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. TOM WATSON HAS f UNIQUE CAREER t " * Rise of Plain Freckle-Faced Georgia! > Bey Shows Years cf Poverty ' anA rn crorlp ^ Atlanta, March 2.?Two small' towns of the Tenth congressional district now have the honor of supplying ? two of the highest officers in the gift of the people; Sandersville being the home of Governor-elect Thomas W. Hardwick, and Thomson the home of XJ. S. Senator-elect Thos. E. Watson. Mr. Watson takes office with the incoming national administration March 4 and Mr. Hardwick assumes his duties the latter part of June. Incidents in the life of Senator Watson relative to his rise from a plain, freckle-faced country boy to the U. S. senatorship will prove interesting. Being one of several in si family of children whose parents began at the bottom of the ladder, to climb to prosperity, his boyhood days were full of hardships unknown > to the youth x>f today, hardships best known to those who lived through the dark days of the sixties. It is only a ^ few miles from the humble abode of *his chfcthood to the beautiful home that now stands on the spacious grounds of Hickory Hill at Thomson. Born on Farm v -Mr. Watson was born at the old plantation home near Thomson, Sep tember 5, JL856, hence is now in his sb./tf-ftfth year. He attended the high schools of Thomson several years and from there went to Mercer University. at Macon, in 18T3. At an early age he developed a fondness for books, especially for historical works, j At the age of fifteen he practiced or- j iginal composition, both in prose and poetry.; He was compelled, on account of financial, conditions to leave Mercer in 1874. His family w"as living 'in Augusta at that time and he sought work in that city, but after /locrkairintr nf spcurinc emulovnient " 7"" "?o ' "TrJr-r " * there, he went to Screven county, ' where he succeeded in making up a small school at Little Horse1 Creek church; While teaching school he read law at night, the blaze of the lightwteod knots lighting the pages of .the Blsickstone which a "srood old far mer friend, had given him. While he was teaching- .there in Screveii county he made his first public speech, .the subject being "Temperance." ^ Mr. Watson -returned to bis old B^iome at~ThQPl?o,n in 1876rand enterHVed the pra?feh? law. His first ^ year's practice fielded him $212 i gross and the second, and third years j hard work and assiduous attention j to business doubled his annual income B each year, his practice increasing unW til his annual income reached $12,| 000. In a few years he was able to command larger fees, and in this way was able to ^ain comfort and independence, .investing the surplus in farm lands which he now owns. To Legislature, r In 1832 Mr.* Watson was elected I to. the Georgia legislature where ho m served one term. During this term w in the legislature he aided in the passage of an act to tax railroad corporations in each county where they owned property, and. was chosen by the committee on temperance to close the debate on the local option bill, v which became a law. In 1888 he wa~ elector for the state at large on the democratic "ticket and stumped the state for Cleveland and tariff reform. The next year Mr. Watson led the fight in Georgia against the jute-bagging trust. The success of this movement. sn crrat.ifier! the farmers that vit ^ created a demand that he should run for congress, which he did, and was overwhelmingly elected. During one rerm in congress he worked and v ' nd for the eight-hour law. lie led the debate on the bill j which required railroads to put au-! tomatic couplers on their freight cars, j On February 17, 1893, he introduced' into the house and secured the pas-j sage of the first resolution which wasj ever passed in this country lor tne, ' free delivery of mail to. the country people outside the limits of cities, towns and villages. This resolution, carrying an appropriation for experimental free delivery, was the foundation of the present system, which has been declared to be one of the greatest civilizing agencies of this century. Mr. Watson's loyalty to the prinei- j pies of the Farmers' Alliance platform \ which he felt had put him in con- j "??!c mt.hpr then adhering* to the' name of democrat,, caused his posi-! tion to be severely denounced by organized democratic leaders and a most bitter and determined warfare against him was declared. It was during the campaign of 1892 for reelection to congress in opposition to the Hon. J. C. C. Black that one of the bitterest campaigns in the' political campaigns in the political history V )f Georgia was fought, Mr. Wat-or was defeated. Heads New Party I In 180G the People's party numbered about two million voters ami had fifteen hundred newspapers. A plan was made to unite the Demo cratic and People's party by the noni; ir.ation of Mr. Bryan for president I and Mr. Watson for vice president, | but the plans miscarried, resulting: in [the disbanding of the People's party movement, and for eight years the Populists of tne south made