The Clinton chronicle. (Clinton, S.C.) 1901-current, October 23, 1952, Image 9
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The Chronicle
Strives To Be A Clean News
paper, Complete, Newsy
and Reliable
®hp OUinton Qlljrmttrlf
If You Don’t Read
The Chronicle
You Don’t Get the News
Volume Llll
Clinton, S. C, Thursday, October 23, 1952
Number 43
A Regular Chronicle Feature
No Depression Due
Barring War - Babson
By ROGER W. BABSON
New York, Oct. 18.—Acording to
the cycle theory a business de
pression may be due during the
next year or two. When at Welles
ley, studying charts and statistics,
I am inclined to agree with this
school of thought. After, however, j
a visit to New York and seeing
what the sales organizations are
doing today, .compared with 20
years ago, I believe that—barring
World War III—there will be no
return of conditions such as exist
ed in 1932.
There are several reasons for my
mild optimism: (1) Real estate
mortgages will be protected by the
federal housing agencies, (2) Stock
prices will be bolstered by 50 per
cent margins, (3) Big business fail
ures will be prevented by the RFC,
(4) The banks are in a very strong
position, and most of the large cor
porations have no loans outstand
ing, but rather big surpluses, (5)
Farmers are insured by price sup
ports, and climate controls. The
most damage will come from sel
fish labor leaders, heavy imports
and reckless price cutting.
The bightest factor, which I have
in saiod, never exsited 20 years
ago. I refer to the billions now
being spent on wise advertising,
salesmen training and especially
on conventions. During my visit
here in New York City, I have
seen some of the brains the plan
ning, and the energy which are be
ing spent on copy, color, space,
type, and even models. When you
read national advertisements in a
great weekly, or ^n your local
newspaper, you have no idea of the
work spent in preparing those ad-1 turn
vertisements.
through individual plant training.
Then once a year the leading con
cerns have geat conventions here
in New York or elsewhere. Pre
ceding the last depression only
about 150 of these annual national
conventions were held. I learn to
day that over 585 are already plan
ned for the next eight months.
Moreover, plans are made so that
this number -.could be doubled if
unemployment should seriously re-
Visual Demonstrations
Markets Analyzed
Even ^before writing these adver
tisements, both the poduct and the
appeal have been tried out on
thousands of housewives. P e r-
haps five different advertisements
submitted; then each of those five
At these conventions the sales
forces not only hear speeches, but
these speeches are illustrated by
films, tape recorders, dioramas
and “flop photos.” In short, when
the last depression struck, the
would be selected out of 40 copies+^try was unprepared with no
economic army, mavy or air force;
housewives determine who are the
best artists, photographers, copy
writers and psychologists. In case i
would be’tried out on five thous-: But -. toda y we have in reserve for
and families. The reaction of these s P<^al use in case of unemploy
ment, a sales army, an advertising
navy, and a radio-television air
force. These can be thrown into
of a depression, this advertising j act ^ vB y at the^drop of a hat.
will be even increased as a factor 1 So long as people are dishonest,
in giving customers confidence -to inefficient or lazy, there will be
buy when the nation is again' business depressions; the same as
threatened with unemployment. ; there are sicknesses when we abuse
In addition to this newspaper ou «- heaB h. As, however, new treat-
magazine, and similar advertising,
millions are being spent on radio
and television. Modern television
advertising did not exist 20 years
ago. Not only is this a great fac
tor today in creating consumer
buying, but plans are being laid
for television to serve in a most
wonderful capacity in case busi
ness should suddenly go into a
tail spin.
Twenty years ago anyone who
couldn’t get a job at anything else
could always try to sell something
on commission. Now this is all
changed. Eighty per cent of the
salesmen being employed today
have taken college courses on busi
ness administration. Before being
allowed to sell, they are put
ments and new drugs are reducing
the de^th rate, so these new sales
developments can prevene unem
ployment from becoming too se-
severe In other words, we are now
building up an economic “fire de
partment” to prevent an economic
conflagration. This, we never had
before.
OFFICE SUPPLIES
Complete line, all tbe little items
needed for the office.
CHRONICLE pilBLISHING CO.
Phone 74
IF YOU DONT READ
THE CHRONICLE
YOU DON’T GET THE NEWS
Davidson Tips
PC 13 to 12 In
Homecoming Game
The extra-point kicking was a
major factor for the second, year in
a raw as Davidson’s Wildcats took
a 13-12 decision over Presbyterian’s
Blue Stockings here Friday night
| with a PC Homecoming crowd of
,3,500 looking on.
Last year it was the Blue Stock-
, ings who benefitted from the talent
| of a place-kicker when they won
14-12. What proved to be the win
ning point- was the^ placement of
Davidson’s Gene Da^ts in the first
quarter. That point kept the Wildcats
ahead throughout the game. -
Presbyterian saws its last chance
for victory go out the window in the
waning minutes of the game when
Quarterback Jack Harper missed on
a fourth-down pass from the David
son ten. His passing had sparked a
67-yard drive to that point.
But Harper waited too late to
open up with his aerial game. Un
til the final period, the few passes
he threw were generally futile.
Davidson took the lead that it
never lost in the epening period
when Jimmy Thacker added the
final four yards to a 30-yard drive.
