Historical Newspapers of South Carolina

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1 THE CHRONICLE Strives To Be A Clean Newspaper, Complete Newsy and Reliable THE CUNTON SHOPPERS GUIDE i (Flip (Clintmt (Ehrmitrlp If You Don't Read THE CHRONICLE You Don't Get the News • * Volume LI Clinton, S. C., Thursday, June 22, 1950 Number 25 4 > • 4 <4 9 WELCOME FOR THREE BIG TRADE DAYS Thursday - Friday - Saturday June 22-23-24 • • WE _ INVITE YOU! Sponsored By Clinton Merchants Association You Are Invited—Values You Can’t Afford to Miss! Merchants Offering Big Values Thursday, Friday and Saturday Today, Friday and Saturday been designated as TRADE DAYS in ; ease and convenience that is not possible in the large cities. Persons coming to Clinton for these three days will be greeted by courteous, efficient sales people whose first interest is to serve the customer with complete satisfaction. Everyone is coming to Clinton dur ing this three-day event to take ad- cantage of the special values to be found here. Don’t miss out on this opportunity. Pile the entire family into the automobile, hitch up the family horse and buggy, hitch-hike or walk—but be sure to make it to CLINTON all three days, Thursday, Friday and Saturday. It’s your chance to buy to advantage—to save money. have customers in Clinton’s trade area ^ 1 that local merchants have as much | 0 . to offer in the way of merchandise Clinton, with .11 road, leadin* In this >s ^ Wg clti „ There u n0 need direction. It will be one of the big- g 0 ou j town to supply your gest mercantile events ever staged ne€C j s w hen they can be bought right in the city. Many Clinton merchants here at home. It also shows that and business firms are offering ex- Clinton has much to offer in shop- traordinary summer and other val- p i n g ues. The three-day event is sponsored by the Clinton Merchants Associa tion with a large number of business firms participating. Special values are being offered as will be seen from this interesting special section, in addition to their regular merchan dise, the specials to be for the three days. In addition to the special TRADE DAYS features, all the merchants represented in this edition are of fering a large array of seasonable merchandise to make the people of this entire community well dressed and at reasonable prices. , This is an all-out effort to show | dow shades, curtains and drapes for ’every room; such necessities as ir oning boards, waffle irons, percola tors, bedspreads and shower sets. The wise shopper can find a host i of items he long has needed, but felt ; that he couldn’t afford. Now, dur ing these three special days, he will find that he can easily afford them. I In fact he can’t afford to miss them. Offer Items For Family and Home Clinton shoppers, during the three bg Trade Days, will be able to find everything from “Soup to Nuts” list ed in the specials being offered by Clinton merchants. By the proverbial expression “Soup to Nuts” is meant everything from dainty ladies ready to wear to iron ing boards and percolators. Every imaginable kind of merchandise is being offered during tlTls great three day value event. For the ladies, there are the latest styles, colors and materials in dress es, suits, etc., as well as dainty lin- _ . _ ., gerie, hosiery and millinery. For Clinton shoppers Thursday, Friday the men folks of the family, the par- and Saturday will see a glittering ar-, ticipating merchants are offering the ra y ™ell decorated store wm- latest in summer suits, hats, socks, dows as CUnton merchants go all ties, underwear and accessories.,out to make their stores attractive; Shoes for the entire family will be'Jor the big trade days June 22, 23, found during the event as will be 24 Fine Displays In Windows For Big Days MEMBERS CLINTON MERCHANTS ASSOCIATION A & P Tea Co. Adair’s Men’s Shop Bailey, M. S. & Son, Bankers Baldwin Appliance Co. Baldwin Motor Co. Belk’s Dept. Store Bishop-Walker Pharmacy Blakely-Burton’s Hardware & Seeds Broadway & Casino Theatres Burris-Harrison Furniture Co. Burt’s Ready-to-Wear Chronicle Publishing Co. Clinton Cafe Clinton Ice Cream Co. Clinton Textile Shop Cooper Motor Co. Copeland, George A. & Son Copeland-Stone Co. Country Market Cox Home & Auto Supply, Inc. Eastside Greenhouse Gene Anderson’s Giles’ Chevrolet Co. Hamilton’s, Jeweler Holland, John R. Grocery Home Supply Co. Johnson, T. C., Co. Maxwell Bros. & Wilkes Moore’s Dress Shop Morrison Furniture Co. McGee’s Drug Store McMillan’s Service Station Payne, H. D. Co. Penney, J. C. Co. Piedmont Motor Co. Prather-Simpson Furniture Co. Roddy’s Drive-In Rogers’ Rose’s 5-10 & 25c Store Rowland’s Radio Shop Royal Cleanejs Sadler-0wens Pharmacy Scott’s 5-10 & 25c Store Sumerel’s Department Store Thomas, J. C., Jeweler Timmerman Motor Co. Tribble, D. E. Co., Inc. Walker’s Community Store Wheel, The Yarborough Oil Co. Young’s Pharmacy James E. Wolfe, Insurance 37 Firms To Participate In Big Event Thirty-seven of Clinton’s outstand- merchants "The Customer Is Always Right" • We appreciate our t i