Historical Newspapers of South Carolina

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X 1 i The Chronicle Strives To Be A Clean News paper, Complete, Newsy and Reliable » If You Don’t Read The Chronicle '’You Don’t Get the News Volume Lin Clinton, S. C., Thursday, lanuary 17, 1952 =F= Number 3 A Regular Chronicle Feature NEWSPAPER ADS ARE LISTED AMONG SAFEST INVESTMENTS S Advertising Responsible For U. S. Prosperity, Bobson Declares. By ROGER W. BAB SON New York City, Jan. 15.—This is not a detense of advertising. Prob ably as much money has been wasted on advertising as on drilling for oil or mining for gold; but get ting only dry wells and deed veins! But without those willing to take these w i 1 d -*c a t risks, we would have no oil and no gold. Advertising is a risk and should be sold as such. M»ger W. BafeMB But advertising is a good risk. Money spenL thereon is the best gamble that I know of. According to an Advertising Bu reau which made a study of the 717 companies which were spend ing annually over $25,000 on ad vertising ten years ago, 91% are advertising than ever, while only 5% are now spending less on ad vertising. Only one company in 12 still in business and doing more found advertising unprofitable. Those companies which have quit advertising were trying to sell a wrong product, or had wrong management. The way this 91% has stayed in business with con- sales policies, or an antiquated tinuing success, despite competi tion from new companies and im proved products, proves my point. Opportunilias In Small Cilia* Most of the above 717 concerns are located in the larger cities; but I believe that statistics of mer chants in small cities would show an equal percentage of success. The most successful companies are now giving much advertising to small dailies and weeklies. This tendency is sure to increase as years go on. The people of small communities read advertisements very carefully. One of the safest investments is in newspapers, large or small, es pecially where there is only one newspaper which controls the field. It is true that the costs of produc ing all newspapers are rising; but it is easy to raise the price of a newspaper. Most newspapers now sell for five cents, while some have recently increased to seven or ten cents. People-want news; the more they pajfc for a newspaper, the more carefully it is read (news and ads) —hence, more valuable its ad vertising space. Heloinr Yamr, Employees I believe in Pension Plans; but pensions help wageworkers only af ter they are 65 years old. Advertis ing helps all employees all the time. Too few companies take seriously the problem of making factory The rich and stately beauty of pre-Victor* ian days, captured in the timeless grace of sterling! This newest Heirloom pattern wHl give you lifetimes of prideful pleasure. Be gin with even one place setting, add others later... on our easy* payment plan. Cl*MI toup tpoon, dMMft knife and fork, tnlad feck, butter apiender, leaapoou *T**ot-MAa«a or ONKIOA LTD. CtIDIT 10 lOUIH CAAOUNA workers understand the importance of what advertising does to hold up production, with high employment. Labor newspapers should not ac cuse businessmen of “throwing mon ey away” by spending it on advertis ing. It is true that advertising ex penditures were about $6 billion in 1951, but nearly all of it is closely watched for very prompt results in greater sales, which, when achieved, lead to larger payrolls. Thank Advertising For American Prosperity Advertising is largely responsible for the fact that our wages and standard of living are so much higher than that of any other coun try. Without advertising, we couldn’t have mass selling. Without mass selling, we could not afford mass production. Without mass produc tion, - we would not enjoy the world’s highest standard of living. “What is selling — and advertis ing — doing to help 1 me?’’, you may ask. It is helping you to secure 52 weeks of employment and is help ing to increase your “take-home pay. It is increasing employment so that your son can also get a good job. As it helps every worker, it makes more trade for every mer chant. We should all encourage ad vertising. Magazine Advertising Has One Danger Everything in this world has its advantages and disadvantages— hence, so has magazine advertising. It is becoming so beautiful and “pulling”, prepared by high-priced artists and psychologists, that it may get many women to buy more than they should and go needlessly into debt. The ads may also result in unreasonable labor demands. On this point, you might be interested to write the U. S. Chamber of Com merce, Washington 6, D. C., and ask for these free leaflets: "Fables and Facts About Advertising”; “The Man Who Couldn’t See Beyond His Own Nose”; and "Where’s Elmer?”