The dispatch-news. [volume] (Lexington, S.C.) 1919-2001, October 19, 1921, Image 10
*
EDITORIAL
* . Vv The Economy of
i| Quality
\ Often cheap merchandise is the lrn^t exC
pensive. A thing is cheap in so far as it
? gives greater service than the purchase
> price would indicate. Original costs are
> not to be considered?only the months of
I/) satisfactory service divided into the puree
chase price will reveal the real value of
ii any merchandise.
ii Buyers for Bon Marche stores look at
S> merchandise with the determination to buy
// that piece of merchandise or garment that
will give the most of satisfactory wear for
? the money invested by the customer.
<< The realization that economy may be had
\\ only through quality is one of the reasons
ii for supremacy wherever Bon Marche'stores
>i are established.
// (Contributed by the Advertising Depart>)
' ment of the Bon Marche, Columbia, S. C.)
; I Interesting New NeckI
I i , wear
'$ ; What accessory is more channing
M 'than a bit of dainty Neckwear? Perfe
jhaps there is nothing one could buy
ifor such a small price that adds a:s
& . \ much to the costume:
% ' New Branfley Sets 69c to $1.95.
% Skeleton Waists $2.95 to $9.95.
$ Lace Squares and Yokes $1.95 to
I $ $3.95.
I I New Sport Hose
' B " ? Very pretty quality Sport Hose in
I S black, brown and heather AO.
I ? mixtures at C
I >S * Richelieu Rib Mercerized (M OC
I | Rib Hose in mixtures
I >> Beautiful heather mixtures (?0 CA
I j> in silk and wool tp??t/V
B ?? All Wool Hose of a very fine texB
$ ture in brown and navy heather mix3
ft tures with hand embroidered contrastk
I ? ing clocks. A wonderful CA
,1 | hose at.
I I New Evening Gowns,
II $29XS0 to $125
fl ft Real imported models and adaptafl
ft tions from the imported. We are show|
ft ing some simple and attractive party
I ft and dance frocks as low in price as
J g $29.50. The more elaborate modes
I I range in price up to $125. We believe
you will find this department very interesting?surely
the new gowns are
beautiful, others are arriving constantly.
Very
Beautiful
! Hats $10
g . Velvets, both Panne and Lyons.
| TRIMMINGS:
? Ostrich Feathers
|| Metallic Ornaments
| Kibbons
% These are some of the reasons
>> why fine Hats like these are won>>
derful bargains. It will not do to
>> forget that they were originally
? meant to sell for $15.00 and more.
>7 Be sure you see them tomorrow
>> early. Plenty of brown, navy and
>> black as well as other attractive
>> colors.I
I L
1 /I/
I JL&XJTi
I The Shoppin.
I 1600 Main Street
The Store Is Cr<
Merchandise <
Japanese Kimonos
Made of Japanese crepe these imported
Kimonos are delightfully emAXArl
ir* oArfvoolinn1 pnlnrc
uiuluclbu ill v,wuu?uwug vvivjlu. wiw-w
are navy, rose and pink. Exceptionally
attractive and most (M QC
reasonable at $lwv
New Dresses, Silk and
Wool, $19.75
Canton crepe, crepe satins, charmeuse,
poiret twill, tricotine.
These are five of the materials from
which really lovely dresses are developed.
You will be surprised at the
careful tailoring, correct styling and
beautiful trimmings. The price, of
f course, is as low as you could *vish.
Make your selection from new arrivals.
t
Large Turkish Towels,
49c.
This Bath Towel is 24x44 inches
and double weave! showing same
finish on both sides. This heavy JA
towel is a bargain at only C
Fine All- Wool Coats,
$16.50
Good looking, warm, fine tailoring,
well trimmed.
These are just four of the reasons
why these coats are wonderful valiies
at $16.50. You will have to see them
to realize just what an exceptional opportunity
is offered you.
Prunella Skirtings,
$3.95
You will want to make a Skirt of
these materials as soon as you see
them. These are the finest quality
prunella cloth in the following combinations:
Navy and tan, black and
white, gray and copen, brown and tan
and black and copen. Full 54 inches
wide.
Crepe Satinst, $3.50
and $3.95
A very popular dress material this
season is this fine quality Crepe Satin.
They are easy to work with and because
of their unusual beauty furnish
much inspiration in the making of
pretty costumes.
Kimono Silk, $1.39
36 inches wide and shown in most
attractive, new floral designs. Both
dark and light shades may be had.
Why not buy this material now and
make your friends a beautiful Kimono
for Christmas?
