The herald and news. (Newberry S.C.) 1903-1937, March 15, 1921, Page SEVEN, Image 7
. TOM WATSON HAS
f UNIQUE CAREER
t "
* Rise of Plain Freckle-Faced Georgia!
> Bey Shows Years cf Poverty '
anA rn crorlp ^
Atlanta, March 2.?Two small'
towns of the Tenth congressional district
now have the honor of supplying
? two of the highest officers in the gift
of the people; Sandersville being the
home of Governor-elect Thomas W.
Hardwick, and Thomson the home of
XJ. S. Senator-elect Thos. E. Watson.
Mr. Watson takes office with the incoming
national administration March
4 and Mr. Hardwick assumes his duties
the latter part of June.
Incidents in the life of Senator
Watson relative to his rise from a
plain, freckle-faced country boy to
the U. S. senatorship will prove interesting.
Being one of several in
si family of children whose parents
began at the bottom of the ladder,
to climb to prosperity, his boyhood
days were full of hardships unknown
> to the youth x>f today, hardships best
known to those who lived through the
dark days of the sixties. It is only a
^ few miles from the humble abode of
*his chfcthood to the beautiful home
that now stands on the spacious
grounds of Hickory Hill at Thomson.
Born on Farm
v -Mr. Watson was born at the old
plantation home near Thomson, Sep
tember 5, JL856, hence is now in his
sb./tf-ftfth year. He attended the
high schools of Thomson several years
and from there went to Mercer University.
at Macon, in 18T3. At an
early age he developed a fondness for
books, especially for historical works, j
At the age of fifteen he practiced or- j
iginal composition, both in prose and
poetry.; He was compelled, on account
of financial, conditions to leave
Mercer in 1874. His family w"as living
'in Augusta at that time and he
sought work in that city, but after
/locrkairintr nf spcurinc emulovnient
" 7"" "?o ' "TrJr-r " *
there, he went to Screven county,
' where he succeeded in making up a
small school at Little Horse1 Creek
church; While teaching school he
read law at night, the blaze of the
lightwteod knots lighting the pages of
.the Blsickstone which a "srood old far
mer friend, had given him.
While he was teaching- .there in
Screveii county he made his first public
speech, .the subject being "Temperance."
^ Mr. Watson -returned to bis old
B^iome at~ThQPl?o,n in 1876rand enterHVed
the pra?feh? law. His first
^ year's practice fielded him $212 i
gross and the second, and third years j
hard work and assiduous attention j
to business doubled his annual income
B each year, his practice increasing unW
til his annual income reached $12,|
000. In a few years he was able to
command larger fees, and in this way
was able to ^ain comfort and independence,
.investing the surplus in
farm lands which he now owns.
To Legislature,
r In 1832 Mr.* Watson was elected
I to. the Georgia legislature where ho
m served one term. During this term
w in
the legislature he aided in the passage
of an act to tax railroad corporations
in each county where they
owned property, and. was chosen by
the committee on temperance to close
the debate on the local option bill,
v which became a law. In 1888 he wa~
elector for the state at large on the
democratic "ticket and stumped the
state for Cleveland and tariff reform.
The next year Mr. Watson led the
fight in Georgia against the jute-bagging
trust. The success of this movement.
sn crrat.ifier! the farmers that vit
^ created a demand that he should run
for congress, which he did, and was
overwhelmingly elected.
During one rerm in congress he
worked and v ' nd for the eight-hour
law. lie led the debate on the bill j
which required railroads to put au-!
tomatic couplers on their freight cars, j
On February 17, 1893, he introduced'
into the house and secured the pas-j
sage of the first resolution which wasj
ever passed in this country lor tne,
' free delivery of mail to. the country
people outside the limits of cities,
towns and villages. This resolution,
carrying an appropriation for experimental
free delivery, was the foundation
of the present system, which
has been declared to be one of the
greatest civilizing agencies of this
century.
