The Clinton chronicle. (Clinton, S.C.) 1901-current, May 17, 1934, Image 1
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THIRD
I SECTION
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THIRD
SECTION
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VOLUME XXXIV
CLINTON, S. C., THURSDAY, MAY 17, 1934
NUMBER 20
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A TRIP WITH KING COTTON
I without having lost one white of their .walk, and their little nighties and un
beauty! These coats are real classics' derw'ear. Youngsters—both boys and
iiin l\r» 4 1 MM A \T or evening—accord- girls—need summer wash suits and
^VilDlll I^U |-I|V irM A I nn I I ill A Y ing to the color you select. .wash dresses. The ol<ler boys follow in
I IllVV/UUIi lllu lYIxriLiiU 1 \JUrL I ^ ^ the'dad-s footsteps, wearing the .same kind
ll_l^ _1 X i .. /\^ ol€ir*lre nirk/I
All this week
blouse departmient, because cotton cotton slacks and shorts and polo
Cotton is King! fort—no pun intended—voiles are un- . • . - . «hirt«! mH Iwirh rnK*^« little crirU
. ^ Thp<p dark oTounds nrint- ol^uses are having the biggest season roOes. And little girl.s
Not only here in Laurens county but[^^d. rhe.e dar ^ i years! Tho.se organdy plain crin- movie fa.shions set by “Alice
,11 A«,e,.;eo* He h,.id« his eniirt‘^d in white, are sp en i kled or embroidered — are big ’favor-l‘n Wonderland” and “Little Women.”
finish that make^ tucked nets for very dressy ^laint these are, and they .seem
finish that makes .— give, ft child an entirely new per-
all over America! He holds his court
in every city, every towm. His
lions of loyal American
1
YJwhat a godsend that is
are tremendously popular, with
men as well a^ young girls. And the
make grand j
i afternoon and evening frocks! Thei
mil-
... 1 in a new anti-crease
subjects are . ' . . unrumnled and o<*c*sions. With your tailored suit,
this year w^earing cotton apparel, a" irodsend that is! Piaue voiles printed sateen blouses. A sonality—winning and sweet. Many
ing cotton in their homes, in theirj^^^ tremendously popular, with wo-: ^”ck is to wear a.dark blouse fnd. come in rdark shades, but as
sportsr and buying cotton merchandise
of all kinds, ^ause It .s smart, style-
right, durable and economical! for:
this is National Cotton w’eek—when
accessories with a light colored suit,'^*^™ weather approaches, the lighter
and the effect is very dashing.
dresses will be chosen again. ,,A§ ,Dne
It goes without saying that the chil- America’s foremost fa.shion aut^or-
, . dark ground dotted Swisses are- so dren are going to be King Cotton’s ■ stated, the fashion
the eyes of the whole nation are ,p^-fect for the street and office, too. particular pets this, year? He’s al- “PP*’*^^ cottons for children now
on King Cotton! They’re crisp and dashing and sheer, ways provided babies with their dain- m importance even their
Come with us while survey^ knowing air. tiest little dresses, bibs, romper suits;
part of his realm that lies close at about the girl who goes in fof that are sturdy and ready for strenu-1 course you’ll want some cntton
hand. Me might take you on gp^j^ts^ Oh, she will simply live in.od^ days of creeping and learning to‘ (Continued on back page, this .section)
aginery trip through vast cotton plan- summer! She has a widei
tations where baskets are loaded with cottons for the practical
snowy fleece . . . along levees and other sports cos-^
bales of cotton await shipment . . . which she will spend her |ic-
through mills where long rows
such a variety'
looms weave miles and miles of cot-^^ seersuckers, men’s shirtings, piques;
SAVE with SAFETY at the
!
We Fill Any Doctor’s
PRESCRIPTIONS
DRUG
STORE
SMITH’S PHARMACY
CLINTON, S. C.
Subscribe to The Chronicle — $1.50 a Year
,,,A.aunv;w '
ton fabrics. But ,we believe you will
and ginghams that smart
■ L 7 . J x i. .ana gingnams inai young i
be more interested in what those faP- things may choo.se from—all equally*
rics are . . . how important ^"cy are piques come in the classic
in the fashion picture . . . and how wide-wale or narrow . . . and
you can use theni to enhance intriguing waffle weaves and
summer comfott; your summer smart-corded effects. Alb these fab-
rips are made to orders for the shirt-
ness, and to increase your summer’s'
enjoyment. So let’s start in the piece
goods department of any smart store'
and see what King Cotton has provid
ed for us all.
