The Clinton chronicle. (Clinton, S.C.) 1901-current, January 01, 1925, Image 2
ASSESSOR’S NOTICE
The County Auditor’s office at Lau
rens will be o^en from the 1st day
of January to the 20th day of Febru
ary, 1925, for the purpose of taking
Tax returns for the ensuing year. For
the convenience of Tax payers re
turns can be made at the following
places throughout the County on the
day specified.
THE SMALL TOWN COMES TO BAT
What Happened to Gridley Before lit Woke Up Is Happening Now
To Ten Thousand Small Towns the Country Over. A Lesson
For Small Communities Everywhere.
Please take advantage of this and' December 1, 1924. Reprinted here by
make your returns and save a trip to special permission **f Mr. E. C. Fcrb-
Laurens through the cold and rain.
Youngs Township—Miss Nan A.
Jones—Monday, Feb. 2, 1925.
Youngs
day, Feb.
ijnaay, reo. i»-a. people—W6n, women and children
\ oungs Township-Unfords-Mon v I nd ‘ that ^ mM . e |iv( , within . a 10 .
By W. L. BUTLER
(From Forb-'S Magazine—issue of stock, turnovers, marking rates, pre
determined net -profit, expense bud
gets, advertising, selling and s^les
people, merchandise displays, etc.
Another school of selling and ser-
(vice was conducted for the sales peo-
es, Editor.)
Gridley admits
that it has 1,700
1925.
the ointment.
Most of the store buildings in town
Waterloo Township—Jerry C. Mar-. mile radius; and that it is located
tin store—Monday, Feb. 2, 1925. ! right in the heart of a very rich coun-
Waterloo Township—Dr. W. C. try in Northern California; and that
Thompson’s store—Monday, Feb. 2, ;th e buying power per capita is un-
19 t 5, , , • o ™ » I usually high. But there was a fly in
Jacks Township—S. W. Dean’s ' ^
Monday, Feb. 2, 1925.
Jacks Township—Renno—Monday ,
Feh. 2, 1926. 1 were erected thirty or forty years ago
Youngs Township—Jno. B. Cook’s when wheat fields covered the land-
—Tuesday, Feb. 3, 1925. rscape in every direction.-' and dirt
Youngs Township—Youngs Store— r0 ads, impassable in winter, were the
Tuesday, Jeb. 3, 1925. 1 main arteries of transportation. Times
-KTeb.^ m": ^ 3 St ° rc ; changed. When, fie.d, were turned
Sullivan Township-T. T. Wood— into peach orchards, vineyards, nee
Tuesday, Feb. 3, 1925. ' fields, dairy ranches, alfalfa fields— I placed upon ever store owner or man-
Waterloo Township—W a t e r 1 o o all abundantly watered by ample irri- J ager to keep up to schedule—for this
Town—Tuesday, Feb. 3, 1925. gation. 1 was to be a community effort in bet-
Youngs Township—Pleasant Mound The automobile came. Trunk line,! ter merchandising.
—Wednesday, Feb. 4, 1936. . ' navod hiediwavs took the nlace of dirti Gridley has two newspapers
pie, and many merchants joined.
Stores were remodeled, many build
ings were repainted, show windows
were modernized, repainted and re
lighted, the old-fashioned porches
were abolished by mutual consent, and
down-to-the-minute accounting and
merchandising records were “set up
for those who needed them. Sales
quotas, buying quotas, model stocks,
and price lines were established. A
general housecleaning of “dead lines”
took place. Schedules of net profit,
expense, sales, and buying were set
up, and the definite responsibility
weanesoay, reo. 4, 'paved highways took the place of dirti Gridley has two newspapers—one a
K f 0 ! 11 4 H^'5 ray " Wed *, roads. Most every family, since it |daily with 300 circulation, the other
nesday, Feb. 4, 19<.5. ' ..u D win, nhont 7nn_W
Sullivan Township — Princeton —, could afford the price, bought an auto-
Urals'TowhsHip —~ Owfngs —Thurs- the Jarger cities twenty, thirty, and
day, Feb. 5, 1925. , sixty miles away. A new world open-
Sulliyan Township—HickoYy . iav- e( j un t j, e res jd en ts c f this district.
