The Clinton chronicle. (Clinton, S.C.) 1901-current, December 28, 1950, Image 4
Paee Four
THE CLINTON CHRONICLE
V
Thursday, December 28, 1950
ulljf (Clinton Qllfrnntrlr
Established 1900
WILSON W. HARRIS, Editor and Publisher
HARRY C. LAYTON, Assistant
Published Every Thursday By
THE CHRONICLE PUBUSHING COMPANY
Subscription Rate (Payable In Advance):
One Year $2.00 Six Months $1.25
Entered as Second Class Mail .Matter at the Post Office at Clinton, S. C.,
under Act of Congress March 3, 1879.
The Chronicle seeks l ie cooperation of its subscribers and readers—
the publisher will at all times appreciate wise suggestions and kindly
advice. The Chronicle will publish letters of general interest when
they are not of a defamatory nature. Anonymous communications will
not be noticed. This paper is not responsible for the views or opinions
of its correspondents.
MEMBER:
SOUTH CAROUNA PRESS ASSOCIATION
NATIONAL EDITORIAL ASSOCIATION
National Advertising Representative;
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CLINTON, S. C., THURSDAY, DECEMBER 28. 1950
Yule Business Good
Clinton and this entire commun
ity experienced a quiet, enjoyable'
Christmas season with family din-'
ners ;wrd reunions as the order of'
the day.
Local merchants reported lively
holiday buying and an increase
this year over last year. Several 1
reported that business far exceed-:
rd what they expected.
The largest crowd seen in the
city in many years was on the
streets Saturday doing their last
minute buying. There was an un
usual amount of trade throughout
the day and until the business clos
ing hours which had been extend
ed.
Clinton has been attractive and
inviting for several weeks for
Christmas. The Santa parade and
the beautiful lights and decorations
by the city made the public con
scious to a large extent of Clinton
as the “Christmas City," and dur
ing the past few weeks many peo
ple have been attracted here by
the decorated streets and store win
dows. The decorations showed
thought, time and talent as well
as expense, but they brought cheer,
happiness and commendation to
many passing through our midst.
Saturday afternoon the streets in
every direction, and the free park
ing lots, were jammed with cars. A
check-up showed there is no scarci
ty of parking space and that there
are outlets in all directions for
handling heavy traffic. The parking
meters b( ing put out of business
for three days and covered with
bags, was a nice courtesy to the
public and helped stimulate buy
ing It gave people an opportunity
to go into stores and do their shop
ping without being in a hurry to
see if they had violated their time
limit for parking, it helped make
shopping pleasant and easy.
Adequate parking facilities help
draw people and trade to a town.
.More free parking space is the need
of most towns, rather than provid
ing more revenue-producing met
ers.
We would suggest that the cour
tesy be extended the public again
for the Christmas rush next year.
Cover up the coin collectors with
bhgs bearing the greeting "Merry
Christmas.” It will stimulate bus
iness.
Another Year Dawns
A few days now and we will all
be faced with a brand new year. We
will pass the half mark of the twen
tieth century, a fifty year period that
has probably been unmatched in the
world’s history. What this new year
will hold for us none are privileged
to know. We do know that it is a
period of opportunity, of problems,
at home and abroad, and it is pos
sible that it will throw us into World
War III.
The Chronicle was established in
1900. which means that the paper is
now entering its 51st year. The date
on the first issue in January will
change to Volume LI, Number 1. It
has been published under its present
management and ownership for 35
years. What will be written into the
pages of the 365 new days we do
not know. We do know that we
have a full awareness of our respon
sibility to the community and we
are grateful to each one who has
contributed a large or small part to
the growth of the paper which has
enabled us to offer an expanding
service to those we are privileged to
serve.
The mistakes we have made dur
ing the year now dying should stand
out as a bold challenge to us all as
we hang up the new calendar and
start down another milestone. May
we all profit by our past experi
ences.
The Chronicle has always keenly
felt its responsibility to the commu
nity of which it is a part. A news
paper, as we have said before, is a
peculiar institution, different from
every other type of business. It is a
community institution dedicated to
service. If the publisher is honest,
service will-come first, above money
and everything else. You are under
no obligation to support a newspa
per in order to provide those who
produce it a livelihood. You support
the home newspaper because you
feel it gives you full value for your
money, because you feel it stands for
those high and fine things in the
community that count most for good
citizenship. A newspaper that fails
in this responsibility does not de
serve to live.