Well, here we are. and no wonder
King Cotton is proud of American
women dressed in cottons. The smart
new cotton d.ress goods seem to be of
endless variety. I>‘t’s stop for a mo
ment and look at these seersuckers!
You’ll want to choose some in the
regular weights for .sports clothes and
.xhirtw'aist also spme
“bli the delectablP new sheer seersuck
ers. in .smart plaids, for summer dance
frocks. Your grandmother, even your
mother, would never recognize these
stunning crinkled cotton as the fal>-
wai.st dress, or .shirtmaker frock as it ^
is ofetn called, which has really be
come a summer uniform. It has been
brought out in trimly tailored new
versions this .season, an<l you’ll need
several. They’re ea.sy to make and it’s
fun to run them up yourself. Be sure
to have plenty of action pleats — in
skirt, sleeves ami blouse, to give free
play to your muscles and a free swing
to your walk. Yes, King Cotton, we’ll
be right over to look at those new
printed sateens! That’s another fab
ric of the gay nineties that has ■s'l
an exciting "comeback”! In its new
patterns and colorings it’s positively
sophi.sticated!
For your suit, we suggest a men’s
A knew as^seersuckers! They’re, or one of the Iweetl
KoioK to -KO place* an.l do , knowinR ait.
this season! \ou’ll want at least one pique, or one of the novelty conled
organdy for your summer evenings— cottons-with which you will wear a
with the new crinkled effect, perhaps, blouse, of course. !
lor charmingly embroidered, though it | a,
is equally popular in the plain weaves. fascinating! Such
F.asy-to-make patterns Have delight-, colors, as well as white,
ful ruffled and flounced trimmings | ^des and light. And so many
' that were especially designed for or-.y^pi^gf Some that would be posi-
gandies. Organdies are grand for romantic for evening. Grand to,
mencement frocks, and we prophesy cruise, because they won’t |
that there will be any number of ‘^^*4^ush in your trunk and salt air. won’t,
gandy weddings this year, with the them. Others are destined to lead
bride in white and her bridesmaids in gporting life! And there are dark
dainty pastels. It’s nice to p„i(led laces that are very smart for
that the permanent finish organdies formal daytime wear,
emerge fi'om the tub as fresh and Rememl»er—when you’re making up
crisp as new! You’ll want to use them .smart new cottons —use only
f<»r blouses and for lingerie touches throrid! Nothing else is correct,
on all kinds of frocks, ^o choose a fine cotton
Another big favorite for warm fo,- the sheer fabrics, anti a
weather is cotton net! Light as a vt^ight for the suitings and
breath . . . ctnil as a breeze . . . it .s poatings. The saleswoman will suggest
charming! And especially appealing to number if you give her a
brides. In the darker shades it is very ^f fabric tin which it is tt»
much the thing for cocktail frocks,
and even for suits' Can you think of
anything much cooler, when the tern-
COME to CLINTON!
Go to Carter’s
t
We Welcome You to Our City For....
GEL ICQUlINTED
Friday - Saturday
WE WlLI. DEEM IT A PRIVILEGE TO SERVE YOU. OUR STOCK
IS ALWAYS COMPLETE. THE ONLY THING YOU’LL EVER FIND US
BEHIND IN IS HIGH PRICES. WE GET JUST AS FAR BEHIND THEM
AS POSSIBLK, CONSISTENT WITH BEST QUALITY.
SPECIALS for CLINTON DAYS
perature soars to ninety in the shatle?
I And while we’re hack on the sub-
-ject of daytime cottons, here’s a whole
counterful of voiles. For sheer com
be u.sed. You’ll find a wuiitlerful color
range. F.asy to match any shatle with
the right thread.
Weil have to go to the notions de-;
partment ftir the thread—^and while
we’re there let’s Ititik at some of the
cotton article.^ In’ing shtiwn there.
