The Clinton chronicle. (Clinton, S.C.) 1901-current, December 15, 1927, Image 1
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THE CHRONICLE
Strives To Be s Clean News*
paper, Complete, Newsy,
and Reliable.
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VOLUME XXVII
CLINTON, S. C., THURSDAY, DECEMBER 15, 1927
NUMBER 50
CHRISTMAS TRADE
PROMISES TO BE BIG
Retailers Expect Volume of Business,
To Far Exceed Last Year’s. Hun
dred Millions for Toys.
Washington, D. C.—Prancer and
Dancer and their faithful tearr\-mates
of the beautiful myth are drawing a
heavier load this year than genial old
Santa ever has before placed upon his
sleigh, if advance reports are to be
credited.
Christmas £rade in the United States
leaped forward in 1925 to amazing
records and caused charts of normal
increase to become scraps of paper,
yet 1926 hung up. new high fifhires.
Despite recessions in business activity
a year ago merchants expect the Yule-
tide of’1927 to be still better than last
’ year.
The tinkle of the reindeer’s bells
soon will be heard in full tone for the
great distribution which marks the
secular celebration of' Christmas is
only ten days distant. Already the
cash registers of thousands of retailers
have begun adding to the music of the
season, for much Christmas shopping
is done before Thanksgiving.
So reliable are the reports that
Santa Claus has planned his greatest
surprises for 1927 that Uncle Sam has
taken official notice and through the
poafcofflce department "has made ex
traordinary preparations to handle the
rush. The department spent $8,688,-
006 last year for additional service to
handle holiday mail; this year it esti
mates it will have to spend $440,000
above that sum to mqet the require-
i* raents.
Something approaching $200,000,000
will be spent this year for toys alone,
the term including dolls, the educa
tional and semi-utilitarian offerings
so popular in recent years, and wheel
merchandise. The range is from the
five-cent article to imitation automo
biles at $150 each, imported animals
which run up to $300 at retail, and
playhouses which may cost $400 or
even more. How much will be ex
pended for gifts to be exchanged
among adults is anybody’s guess, with
the merchant who guesses wrong out
of luck, but the total will be tremen
dous, for Christmas gifts of a sub
stantial nature have been the tenden
cy in recent years. Early Christmas
sales indicate that the majority of
merchants are 'likely to 'find them
selves under-stocked rather than over
stocked with seasonal goods.
Advance reports show that adver
tised merchandise is moving more
rapidly than merely displayed for the
eyes of shoppers, proving that the
thoughtful buyers are scanning the
pages of their newspapers and mak
ing their purchases with discrimina
tion.
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Within the next ten days some 8,000
banks throughout the United States
will distribute $501,336,000 to more
than 8,600,000 depositors in Christ
mas savings clubs. According to a
study announced by Herbert F. Rawl,
president of the Christmas club, a cor
poration which sponsors this system
of saving, approximately $193,000,000
of the total sum will find its way into
the tills of merchants through the
hands of shoppers. The total deposit
ed in such clubs this year exceeds
last year’s record by $102,000,000. The
number of depositors has increased
five-fold since 1920. It is questioned
as to whether special corporation divi
dends and bonus distributions in De-
(Continued on Page Five)
BLUE HOSE PLAY
TEN GRID GAMES]
Furman and Carolina Addqd To 1928
Schedule. Four Home Con-
' tests On Menu.
The Presbyterian College of South
Carolina will undertake the most am
bitious schedule in its gridiron his
tory next fall, according to the sched
ule released Monday by Prof. H. E.
Sturgeon, faculty adviser of athletics.
Seven association, one conference and
two non-affiliated, opponents will be
met.
Following is the complete schedule:
September 28—Mercer at Clinton.
October 6—Wake Forest at Wake
Forest or Asheville.
October 13—Newberry at Clinton.
October 19—South Carolina at Co
lumbia.
October 27—Furman at Greenville.
November 1—Wofford at Spartan
burg.
November 10—Parris .Marines at
Parris Island (pending.)
November 16—Oglethorpe at Clin
ton.
November 24—Erskine at Clinton .
December 1—Citadel at Charleston.
SPECIAL MUSIC
FOR CHRISTMAS
Clinton Mills Adds
11,000 Spindles
The Clinton Cotton mills has recent
ly purchased 11,000 new spindles
which are to be installed as soon as
floor space can be provided for the en
largement. In speaking of the ad
ditional spindles, W. J. Bailey, presi
dent of the mills, states that the en
largement is in line with their expan
sion program of several years past.
With the installation of the new ma
chinery, the mill will have a total of
81,000 spindles, ranking as one'of the
largest and most successful textile
plants in the entire South.
This b Station
A - X - R
(AVOID - XMAS - RUSH)
PLEASE DON’T STAND BY — DON’T WAIT
“Shop Early”
.A
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Let THE CHRONICLE advertisements solve your
Gift Problems.
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Choir of First Presbyterian Church To
Render Sacred Cantata On After
noon of December 18th.