Mr. Watson's loyalty to the prinei- j
pies of the Farmers' Alliance platform \
which he felt had put him in con- j
"??!c mt.hpr then adhering* to the'
name of democrat,, caused his posi-!
tion to be severely denounced by organized
democratic leaders and a
most bitter and determined warfare
against him was declared. It was
during the campaign of 1892 for reelection
to congress in opposition to
the Hon. J. C. C. Black that one of
the bitterest campaigns in the' political
campaigns in the political history
V
)f Georgia was fought, Mr. Wat-or
was defeated.
Heads New Party
I In 180G the People's party numbered
about two million voters ami
had fifteen hundred newspapers. A
plan was made to unite the Demo
cratic and People's party by the noni;
ir.ation of Mr. Bryan for president
I and Mr. Watson for vice president,
| but the plans miscarried, resulting: in
[the disbanding of the People's party
movement, and for eight years the
Populists of tne south made no concerted
effort to do anything.
During this; time Mr. Watson turned
his attention to literature, which
resulted in the publication of historical
works, such as "The Story of
France," "The Life of Napoleon,"
"The Life and Times of Thomas Jefferson"
and "Bethany." It may be
stated that Mr. Watson's works on
France are considered standard and
are widely used in the study of that
country.
In October, 190G, the "Weekly Jeffcrsonian"
was established and in December
the first number of the "Jeffersonian
Magazine'" was published.
In 1907 "The Life and Times of
Andrew Jackson" was written and in
January, 1908, a monograph of the
Battle of Waterloo was finished.
In the recent state nomination for
U. S. president, Mr. Watson polled a
flattering vote, but perhaps the
crowning accomplishment of his life
xl . j.'. /..l : ~ j? -t r\c%r\
was ine successful campaign ux la^u,
in which he won the nomination for
United States senator. Nearly all the
great daily newspapers of the state,
together with the weekly press, were
against him. He made his own way
mostly through his weekly newspaper,
"The Columbia Sentinel," published
at Harlem, Ga. It is stated that Mr.
Watson will take the stalf of his news
paper .wiin mm to me national capital,
from which it will be issued in
future.
ADVICE TO RETAILERS
BY COLUMBIA MERCHANT
F. B. Shackelford Points Out Constructive
Sales Building Program
in Address
The following address was delivered
last week before the Retail Merchants'
Bureau of the Rock Kill
Chamber of Commerce and is reproduced
from The Rock Hill Herald of
Friday, February 25th:
.Business conditions are in a constant
state of change and evolution.
The mind'cf the buying public changes
with the change of conditions.
Last year we merchants worried ourselves
trying to find goods elaborate
nnH pyrpisivp to meat the
public taste; there was a demand for
everything we could secure. It was
a seller's market.
Today we are confronted with an
exactly opposite set of. conditions.
Sales must be forced; unusual values
offered to coax the shy dollar from
its*retirement; it's a buyer's market.
The Rotarians have a slogan which
rays, "lie profits most who servers
best," and with a buyer's market
ahead of us for 1921, it will be wel!
for us retailers to keep those words
in mind.
What sort of service will force
business ahead in 1921? Are we going:
to meet the demand for lowe:
prices* by lowering the standard of
merchandise? I think net. Our customers
have had a taste of the best
and they are not going to be satisfied
with inferior goods. A taste for the
luxuries remains even though the
purchasing power has been reduced.
How, then shall we meet these conditions?
Lower wholesale prices are, of
course, going to help some and give
us greater merchandise values to offer
than we have had for several
years. But we are going to go deeper
than that into the matter of service
and trim our margins of profit
* * * 1! ? ? A _
very ciore 11 we are inieiuim;;
forge ahead.
With overhead expense still high,
how are we going to offset the los;
of clo?c trimmed profit margins.
There is b'ut one answer to that question.
Increased volume of sale and
quicker turnover, and buy today, sell
tomorrow, and buy again next day.
That will keep stocks cloan and allow
us to take advantage of falling
T C A'f iip V?o/-5 r\nrcnr>
Ulcll A-lilS. it auuiu ui uo unit i'?'
that policy in 1920, we would hav:
put in less sleepless nights when pric!
es began to hit the toboggan and wc
were loaded with goods bought at the
high peak of figures.
