The Clinton chronicle. (Clinton, S.C.) 1901-current, November 10, 1949, Image 10
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Page Four
THE CLINTON CHHON1CI E
v—
Thursday, November 10, 1949
Isn’t
Wonderful
All over the world today there are people teaching bitterness
and hate.
Here in America we have learned to live together in friendship.
For us here at A&P, it has been a wonderful and thrilling ex
perience to get from those with whom we compete day after day
such astounding evidence of friendship and respect.
The things that have happened since the anti-trust lawyers from
Washington brought suit to destroy A&P have amazed us.
While we sincerely believed that we had earned the friendship
of millions of consumers for whom we have provided better food
at lower prices, and the friendship of millions of farm families
for whom we have provided a better market for their produce,
we were not prepared for the avalanche of offers of support.
But most of all, we have to confess that we had underestimated
the fine sportsmanship of many of our competitors all over the «
country.
Can anyone believe that these competitors would rush to our
defense if, as the anti-trust lawyers allege, we had been trying
to put them out of business?
We and they have fought hard for business.
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There are nearly 350,000 individual grocers competing with us.
They have a larger share of the nation’s grocery business today
than they had ten years ago or twenty years ago.
Many of them do as good a job as we do, and they make it
plenty tough for us.
Now, day after day, these same competitors are letting us know
that they are in our corner.
All we can say is, thank you from the bottom of our hearts.
Isn't America A Wonderful Country!
/
Who
hollered
for
Uncle?
rr
on V tr
nt O,
ont ih
°Hn
"'.f,,,..,/' "I ll, e -••C'AS *
A competitor s opinion
The GreatAtlmtit & Po<jfj ( Tea Co.
Who wants him to break up AJiP?
COULD IT BE INDEPENDENT GROCERS?
Doesn't seem hkely. In ten years Americas mde.
i»endent storekeepers almost tripled their business^
19 AS they did just under 5 V, billion dollars worth of
food business Last year the independent storekeepe
handled over 15 billion dollars worth of food.
WHOLESALE GROCERS? Hardly. For many of
them are directly or ind.rectlv engaged m or suppo^
., n „ W me form of voluntary or cooperative chain to
match chain economies.
THE EMPLOYEES? That would be funny - except
,h.l »m. (o'.k» probably b.H.v. .1 Actually. 1... than
“ «o many food clem Mom could hoc !>• J
V.«. 1*bl. «c. • ou.ol b.
monev a store manager alone gets paid now And the
itore manager of 25 year, ago would have been happy
to get what a clerk gets today.
PRODUCERS? Well, lake farmers Certainly part
of-the.r prosperity must be attributed to the markets
L-bA-om cml. to. the™ Ttr. br« cb..n> bay
th^ 1 entire pock oi a cannery Tho.o cannone,
p ick tl,e -armers' crap.. What
k. th his highly perishable crop if the .ood chu.ns
s big volume buyers?
tk?, UKht
g ,hj, » tlie
in
n©
I,
Po*j.
th
u :r'"
J"c brji *, ^ ^
rf °es n **, Hf ' «/o i lu
u i s, *ess. SEe t he
k ^z g ^ d
* W/ do H n dow n.
are
th (
T ouf
* r ~r **p
He
in
at
tun,
A&p
J'" 1 *'«.
*
I
m
eUrrurateo
COMPETING CHAINS, MAYCE? No. Practically
evSy ^ n in the grocery business had more sales lust
L y th-n tc, year before. One chain
1.1 -bou* incr* used its food-buisiness 21 c l«» st %ear
and is up 19 r o in the first eight months of this year.
THEN IT CERTAINLY MUST BE THE PEOPLE!
Lite fun If the people hated food chain stores, would
have spent 9 1 . billion dollars in them last year?
Ft /k, hke tue low prices and high stand ircUot chain
and Jhe better the ciia.ns are run. the better folks
hke them.
Does This Sound as Though We Need Help?
Thorofare Super Markets came into existence 10
ago The food chains Thoroiare replaced were doing
about three million dollar, worth of business a yean
Ho-se ive, liked our policies well enough to boost
tn,ir pure! ases in our Q0 stores to about 30 million
dollars a year.
We cull that i vote of confidence And we re going to
ujit on pros ng that as long as we stick to good
■brand, sr.d better-thw-average se ’ eCt, °? . 8t
prices, we can compete with anybody in the
bu».ue«. And keep nght on growing, too!