no concerted effort to do anything. During this; time Mr. Watson turned his attention to literature, which resulted in the publication of historical works, such as "The Story of France," "The Life of Napoleon," "The Life and Times of Thomas Jefferson" and "Bethany." It may be stated that Mr. Watson's works on France are considered standard and are widely used in the study of that country. In October, 190G, the "Weekly Jeffcrsonian" was established and in December the first number of the "Jeffersonian Magazine'" was published. In 1907 "The Life and Times of Andrew Jackson" was written and in January, 1908, a monograph of the Battle of Waterloo was finished. In the recent state nomination for U. S. president, Mr. Watson polled a flattering vote, but perhaps the crowning accomplishment of his life xl . j.'. /..l : ~ j? -t r\c%r\ was ine successful campaign ux la^u, in which he won the nomination for United States senator. Nearly all the great daily newspapers of the state, together with the weekly press, were against him. He made his own way mostly through his weekly newspaper, "The Columbia Sentinel," published at Harlem, Ga. It is stated that Mr. Watson will take the stalf of his news paper .wiin mm to me national capital, from which it will be issued in future. ADVICE TO RETAILERS BY COLUMBIA MERCHANT F. B. Shackelford Points Out Constructive Sales Building Program in Address The following address was delivered last week before the Retail Merchants' Bureau of the Rock Kill Chamber of Commerce and is reproduced from The Rock Hill Herald of Friday, February 25th: .Business conditions are in a constant state of change and evolution. The mind'cf the buying public changes with the change of conditions. Last year we merchants worried ourselves trying to find goods elaborate nnH pyrpisivp to meat the public taste; there was a demand for everything we could secure. It was a seller's market. Today we are confronted with an exactly opposite set of. conditions. Sales must be forced; unusual values offered to coax the shy dollar from its*retirement; it's a buyer's market. The Rotarians have a slogan which rays, "lie profits most who servers best," and with a buyer's market ahead of us for 1921, it will be wel! for us retailers to keep those words in mind. What sort of service will force business ahead in 1921? Are we going: to meet the demand for lowe: prices* by lowering the standard of merchandise? I think net. Our customers have had a taste of the best and they are not going to be satisfied with inferior goods. A taste for the luxuries remains even though the purchasing power has been reduced. How, then shall we meet these conditions? Lower wholesale prices are, of course, going to help some and give us greater merchandise values to offer than we have had for several years. But we are going to go deeper than that into the matter of service and trim our margins of profit * * * 1! ? ? A _ very ciore 11 we are inieiuim;; forge ahead. With overhead expense still high, how are we going to offset the los; of clo?c trimmed profit margins. There is b'ut one answer to that question. Increased volume of sale and quicker turnover, and buy today, sell tomorrow, and buy again next day. That will keep stocks cloan and allow us to take advantage of falling T C A'f iip V?o/-5 r\nrcnr> Ulcll A-lilS. it auuiu ui uo unit i'?' that policy in 1920, we would hav: put in less sleepless nights when pric! es began to hit the toboggan and wc were loaded with goods bought at the high peak of figures. I sometimes think that merchants have not got deep enough into the I study of turnover, they have paic j little or no attention to the lencrth j of time merchandise has been in th< j house. They have bought and storcr , away goods until such time as monej : became an urgent need to meet obi: jgations, then they have sold madlj land furiously without considering ("cost. A store should bo like a city| iwater main?there should be a con-1 1 stunt flow of goods from the back! door through 10 the front. When [ merchandise is selected with care, . when due thought is given to me dc ! mands of your class of trade, when v 7 ! buvinjr is done conservatively and ; discounts taken, there is no reason , !for goods remaining in the house. ' If, perchance, mistakes arc made in 'purchasing, lower the price at once > and clear the merchandise without ., delay. j And now that we arc on the subject of quick selling and rapid turnover, let me say a few words about the great force that makes quick j selling possible?ADVERTISING! I I find that some merchants don't like 'the picture that the word advertising i brings up. When you mention that j word they have visions of forced ; sales, sacrificed profits, big bills from newspapers and a general feeling like "the morning after." When you find a merchant who j feels like that about it, go and look j i at some of the advertising he has put , I out. Read some of the statements he : has expected the public to believe -> i and respond to. I venture to say you do not have to search far to find < the true reason for the headache. , Advertising has been horribly mis .used. In many instances it has cariried thoughts and words that a mer- ; ! chant would not dare to pass out to j ms customers over ine counic-r. it ] j has been looked upon as a means of I framing up cheap tricks, with the j idea that the public believes everything that it sees in print. It has failed, and it has deserved to fail. On the other hand there is another ] kind of advertising that has no force because it says nothing. A merchant i goes to the markets and spends days in selecting new and attractive goods with all sorts of selling features that have appealed to him when buying them . Does he put these attractive < features into his advertising? Does he tell convincingly just why the values arc so astonishingly good, the styles so striking and attractive? He i does not. He buys a quarter page | i ! ralmc i , I V ! I Footwear i ] - ; Ma I comp; At South / [rTv. Carolina's r! i F n. T!i I Shoe Store j March 28th ^n.m? to April 2nd. Tj S'lOC it -by LEVER, I I In Columbia at 1 in mi Make Every Ai I J Can the farmer afford n boll weevil conditions who early maturity is so necessj Lint Cotton at present pric( j 10-2-2 per acrc. ; i . JmJ j?sssas*iK-is ~j 11 > { J have a reputation for Quj > j Yields?which is the result !i the use of High Grade mate .j . We are big enough to gr ?! ?but not too big to appro* i! i I t* r? ir I! i. ii? ?vei rj . Newberry. So r . of space in which Lo say something as dry as dust, something that does not t create a single ripple of excitement I after it is read, if, indeed, anyone o reads it at all. This is a sample of c the usual stock statement: jo "Our buyers have just returned 11 from the .Northern markets with a;v full line of the new Sprii.cc merchan- a dise. Your inspection is invited. ;'s John Smith & Co." ir ! i. That, my friends, is not advertisingj at all in the modern sense of the! word. It is merely a contribution to \ the support of your local newspaper, j ' It should go down in your ledger in! the columns reserved for charitable j*' contributions, it should not be charg- ^ L'U LU uUVVTitiailA',, JC io iicru; S' advertising. j~ | b Advertising is news. It should! ? I il carry the same human interest ap-; q peal that causes people to buy and!^ read a newspaper. If ycu can get, that something into your advertising;? which will instruct and interest the;.. people; tell them something about the; i ?ocds and marker conditions, service,; (j style features, real news about the!s; Ll ' Jl 1 1 1. J. 1 I tilings may ncea ana want to ouy,,S( you won't have to beg or force them1 to read. They will read cut of pure!c :elf-interest and come into the store 1 I anxious to buy your * goods. The;c; right kind of advertising is a real ser-!v i vice to your customers because it jj tells them things they really want to: know. Advertising is service. "He ! profits most who serves best." i! ' I In connection with this subject, | [ must say a word about tying up i your window displays with newspaper, advertising. When you feature new; goods of special vadues in your news- j paper ad., always arrange a window j display of the goods, so that the two; sales forccs will work together. If \ the price is the attractive feature put a price card on the article displayed in the window. Post several of your newspaper ads. about the store where clerks and customers can >ee them, i Always be sure that your clerks know' what you arc advertising. Have the; advertised articles prominently' dis-; played in the stoi'e and e;i:iY|to get ^ t [ HI* J lUEJOLJ.L'J J. -JlMiJI II? \ ~ 1 * I * ^ V '' I V ' ;VI \ kc yourself at homo in *dur letely equipped ladies' T&st j i and choose yor saocs here Or | jig!-.? family dunn? yonr visflFtc jf ufwta. .i; i' Al?,] , p ; largest shoe siu'ik mi Sirjh ;.?i and all shoe* now ir.:;sjjejd . j to replacement values, yfou | ave nioney here and get better ! d v/i'der selection. P ii c Bargain Basement makes ycur money go twice a3 far. Prove a personal visit. j j he shoe man I i I 1813 Main Si. ; i -i ! ere Do Its Best 1 ' jt | I TTc.vfilir/nv nrirloi' iwi lu ycv; 1 ci iiii/jvi uuivfvi. b n pushing the crop to an j ary?and when GO pounds 2s will pay for 400 pounds i i 'ours ?j ?> mwfi: s4iy.^rRiiS;,i.Mi<Jw 1 "Izers j | ! ility and most Profitable of ^?ars of experience and rials. . ; ^*e you Quality and Service date every order. i ! i itt, Agent | uth Carolina. ; i * - *???^ ) In reaching up for the iroal .>f quick f i urnover, we must not overlook the!) tosdbilitics contained in our selling 11 rganization. Every r.ustomer who j j cmes into the store is a pi" .