I sometimes think that merchants
have not got deep enough into the
I study of turnover, they have paic
j little or no attention to the lencrth
j of time merchandise has been in th<
j house. They have bought and storcr
, away goods until such time as monej
: became an urgent need to meet obi:
jgations, then they have sold madlj
land furiously without considering
("cost. A store should bo like a city|
iwater main?there should be a con-1
1 stunt flow of goods from the back!
door through 10 the front. When
[ merchandise is selected with care,
. when due thought is given to me dc !
mands of your class of trade, when
v 7
! buvinjr is done conservatively and
; discounts taken, there is no reason
, !for goods remaining in the house.
' If, perchance, mistakes arc made in
'purchasing, lower the price at once
> and clear the merchandise without
., delay.
j And now that we arc on the subject
of quick selling and rapid turnover,
let me say a few words about
the great force that makes quick
j selling possible?ADVERTISING! I
I find that some merchants don't like
'the picture that the word advertising
i brings up. When you mention that
j word they have visions of forced
; sales, sacrificed profits, big bills from
newspapers and a general feeling like
"the morning after."
When you find a merchant who
j feels like that about it, go and look j
i at some of the advertising he has put ,
I out. Read some of the statements he
: has expected the public to believe ->
i and respond to. I venture to say
you do not have to search far to find <
the true reason for the headache. ,
Advertising has been horribly mis
.used. In many instances it has cariried
thoughts and words that a mer- ;
! chant would not dare to pass out to
j ms customers over ine counic-r. it ]
j has been looked upon as a means of
I framing up cheap tricks, with the
j idea that the public believes everything
that it sees in print. It has
failed, and it has deserved to fail.
On the other hand there is another ]
kind of advertising that has no force
because it says nothing. A merchant i
goes to the markets and spends days
in selecting new and attractive goods
with all sorts of selling features that
have appealed to him when buying
them . Does he put these attractive <
features into his advertising? Does
he tell convincingly just why the values
arc so astonishingly good, the
styles so striking and attractive? He i
does not. He buys a quarter page
|
i
! ralmc
i
, I V !
I Footwear
i
] - ;
Ma
I comp;
At South / [rTv.
Carolina's
r!
i F n. T!i
I Shoe Store
j March 28th ^n.m?
to April 2nd. Tj
S'lOC
it -by
LEVER, I
I
In Columbia at 1
in mi
Make Every Ai
I
J
Can the farmer afford n
boll weevil conditions who
early maturity is so necessj
Lint Cotton at present pric(
j 10-2-2 per acrc.
; i
. JmJ
j?sssas*iK-is ~j
11
> {
J have a reputation for Quj
> j Yields?which is the result
!i the use of High Grade mate
.j . We are big enough to gr
?! ?but not too big to appro*
i!
i
I t* r? ir
I! i. ii? ?vei
rj . Newberry. So
r .
of space in which Lo say something as
dry as dust, something that does not t
create a single ripple of excitement I
after it is read, if, indeed, anyone o
reads it at all. This is a sample of c
the usual stock statement: jo
"Our buyers have just returned 11
from the .Northern markets with a;v
full line of the new Sprii.cc merchan- a
dise. Your inspection is invited. ;'s
John Smith & Co." ir
! i.
That, my friends, is not advertisingj
at all in the modern sense of the!
word. It is merely a contribution to \
the support of your local newspaper, j '
It should go down in your ledger in!
the columns reserved for charitable j*'
contributions, it should not be charg- ^
L'U LU uUVVTitiailA',, JC io iicru;
S'
advertising. j~
| b
Advertising is news. It should! ?
I il
carry the same human interest ap-; q
peal that causes people to buy and!^
read a newspaper. If ycu can get,
that something into your advertising;?
which will instruct and interest the;..
people; tell them something about the;
i
?ocds and marker conditions, service,; (j
style features, real news about the!s;
Ll ' Jl 1 1 1. J. 1 I
tilings may ncea ana want to ouy,,S(
you won't have to beg or force them1
to read. They will read cut of pure!c
:elf-interest and come into the store 1
I
anxious to buy your * goods. The;c;
right kind of advertising is a real ser-!v
i
vice to your customers because it jj
tells them things they really want to:
know. Advertising is service. "He ! profits
most who serves best." i!