ern rTT h T Sday i F TI?' f'n' Vgvu'They discovered in the larger cities,
p r ij a y c 1925. ' j new and modern stores, with beauti-
Cross* ’Hill Township—Cross Hill ful show windows and well "displayed
Town, Saturday, Feb. 7, 1925. . merchandise, very obliging sales peo-
Hunter Township — Mountville — pie, and seme good buys in merchan-
-Tues-
Monday, Feb. 9, 1925.
Hunter Township—Clinton
day, Feb. 10, 1925.
Hunter Township—Clinton Cotton
Mill—Wednesday, Feb. 11, 1925.
Hunter Township—Lydia Cotton
Mill—Thursday, Feb. 12, 1925.
Hunter Township—Goldville Cotton
Mill—Friday, Feb. 12, 1925.
AB personal property, poll and
roatf Taxes must be returned on or
dise.
Keeping Trade At Home
a semi-weekly with about^700-^but
' famflieiTcf
the trading territory. The next step,
therefore, was to print and mail a
“Shopping News” to every family
twice each month. This would give
the merchants of Gridley an oppor
tunity to get their message across to
their buying public.
Right here let it be said that Grid-
ley’s two newspapers are run by men
of the right spirit. They took turns
They had never before journeyed I in printing the “Shopping News,”
1 more than a few miles from home, but ;paid for, of course, by the merchants;
by the 20th day of February, 1925. So
please get busy and make your re- ^
turns in January and avoid the rush they couldn’t, but
as it will be impossible to take all i was, they didn’t.
now the frequent trips to the big
town* compelled them to compare the
modern stores with the general coun
try stores that had been so common
in Gridley for lo these many years.
They felt that the little country
stores didn’t measure —not that
the simple fact
the returns during vhe week. Do
not wait tonthe* last day but make
return early in January.
J. WADDY THOMPSON,
12-12-tf County Auditor.
NOTICE CF ANNUAL MEETING
These “little juutneys” increased
from once a month to once a week,
and oftener. The Gridley storekeep
ers lamented that there was no town
loyalty in their fallow citizens. They
tried, without much success, to foster
a Trade-at-Home movement, but the
procession to the huger cities increas
ed in size and frequency.
Just what happened to the country
by a censor committee. The people
ill be holden at the j storekeepers .of Gridley has already J ca:ifie an ^ bought. “Shopping News”
the Supervisor s of- j happened, cr is happening to the f-T^ve the merchants an opportunity,
1 through the news and editorial col-
The annual meeting uf the County
Board of Commissioners of I^urens
County, S. C., wi
Court House in t _ a __ __ d
fice, on Thursday after the first Mon-; storekeepers in ten thousand small
day of January, 1925, being the 8kh . j. ,
day of the month at the hour of ten j t 0 ™ 13 , a11 over the £ ountr y*
o’clock in the forenoon. I A lon 2’ bra,n y man > Jim
All persons holding claims or de-j Owaby, presMent of the Chamber of
. mands of any kind against the coun- 1 Ccmmeree and an ex-banker, who had
ty, not previously presented, are here- 1 invested a goodly pprtion of his for-
by notified and required to file the. t une i„ rea j estate and buildings a
L?, f ^ o" ! d° z « n y eara back » n the t0WT1 of Grid -
ley and in farming land round about,
saw the handwriting on the wall—
they didn’t take the small and nar
row view that the merchants should j ES
advertise only in their newspapers, j £=;
Anything that would help Gridley, |
they were broad enough to see, would!
also help them. j ~
The “Shopping News” was never in-,
tended to take the place of the mer-' S3£
chants’ yegular advertising with the | —j
local newspapers, but to supplement
it, and also give the merchants an op
portunity to reach all of the buying ;
community.
