 unspoil ed, untried-days. The New Year hol iday has muoh significance and im pel tance to mankind. It marks a turning point—a spot on the calendar where all of us may say, “That pe- As we enter the new year we are fully mindful of our responsibility to •this community and are grateful to each one who has contributed a large or small part to the growth of the paper- which-has-^>abled--us-to--offeF- an expanding senuce, a better news- parf»r. We" "have made mistakes, of course, but they should stand out as a bold challenge to us in the future. As an important part of the com munity^ The Chronicle has always Telt Its responsibility. As "we have said before, a newspaper is k pecu liar institution, different from every other type of business. It is i a com munity institution dedicated to ser vice. If the publisher is honest, ser vice will come first, above money riod is done for, tomorrow we start and everJrthlng else. You are under no obligation to support a newspa per in brder to provide those who produce it with a livelihood. You support your home town paper be cause you feel it gives you full value for your money, because you believe it stands for those high and fine things in the community that count for good citizenship. You have con fidence in it because you consider it reliable. A newspaper that does not live up to this standard does not de serve to exist. - Readers come first with The Chron icle, their confidence and support anew. And speaking of the calendar, there has been considerable agita tion in recent years for a change in cur marking of time schedule. The Gregorian calendar has been in pop ular psage since the late 18th cen tury, and was the first calendar to being about such a world unity on the time front. Yet it has not satisfiefd everyone. In tact, someone is always trying to introduce a hew one. —.— I One of these, concocted by a school bey about the time of the’first World War, was considered seriously for rn^t b^'held'Tf clrculItion^andT^d- many years. It was even brought to r interest is t0 be maintained Xhe the attention of congress in 1945 but! rating we ho i d g ive n us by a died there. The countries of GWoa rating bureau and as _ and Great Britain showed interests | sociation gradings show ^ we are Entitled the Edwards Perpetual, discharging ^ important r e S p 0 nsi- Calendar, the plan offers striking re- , bjijty visions from the present Gregorian.! 0ur adv e r ti se rs with whom we To start, New Year s Day is not at- have always enjoyed the flnest lathed to any month of. the year, but precedes Monday, January 1. Mon day, incidentally, always starts the week, with Saturday and Sunday at the end of the week, where, it would • seem, a week-end belongs. In the proposed new calendar there are 91 days in each quarter, with 30 days in each of the first two months of a quarter; 31 in the third, sixth, ninth and twelfth mon-ths of the year. Christmas, birthdays and all other holidays would alwdys fall bn the same day each year, and to satisfy those who are superstitious, association make it possible for; us to publish a better newspaper. The relationship of a newspaper and its advertisers is basically a. cooperative business enterprise, beneficial and profitable to both. We are producing a newspaper that is widely read in Clinton’s trade area and helps mer chants and others sell goods by bringing old and new customers into their stores. There is no substitute for newspaper advertising, it is rec ognized by the country’s largest ad vertisers as the most effective and reasonable medium in cost that can there would never again be a Friday, ^ used. Of the home town paper the 13th. Leap year would be a dis- •th i i s i s true as statistics prove. What ticct 24-hours period between June . your customers read and see makes .and July. This probably would not the most lasting impression. The life appeal to the girls. _ D f the weekly newspaper for the This calendar was worked out by home family is longer than that of Willard E. Edwards. A lieutenant in any other publication produced. We the navy during World War II, Ed-1 anticipate these same pleasant rela- wards presented his calendar to the delegates to the San Francisco con- tionships with our advertisers, local and national, in the year that lies ierence in 1945 where it met with ahead, with mechanical improve- much approval. He was soon swamp- ; men t s being made, both in the news- «d with letters from all parts of the . paper and commercial printing de world acclairhmg^the new plan, jpartments. Our combination newspa- Time, however, pa&es on, and the j per-printing plant enables us to pages of the Gregorian calendar still serve our customers better, to give replace themselves, year after year. This will ih all probability continue as our official reckoning of time. But getting back to 1952 which -passed out of existence last night, if it has been an unpleasant one with perplexities, the New Year becomes iil the more important because it lies Tn a future that may be better to us than the one now gone. We can hope so. New Year’s Day is a day of to morrow, and for mankind there are no unpleasant tomorrows. How for tunate this is true. To the poor tomorrow offers se curity, for the sick there is a prom- the town a better newspaper at low er cost to advertisers. And so to all groups, readers, -advertisers, com mercial printing customers, and loyal employees, we are indebted in many ways and express our profound grat itude. This newspaper rededicates itself to service for 1953 and stands ready to do its part. We reaffirm pur faith and confidence in this community and its people. We say Happy New Year to each of you. SAT: “I SAW IT IN THE CHRONICLE" ^ THANK TOO One Group COATS 1-2 PRICE ■y ‘ One Group suns 12.49 Values to 29.50 One Group COATS 24.00 Values to 40.00 One Group 14.00 Values to 30.00 Dresses - Skirts t One Group One Group 1 ^ / 4 One Group DRESSES DRESSES i t COTTON DRESSES , 1-2 PRICE 4.00 Values to 10.95 3.98 • - * | | ■ I One Group ClfIDTC One Group nDrccvc One Group DV fWTPTifi t I alUnla 199 UntaaLa 800 dLUUSES 100 Aiww Values to 5.00 , v.vu Values to 19.95 l.UU' Values to 3.00 - 1 1 1 1 Artemus Nylon SLIPS Ladies’ SHOES 1 Ladies’ Dress 1 SHOES 4 2.99 . L99 Values to 4.00 399 Values to 8.95 1 Murray Garber’s Clinton, S. C. Mary Copeland, Mgr.