tomers, it is well for us to stop • (ten as mer chants and business fL .ns and think ’.just what a customer is ;md how vt- mg merchants are cooperating in j U1 t0 QUr welJare his , jnUnued pi . a huge trade days event Thursday. tron and ^ Friday and Saturday, bringing to 1 the Clinton area a special opportu nity in which they offer unheard-of bargains. These stores, among the most pro gressive in Clinton or Laurens couil- ; ty, are always planning for the pro gress of Clinton and the county, and in so doing, they always offer shop pers more for their money man tan be found in any other sectio*;. They always cooperate with one another in bringing to Clinton such j events as Dollar Days, and Christmas celebrations. This week they have j outdone any past efforts in bringing' “What Is a Customer”? We give these pertinent definitions: “A customer is the most impor tant person ever in this office or store—in person or by mail. “A customer is not dependent on us—we depend on him. “A customer is not an interruption of our work—he is the purpose of it. We are not doing him a favor by serving him—he is doing us a favor by giving us the opportunity to do so. “A customer is not an outsider to to the people of this entre com munity, this gigantic sales event, Trade Days. They have cooperated for the ben-1 efit of the people, and in so doing have cooperated to their own mu tual benefit. ! Take advantage of their offerings. It is a chance to save. It is a chance to become acquainted with Clinton as a top trading center. our business—he is part of it. “A customer is not a cold statis tic—he is a flesh and blood human i being with feelings and emotions like ours, and with biases and prejudices. “A customer is not someone to ar gue or match wits with. Nobody ev er won an argument with a custo mer. “A customer is one who brings us his wants. It is our job to handle them profitably to him and to our selves.” j. This story is probably apocryphal 1 but it went the rounds of a small town not so many years ago. It seems that the proprietor of a store and a friend were playing checkers behind the counter when a customer entered. “Keep quiet,” whispered 1 the owner to his opponent across the he won’t see us and But those “laissez- Merchants Present This Special Section The Clinton Merchants Associa tion is sponsoring this special sec tion of today’s paper. The idea of Aboard. “Maybe TRADE DAYS was recently endors- | will go away.’ ed by the association to better ac- faire” days, like the old drug store quaint the people of this enter area i stove around which so many delight- with Clinton as a “good place in ful yarns were spun, apparently which to shop.” The advertisements have gone forever. It is one of the in this section were sold by a spe- penalties-of progress but there are cial committee from the organiza-uompensations. tioh and THE CHRONICLE is glad , Nowadays, the merchandising ex- tp give its full cooperation. This section goes to our large fam ily of readers as a part of today’s perts tell us, the “customer is al ways right.” And just to be sure we get in our “commercial” ere we paper. In addition 1,500 copies have close this, it was the late, great P. been secured by the merchants as sociation for distribution in many adjacent towns and communities as a special invitation to come to CLIN TON for the three days. T. Barnum, showman extraordinary, who declared: “If you don’t adver tise your business, the sheriff will.” children’* clothing. On top of all the values in ready- to-wear, the wise shopper will look to the household bargains being of fered. During Clinton trade days the home owner will find specials on linoleum rugs, Venetian blinds, win-1 they display. A great number of novel ideas are being incorporated in the regular display windows of the various stores and the inside, counter displays are things of beauty and joys forever iq the choiceness of the merchandise Outlook Is Good In Textile Industry The outlook is good for all seg ments of the textile industry, which generally is enjoying a better year in 1960 than in 1949. This means that other business here also should be good. There is no sign of curtailing in cotton mills. BRING THE FAMILY You are invited to TRADE DAYS—bring the family. Business Outlook Reported Good A survey of this section covering all of business and industry Clinton’s indicates the structure strong and still expanding. Shop Early In Clinton For the Whole Family NOTICE!! —NOTICE!! NOTICE!! Clinton Merchants participating in Trade Days this week-end, to be hell ' in, Clinton have cautioned against wailing until too late in the day to do your shopping while this big event is underway. “There are many extra special it ems on sale,” the merchants stated “and they are each on sale for three days. It is reasonable to expect, therefore, that they will be bought up rapidly.. Many of the stores have limited supplies of the specials being offered. Rather than be disappointed by arriving in Clinton too late, it will) be wise to shop as early in the day'as is possible.