This “Shopping News”—four pages,
12 by 19—carried announcement of a
special bargain offered by each mer
chant for sale on the following Fri
day and Saturday. This was passed
or before the first day of January so
that they may be ordered to be paid
at the annual meeting as provided
by law
umns, to tell their customers the news
of the shops of Gridley and the ad
vantages of shopping in Gridley.
An Appeal of Merit
Never once have these merchants
appealed for patronage upon any bas
is except that of merit. Here is a
characteristic statement:
“The merchants of Gridley are
making a sincere effort to give you
good service, and the right merchan
dise at the right price. They expect
that either Gridley must wake up and
No claims against the County shall ’ meet this new competition or ulti-
be valid and payable unless the same! mately go out of business, and in that
be presented to and filed with the case his buildings would serve as “bel- to enjoy your trade on MERIT ONLY.
County Board of Commissioners of fries for the bats” and the grass They will do their best to make your
Laurens County during the fiscal year W ould grow green in the streets of visit a pleasant one, whenever you
in which it is contracted or the next
thereafter and all claims not so pre-
sented and filed shall be barred. 1 tcdd * be plight of wrid.ey to
Done at Laurens Court House, S. Richard Neustadt, manager of the Re-
C., this the 2rd day of December, 1924. tail Merchants’ Association of San
12-12-4t
J. D. MOCK,
Clerk.
NOTICE OF FINAL DISCHARGE
State of South Carolina,
County of Laurens.
Re: Estate of Charles McCauley
Hoy, deceased.
Notice is hereby given that I will
on the 23 day of January, 1925, ren
der my final return to O. G. Thomp
son, Judge of Probate of Laurens
County, giving statement of my acts
and doings as administrator of the
estate qf Charles McCauley Hoy, de- po wer of the district and the busL
Francisco, and asked him for a solu
tion. The answer was quick, sharp
and decisive.
“Your merchants must either do a
better job of merchandising or go out
of business. They can no longer keep
general country stores and get by.
Get a merchandising engineer on the
job and carry out his recommenda
tions.”
The First Move
Jim Ownby can both think and e^t.
The merchandising engineer made
a" thorough examination of the trad
ing territory; estimated the buying
ceased; and will on the 23 day of
January, 1925, apply to said Court for
final discharge.
WM. E. HOY, JR.,
1-22-^tc Administrator.
WHOOPING COUGH
PROBLEM SOLVED
BY TAKING
“WHOOP-NOT”
pR. TURNER’S WHOOPING
COUGH REMEDY.
“WHOOP-NOT” is a prescription
that was used successfully for years
by a noted English Phyr’cian. It con
tains no Alcohol, Narcotics nor injur
ious drugs. Very pleasant to take
and sold on a positive guarantee to
give relief or your money cheerfully
refunded.
FOR SALE BY YOUR DRUGGIST-
PRICE $1.00
ness that should be done; determined
the amount that was being spent out
side of Gridley every month by the
citizens of the district ($30,000 per
month); investigated every retail
business in town; secured a complete
statement of assets, liabilities, busi
ness done, etc., from every merchant;
made a thorough survey of stocks,
buying and selling methods, sales peo
ple, finance, show windows, merchan
dise display, marking rates, expense
budgets, turnovers, advertising—in
fact, everything that could have any
bearing upon the subject.
A complete balance sheet of the
town was made up. The facts of mer-
may come. r
And five months later, Gridley had
a well knit merchants association en
gaged in promoting effectively the
interests of the retail merchants.
Every member of the entire group
was making money—and with a better
volume and a better net profit than
last year.
These Gridley merchants realize
that the first round in the battle for
success is not final victory. They
are determined, however, that their
little city shall not be beaten by the
indifference and lack of merchandis
ing ability of its own merchants. They
are studying merchandising as never
before, buying books on retailing,
making frequent trips to the larger
cities to study methods, show win
dows and merchandise display, buy
ing, etc. Every week sees change and
improvement in their own stores.