The directress has just announced
the program for the special vesper
service sacred Christmas cantata, ‘The
Christ Child,” which will be presented
by the choir of the First Presbyterian
church at 5:30 o'clock Sunday after
noon, December 18th.
Mrs. J. F. Jacobs, Jr., the organist
and directress, has had her choir busi
ly engaged for some time in prepara
tion for the feature musical event of
the year.
The members of the choir who will
participate are:
Organist—Mrs. J. F. Jacobs, Jr.
1st soprano—Mesdames Wm. P. Ja
cobs, Marshall Brown, A. W. Brice and
Miss Mary Lou Bell. .
2nd, soprano—Misses Clara Duckett
and Norma Hallet.
1st alto—Mrs. O. B. Burroughs.
2nd alto—Mesdames Arthur Cope
land and B. O. Whitten.
1st tenor—Messrs. Haynie Prince
nad Jack O’Neal.
. 2nd tenor—Messrs. B. O. Whitten
and Bamie Parrott.
1st bass—Messrs. Jonn holt and W.
P. Jacobs.
2nd bass—Messrs. T. D. Jacobs and
C. J. Killen.
The public is cordially invited to at
tend this vesper service.
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I ke Legend of the
Christmas Stocking
ANY, many years ago there lived in Germany
a very wealthy .man named St. Nicholas.' He
■ liked nothing better than to help poor people,
but disliked very much being thanked for his gifts.
One Christmas Eve he wished to give a purse of gold
to an old man and his little daughter, and in order to
escape being seen, he dimbed to their roof and dropped
his precious gift down the chimney. Instead of land
ing on the hearth, however, the purse fell right into a
stocking which was hung up to dry, and the next
morning it was discovered there! Whervother people
k heard of the strange happening they too hung u£
7 their stockings, and soon all over the land it became
the custom on Christmas Eve to hang up one’s
stocking for St. Nicholas to fill.
COOLIDGE TIRES
OF JOB’S WORRY
President, No Longer a Candidate,
Tells Why He Is Refusing To Ac
cept Nomination If Tendered.
Washington, Dec. 10.-r-There are
some compensations to relinquishing
expectation of succeeding yourself a£
president of the United States. Pres
ident Coolidge can now tell wk*t he
really thinks of things and people.
Today, when the newspaper report
ers were at the White House, the pres
ident let it be known that he was pret
ty weary of the complaints and con
troversies that result whenever the
government tries to help people.
The farmers and the shipping peo
ple were in his mind when the luxury
of plain talking was indulged in. It is,
as has so often been emphasized, not
permitted to quote the president, but
mention of the rivers-and harbors bill
brought up the subject and it was dis
closed that the president has reached
the conclusion that the more the gov
ernment attempts to aid particular
people or particular enterprises the
more it lands in arguments and re
criminations.
The^governmen" has *pent a lot of
money and much effort on irrigation
with the result that the secretary of
the interior is attacked for carrying
out the law. It has turned out the
same, way in the shippping business,
and in the matter of barge lines or.
the Mississippi, the government has
gone very far,- but it was never in
tended that it should do for the peo
ple what the people ought to do for
themselves. But the idea of the bene
ficiaries of these various policies ap
pears to be that they are not for the
public benefit but for the advantage
of individuals. For thip reason the
president thinks the government ought
to get out of business, not strictly of
a governmental nature and keep out
I of that sort of business.
One of the main differences between
a candidate and a non-candidate is ex
emplified by this discovery. The cau-
didate would never suggest that the
farmers were seeking to get the best
of the government or that the other
large interests were actuated by other
than patriotic motives.
President Coolidge continues to
stand aloof, from the fight for the
, presidential nomination but a couple
of developments have had the effect
of suggesting at least that he is not
hostile to Hoover. Galen Tait, collect-
~$r of the port of Baltimore, has de
clared that Maryland is for Hoover.
This is interpreted by those who take
comfort from that interpretation, as
meaning that Secretary Mellon, Tail’s
boss, must be complaisant along these
lines, else Tait would not be permitted
to declare himself, and by an exten
sion of the same logic, that Secretary
Mellon would not let one of his sub
ordinates come out for Hoover unless
he was sui# ^1 r. Coolidge would not
take umbrage. This is pretty tenuous
but it is from such things that poli
ticians read what they desire into hap
penings.
Another straw is that National
Committeeman Creager, the adminis
tration man in Texas, who was one of
those committed to drafting Coolidge,
(Continued on Page Two)
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Parkinson Speaks
In Columbia
Dr. B. L. Parkinson, president of
Presbyterian college, was in Columbia
Thursday night and addressed the
Forum club of which he is a former
member. His subject was, “Some of
, the Problems of Higher Education.”
Dr. Parkinson invited the club to hpbl
its April meeting with him in this city '
and the invitation was accepted.
Big: Increase In
Cotton Ginned
Cotton ginned in Laurens county up
to December 1st, totaled 23.173 bales
as compared with 12,079 bales for the
same period last year. These latest
figure* were given out yesterday by
G. R. Simpson of this city, special
agent of the county.