' I
In connection with this subject, |
[ must say a word about tying up i
your window displays with newspaper,
advertising. When you feature new;
goods of special vadues in your news- j
paper ad., always arrange a window j
display of the goods, so that the two;
sales forccs will work together. If \
the price is the attractive feature put
a price card on the article displayed
in the window. Post several of your
newspaper ads. about the store where
clerks and customers can >ee them, i
Always be sure that your clerks know'
what you arc advertising. Have the;
advertised articles prominently' dis-;
played in the stoi'e and e;i:iY|to get
^ t [ HI*
J lUEJOLJ.L'J J. -JlMiJI II? \
~
1
* I * ^
V '' I
V '
;VI \
kc yourself at homo in *dur
letely equipped ladies' T&st j
i and choose yor saocs here Or | jig!-.?
family dunn? yonr visflFtc jf
ufwta. .i; i'
Al?,] ,
p
; largest shoe siu'ik mi Sirjh
;.?i and all shoe* now ir.:;sjjejd . j
to replacement values, yfou |
ave nioney here and get better !
d v/i'der selection. P
ii
c Bargain Basement makes ycur
money go twice a3 far. Prove
a personal visit.
j
j
he shoe man I
i
I
1813 Main Si.
; i
-i
!
ere Do Its Best 1
' jt
|
I
TTc.vfilir/nv nrirloi'
iwi lu ycv; 1 ci iiii/jvi uuivfvi. b
n pushing the crop to an j
ary?and when GO pounds
2s will pay for 400 pounds
i
i
'ours
?j ?>
mwfi: s4iy.^rRiiS;,i.Mi<Jw
1
"Izers j |
!
ility and most Profitable
of ^?ars of experience and
rials. . ;
^*e you Quality and Service
date every order.
i
!
i
itt, Agent |
uth Carolina.
;
i *
- *???^ )
In reaching up for the iroal .>f quick f i
urnover, we must not overlook the!)
tosdbilitics contained in our selling 11
rganization. Every r.ustomer who j j
cmes into the store is a pi" .-ct forj i
Iher merchandise than mat which j]
as brought him in . The bright clerk 1
/ill size lip a customer's possibilities j (
t a glance and stimulate desire by!;
hewing new things in which he basis
eason to believe the customer will i i
e interested. Take the trouble to! I
each your clerks salesmanship, it j
-ill stimulate your ability along that ^
ine. j
Have your clerks study the goodsj<
hey sell, let them be in a position top
nswer any question a customer may' \
sk. That cre-^.cs confidence and j j
trengthens the customer's desire } t
uy. Nothing is so appalling as ig-|;
orance of merchandise on the part!
f a salesman. On being shown two |
rades of silk neckwear, one at 50c j}
nd one at $1.00, a customer said:||
Yes, they are both very pretty, but I \
hat is the difference?" "The diff-1.
rence?" said the clerk, "why the ! <
ifference is just 50c." That bit of |
alesmanship was not calculated to j
all the SI.00 necktie.
Be timely in exploiting your nier- *
handise. Keep your eye on the so- \
ial calendar in the newspapers, the i
tub meetings, the births, deaths, j
gather reports and goings and com
igs of the people. Thus you will be j j
The Nev
Wili Be
' i
Seem i
r.pf.Tnafithei
Tuesd<
i
Judge Malcolm L
Macon, Georgia, will
Good Singing EV1
"Nature gives citi
their citizens make tl
i. , '?ii
> t / .
Newberry Cham
NO ADMISSION,
fi I I
L? J? 1
This gigantic sale
ing fast. The prices
This is the greates
berry county. The g
chandise cost.
This is a fifty per c
twenty-five per cent.
If you have not be<
there for they are m<
wage earner.
wwwwrwMWBWMWiii > PKnuliwjmf
^ i 3 j*. t& ^ A
VS? V 4
1004 Main St.
in a position to take advantage o
I ee 11 n g me re hand! - i n g oppo r t u nitie;
:nat your competitors may overlook
Seing ready to supply a pressing nee<
is a sure way to build pcrmanen
Diisiness through serviec.
