Historical Newspapers of South Carolina

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1 t Page Eight THE CLINTON CHRONICLE Newspapers Again Are Top National Advertising Medium Newspapers in 1949 were re-estab lished as the top medium for na tional advertising, the bureau of ad vertising of the American Newspaper Publishers association has announced. The total dollar investment climb ed to $445,015,000 for a fourth con- Insurance Man Can Even Eat Onions Mr. E. G. Davis, LaFollette, Tenn., well known insurance man and ex merchant, is a Mason and also trus tee orf the First Baptist church. Relative to Scalf’s Indian River Medicine, Mr. Davis declares: “Several year's ago I tried Scalf’s after I had suffered untold ag ony from smother ing, burning, gassy stomach trouble. I had been forced to drop many foods from my menu — es pecially onions. "After taking Mr. Davis Scalf's I could eat heartily of any food I wanted and even eat onions with no worry about later suffering. I felt better than in years and regained several pounds of needed weight. I trust my statement will be helpful to others in finding the great relief I have. I want my -policy holders to keep well, so I’m telling them about Scalf’s.” The first bottle of Scalf’s is guar anteed to satisfy or your money back. One bottle $ 1.25 — six-bottle Treat-” ment $5.75. secutive all-time high, according to figures released by Harold S. Barnes, bureau director. The 1949 gain of 14.3 per cent over 1948’s , total put newspapers ahead off magazines, which have ranked -on a dollar basis as the top national advertising medium since 1942. General magazines, as measured by Publishers Information bureau, scored a total revenue in 1949 of $412,4-14,584 with farm magazines carrying $28,380,458 for a total of $440,795,042. Mr. Barnes said according to the best available data radio and tele vision carried a grand total of $376,400,329 in advertising time in 1949. The trade paper, Broadcast ing, estimated spot radio expendi tures at $170,100,000. The Publish ers Information bureau reported time purchased on the four nation al radio networks combined as $187,- 800,329. Television expenditures to taled $18,500,000 for both network and spot time, Broadcasting estima ted. In commenting on the newspaper gains, Mr. Barnes declared: “We of newspapers are keenly aware of the increasing faith of na tional advertisers and their agencies in the efficiency and productivity of newspaper advertising. On our part, we accept these continued gains to work .still more closely with adver tisers to help them make their news paper advertising dollar a still more profitable investment.” Mr. Barnes pointed out that news paper advertising has increased 64.8 per cent over 1946 total of $270,000,- 000. Biggest newspaper advertisers dur ing the year were the grocery indus try, the automotive industry, alco holic beverages, drug and toilet goods industry and the tobacco industry, Mr. Barnes said. P. C. Choir Makes Eleven Recordings Presbyterian college offers music lovers an unusual treat in an albun recording 11 selections by the Col lege’s robed choir. I The glee club, conducted by Dr. , Edouard Patte and recognized as one of the Souths leading collegiate musical groups, has blended on rec ord the works of famous composers with the strains of negro spirituals and the Presbyterian Alma Mater. Many of the selections are taken from the program of sacred music and worship which the choir has presented to church audiences in South Carolina, Georgia and Florida :this season. For this reason. Dr. Patte feels the album will have particular appeal for church people. The album, recorded by Cornell Recording Company and selling for $5, presents its 11 selections on both sides of 4 regular-playing, ten-inch records. Conductor Patte said only a limited number have been ordered for sale. LEADING REVIVAL SERVICES HERE Regents Hold Meet , At Training School " The board of regents for the State hospital and State Training school held their April meeting at the lat ter institution last Thursday. Members of the board were guests of the school for lunch and during the luncheon were entertained by a number of pupils who gave a pro gram of musk and dancing. In the afternoon the group made an inspec tion of the institution, including the new buildings. They were accom panied on the tour by Dr. B. O. Whit ten, superintendent; Tom Plaxico, Thgiyto M»y 4, IMP Y Any type of Hand and Power LAWN MOWER Sharpened the factory way Bring in your lawn mower and have it sharpened on our precision machine. All work done quickly and ac curately. Your mower will cut like new. A few min utes here , „ , ^ will save you hours in the sun.^ COX SEED CLEANERS Phone 293 Florida St. Gasoline Tax For County Last Month $6,856 Special to The Chronicle. Columbia, May 1—The counties will receive $325,521 from the state gasoline tax this month, according to State Treasurer Jeff Bates. Lau rens county will be alloted $6,856 of the gasoline tax Intake for last month. Each month, the counties of South Carolina receive a distribution of one cent of the six cent state tax on gasoline. The distribution is made on the basis of the number of mo tor vehicle licenses sold in each county. | The remaining five cents of the state gasoline tax is retained by tne S. C. State Highway Department. | v. *>»**V. It AC i at. CtiKONiCLJi “The Paper Everybody Reads” business manager; and Miss Nonna Hallett, director of . training. Dr. C. C. Odom, superintendent of the State hospital; T. F. Stevenson, treasurer; and L. W. Shelley, business manager, attended the meeting. Junior-Senior Banquet 1 Set for Friday Night The annual Clinton high school .junior-senior banquet and dance will l be held in the school cafeteria and armory Friday evening from 8 until 12. Bill Blalock wil^ furnish music for the dancing, the committees in charge of the event have announced. * * r Revival services are now being held at the Church of God on Eliza beth street to which the public is cordiaUy invited. - i Rev. W. C. King and Mrs. King, of Westminster, are conducting the services. COMIC STRIPS AND RADIO DAGS • Although comic papers and near comedians work overtime on crude, alleged jokes about drug stores selling everything but drugs, the chief interest of every pharmacist worthy of the name is in the pro longation of life and the allevia tion of suffering. If we had to part with every department in our store but one, the one we would keep would be the prescription departrqent. It is here that we are privileged to co-operate with your doctor in relieving your ills, in restoring health to you end the members of your family. This brings to us Tar more satisfac tion than wc could hope to enjoy from any other department of the store.. Consider us your prc- •criptioniswS. .. McGee’s Drug Store ' West Main St. — Phone No. 1 Ms ...tliAiffo '50 April 30th to May 6th! All-wool knit sweater, cap and bootee sets. Hand em- broidered. Pink or blue. 2.98 $12.95 Handsome Signet ring CONVENIENT CREDIT — NO EXTRA COST *"m|/ * hue* j i \v 1:1 i i- v “A Credit To AH South Carolina” Crib and carriage blankets. Solids or patterns. Satin bindings. v-'XVv ’ 89c White combed cotton wrap pers. Drawstring neck and * hem. Short sleeves. Just Expecting? x-—V. Just Arrived? Just Toddling? Dress and petticoat set of cottons. Lace and embroid ery trimmed. 1.98 Pink, white or blue receiv ing blankets. Soft wool. 1.98 mm, Wm te >> .# ir Brushed wool kimono and jacket. ' Satin bound and embroidered. Pink. 79c 98c Waterproof plastic crib and carriage sheetings. White. Hi » 69c For Baby’s Layette Knit Wrappers, white and pastels 98c Birdseye Diapers, a dozen , 2.47 Evenflo' Nursing Bottles 25c Plastic and Rubber Panties <.... 29c up Rompers and Play Suits L... 69c up Quilted Crib and Bed Pads 49c up , USE BELK'S UY-AWAY PUN Only a small deposit required to hold your purchases ’til needed! <r r 4