Historical Newspapers of South Carolina

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HOW MUCH TO ADVERTISE. How far to go with this thing of advertising is one .of the knottiest questions with which the busine man, especially the retail merchant, has to deal. It's a business axiom that the merchant who does not advertise at all cannot succeed nowadays, except in a very small way. On the other hand, there is a limit to everything and it is not advisable to spend so much on advertising that there will be nothing left to run the business with. As a general thing, the more a merchant advertises the more he sells. As for the exact ratio be tween gross receipts and advertising. it is, of course impossible to lay down any exact rule, but it is con ceded by successful business men that a retail dry goods, house fur nishing, clothing or shoe business ought to have about 6 per cent o: its gross receipts spent for adv-rtis ing. Personal unfitness, a bad location, a poorly selected.itock. are factors which spoil the best advertising and against which the widest publicity can make small headway. But, other things being equal the merchant who does the most adver tising in the -proper mediums will win out over his competitors. A well-known writer on advertis ing says: "Given two men, eqtual in point of enterprise, stock, store, location and attention to detail and manage ment, and the one who spends 6 per cent of his gross sales for jjudi cious advertising, will soon wear out the other, if that other decides to spend no more than one or two per cent. "What I want to make clear is this: It's the volume of advertising that wins; other things being right" Spending money for advertising, when it is the right sort of adver tising is reinversing one's profits. It is something like the process des cribed by the old time southern planter, who was going to "Raise some more cotton To buy some more niggers, To raise some more cotton To buy some more niggers," And so on, ad infinitum. The more a merchant advertises the more business he does and the more be is able to advertise. It is com pound interest with a vengeance. Atlanta Jotrual, This is a time when the merchant must consider how much he must invest in advertising for this year. It is true as'stated by the Journal, it is no longer a qustin as te whether a aerchant miust advertise. That is a set tied business axiom with every suczessful merchant. The question for him is how much. ~The mercha~nt who does :not 2d vertise cannot expect to do much business. In fact he is obliged to fall behind the procession. A word to the wise merchant is sufficient. He must take his local paper as the medium of reaching the people from whom he must draw his trade. A IUEW YEAR'S SUBJECT Several days ago a leading busi ness man of the city said to the edi tor of The Daily Mail: "I1 want to give you a subject for a New Year editorial." . ..-. . 'Continuing he said : '-I want you to write along the line of urging the people of the city to pull together and work together for the good of the city during the coming year. Anderson people already do very -well along this line, but they could do better, and I want you to touch them up on it.'"-Anderson Mail. The Anderson Mail follows the above with a very sensible editorial, showing the importance of the busi ness men of the community stand ing and pulling together for the1 good-nof the whole community and. demonstrates how it is impossible . :for any community to prosper as it should or would if all the people would work together. In other words to eradicate as far as possible much of the business selfishness which prevails in many cities and ton. There are times when it is well for all of us to get out from ourselves and to realize that we are only a part, and a very small parL or the great machinery which keeps the world moving. We have been preaching the doc trine of get together for the generai welfare for many years and we shall ke,p it up. There are discourage-. ments, it is true. For instance we. are having a hard job keeping to geLher enough of the business men to maintain life in our board of trade. But we hope with the new year to do better and for all of our business men to work together for the up buildug of the city, and at the same time, of course. not neglect ing their own. Mr. Frank P. Cooper, - who has been with the Columbia State for the past seven years and who is an all round newspaper man. being able to fill any desk effciently, has taken the position of circulation manager of the News and Courier. He has a great many friends in all parts of the State and the News; and Courier is fortunate in securing his services. He reported the sena torial campaign.and every one of the candidates was pleased with the im partiality of the reports and the ex cellent manner in which the work was done. The Herald and News tvishes Mr. Cooper success in his new field of labor. A Wonderful Saving. The largest Methodist Church in Georgia, alculated to use over one hundred gallons of the usual kind of mixed paint in painting their church. They used only 32 gallons of the Longman & Martinez Paint mixed with 24 gallods of linseed oil. Actual costI of paint made was less than $1.20 per gallon.1 Saved over eighty ($80.00) dollars in paint, and got a big donation besides. EVERY CHURCH will be given a liberal quantity whenever they paint. Many houses are well painted with four gallons of L. & M.., and three gal-. Ions of linseed oil mixed therewith. Wears and covers like gold. These Celebrated Paints are sold by the Newberry Hardware Co., F. A. Schumpert, Sec.