Historical Newspapers of South Carolina

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An Improvi Every motoris, by this anr F OR many years the Standard Oil Conipany (New Jersey) has main tained a special division of its staff whose activities are devoted en tirely to the development of new products and the constant improve ment of those already being manu factured. A large share of the work of this Development Depart ment centers around the produc tion and quality of "Standard" Motor Gasoline. As a result of continuous research work and exhaustive, practical road tests conducted by this Department, we are able to announce the pro duction of a decidedly improved quality of gasoline. The "Standard" Motor Gasoline which is now obtainable at every "Standard" filling pump is im proved not only in one particular~ respect but in every way that has a bearing on the actual perform ance of motors. The average gasoline user is not aware of the large number' of fac lors that govern the (quality of gaso STANL)ARD OIL CO] This is the first of a series of inform, relation of gasoline quality to the op< STAE~ CASO d Gasoline t should profi rouncenent line he buys. In fact, he usually doesn't care about the factors. He is interested, first, last and always, in the quality as it is delivered to him. So, without a wealth of tech nical information, the motorist measures gasoline quality by one, and what is after all the final, de ciding test, namely--its behavior in his motor. Gasoline must be good not in one respect but in all respects. To make it seem better, even to an expert, without really being better, is not an improvement. Our present prod uct is really better from every standpoint-so much so that you will quickly notice the difference. It has never been the practice of this company to claim ecolnomies and technical merits for its produicts which the average motorist could not prove for himself. Give "Stanid ard(" Motor Gasoline a trial. This is all we ask you to do. We are con fident that, purely on the basis of its performa nc and economy, you will use it regularly. Try it today. VIPANY (New Jersey) xtive advertisements concerning the tration anid performnance of motors. >ARD