★ ★ *
W’e d-n’t believe any chain will be punished for being
edicleat, or for pleasing housewives so well that it is
forced to grow.
We too believe that it is a storekeeper s duty to bring
the’public the best food at the lowest possible pneea.
aod hope to see the chain store way of doing bu.i-
neM vindicated.
And as long as the producers, the employee the cua-
Uxnm, the wholesale grocers, the independent, and
the competing chains thrive so well, we will continue
to it’s a good way to do business.
r
I Welcome
A&P Competition
Ys*. we want our A&P competitor, to
,tsy in business on their present scale
because we know what it would mean
to the American peopla without tham.
We are only one store and are striv
ing to serve our community with good
food at low prices, but the A&P is a
nationwide organization serving the
American people everywhere with
good food at low prices.
Destroying th# A&P would mean elim
inating competition nationally in the
food field which every poor men knows
consumes 'the major portion of his
salary.
We congratulate the A&P for a job
well done. Keep up the fight.
We welcome any fair competition
which helps us bring lower food prices
to the consumer.
SCHWEGMANN
BROTHERS
GIANT SUPER MARKET
2222 St. Cloada Avenua
Naw Orlaons
The
the go
lines
self.
styled
of
Fr miy . ,
the A&p
7
irol
charged
»ith
move to
it
havim
de-
t ne ss. As
ln 8 ends
Product
foods
So What
at low
result,
Prices
of the
they
food
can
'on and
btisi.
offer
And
if
nessjs
3 laff.
monopoly
forged
of the
a ian. ive ’’"‘’Jhat sure h af J' u *''
ln g hke p P-M. * " dsu *
food
busi.
like
able to
Prices.
»Hdfir L .
se h bett
Seem
are
ke
grow-
Tour
stores
no
mcreasin
ls Positiv
Patron,
e Proof
age of
*!KPk
can
good
this
down
our
as
ess.
job of
serving th
ls doinc
DEC A U
• • • • like myself, many hundreds of independent groc
ers got their start with the TEA COMPANY.
• • • • The great A&P is not detrimental to the progress
of the grocery business. On the contrary, A&P has always
been beneficial to anv open-minded businessman who be
lieves in FREE ENTERPRISE. Founded on the principle of
FAIR PLAY and FAIR PRICES, A&P developed from a
humble start to its present commanding position in the field
of retail merchandising.
• • • • My experience as a former employee of the TEA
COMPANY has served me well. I attribute my success to the
ideas and methods tried, tested and proven by the A&P
stores—at a great cost.
• • • • A&P upholds the rights and privileges of a good
worker. I know this from personal experience. A&P is ever
on the lookout to promote sincere and ambitious employees
to trustworthy and important positions and has never
crossed the efforts of any employee to enter into business
for hirrself. A&P helped me to start in business ... IS THAT
AN ACT OF A COMPANY MONOPOLIZING THE GROCERY
BUSINESS? NO!
A&P taught me to s«rv« the public BETTER—MORI
ECONOMICAL and MORE EFFICIENT, thanks to th«
start givan me by B. F. VINSON.
• e e
higher
• During the depression of the thirties, A&P paid
wages than any other chain. A&P has striven to
itry. I
ts 110,000 employees if It was
keep up the standard of living In thU country. I shudder to
think what would happen to
forced out of business.
• e e e I am not afraid of A&P competition—I welcome
it. It’a democratic—it’s the American Way.
Paul Sitnpion
SIMPSON’S SUPER MARKETS
765 Moreland Ave^ B. K. McDonough Bhrd, B. R.
Atlanta, Georgia
•Mr. Simpson wae named “Grocer of the Year for 104i’' by the
National Rttaliar Ownar Orooera* Aaaoetatton.
no
»*'» joo%
wsy.
W 'llia
bogey
m
men.
inis
Pres.
providence public markets
"OV-DINC. ,HO=« ,SuL ETS
if# >rZi
iK
Jmm
me
m
aw»
I
The Anti-Trust Suit Against
The Atlantic & Pacific Tea Co.
This suit U another threat against our great
American system of free enterpriae. The
A&P Co. has always been clean, above board
competition and any successful independent
merchant, if he U honest, will admit that they
have taught him a great many things regard
ing merchandising, reducing overhead, bat*
ter buying, etc., thus lowering food costs for
the great American Public.
m
PITTSBURGH, PA.
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GREAT ATLANTIC &
’k
I NCR
1917
WATtIKA, ILLINOIS
PACIFIC TEA COMPANY
. to