-Treas. IEGButhe New Year BEGIN Right. Examine"everything throughout and get! prices fr om'us before you buy. Is the only Cl-iOPPER THAT CH~OPS. It Chops anything and everything Eatable. Easily and quickly. It is self clei)g Newberry Hardware Co. F. A. SCHUMPERT, Sec'y & Treas. Pay You To see us for your Christmas Goods,1 Apples. Oranges, B -.nanas, Raisins, Nuts, and a full line, lowest prices. SEE US. Counts & Dickert. Russells Old Stand, Main St. LICENSE OROINANGE STATE OF SOUTH CAROLINA. THE TOWN OF NEWBERRY. F OR THE PURPOSE OF MEETING in part the current expenses of the Town government of the Town of New berrv. in the State of South Carolina. for the fiscal year beginning January 1st, 1904, and to meet in part such other indebtedness of said Town as may become due in said fiscal year; There fore, be it ordained by the Mayor and Aldermen of the Town of Newberry, in said State, in council assem,,led and by authority of the same: SECTION 1. That no person or per sons, firm, corporation or corporations, shall engage in, prosecute or carry on any calling, trade, business, occupation or profession hereinafter mentioned within the corrorate limits of said.Town at any time during said year without having first paid to said Town a license or privilege tax therefor as follows, to wit: Agents for, or dealers in fertil izer for sale............. $ 20 00 Agents for, or dealers in pianos and organs (either or both)... 10 00 Agents for, or dealers in sew ing machines (connected with other business or alone)......... 20 00 Agents for, or dealers in lighten ing rods ....... ........... 25 00 Agents for, or dealers in coal... 5 00 Agents for, or dealers in maps, books, newspapers; periodicals and other like articles (other than licensed merchants who deal in same) per day $5.00 or per year................................. 20 00 Agents for enlarging pictures ner day $5.00. or per year...... 20 00 Agents for retailing goods per day $5.00, or per year............ 100 00 Agents or dealers selling mules, or horses, or cattle, either or all three, at public auction only, per day 25.00, or per year ......... ...... .................. 50 00 Agents or dealers (other than licensed sales stables) selling mules or horses, either or both, per week, $6.00, or per year... 25 00 Agents or dealers in fruit trees per week $2.00, or per year.. 1000 Agents for, or dealers in real estate; selling or renting (other than licensed lawyers). 5 00 Bakeries.................. 500 Ball, public (when admission fee is charged) r night ........2 00 Banks, capi izdat $50,000, or less ............... ....................... 50 00 Banks, for every $10,000 capital in excess of $50,000 ............... 10 00 Barber, for each shop ............... 5 00 Blacksmiths, for each shop....... 5 00 Bill poster................................. 15 00 Bootblacks, in barber shops, ho tels or elsewhere, each......... 1 00 Boot or Shoe shop, making or re pairing ........................ ...... 5 00 Bottling works, soda water or itherwise ....................... 10 00 Building and Loan Associations; savings or investment com panies, and all companies or corporations (except licensed banks) engaged in the sale or purchase oi real estate, or loaning money on real estate or otherwise............ ............. 25 00 Boarding house, public .............. 5 00 Book stores, licensed as mer chants ................ Chiropodists, per week ........... 3 00 per year.............. 10 00 Circus, with or without menage rie, per day, with street pa rade .......... ......... 100 00 Street parade alone................... 50 00 For each side show, per day...... 10 00 Cleaning, dressing or dyeing clothes (oter tnan nee~nse2 tailors ........ 2 50 Coal deales,. ialone or in connec tion with other business)... 5 00 Contractors or builders, (for con tracts under .S500)............. 5 00 Contractors oi builders, for contract.t ove:- $500 a.r;d not ex ceeding $2,500............. 10 00 Contractors or builders for con tracts vver $2,500 and not ex ceeding $5,000............... 15 00 Contractors or builders for con tracts over $5,000 ............. 25 00 Cominssion merchants or com mission brokers, each or each firm and for each place of busi ness..........-- ....---------- 2500 Cotton mills or factories, for each $50,000, or fractional p art thereof of its capital stock.... 12 50 Cotton seed oil mills............. 50 00 Cotton seed oil mills that manu facture fertilizers .... ..... 60 00 Cotton gin and press, 1 to 5 gins inclusive............----- .------ 10 00 Cotton gin and press, over 5 gins, for each additional gin over 5.................-------- 100 Cotton buyer, for each place of business.......... ..... .... 10 00 Cotton seed buyer............... o 00 Cotton weigher.............. o 00 Conveyancer, drawing deeds, mortgages or contracts for compensation (other than li censed lawyers)................ o 00 Dentists,or tooth extractors each 5 00 Dogs, upon each and every dog the owner or person upon whose premises the same is kept shall pay the sum of... 1 00 Druggists, licensed as merchants Exchange, bucket shop (firm, individual or corporation) car rying on the business of deal ig in options and futures in cotton, grain, provisions, or other supplies, on margins or otherwise...---.----........ 60 00 Express companies, each, for buiness done within the town of Newberry, andnot including business done for the United States Government, or any buins done to and from points beyond the limits of this State..................... 