Readers come first with this news
paper. their confidence and support
must be held if circulalion is to be
maintained. We are proud that our
family of readers is constantly in
creasing as we strive to produce for
you an even better newspaper. The
AAA rating given us by a national
research rating bureau shows that
we are discharging this important
responsibility to our readers.
Our Chronicle advertisers, with
whom we have always enjoyed the
very finest association will make it
possible to put out a beter paper and
so gam more readers and are ap
preciated. The relationship of a
newspaper and its advertisers is bas
ically a co-operative business enter
prise, beneficial and profitable to
both. It is our job to produce a news
paper that will be widely read in
our trade area and help merchants
and others sell goods by bringing old
and new customers into their stores.
There is no substitute for newspaper
advertising, it is recognized by the
country’s largest advertisers as the
most effective and reasonable med
ium in cost that can be used. What
your customers read and see makes a
lasting impression. To aid our ad
vertisers in making their messages
attractive we offer without cost one
of the best mat advertising services
that can be bought. We anticipate
the same pleasant relationships with
our advertisers, local and national,
in the year which lies ahead. In our
mechanical department, both the
newspaper and commercial print
ing. improvements are being made,
and new equipment added to serve
our customers more efficiently. Our
combination newspaper-pr i n t i n g
plant enables us to serve our custo
mers better, to give the town a bet
ter newspaper at lower cost to ad
vertisers and subscribers, and so to
all four groups—readers, advertisers,
commercial printing customers, and
our loyal employees, we are indebt
ed in many ways and wish for all
of you a new’ year filled with hap
piness and success.
The Chronicle rededicates itself to
service for 1951 and stands ready to
do its part. We reaffirm our faith
and confidence in the community
and its people. We say Happy New
Year to each of you.
Curiosity, Mope
Qreet Mew y[ear
Mand in Mand
Curiosity and superstition always
have greeted the New Year hand
in hand with mankind’s bright hope
for the future.
In olden times, families sought a
glimpse into the year just begin
ning by observing the ‘dipping’
Qustom. With his eyes closed, the
head of the house opened the fam
ily Bible and indicated a passage
with his finger; the text, solemnly
read and interpreted by the family,
was indicative of the luck—good or
bad—that was in Store.'
Probably one of the most wide
spread superstitions concerned the
"first-footer,” the first person to
cross the threshold on New Year’s
morning. Women and light-haired
men were considered unlucky
"first-footers,” as were people who
walked pigeon-toed.
In some villages, the superstition
was taken so seriously that a dark
haired man was "given the first-
footer job and, going from house to
house, he would be the first per
son to cross the threshold, thus
preserving the good fortune of the
communuity.
Anglo - Saxons, believing that
something might happen when the
New Year burst in often climbed
upon the roof on New Year’s Eve
so as to have a good view of any
such event.
And we moderns make as much
noise as possible, presumably be
cause our primitive ancestors be
lieved that noise would keep evil
influences at a distance.
fia Slumiesi Sontjl
A ceded Lf Sooti
Oh Aqua yean'l Coe
Nobody goes to bed in Scotland on
December 31. There are too many
other things to do.
It it a great night for the youths
who, reminiscent of ancient super
stitions, go about switching the
trunks of fruit trees and petitioning
the gods of fertility for a "good
howling crop."
Before the advent of modern
plumbing, teen-agers made quite a
fuss about the "cream of the year"
which was the first draught drawn
GOLD
THEATRE
JOANNA, S. C.
Moraine Shown—19 A. ML
Monday, Wednesday, Friday
Matinee—S P. M.
Monday, Wednesday, Friday
Night Shows—6:30 and !:$•
Every Night
Admission S5c (29c pins 6e tax)
Children under 12—9s
Thurs.-Fri. Dec. 28-29
So Young So Bad
Paul Henried
Sat. Dec. 30
The Arizona
Cowboy
Rex Allen
and
I Was a Shoplifter
Mon.-Tues. Jan. 1-2
Louise
Ronald Reagan
Ruth Hussey
In Color '
Wed. Jan. 3
Bombadier
Pat O'Brien
ALSO CASH NIGHT
— NEXT —
Kansas Raiders
Auddy Morphy
from the nearest spring immediate-
! ly after midnight and supposedly
entitled the drinker to anticipato a
Muckier’ year.
The Wassail Bowl is, of course,
the center of adult festivities. Ita
origin is lost in antiquity, but tradi
tion has endowed the Wassail Bowl
with legendary romance. It is orna
mental in design and decorated with
branches of greenery. The mixture
within is warm and sweet, and wine
is sometimes added to the ale and
sugar and spices.
