Historical Newspapers of South Carolina

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

t I \, Page Four THE CLINTON CHRONICLE / Thursday, November 17, 1949 _ t ahf (Elintmt (Elirontrlr FsUbllshrd 1904 WILSON W. HARRIS, Editor and Publisher HARRY C. LAYTON, Assistant Published Every Thursday By THE CHRONICLE PUBLISHING COMPANY Subscription Rate (Payable In Advance): One Year $2.00 - Six Months $1.25 •Entered as Second Class Mail Matter at the Post Office at Clinton, S. C., , under Act of Congress March 3, IS^Q. CLINTON. S. C.. THURSDAY, NOVEMBER 17. 1949 Men of Distinction In many of the daily papers liquor advertisements appear regularly pur-| sjzeof ours porting to designate certain •’men of " __ votes were cast for mayor; 2.375,331 for United States senator. The mis sing 201,862 votes, cast for mayor but omitting the United States sena tor, will be variously interpreted. They probably represent the number of communists who voted for Mar- cantonio and no one else. Some Dem ocrats may not have voted for either Lehman or Dulles, i The Republican party in New York state fell apart after Thomas E. Dew ey’s defeat in 1948. In New York city, the Party, as an organized apparatus, hardly exists. It made no attempt to run its own ticket and resorted to fusion with the Socialists (Liberal party) on local candidates while the socialists fought Dulles most vigor ously. This added an element of the ridiculous to the campaign. The Socialists, however, did not produce any outstanding results. In a year, when the Communists are more unpopular than they have ev er been, when even a friendly ges ture to Soviet Russia is anathema, shortly after the end of the trial of 11 communists in Judge Medina’s court, Vito Marcantonio, who no mat ter what he may say about it. re presents to the voters the full Com munist political strength, polled ture to give our readers and adver- 35 6A23 votes, while the Socialists, tisers the verv best possible newspa- ^, the Liberal party produced 372.- The Chronicle seeks t ie cooperation of its subscribers and readers— the publisher will at all times appreciate wise suggestions and kindly advice. The Chronicle will publish letters of general interest when they are not of a defamatory nature. Anonymous communications will not be noticed. This paper is not responsible for the views or opinions of its correspondents. MEMBER: SOUTH CAROLINA PRESS ASSOCIATION NATIONAL EDITORIAL ASSOCIATION National Advertising Representative AMERICAN PRESS ASSOCIATION New York Chicago Detroit Philadelphia directs the major part of its adver tising through the newspapers of America, there is no stronger testi monial to the power of newspaper advertising, as far as we are con cerned. “We have long encouraged our leaders to use local newspaper col umns for their institutional, new car and truck, used car and truck, and service advertising. In addition to the many millions spent annually by Chevrolet in national advertising in your columns, our dealers spend a like or greater amount with Jmu. Our most successful dealers use substan tial amounts of newspaper advertis- ^ ing to maintain their sales position. Sparkman Sees 'Fair DeaT Fight Washington, Nov. 14—A Southern jenator predicts that President Tru man's pressure for action on civil rights in the next session of Con gress may “jeopardize” his entire legislative program. Sen. Sparkman (D-Ala.) also be- l ; eves that the Senate’s new anti filibuster rule will prove no barrier to the certain fight against the bill to create a Fair Employment Prac tices Commission—the keystone of Truman's civil rights program. Sparkman’s view was partially supported by minority leader Wher- Iry (R-Neb.) who said that of the three civil rights bills "FEPC” will be the most difficult to pass.” COMMERCIAL PRINTING This completely equipped combi nation Newspaper-Commercial Print ing plant can serve you better. Our goal is to give our customers the kind of service they want—to give Clinton a BETTER NEWSPAPER. CHRONICLE PUBUSHING CO. ! per in a town and community the 281- votes. The difference of 15,- 858 is too small to notice. The liberal party then has produced no import- ' ant results. However, the combined i communist-Socialist vote 728.794, .istinction” as switching frorrf one i-i • .« n*|i* crand of liquor to'another. The pur- • nfOWing inG DllllOnS pose of such advertising of course is A lot of talk is going the rounds larger than the Republican vote, 571.- to increase sales for certain brands to how much is a billion dollars? , 071. is significantly indicative of left ■ver others. What distinction can any J We wonder if the New Deal-Welfare wing strength in this city. It is also man gain by changing from one kind Staters who spend billions as most of interesting that while the Republi- us spend dollars—are capable Of fig- cans were poverty-stricken, both the uring out the answer to the question Socialists and the Communists were o' poison to another and allowing h name and photograph to be used r this kind of propaganda? Su ■^Ivertising should- :euct against dis- Liquor and Hotels A gentleman asked u> ye-terday if the ncA hotel now under construc- in the city would operate a bar - .. revenue producer We told him '.. n woujd be unlawful, and even if - h was permissible, we are sure t * directors and stockholders would : t approve such a policy. im; re<'t •t in lly ar quo »n has grown in larger order to run a hotel