The herald and news. (Newberry S.C.) 1903-1937, April 13, 1917, Page EIGHT, Image 8
IN. TiiE K1KST FLAUtt, yOU Will De &
performance, for every Studebaker Cai
12-months guarantee, a flat one-year as
addition to the convincing world-wide
of quality that is given by the nam
BAKER itself.
In the second place you will have a car o
quality. For Studebaker quality?th
r\rJir?TT .Qfii^oKotor mannfi
yv? ivj ^ luuuuwunvi.
sources and Studebaker engineering fc
is known all over the world.
The improvements, the many refinem*
sign, the practical perfection both of
workmanship achieved by the continu(
one basic Studebaker design in the han
300,000 Studebaker owners in this c
abroad, have all combined to make the
Studebaker Car the only great VALU1
year.
i *rl v?An nrvM tttV*
novf nn r? c
J. lie CllliU icaovu tv 11/ j\j\al uvai vui a
Studebaker is economy. From the sta
economy?what it costs to own and
Studebaker is, in the judgment of h
thousands of people, the best buy on, tl
Brief Details oi
tl _ i m j.
i nai i>naraci
V
Power
46 horsepower in the FOUR, 50 horsepow
er in the SIX?and not merely ''claimed
horsepower" but actual, developed, usable
road horsepower? such masterful power
makes Studebaker car* unique in their price
\
roncr* Tn ratio ot horsepower to gasoline
consumed, Studebaker is the most powerful
car on the 1917 market. And only years of
practical experience, years spent in watching
the performance of Studebaker cars on everv
kind of road, have made this giant, yet eco
nomical power possible.
Comfort
Both Studebaker Four and Six give far
more room than the average touring car.
Studebaker offers a scientific perfection of
40 Horse Power
Touring Car or Roadster
F. O. B. Detroit
Fmir $985
I ? I
SALE
Lower Main Street, Newberi
1 1 Vfe
its spienaia quality msur
back of this lies the disti:
YEAR guarantee. Its ;
sures GREAT power at
te STUDE
>f fROVED
e resuft of
sumption of gasoline?ar
itself there is built-in eco
of close study of a great
berforming under every c
There is also to consider
$300 to $50C on the initi;
any other cars of equal
possible by the growing
cars and the resultant vc
design and
)us study of
ds of nearly
ountry and
And the extreme simpli
every feature of the Stui
the minimum the necess:
ments and visits to the {
An analysis of all cars e:
Automobile Shows, cond
bile trade journals, broui
ly important atuueuaKer
1. Studebaker uses neai
ure endorsed as good enj
majority of automobile <
2. And Studebaker offe
f Some of the
erize Both
cushion work that, combined with remarkable
chassis balance and unusually resilient springs,
make Studebaker cars unrivalled in riding
comfort and ease on long continued tou*s as
well as on short trips. * The Studebaker cars,
both the Four and the Six, are big, capacious
7-passenger cars, butjdo not weigh more than
the average 5-passenger car wliich means
gasoline and TIRE economy as well. Stude
/
baker front seats can be instantly adjusted to
fit your particular needs. The right hand
1
front seat of Studebaker ears is instantly and
easily reversed?its accupant may face the
tonneau at will.
Both Four and Six are fitted with auxi
ns, v r>Viair<; that make them comfortable and
capacious seven-passenger cars. When not
in use they fold up and stow away under the
Stude
csiaDiisj
nth Bend, Ind. Detroit
HiI/%14 o vrli
iiiu iaiu
DISTRI
S AND SER
y, S. C.
es lasting durability- -and
active Studebaker ONE
perfection of design in
the lowest possible con
id back of shis in the car
these feature
low the aver;
quality class.
Now a motoi
you have a d
momy, the result of years
army of Studebaker cars
onceivable kind of service.
the actnal saving of from
al price, as compared with
qualitj?a saving made
of interest fc
satisfaction.
And the only
turns is to ir
from which;
investigate t
popularity of Studebaker
>lume of manufacture
city and accessibility of
lebsker design reduce to
ity for inspection, adjust
parage mechanic.
xhibited at the National
ucted by leading automo
ght to light two immense
facts:
*ly every important feat
^ineering practice by the
jngineers.
srs a COMBINATION of
pendability,
I Studebaker 1
command so
es, Studebali
all told?giv
vice-satisfac
baker car is
torist. Wri
dealer today
puted value
;
Special Studel
the FOUR f
rear seat?there are no unsightly gashes in
rnof rkf roooccoc in fViA frrvnf
CilV. VI *A1 V *4v XAVT&AV h* v%#
Roadability
In perfecting the chassis, Studebaker has
cppnrp/1 i-Vr?tif? pccptiHcjI fpatrirp whiph i?*
so important to touring?ROADABILITY.
Through balance, spring, suspension, proper
wheelbase, scientific distribution of weight,
ease of control, Studebaker has developed the
most roadable cais on the market,
Finish
*
The remarkable superiority of Studebaker
coach-work is plainly evident in the beautiful,
distinctive gun-metal finish With its
ivory striping. Studebaker upholstering is
of genuine highest frade, semi-glazed leather
usually found only in the most expensive
t, Mich. Walkerville, 0
V
Mnwpr
BUTOR
VICE
ft
STAT
12)8 L
car is an invesment?in other
istinct right to expect a definite
ir your money, payable in service
fS at a price hundreds of dollars be
age cost of other cars in the
way to be sure of getting such re
ivestigate the standing of the company
you expect to purchase, just as you
he standing of a company in whose
u expect to invest. Then, too, you
f, that such securities have a ready
it you can realize on them quickly and
IUDEBAKER insures Quality, De
Value, SERVICE. That is why
jsed cars have such a ready market,
nigh a pnce. studeoaicer s i \ orancn
:er's loyal dealers?more than 6,000
e you the assurance of permanent ser
tion. All of which means that a Stude
a genuine INVESTMENT for a mo
te, or better still, see your Studebaker
, and learn the details of this undis
of the 1917 market. j
)aker Features
ind the SIX
cars and Studebaker uses in cushion work
the best of real curled huir. The top is lea
ther-bcund. The carpet in the tonneau is
leather-edged. Not a detail of finish is over
looked.
Other Specifications.
[Every Studebaker car is equipped with Black
morepatent door curtain operers. The side
curtains openwith the doors, making it as easy
for you to get in and out of as a limousine.
Studebaker uses 13 Timken Bearing iu its
design. Besides all the foregoing a Studebaker
1
equipment includes real one man top, Stewart
Warner magnetic Speedometer, Yale Lock 011
the Ignition Swich, motor-Driven Spat ton
*
Horn mounted under the hood, and a special
adjustable rain-vision windshield that is built
specially for Studebaker bodies.
DU Horse rower
Touring, Car or Roadster
F. 0. B. Detroit
U1A
IONS
ady Street, Columbia, S. C.