. Kiwanis Committees Named For Year President W. C. Baldwin of the Kiwanis club has announced the appointment of the following standing committees for the new year; Boys and Girls Work: Edward Ferguson, W. A. Sherratt, J. Hubert Todd, H. Earl Payne, Norman Sloan. Underprivileged Child: _ F. How- ard Smith, Perry M. Moore, B. No- lan Suddeth, Marian E. Milam. Agriculture and Conservation: Caldwell Henderson, J. Henderson Pitts, Reese H. Young, I. M. Smith. Public and Business Affairs: Tench P. Owens, D. S. Templeton, Layton Fraser, Marshall W. Brown, W. M. Shields. Support of Churches in Their Spiritual Aims: Robert M. Vance, D. B. Smith, R. E. Ferguson, J. W. Davis, Henry» M. Young. Achievement Reports: J. Sloan Todd, R. L. Plaxico, G. W. Hol lingsworth, Thomas Baldwin. Attendance: G. Edward Camp bell, James Wolfe, B. B. Ballard, Kenneth N. Baker. House and Membership: James Wolfe, G. A. Burton, C. Bynum Betts, Frank M. Boland. Finance: W. M. McMillan, C. C. Giles, F. C. Pinson. Inter-Club Relations: John B. Jordan, Wm. D. Adair, S. W. Sum er el. Education and Reception; L. B. Dillard, M. A. Macdonald, - George C. Bellingrath, J. F. Jacobs. Laws and Regulations: W. W. Harris, B. C. Preslar, Russell Coop er, C. T. Thomason, J. C. Thomas. Program: R. W. Boland, W. R. Anderson, J. Hewlette Wasson, E. Preston Thompson. Mysjc: J. B. Puryear, Joe Delan ey, Haynie G. Prince. Public Relations: Julian S. Bo- lick, L. Ray Pitts, E. Harry Wilkes, Walter Dunlap. Special Committee: Boy Scout Troop Comipittee: Kenneth N. Bak er, G. Edward Campbell, R. E. Ferguson, B. C. Preslar, Howard Smith, B. Nolan Suddeth, Reese Young. -■ March Draft Call Set At 28,600; Is Below Average Washington, Jan. 11.—The^Army and Marines today called* for 28,- 600 darftees in March—a figure far below average. The quota, issued today by the Defense Department,. includes 20,- 000 for the Army Jmd 8,600'for the Marines. The Navy does hot take draftees, relying on recruitihg. The department also announced that the quota for February, previ ously announced as 55,000 men, has been cut by 2,500. It said the re- ductioo was possible because of in creased volunteering and a change in Marine Corps recruiting plans. - The revised February draft call will include 41,000 for the Armjr and 11,500 for the Marines. The March caU will- bring to 875,430 the total number of -g^oung men inducted since the draft was resumed in September, 1950. Of that number, 802,000 were assigned to the Army, the rest to the Ma rines. That total figures out to a month ly average quota of just over 46,()p0. Young men 181-2 through 25 >ears of age are now eligible- for the draft. DR. L. B. MARION NATUROPATH - Res. Phone 939 500 South Broad St. Savings Accounts 3%—DIVIDEND—3% JVe invite savings accounts from the people of Clinton and vicinity. You will like our friendly and*effitlent ser vice, and you will receive your dividend promptly each January 1st and July 1st. Any amount — from $1 up — opens ah account. Each account is insured up to $10,000 by the Federal Savings and Loan Insurance Corporation. Two people may have up to $30,000 fully insured. Accounts by mail promptly acknowledged. •* Chartered and Supervised by the United States Government Laurens Federal Savings & Loan Association TUSSY WIND AND WEATHER LOTION size jK / large *2 size now only $1 Telephone 22271 LAURENS’ LARGEST SAVINGS INSTITUTION 104 West Main Street Laurens, S. C. WIND WMTHER / limited time only Handy family carton—Six $1 size bottles now only $3 f At this special price put away a year’* supply ! Use iuaa an all-over lotion! Pink, fragrant, creamy... it helps protect against weather irritation . . . makes hands, elbows, heels, legs feel silken smooth. Wonderful nj a powder base, too! , SPECIAL SALE — TUSSY WIND AND WEATHER HAND CREAM Regularly $2. now only ' I Especially created for those who prefer a hand cream . .. with all the wonderful . •kin-beautifying properties of the lotion. YOUNG’S PHARMACY" Authorized Dealer Phone 19 it LOWEST PRICED IN ITS FI ELD I Tfcb troot mw StyfellM D* l*a« 4-Door Soda* litti for low ffan any comparable modal i« It, Soldi (ContuMKifioA of doodard oawipmoar and Sim UiMMod it dopoodoof oo ormlobrlify of moforirrf.J ■'V : Aa*r'*», Come, see the finest of all Chevrolets ... bril liantly new for *52 in all these exciting ways: Vivid New Royal-Tone Styling . . . with Bodies by Fisher that set the standard for beauty. Radiant Now Extorior Colors . . . widest and most wonderful array of colors in jts field. Alluring New Interior Colors . . . with two-tone upholstery and trim harmonizing with body colors, in all De Luxe sedan and coupe models. operation and freedom from vibration to low- cost motoring. ♦ Now, smoother, softer ride for all passengers. All these and many qther advantages are yours in the ’52 Chevrolets at lowest prices and with outstanding economy of operation. They’re thg onl) /me cars priced so low. See them now I lxtro-fmeetb POWER /&U PRICED SO LOW! New Centerpoise Power... engine is cushioned in rubber to bring amazing new smoothness of MORI RIO RLE BUY CHEVROLETS THAN with New Automatic Choke, gives finest no-shift driv ing at lowest -cost. (Combination of Powerglide Auto matic Transmission and 105-h p. Engine optional.oa De Luac models at extra cost.-) ANY OTHER CAR! CUES CHEVROLET CO. Inc Phone 26 West Main Street Clinton, S. C.