id make money it must cense, an o'. i A eratio true, hotel' r its • fully operated .s a h »me ft be everything except 'ing house There are idrmkers who prefer hotels without a liquo u haz- many testify guests—it a liquor T > them a billion dollars of numey seems go little. Here is one answer a smart statis tician has figured out: If a man start ed working on the day Christ was born earning $1.00 a minute for 24 hours each day and worked 365 days each year, in the year 1902 he would have earned one billion dollars That is just 47 years ago. Another answer. If President Tru man with his raised salary plus many other emoluments had started 3810 years prior to the “earliest fixed da:e in the history of the world.” he wou’a by this year have received on« lion dollars in salary We wonder if he thinks of th when he calls for m >re taxes, mo spending, and throw's a billion he hicken-fe« voters evi our able to spend enormous sums, aston- ishinglV large for a non-pres:dential election. The repudiation of the Communist candidate in Harlem. Benjamin J. Davis, is -significant. Davis has been convicted in a conspiracy charge; his election would have branded Har lem as a Communist area. All anti communist parties combined on a single candidate. Ear! Brown. Both candidates are negroes It is impossible to discover an en dorsement or a rejection of the wel fare state in this hodge-podge of bil- divergencies, personalities, and bigo tries. smears. lies, deals, tricks and this just dirt. and a billion there like c And we wonder if the at- phei thousands — Santa Chamber Catch the Spirit In Clinton—as welt as • 1 other towns and cities C!aus is coming soon The <>f Commerce has announced that the annual Christmas parade in honor of lhr distingu.shed goes*, will be staged t"c afternoon of Oe.ember 1 tys a gala day pec tally. The think of this when they go to the polls and reelect the men w ho play I duck* and drakes with thetr hard-; earned mono The Truman victory in 194* wa* obtained largely through promises of ! financial assistance to certain groups 1 That may be expected as his platform when he runs for re-election in lid’ It la nervi® large re M tM for U H luld vot i rift governme rho suffer m «*f igance should b year, to re-elect these spend*. those i extras sense ec * return nt But rom Ne. why their flam- why Deal . an l* m • ir j cvlorful OM f it 1 i spender* is far beyond the I* a •Gem a.” all join m anj do our pa rt •tretch of the human ;ma«ma?< Ml t! is Chriarma* parade, the lit j is a tragedy that so many peop ir Aftt •jrh i anta. and tne turning on of the lulled into sweet dreamt b* t the CftAtl v tights Ail! officially op ♦n the * something for naUung” siren j •tma* *fi ipping season It sho uld of the welfare staters v ert, •'.»« /e the readiness o! V - |0 ►Cl’. deal* bant* and business house* to titin CHEVROLET DEALERS PREFER TO USE NEWSPAPER ADS That's Hh» Over Half of \imre- prution Is Used Lerall*. C. J. French Telb rubllshers (From November Issue. The Amer ican Pressl. Dealer-requests that the majority of advertising money be qyent in newspapers rather than other adver tising media is one of the chief rea sons why Chevrolet spends over ha!f of its advertising appropriation In newspapers C J French, advertising manager of the Chevrolet dlvidon of ra: Motors, said In addressing $th annual convention of Penn- me Newspaper Publishers asoo- Lc «• noi.day demands of tne i' a no re-ide in the city’s ca. and to further impress ■ auying public that “Clinton i town in which to snop ” nas tv ju<! ar >und us all bc4in now to rt hold it unt.l the on the -alendsr roll: the cor- atch the date of ar iund. Prelude to 1950 (Bv George E. SakeKkv I Too much can be made of the vic tory of Herbert Lehman over John Fci-ter Dulles. Prev.dent Truman, fnr instance, take* this election to mean an endor sement of the welfare Mate While anv victory could be so inter- The Chronicle Is Honored I: i- most gratifying to the pub- The Chronicle and oui :her i press ■ton in this elect.or r Frerwh pointed out that an ad- tsing questionnaire U sent to era each month to ask for adver- g suggestion*, and that they in- \ aneb'.y^efcnphasttr the importance of us.ng weekly and daily newspapers The newspaper.** said Mr. French, “is one of the mo«t powerful forces in the m siding of public opinion and in influencing the buy.ng habits of the general public. “N* wspaper advertising, the'efore. becomes of major importance in the process of distr button and sales management It has always done its best job in times whe’i go»ds hive to be sold. This is largely because the pre.ed. o are mare First of al! is the fact that the, - numele-s charge of b.gotry against; rnanijfac,llrer can taIk 10 the con - faitnful staff to learn that in an im- John Foster Dulles did not die down sumer ,n rtfail selling language and exert a powerful pressure on the prospect to buy his goods directly and now Great Opportunity “Today, the daily and weekly newspapers of America have a great selling opportunity. Their advertis ing columns offer business a direct selling medium whicn can bridge the ®ao and he’.o keep factory w’heels turning. It is the most flexible me dium of advertising. "Chevrolet is and has been for vears one of the largest advertisers in American business. "This year we are placing in news papers the largest schedules in our history and are using over 6,800 daily ond weekly newspapers to carry the Chevrolet