It was then that Davis got that vital
point. '
PC’s Emmett Fulk brought the
Blue Stockings into the game in the
first minute of the second quarter,
scoring from the four following a
50-yard push; A 32-yard run on a
tricky double reverse by Thacker
gave the Wildcats a 13-6 margin at
the half. :
The Blue Stockings battled back
in the third, going across on a short'
run by Billy White, but Grady Faulk
missed his second and last chance to
tie the game with the placement.
The victory was the first for Dav
idson, which dropped its first three
games this year. The defeat made
PC’s 1952 record read 1-3.
The defensive end play was out
standing for PC. Freshman Fred
Fowler particularly stood out, along
with End Joe Kirven.
Davidson’s Leroy Forgason and
Thacker were the topTunners of the
game, both gaining consistently
through and around the line.
HOUSEHOLD HELPS
Carmelifcing sugar? Use a heavy
cast iron skillet and place the sugar
Stir constantly until it melts and
in the pan over just medium heat,
forms a golden brown syrup.
* —Fried fooebr arr- tasty btit they're
i not palatable if they’e served
greasy. Always dram before serv
ing on some crumpled paper tow-
* eling.
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BARBECUE!
SATURDAY,
OCTOBER 25
BONDS
CROSS ROADS
NABORS
STORE
READY TO SELL
AT 10 O’CLOCK
N
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NOTICE FOR PAYMENT OF
1952 CITY TAXES
Notice is hereby given that Town Taxes for the Town
of Clinton are due and collectible up to December 31st
for the year 1952. The tax books are now open at the
office of the Town Clerk and will remain open up to and
through December 31.
A penalty of ten (10%) shall be added if said taxes
are not paid on or before January 1, 1953.
The levy for current fiscal year is 53 mills; 15 mills
for current operating expenses, and 38 mills for inter
est and sinking funds on various bond issues outstand-
ing. — — — —
W. B. OWENS, City Clerk. U
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I
MOORE
Out of Business
To the First 50 Ladies
THURSDAY A. M.
A Beautiful Fall Flower
To the Next 50 Ladies
A Beautiful Handkerchief
DOORS OPEN THURSDAY 9:00 A.M.
CLOSED ALL DAY WEDNESDAY TO MARK DOWN MERCHANDISE.
STOCK WILL BE SOLD AT SACRIFICE PRICES.
ALL
SALES FINAL — NO CHARGES — NO APPROVALS
DOWN GO PRICES
FALL COATS
V2-Price
One Lot SUITS
Va-Price
All SKIRTS
Vz-Price
FALL
DRESSES
SUITS
A Famous Brand
Asst. Sizes and Colors *
$49.95 values... now $29.97
$39.95 values now $23.97
I
$29.95 values now $17.97
$24.95 values... now $15.97
CHILDREN’S
DRESSES
V.
$3.95 values ... now $1.97
$4.95 values ... now $2.97
$5.95 values now $3.97
$10.95 Nylon Dresses—
now $6.97
— SPECIAL —
One Lot
FALL
DRESSES
$5.00
Corduroys, Gabardines,
Crepes, Rayons
NEW FALL SWEATERS
$3.95 Nylon, now $2.47
$4.95 values, now .... $2.97
$5.95 values, now $3.97
$8.95 heavy coal Sweaters... $5.97
One lot nylon slip-over Sweaters
now 'i-price
Crepe and nylon Blouses,
now Vi-price
Wool jersey Blouses, values to
$10.95 now $5.77 and $6.77
Bags and Hats !. Vi-price
$10.95 Terry Cloth Robes or
Beach Coats $4.77
Bathing Suits $1.00
Shorts, values to $2.98, now .... 97c
Halters 25c
COHON PAJAMAS
BED JACKETS
$2.98 NYLON PANTS
NURSING BRASSIERES
$1.95 NYLON GLOVES 89c
COTTON GLOVES Vi Pr.
$3.98 CREPE SLIPS, now $2.97
MATERNITY SLIPS ... $2.97
$5.95 LACE TRIM NYLON SLIPS, sizes to 40. now
CREPE GOWNS, long sleeves, now
NEW $6.95 NYLON JERSEY BLOUSES, now
HOUSE COATS, while they last, now
NYLON HOSE, now
REG. $2.50 SATIN AND NYLON BRASSIERES
ONE LOT $2.98 RAYON SLIPS, now _
SEE OUR 25c TABLE
$2.97
$2.37
$1.77
Vi Pr.
$3.77
Price
$4.77
$3.00
2 pr. ior $1.00
. $1.50
$1.37
Vi-
BABY SPECIALS
Children's Pajamas Vi-Pr.
Knit Gowns and Diaper Bags, 97c
$2.98 Sim Suits, now 97c
Feed Bottle Holder 67c
Baby Shawls Vi-Price
Crib Blankets $l.l9
$1.95 Batiste Gowns, now $1.29
Baby Shirts 3 f or $1.00
One lot Baby Gifts 25c
$3.95 Nylon Sweaters $2.97
Girls' Wool Sweaters Vi-Price
Snow Suits and Jackets Vi-Price
$2.98 Corduroy Bonnets 97c
Bibs. 3 for $1 - Hankies. 3 for $1
Training Pants 4 for $1.00
$1.69 Nylon Diaper Covers $1.07
Fancy Cotton Panties 2 for $1.00
Jewelry Vi-Price
Children's Dress Hangers 5 for $1
E’S DRESS SHOPPE
E. PITTS ST. — CLINTON, S. fc C.