The Clinton chronicle. (Clinton, S.C.) 1901-current, February 26, 1948, Image 10
*3r
,1
A, «
1
Page Six
THE CLINTON^CHRONICLt
Thursday, February 26, 1948
v.
.light way or the dark Way. The long, are dress types which are complete
! coat is the important coat 1 for spring. | costumes in themselves: ——
It is saiuglj* fitted at; the waistline, xhe cape ranging from elbow-’
I fully flared, and,long enough to cov-, i en ^h to full-length; the bolero,
er dresses 12 inches fr-om the fioor. from bust-length to waist-length, fit-
„ P,, ,,. , *„«»,• *wd- ' Nav j' is a weicbme..jc^oice in these : ting smooth as paper, wrapped snug 1
' 1 ^ ‘ ‘ _ long coats. There are plenty of navy a nttle cocoon or flare at back;)
Fashion Forecast For
'48 Spring and Summer
Reveals Much of Beauty
I >00
shopping
oi this oommg spring and sum-
me
r, what
new
ivirions c
an women
(x;
.XX't to t
md'.’
Plenty of
new ones.
*.i>
t!ie e.c
lit or
s (if Women's Wear
D.>i
ily. and
all
’stamped
with 19 lo
S’* V
.i: fhar.u
■ter.
They will
find more
*. s i S
. »•' Wl
th n
aVrower, more round-
f 1.
m>>:o u
j t vi r
a. shoulder
s; snWotn,
Oi
i! i.) Hi:,o
s; t
he most fli
ittering of
.v.i.st:
. and skirts
; long and
.’ll
V ti:
IvS 5
prng they'
re not too
i ..r.o not tull. and some are nar
the costume; and there are pastels dresses, speak up for the costume'
to give hew contrast. Chamois yel- look.*
unv-gjoves^ are coming back again, T[ie p e ttj coa f dress is already "■one
and to rnat'bH the gl'\e> tne:e are the! pets of spring; this means the,
chamois toned pearls. T.us feeing fnij.Girted dress with separate:
for pastel g.,nos and pearls is ex- w hirling ruffled petticoat^as well as
pressed in all the blossom tints. the dress with petticoat fuffle i'ruth-
The short way in coats brings the in o a t tp e hemline,
favorite topper or shortie into prom- i n formal fashions, watch for the
inonce again. That com;or.table toss- ankle-length ’ as the newest and .
•an topper, that is easy over suits as smartest length in evening cfressco. ,
, p. well as dresses»may be hip hugging Q ne good interpretation of this type*
•' 1 I' ” in the newest cotton silhouette, or pairs crisp ankle-length skir.t with
an abbre- Lingerie or tucked chifl.on blouse. In
eleborate evening dresses in floor-
pewest story con- length, look al the really old-fash-
cerns the short jacket and flared ioned dresses with a Victorian air—
is translated into fabrics they are very new fashion for 1948,
testaoiy navy. To.-, is c:.c ,.f a’.’ types even in men’s wear wor- especially in rich, stiff fabrics.
w."e:i nack play< Mv v'.d-..dd.e to steds. For the customer who ^’ants in sjxirtsw'ear—Feminty is para-!
a classic hpail >r-n>ade, there is still mount from the most classic active’
a g od dunce—a flam shoulders are sports types to the softest dresses
narro\vdr, waistline small, and skirts suitable for cocktails and dancing.'
, < w.
The big
new
..Mg is tne .iii-u-iengt-n voa.-paiieu and nare-baek like ai
•, th a dre.s S to make a complete cos* d domino .
ti.me Thn- ensemb.e will be found Jn suit5 „ The newest stc
m ai. pr.ee lines
.The' o;g
navy, and :i'> navy across the Ixiard
-n coats, in sunts, in daytime dress
es. in i.lternoow and cocktail di«ss-
e* \a\y accessories and navy shoes
give g.e ter strength to this navy
lasiu.m.