Canton Crepes, $2.95
$3.50, $3.95
White, navy, brown and black are
the colons in which these beautiful
Canton Crepes are shown. This is the
very highest quality canton obtainable
and you will find it such a pleasure to
work with.
g Center |
Columbia, S. C. |
)wded With New
it Low Prices
Two Tone Chiffon
Taffeta, $1.95
A great many women like to make
their own evening gowns. Pretty party
dresses, dinner srowns and danrp
frocks may be made from the materials
in this department. Especially do
we mention these Two Tone (M QP
Taffetas at
Fay Stockings 59c
A complete stock of much .wanted
Fay Stockings. They are being shown
now for the first time this winter.
They are white, brown or black, sizes
5 1-2 to 9 1-2. Very fine quality and
low in price, 59c.
* I
New Art Goods
Royal Society Packages, Bear brand
yarns, stamped goods of every description
are just some of the things
that you may buy in our art goods department.
We are especially proud
of the complete department and every
effort is made to keep stocks as our
customers desire.
Special Sale of Madeira
Linens, Twenty Five
Cent. Off
An importation by the Bon Marche
of fine hand embroidered linens. Some
of the pieces and sets are as follows:
* Luncheon sets, luncheon cloths,
round table cloths, napkins, scarfs, pillow
cases, tray covers, towels, hot roll
covers, card table covers and others.
These are really wonderful linens.
Original prices are low and for a limited
time we are deducting 25 per
cent, from the original low prices.
Beautiful Tapestry,
$3.95 to $5.95
A very remarkable quality of tapestry
in very beautiful designs and patterns
for upholstering, full 54 inches
wide, very heavy in weight and will
give endless wear.
Fall Draperies
It is time to begin fixing up the
home for winter and in anticipation of
your needs we have bought Fall Draperies
of cheerful, yet tasty designs.
oof
6T
For o9t we are showing an especially
attractive line of cretonnes.
An unusual large assortment of patterns
to choose from, all are 36 inches
wide.
49c
At 49c we are showing a remarkably
fine collection of cretonnes, much
higher in quality than the price would
indicate; soft, warm, cheerful tones.
Other cretonnes range in price up to
$1.50.
All-Wool Blankets I |
t\\ 1
>>
The Bon Marche feels that it is >5
$ V^fl
in an enviable position when it can ? . v:>//
offer such a fine blanket for the ? *|S|
small price named. You may ? I
choose pink, blue and brown plaids. >> '
You will find the blankets light in >>
weight and "heavy in warmth." >> ?
Very special at $6.95. ? j
Coats for Children I
and Misses | ;1 f j
Some new ones have just come to 8* 1-3
the department .notable among them S> 1
AA I ? I 1 1 I ?f H
is a cape effect, just like motners. >>
For sizes 8 to 14 one may choose at >>
prices that range from ?7.95 to $19.50. >> ^
Many of the coats are trimmed with >> .;
real fur, while others arf made of ??
plain, soft pile fabric^. Bolivia, panve- #
leine, velour and chincilla are some of a. L l^li
the warm materials. All these coats $
are beautifully styled. Showing other ?
coats from infants' sizes up to $4.95 <<
Full Size Sheets, 98c. I '' jj ??
Full 81x90 inches wide, seamless $
and made of the finest sheetings. This ;> ivJf
excellent value will surprise you be- $
cause of the unsually attractive way $
in which it will launder. >> S ^88
Pillow Cases, 29c 1 ] 9
This Pillow Case made of the same $
high quality as the sheet advertised % r
above; 45x36 inches and a very fine &
oargam ar omy ?
Dimity Spreads I | I Wm
63x90 inches *. $1.35 ? ; \
72x90 inches ; $1.49 8 i;
Standard quality Dimity Spreads 8
are offered especially at prices that 8 :;TJ|
are lower than ordinary. 8. t jpjjB
Turkish Bath Towels I ' |||
24x44 inches and double weave. >>
showing same finish on both sides, >> St?
This heavy Towel is a bargain 4Q ? ;
at this week-end sale ^ f
Huck Towels, 19c. | |j|
This is the finest huck obtainable. 8 .Jp
Plain white with fancy satin borders. 8
Regularly selling at 25c. 1Q >>
This week-end for only C | ) sj
Fine Furs at 25 Per I '; jfl
Cent. Discount | ; >ijm
scarfs |
chokers i
coats ' i ]\ jwm
a r?ni^ ?? .i
LAx XL.O >> ;,V:$g|g
AND STOLES | | j .fll
SKINS ARE: | |||1
MINK | . f||l
FOX I \)
STONE MARTEN | \i "Jslj
BAUM MARTEN | /!
HUDSON SEAL ! | . j j |9|
AND OTHERS. | ' .H ||||
Ynu will firiH snmp verv hp^utifnl I // 1
j Coats more inexpensive than you | Kjjfl
thought possible. W e are also << , MgreM
showing beautiful pieces at prices << .
away below that commonly asked ?
at this season of the year. >> ^ KSg||