Business history is filled with
many illustrations of,a big business
located in a small town, of some man
with a vision of the riyht merchan
dise and service and price in the little
village, and who undertSok to give
them all, and whose business, like
Jack’s bean stalk, grew and grew and
grew, and finally landed the owner
into the lap of wealth and fame.
There is no place, however small,
that does not hold an opportunity for
sonfe one who has a real desire and
“ , T f 7 : 1 \ .the ability to SERVE-and real ser
chandising, or lack of it, were studied, . . . . . . ,
... . . vice is so rare that it always navi
and it was found that the merchants J 1 v
AUTO LIVERY
CARS FOR HIRE
Drive Yourself
TOtjRING CARS BY THE
' MILE OR HOUR
ELLIS MOTOR CO.
WHAT DO
P. 8. JEANS
DO?
hnd spent for the preceding yearj 3-5
of 1 per cent far advertising when
they should have SR?nt 3 per cent.
Many slow turnovers were discovered,
due to bad buying and poor-methods
of selling—some stocks turning only |
one and one-half times per year when
they should have turned over four
times.
With the facts before him the engi
neer analyzed and made recommenda
tions; first, to this merchant on buy
ing, to another on marking rates, and
to another on model stocks, He made
plans for co-operative advertising,
and suggested improvements or bet
terments in almost every store in
town.
Beautiful show windows, however,
are of little permanent value unless
the man back of them understands the
principles of merchandising; so he set
up a merchandising school, and had
all the merchants meet him one night
per week for thirteen weeks, when
they discussed finance, buying, model
always pays;
very large returns.
From a sleepy-eyed village of coun
try storekeepers, Gridley is rapidly
turning into one of the modem small :
towns of the country. And no tog
town can win its trade. .
FOR
/
The New Year
*
A well equipped office, is essential in the conduct of
every business—it saves timejtndjyorry and makes for
-efficient
NOTICE OF FINAL DISCHARGE
State of South Carolina,
County of Laurens.
Re: Estate of W. H. Stone,
deceased,
Notice is hereby given that I will
on the 23 day of January, 1925, make
a final report to O. G. Thompson,
Judge of Probate, for Laurens Coun
ty, and render an account of my acts
and doings as executor of the Last
Will and Testament of W. H. Stone,
deceased; and will on the said 23 day
of January, 1925, apply to said Court
for final discharge as exechtor of the
Last Will and Testament of W. H.
Stone, deceased.
V .
1-22-6tc
B. K. BOYD,
Executor.
Office Supplies for the New Year:
Ledgers (all kinds)
Cash Books
Journals
Day Books
Time Books
Loose Leaf Books
Order Books ^
Paper Clips -
Carter's Ink ‘ v
(Pints and Quarts)
Carter’s Cico Paste
Ink Stands
Pen Points
Pen Staffs
Pencils
Fountain Pens
Carbon Paper
Parcel Post Scales
Stenographer’s Note
Books
Letter Files
Letter Trays
Waste Baskets
Bill Files
Rubber Bands
Erasers
Stamp Pads
Daters
Rubber Stamps
Typewriter Ribbons
Scratch Pads '
Cash Boxes
Office Desks
Remington Typewriters
Second-Hand Typewriters
Metal Filing Cabinets
Wood'Filing Cabinets
Typewriter Tables
Office Chairs
Perforators
Dusters
V* ■
Receipt Pads
Pencil Sharpeners
Pin Tickets
Marking Tags
Gum Labels
Typewriter Paper
Collection Files
Bill Bookfr—
Desk Calendars
4
)p
We will be pleased to serve your needs for the New
Year. Prompt attntion to all mail orders.
PRINTING
“ALL KINDS EXCEPT BAD”
We print anything: from a visiting card to a book. All
work delivered promptly and guaranteed^
We ask the pleasure and privilege of serving you
again in 1925 in your Advertising, Printing, and Office
- jtdt. v *
Supplies, promising a continuation of earnest efforts to
»
please.
m
Chronicle Pub.
v,-
LISHERS—PRINTERS—STATIONERS
CLINTON, S. C.
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