-.<■>«
slim/and easy.
Capes-
-More Capes
Separates promise io be tremen
dous right through summer': skirts!
Cap'es—Deserve special mention and blouses are the No. 1 candidates,
I no i.e .d toward softer, pietbe^Wbecause they register all the way, along with jackets for medium and
— .isr.H)n> -a raflevted in ev- along the line. Full-length and hip- popular price spring and summer!
' % - * :n icad>-.o-vvear thpougn length capes in wool; elbow-length selling. And even more separates for
, > r:.a vessor.es. P^/tel co- capes in print to match a print dress; summer play. ,
i rs, csptv.ally mauves, lila</ahd lav- capes m fur—these are all wonder-, Sunback dresses are buildine uo
ender shades, corrobora
mme tashion mood.
This, then is
general ‘ terms
for 'me i itfning ^ason are described
capes in tur—rtnese are an wonder- ( Sunback dresses are building up
th.s fern- f u i new clothes for spring. sky-high for summer promotions and’
In dresses—The narrower should- selling. These reflect the impor-’'
!h^/st\ .e s.or> m ei . s an j taut bodice, the little waist tance df strapless bodies in swim
%(tvific style, types anc j f u u s kj r t ge t beautiful expres- and play, clothes as well. The im-
eason are described s j on j n dresses for spring—in the portance of capelets, shawls and!
by W n.m s VVear Daily fashion ex- prints, which range ajl fhe way from scarfs, in addition to jackets of. all,
as fojdbws: all-over abstracts to neat geome- kinds make fhese dresses suitable*
Choice in Coats
.1
geome
tries and a i whirl of polka-dots; and for street wear.
TAXI
In i/lats—The customer has two! m the plains, which give top place, Softened casual dresses reflect the
C.uyrts ; or her 1948 spring coat— to navy. In addition to all the one-, major silhouette trends of the vear.'
tl* ’. mg way or the short way. She piece dresses, which are decidedly The most classic houses have soft-
|o iv»s two choices in color—the softer and prettier for spring, there ened up in their spring and sum
mer lines, and the same may be said’
for summer suit-dresses. \
There are many good fashion rea-i
sons for a big swim suit season irt ;
<T94&. First is the return of elasti-:
cized fabrics of natural rubber, many
of these combined with metallics.'
Strapelessness is a big feature of
classic models and dressmaker suits:
; as well.
' There are also plenty of pretty:
and frilly suits for swim and play'
wear. Beach ensembles of many
kinds—skirts and jackets over swim'
suits, as well as many variations of*
look into the sportswear department.,
Hats Are Flat
In millinery—Plateau types are
newest, flat and usually undulating,!
and sloping “like the roofs of Pans.'';
These fit with the entire feeling for
romanticism in hat design, which
applies not only to silhouettes but
also to colors and trimmings. The
flat effect also appears in round,
small berets with a padded look, with
and without narrow visors; in ‘;in
clover hats’’ which have the four-
corner curves, but remain flat and
head-fitting. Renoir bonnets which
are small and frame the lace are part
] of the fragile look in spring millinery.
Complementing the feeling for
feminine effects are the timid colors
—the wheat-to-beige family, pale
grays, pink', mauve and pale yellow, I
j also glacier green.
.
Call -
SERVICE
180
- Call
THESE CABS ARE INSURED FOR YOUR
PROTECTION
Cooper Cab Co.
Across Street from Police Station
24-HOUR SERVICE — ANYWHERE — ANY TIME
T. RUSSELL ctfOPER, Owner •
Enter the Great
WEST CLINTON NEWS
were hostesses and served refresh
ments.
Miss Parkman was presented many” 1
I useful gifts, among them crystal oil
ner chosen pattern.