Bear in mind constantly that th:
ioilr.rs in 11)21 are going to him wh<
caches out for them through th<
:ound inducements of value and ser
;ice. It will be a hard year for moss
>acks and those who cannot set ii
:une with present day conditions. I
viil brin;-: a lean cash drawer to thos<
?tili waiting for the return of the sill
?hirt days of 1019 and 1020, hut i
viil be a glorious year of opportuni
y for those who are up and doim
ix days in the week. 1021 is proinj
o prove what kind of a merchant vo;
>vf? *091 will vpivarW fWrVifpv?;,
In the Temple of the Sun, at Baal
jec, are stones GO feet long, 24 fee
;hick and 18 broad, each embrac
ng 23,000 cubic feet.
:lean up week begins marct
2ist
ro the People of Newberry:
At the request of the Board o:
Kealth, the City Council has set apar
;he week commencing Monday, Marcl
21st, as Clean Up week. I am direct
id by the council to call public at
Mention to this matter.
Tho menShers of the Health board
,he Health Officcr, the Mayor am
/berry of T
Just What We Plan I
Z!ome and Heai
of these plans discusser
Smoker-New
iy, March 15, 8
. Jones, President of M
speak.- .
iRYBGDY WELCOM1
es opporhmities5 but on
tiem'great." AUSPICES
OF
ber of Commerce Fxp;
NO SOLICITATION .
...
Sff Ilfl ? a J
i j it x. _n
Starred last r nutty am
talk for themselves.
it saving sale ever offei
oods are going regard 1
:ent. reduction sale. T
reduction. They are n<
jn to the sale better go
)ving fast. This is a ra
Opposite Wagon Yard.
I ' ' ?w??
f AMermen are much interested! in
3 safe-jruardinj* the health of our people.
But after ail, the people themselves
must work toj*eth^r If rny1
ltli!.i(r Ii whilo Jo. If, |)(, JlPCOlilDlish
t! eel. The heallh of every person in
j Xewbc-rry is greatly dependent upon
every other resident of the town.
2 In Clean Up week let every resi3
dent of Newberry do something toe
war;! cleaning up our town. Property
owners and those who rent propierty
or nave the same in charge are
" j earnestly urged to see that their prei
miscs, buildings, out-building, yards,
t grounds, ditches, drains and alleys are
^ made thoroughly sanitary. Every1
^ +Ur,t- V? aIy^.c trt
! Uililji UUU JJiUtC Liiao IJCIJ/O ?-vr
*! breed flies and mosquitoes should
t have careful attention. Closets and
. privies should especially be looked
r after.
^ | The boys and girls of Newberry
*! can help much in this great work to
1 protect life and prevent disease. I
hope the public school teachers, white
and colored, will give health talks to
their pupils and get them interested in
"! Clean Up week.
j Remember that the health force of
-1 the city is at your service. When
J you get ready for your trash to be
r | moved, telephone Mr. S. T. Matthews,
' the health officer, at No. ?G.
I ; In cleaning: up your premises be
careful when you burn any trash to
see that fire docs not get out. Also
. take care not to put trash into the
[ J ditches along the streets.
t i Let us all be reminded that "An
1 j ounce of prevention is wo J a a ton
- of cure." Let us clean up Newberry
-1 in Clean Up week and keep it clean.
EUGENE S. BLEASE,
1 Mayor.
'?morrow
t Today
i at the
Court House
P. M.
aeon Bar Association,
i- - Good Smokes
" f - r lt;
cmvit nf "l '
!J V OMii M.<i. v/s
<>: ?
A''
. , '' X V
1 TO i r
I r ,-/J 7>'30: ,* ' .
n
iasiofi iaiapap
for membership:, ; j.,
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i the goods are mov/
ed the weople of New- ,
ess of what the mer
v $
alk about twenty and
ot in the same class,
while the, goods are
- j- :>l__ x# i.1, ^
re opportunity iui- tut; ;
X f
; Store
? ? * /nt
INewberry, d. ;
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