message to the public. Our dealer fund appropriations are spent in the communities which produce the business, based on sales within those communities. Thus, we advertise in one or more newspapers in thousands of locations throughout America. These newspapers are paid the ma- brity of our advertising funds. “When, year after year, Chevrolet partial analysis of this newspaper, along with other weeklies in this and •other states, we have earned a top rating of AAA and the designation o! “One of the Best Weekly News papers in America.” Tne Chronicle was analyzed re- icntly and rated with other weekly papers as part of a nation-wide eval uation study of home-town newspa- i e:s A news story explaining the tour-point rating bureau appears in i c paper today. With due modesty, of course, we i e proud of the merit certificate ;• .vurded us, coming from a national it-earch organization and based on the amount of local news carried, lo- < .1 advertising, evaluated circulation in our territory and fairness of ad- nor did it boomerang as some anti cipated. Governor Lehman pulled a sentence out of context and twisted it to give the impression that his mponent was antisemitic. In spite if the defense of Dulles’s integrity by such Jews as Rabbi Abba Hillel Silver and Bernard Baruch, the •harge stuck sufficiently to show in the votes in the largest concentration of Jews anywhere in the world. Similarly, the Democrats inhum anly made use of the fact that while Dulles is an important Protestant churchman, his son has become a T esu:t. They gave the impression that the father had denied the son. This lie died hard, as such lies do, and cost Dulles many votes. In this sense, the campaign was indescribab- v ert'ing rate. Many of our readers Ty indecent but not decisive. have told us from year to year they lind this newspaper filled with local news and a welcomed visitor in their homes each week. Advertisers, local .and national, have told us they find using our columns regularly helps them build business and earn profits. Our rating shows that both are cor rect. Republican statisticians anticipat ed the loss of New York city but not of up-state areas. However, about 28 per cent of the up-state vote did not show. This phenomenon may be many things, including the pos sibility that due to population shifts, the increased industrialization of up-state cities, occupational and geo- The Chronicle is happy about the graphical changes wrought by war, triple A rating. And we will be spur- ( that anticipated vote may not exist »ed cn to greater service in the com-, at all. (The inticipated figures in- munity we are privileged to serve. We are also profoundly grateful to •our readers, advertisers and commer- » ial printing customers whose gener- i us support and goodwill has made it possible for us to achieve the high rating. Our combination newspaper- commercial printing plant enables us to give Clinton a better newspaper. Readers, not publishers, make •newspapers, as we have said before in these columns. Therefore we like to share the honor that has come to eluded permanent registrations.) In New York city, the combined Democratic and Communist vote for mayor was 1,621,023. This represent ed two candidates, William O’Dwyer for the Democrats; Vito Marcantonio for the Communists. > The combined Democratic and Socialist vote for United States Senator Lehman ,was 1.579,624, in the same city. It is not clear how the communists voted in the senatorial race. But the Daily Worker fought Dulles and hailed his us with you, because it is through defeat. The combined Democratic, you, our readers and friends, that we Socialist and Communist vote for are able to publish a better newspa per. We say thanks to you and our en- Lehman should have been 1,936,047, which it -was not. All these parties iire staff pledges its best in the fu- opposed Dulles. Actually, 2,577,183 Nov. 14, 1849. FINAL SETTLEMENT Take notice that on the 15th day of December, 1949, we will render a final account of our acts and doings as Administrators, with will annex ed, of the estate of David T. Cope land in the office of the Judge of Probate of Laurens County, at 10 o’clock a.m., and on the same day will apply for a final discharge from our trust as Administrators. Any person indebted to said estate is notified and required to make pay ment on or before that date; and all persons having claims against said estate will present them - on or before said date, duly proven, or be forever barred. I. BLUFORD COPELAND, J. HENDERSON PITTS, Adm’rs. D. B. N. C. T. A. 8-4cw V°SK BO£s lf ' Buy Hie BULOVA of His Choice at THOMAS' 's mm - ^ *4r ^ 11 ; 1 FoittiM 15 i«w*l movement. High curved crystal. 129 75 17 jewel ‘Shore- hom". Smart new style coso and ex pansion bracelet. ♦57 50 1/de 6m* EASY Cksiitmei • A YEAR TO PAY J. C. THOMAS JSWBLSft •if# Tune That Count*" Be Prepared for Bad Weather with WEATHER BIRD SHOES ' Sizes 12 to 3 $3.98 Size* 8V{ to 3 $3.98 to $4.50 MS Sizes 12 to 3 $4.98 Sizes 12 to 3 $3.98 T 4 ,, Sizes 8'/ 2 to 3 $4.98 4o $5.95 The exclusive design of Red Gcose Shoes provides roomy support—helps chil dren’s feet grow healthy. And extra reinforcements at points of strain make Red Goose Shoes hold their fit as they wear, make them stand up under the gruel- 1 i n g treatment children give them. **1**14 *1**1 Jr«fi Sizes 8*/ 2 to 3 $3.98 to $4.50 Sunjerel’s Department Store “THE HOME OF BETTER VALUES’ . CLINTON, S. C.