King ('titton is nudging us to lotik at
the chintz hags for the wardrolie, the
chintz .'thoe hags, in fact, ctiniplete
sets of clo.^et acces.sories ail in Idvply
cotton chintzes and cretonnes. Don’t
forget a cn*lonne covered sewing box
to hold all y<iur needful.s while you^re
creating your sumpier cotton ward
robe! .And remember that there a'‘e |
cotton sewing accessories that will
save you a lot of work—bias fohl tape,
example, an*l covered buttons.
King Cotton is eager to have us
come and see the marvelous array of
feady=^t-o -‘wfor- ihii gieal-
feminine army that like.s to walk into
a stoic an<l pick up a few ehaming lit-
a store and pick up a few charming
little frocks all ready to pul on. So
see all the “finds” there.^.
When the afternoon sun begins to
beat down upon US. we want to change
into the very coole.st cottona we can
find. And here they are — dresses in
voile, the perennial summer favorite!
King Cotton says he wouldn’t know;
an American summer if he didn’t see;
•hundreds of women in dark voiles pat-,
Iterped in white. Nothing can really
fever take their place.
' ^ Cotton evening frocks? Oh, my,,
yes? That is when King Cotton holds |
his gayest revels! You’ll want several |
of these seersuckers for dances at the
• country club and resort hotels. With I
wide long skirts and pleated ruchings
^ over the shoulders, they’ll clothe you
'with glamor! And that, King Cotton|
'says, is as it should be . . . for maid-!
tens under a soft spring moon! Inj
these, or^ ia-organdy, you’ll be irre-
jsistible, we promise ,,^ou4
There are such a nost of o(her uses
for cottons that-we’ll have to^ skip
j quickly through the coat department,'
'just pointing out that you will un-
doi^tedly want a cotton tweed or'
homespun ior sports . . . and it will be
very smart to wear a white pique over
your dark sheer dresses. .And remem
ber that velveteen is cotton, and what
I a standby a velveteen coat is! The|
new varieties are washable, and comej
in colors that emerge from the tub
m
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Ready-to-Wear
We have New I)res.ses arriving daily, in
Jacket Suit.s, Sports Dresses, Sunday Nile
Frocks and Afternoon Frocks, priced from
$3.95 ‘<>114.95
Cotton Dre.sses—Horde Laces, Piques,
Seersucker and Voiles^ —
$1.95 to $5.95
Print Dresses—
98c, $1.49 and $1.95
Tom Hoy . AJJ
Linen Suits ^
Imported Irish QU
Linen Suits
Ladies’ and Children’s
- Shoes T
This Is White Shoe Season and We
Have What You Want.
The Irvinjj: Drew Shoe, Four- QC
Eyiet Tie, white and navy . v
W'hite Pumps, Ties and Straps, hijfh and
low heels—
$1.95‘o $3.95
Misses’ and Children’s Sandals, Straps
and Ties—
98c to $2.49
Children’s White Sandals, sizes 6 to 2—
39c and 49c
PRETTY LINE OF GLOVES AND BAGS,
White and Navy—
50c and $1.00
Ladies Silk Hosiery
LOOK YOUR BEST IN BEAUTIFUL
SUMMER HOSIERY
Buy Several Pairs At These Prices
Pure Silk Hose, first quality,
in new summer shades
Gordon’s V-line Full-Fashioned
<^hlffon Silk Hose (irrejfulars);
Service Weight Full-Fashioned
Silk Ho.se U7/
Gordon’s Ne-Flex
Full-Fashioned Silk Hose
$1.35
Dress Goods
New Horde l..ace.s in Navy,
Bei^c, Pink and W'hite
Solid color and embroidered Orj^andy, in
both white and colors—
39c to 98<
Dress Linen, in Navy, Cope,
Pink, and Brown
\
Striped Batiste,
in Blue, Green and Red
B. C. fine Percal,
vard ...i- ,
' Lingerie At Attractive
Prices
Shadow-Proof Silk Slips,
White and Blushrose
Straight Silk Slips,
W'hite and Blushrose
Other Slips—
98c ‘o $1.50
$1.95
$1.95
J
Beautiful line Panties, Shorts, Bloomers,
Combinalion Suits, etc.—
I 25c to 98c
WELCOME
“The Ladies Stdre’*
WELCOME