Mrs. Isabelle Sikes Passes
TRADE MARK
$203,725.00
“Treasure Top”
SWEEPSTAKES and CONTESTS
51 separate prizezs in each state each month—
plus monthly national prizes—plus*
i Mrs. Isabelle iSikes djed at the
home of her daughter, Mrs. O. R.
|{Sh»psrd. 32 Beauregard street, at an
: early hour February 17, after a brief
illness.
.She is survived by three daugh
ters, Mrs. Z. V. Shepard, and Mrs.]
O. R. Shepard, both of Clinton; and
Mrs. Fred Linard, Lexington, N. C.;
and 19 grandchildren. •
Funeral services were held at 4
o’clock Feb. 19, at the Fixe Baptized
church. The Rev. Mr. Young was in
charge, assisted by the Rev. Fred
Rowe. Interment was in Calvary
cemetery.
$25,000.00 1st Prize "
« in Family Sweepstakes
l/)OK UNDER THE CORK—EVERY PEPSI COLA
BOTTLE TOP HAS A HIDDEN DESIGN
Collect and Swap Pepsi-Cola “Treasure Tops”
. it’s fun
AT FOUNTAINS EVERYWHERE
AND BOTTLED
Proves FAST RELIEF for
PJMI MISERIES
of Rhoutnatisa, Nouralcia, Lunharo,
Sort, Stiff MiocIm!
JUST rub rrfrtihing, gmrit Ntu-n-batm o*
iht sore spot. Instantly, aching muscles start
to relaa ... the pain eases. Use NEURA*
BALM to get last, long-lasting relief from
the miseries ol muscular aches and paint.
—
PEPSI COLA BOTTLING CO.
GREENVILLE, S^C.
. i
Wise Folks
Who Want
Faster
WATER
HEATING
Use '
Carolina Suburban
- Gas Co.
Laurens — Phone 508
.V.-.V.V.VA*.*
•cr^WC^yXjP^w.v^.;
Sr^'A. V'...- -1- V- ■ r
^ ^ \^ x H
SUBSCRIBE TO THE CHROMCLl
“The Paper Everybody Reids”
t_-i „j
\
Meet the new standard of Big-Car
beauty! It's here, in Chevrolet's
Bodies by Fisher — finest bodies
mode — available only on Chevrolet
and higher-priced cars.
You'll enjoy Big-Car performance,
too, when you own a Chevrolet; for
it brings you Valv-'m-Huad engine
performance, found elsewhere only
in more expensive cars.
Men and women everywhere agree:
Only one is No. 1—only Chevrolet is
first—in all-round value as in popu
larity. Consequently, more people drive
Chevrolets than any other mqke,
according to official nationwide regis-
trationsjjand more people want Chev
rolets than any other make, according
to seven independent nationwide
surveys. Here, in the new 1948 Chev
rolet, is record value.' For new and
even more luxurious styling, colors and
appointments have been added to all
of Chevrolet’s other advantages of
BIG-CAR QUALITY AT LOWEST COST1
You'fl find Ch*vrol*t rid as mora
smoothly on aM types of roads due
to th* famous Kna*-Action Rida; and,
of course, Knaa-Action it found only
on Chavrolat and cottliar con.
Kaap your prasant cor in good
running condition by bringing it to us
for tkillad sarvica, now and at
ragulor intarvola, ponding daSvary
of your now Chavrolat.
y CHEVROLET jj
CHEVROLETIS FIRST!
' ' ' . •'• . |
Giles Chevrolet Company, Inc.
Clinton, S. C.
NTION!
Fuel Oil
Customers
HELP US TO GIVE BETTER SERVICE BY
PAYING OUR DRIVER ON DELIVERY OF
FUEL OttrOR ON RECEIPT OF INVOICE.
a
This year, due to the increase in cus-
r * • - : *- l • ,V
tomers, we are so busy trying to sup
ply you with fuel oil it is impossible for
us to make additional trips to collect.
WE DEALERS HAVE TO PAY FOR FUEL
• OIL WHEN DELIVERED
' ■.
' i "
• >
h