After having enjoyed the concoc-’
tion within the home among inti
mates at the stroke of midnight, the
Scots pile into wagons or sleighs,
with kettles full of the Wassail,
muna, cheese and other food and
set out to tour the community. The
party stops at various houses and
the refreshments go ’round at each
stop. Nobody pays the least atten-
tioM to the approaching dawn, be
cause nobody goes to bed on New
Year’s Eve anyway.
New Year in Bulgaria
New Year’s Day is a great day
for Bulgarian children who receive
their presents and small sums of
money in return for the gifts they
ceremoniously present.
Teen-agers go visiting and, wish
ing neighbors a happy New Year,
expect treats and refreshments.
But unlike our ‘trick or treat’ of
Halloween, should the supply of
goodies run short, the situation is
accepted graciously.
Th9 Lonf9St Y9ar
The year we now refer to as
46 B. C., was the longest year in
calendar history. It contained
445 days, and for a very good
reason.
Nnma Pompilins supposedly
created the Roman calendar in
the seventh century B. C. This
calendar was revised several
times bat by Julius Caesar's
time, it was two months behind
the san.
When Caesar’s experts de
vised the Julian calendar, which
went along without revision un
til the 16tb centnry, there was
the problem of catching np with
the son before the new calendar
coaid take over. So, two months
were inserted tween the
months of Noveir r and De
cember. Thus, 4 B. C. con
tained 445 days.
Make Your TOTAL Savings Count!
\
.
Dixie-Home’s Fast Selling Coffee
Silver Cup,. £ 75 c
"7
aiOLDCUJ
vii L-U. i-M Aic-n vrnc
Silver Cup £ $2.19
Dixie-Home’s Invigorating Coffee
Gold Cup. . . Z
Start the New Year Right—California Choice Cleaned and Recleaned
2-Lb. 0#%C
Blackeye Peas
Cello Bag
n. b. c. Ritz
Crackers . . .
Tasty, Flavorful Hash
Sunshine Crispy
Lb. Sox 31c Crackers . . . • . Lb Pk « 29c
For Household Cleaning
Castleberry’s . »> jo °«- 53c Swift’s Cleanser.. <^> 12c
Perfect Seasoning
Whltans Clothes
Sterling Salt 2 26-Oz Pkg«. 17c Clorox o,... 17c
Bath Siaa Soap
Cat Food
Puss ’N Snots 2 • 17c Sweetheart •« 13c
TtOI SOUTHERN HOSPITALITY
IS OUR RULE FOR COURTESY
Dixie
uome
n *»
Facial Siaa Soap
Sweetheart 3 Reg. Ban 27c
Washes As It Blues! Flakea
Blu-White .... »• 9c
Thrifty-Swift’a Strained
Meats for Babies Can 21c
Skinner’s Economical
Macaroni 2 7-Ox. Pkgs 21c
Swift’s Bland Shortening
Swift’Kir.g . . ju. e« 8Cc
Southern Gold Colored (!4-Lb. Sticks)
Margarine . . “«... 35c |
For the Traditional New Year’s Hog Jowl and Peas—Tasty
Smoked Jowls “
| Economical New Year’s Treat
i Fresh Jowls 13c
Quality Tender Dressed and Drawn
Young Hens 49c
Quality-Tender U. S. Good Chuck
Beef Roast.* 69c
Make A Tempting Stew—Fresh Standard
Oysters .... Pint 83c
Fine For Salads—Crisp Green
Quality-Tender Dressed and Drawn
Turkey Hens . . . * 59c
Fresh Flavorful Dressed
Black Bass .... 33c
For Economical Meals—Fresh Dressed
Whiting u. 19c
Fine for Broiling—Fresh Spanish
Mackerel ^ 23c
Juicy Florida Waverly
Cabbage . ... 2 ^ 15c Grapefruit. . .. . 4 23c
Fresh, Crunchy, Sweet—Golden Heart
Celery 2
California Red Emperor
Freah Crisp Iceberg
29c Lettuce B 4 Doz. Size ^ 2 33c
Veri-Best Quality Medium Yellow
Grapes 2 “>• 27c Onions 4 ^ 16c
Eat Vitamin-Rich Greens Regularly—Crisp
Green Collards 2
u. S. No. 1 Good All-Purpose Irish
Potatoes ... 10
Lb*.
Lbs.
Dry Milk Solids
CLOVERLEAF
7-Ox. Pkg. ‘IjjC
Soap of Beautiful Women
CAMAY
lath Size f 3C
Ivory Mild
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2 29 c
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Medium Size Soap
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. I mHHHHHI
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