-ct forj i Iher merchandise than mat which j] as brought him in . The bright clerk 1 /ill size lip a customer's possibilities j ( t a glance and stimulate desire by!; hewing new things in which he basis eason to believe the customer will i i e interested. Take the trouble to! I each your clerks salesmanship, it j -ill stimulate your ability along that ^ ine. j Have your clerks study the goodsj< hey sell, let them be in a position top nswer any question a customer may' \ sk. That cre-^.cs confidence and j j trengthens the customer's desire } t uy. Nothing is so appalling as ig-|; orance of merchandise on the part! f a salesman. On being shown two | rades of silk neckwear, one at 50c j} nd one at $1.00, a customer said:|| Yes, they are both very pretty, but I \ hat is the difference?" "The diff-1. rence?" said the clerk, "why the ! < ifference is just 50c." That bit of | alesmanship was not calculated to j all the SI.00 necktie. Be timely in exploiting your nier- * handise. Keep your eye on the so- \ ial calendar in the newspapers, the i tub meetings, the births, deaths, j gather reports and goings and com igs of the people. Thus you will be j j The Nev Wili Be ' i Seem i r.pf.Tnafithei Tuesd< i Judge Malcolm L Macon, Georgia, will Good Singing EV1 "Nature gives citi their citizens make tl i. , '?ii > t / . Newberry Cham NO ADMISSION, fi I I L? J? 1 This gigantic sale ing fast. The prices This is the greates berry county. The g chandise cost. This is a fifty per c twenty-five per cent. If you have not be< there for they are m< wage earner. wwwwrwMWBWMWiii > PKnuliwjmf ^ i 3 j*. t& ^ A VS? V 4 1004 Main St. in a position to take advantage o I ee 11 n g me re hand! - i n g oppo r t u nitie; :nat your competitors may overlook Seing ready to supply a pressing nee< is a sure way to build pcrmanen Diisiness through serviec. Bear in mind constantly that th: ioilr.rs in 11)21 are going to him wh< caches out for them through th< :ound inducements of value and ser ;ice. It will be a hard year for moss >acks and those who cannot set ii :une with present day conditions. I viil brin;-: a lean cash drawer to thos< ?tili waiting for the return of the sill ?hirt days of 1019 and 1020, hut i viil be a glorious year of opportuni y for those who are up and doim ix days in the week. 1021 is proinj o prove what kind of a merchant vo; >vf? *091 will vpivarW fWrVifpv?;, In the Temple of the Sun, at Baal jec, are stones GO feet long, 24 fee ;hick and 18 broad, each embrac ng 23,000 cubic feet. :lean up week begins marct 2ist ro the People of Newberry: At the request of the Board o: Kealth, the City Council has set apar ;he week commencing Monday, Marcl 21st, as Clean Up week. I am direct id by the council to call public at Mention to this matter. Tho menShers of the Health board ,he Health Officcr, the Mayor am /berry of T Just What We Plan I Z!ome and Heai of these plans discusser Smoker-New iy, March 15, 8 . Jones, President of M speak.- . iRYBGDY WELCOM1 es opporhmities5 but on tiem'great." AUSPICES OF ber of Commerce Fxp; NO SOLICITATION . ... Sff Ilfl ? a J i j it x. _n Starred last r nutty am talk for themselves. it saving sale ever offei oods are going regard 1 :ent. reduction sale. T reduction. They are n< jn to the sale better go )ving fast. This is a ra Opposite Wagon Yard. I ' ' ?w?? f AMermen are much interested! in 3 safe-jruardinj* the health of our people. But after ail, the people themselves must work toj*eth^r If rny1 ltli!.i(r Ii whilo Jo. If, |)(, JlPCOlilDlish t! eel. The heallh of every person in j Xewbc-rry is greatly dependent upon every other resident of the town. 2 In Clean Up week let every resi3 dent of Newberry do something toe war;! cleaning up our town. Property owners and those who rent propierty or nave the same in charge are " j earnestly urged to see that their prei miscs, buildings, out-building, yards, t grounds, ditches, drains and alleys are ^ made thoroughly sanitary. Every1 ^ +Ur,t- V? aIy^.c trt ! Uililji UUU JJiUtC Liiao IJCIJ/O ?-vr *! breed flies and mosquitoes should t have careful attention. Closets and . privies should especially be looked r after. ^ | The boys and girls of Newberry *! can help much in this great work to 1 protect life and prevent disease. I hope the public school teachers, white and colored, will give health talks to their pupils and get them interested in "! Clean Up week. j Remember that the health force of -1 the city is at your service. When J you get ready for your trash to be r | moved, telephone Mr. S. T. Matthews, ' the health officer, at No. ?G. I ; In cleaning: up your premises be careful when you burn any trash to see that fire docs not get out. Also . take care not to put trash into the [ J ditches along the streets. t i Let us all be reminded that "An 1 j ounce of prevention is wo J a a ton - of cure." Let us clean up Newberry -1 in Clean Up week and keep it clean. EUGENE S. BLEASE, 1 Mayor. '?morrow t Today i at the Court House P. M. aeon Bar Association, i- - Good Smokes " f - r lt; cmvit nf "l ' !J V OMii M.<i. v/s <>: ? A'' . , '' X V 1 TO i r I r ,-/J 7>'30: ,* ' . n iasiofi iaiapap for membership:, ; j., i V ? -i ??????????????? - . s ? T-Vrrrf- ; - , 1 ' 1 '* 1 ' ' ' - . I .. . r . 7/ > r . . : \ . **> "T ; ? j : i the goods are mov/ ed the weople of New- , ess of what the mer v $ alk about twenty and ot in the same class, while the, goods are - j- :>l__ x# i.1, ^ re opportunity iui- tut; ; X f ; Store ? ? * /nt INewberry, d. ; : < -2*