5000 Flying jn . ......--. -----. 50 00 Flying jenny for less time than 1 year at the rate of $10.00 F~& .................. 10 00 Hotels. each........ ........... ........ 15 0 lforse_ - ^ ,~ - ' -," (other than licensed sale stables)...... 25 00 hor. r- muli trader, transient Pt: . <. . .............. 6 00 Ice- .e: . a house or !ace v U-.4n4Ss 00 Insurance companies, each, life, - frc nr ac:ident .....................10 00 J une shop. or scrap iron dealer 5 00 .js.sa:., iceased as merchants Kerosene or other oil companies having an igency or office in the town of Newberry, or a stationary or portable tank or tanks for receiving and storing oil, seling or delivering oil within the limits of said Town, each ........ ............................. 100 00 Kerosene oil companies or agen cies having no stationary or portable tanks, but selling in original packages, each ........ 50 00 Knitting mills............... ........... 20 00 Laundry, steam, or agent for steam laundry........................ 10 00 Lawyers, each............... .......... 5 00 Lumber yards, or dealers.. ........ 10 00 Livery, feed and sale stables..... 25 00 Marble yard .............. ... 10 00 Merchants: All merchants shall pay a license or privilege tax according to the following schedule of gross sales (cash and credit) and upon sworn returns the gross sales for the fiscal year ending December 31, 1903. shall be the basis upon which said license or privilege tax shall be com puted and paid: Sales amounting to $1,000 or under .................................... 5 00 Salesover$1,000 and utder 83,000 10 00' Sales amountirg to 8,,000 and under $5,000..................... ..... 12 00 Sales amounting to $5,000 and under $10,000 ........................ 15.00 Sales amounting to $10,000 and under $20,000......... .............. 20 00 Sales amounting to $20,000 and under $30,000......................... 25 00 Sales amounting to $30,000 and under $40,000................... ..... 30 00 Sales amounting to $40,000 and under $50,000...... ....., 35 00 Sales amounting to $50,000 and under $60,000..................... 40 00 Sales amounting to $60,000 and under $70,000.......................... 45 00 Sales amounting to $70,000 and under $80,000............... ........ 50 00 Sales amounting to $80,000 and under $90,009 ..... ..... ..... 55 00 Sales amounting to $90,000 and under $100,000...... ................. 60 00 Sales amounting to $100,000 and under $110,000....................... 65 00 Sales amounting to $110,000 and under $130,000............. 75 00 Sales amoonting to $130,000 and over ........ ........................ 85 00 Merchants: All merchants who may not come within any of the foregoing classes by rea son of their not having been in business during the whole of the fiscal year ending Decem ber 31st, 1903, but have been in business in said town during part of said year, shall pay a license or privilege tax upon - their estimated gross sales for the year. said estimate to be made or computed upon the basis of ross sales, upon sworn statements, for the time such merchant or merchants have been engaged in business in said town during the fiscal year ending December 31st, 1903, the rate or license shall be the same as that fixed in the foregoing schedule for merchants. .rchant-: And all mercharts not embraced in any of the foregoing classes wvho may be gin business i said town on or att :r the fir:st day of Janu ary . D.194, shall pay a0: liene r riilgetax of. 15 0 Maiu acturers of.coffins ........ 25 00. Nwspapers, each............. 5 00 New-a oys selling papers on street each................. 1 00 Occuist or optician. per week .r> 00. per year ................. 23 00' Printing office, job............ 5 00 Piano and organ tuner or re pairer, per month $3.00, per year.......................... 800~ Photographers, for each place of business ............-. 500' Photographers, itinerant, per week.................... .... . 500: Physicians . ................... 5 00 Physicians, itinerant, per month 10 00I Restaurant ...................... o 00 Stable- sale only........... 20 00 Tailor, merchant................ 5 00 Tailors, not merchant. .engaged in making or repairing, or either............................ 5 00 Telegraph Companies or Agen cies, each for business done within the Town of Newberry, and not including any business done for the United States government. cr any businesS done to or from points aeyo:. the limits of this State . 10)3 Telephone Companies, for buS ness done exclusiveiy within the Town of Newberry, and~ not including any business done for the United States government, or any business done to or from points beyond the limits of this State......100 00 Undertakers or Embalmers, either or both............ 8 00 Warehouse, for storage by the Dublic.... ......----.-.... 25 00 SEC. 2. That for any calling, trade, business, occupation, or profession mot enumerated or provided for in this or-I dinance or any other ordinance of said Town now of force, the license shall be reulted and imposed by the Town Conil of said Town at any meeting of the same. SEC. 3. That the Town Council of said Town hereby reserves the right to re fuse or revoke any license for ay cause which may seem to it just. S:=. 4 That any person, Ira er corporation making any false or fraud ulent return, where a return is neces sary or required under this ordinance, shall. upon conviction, be punished as hereinafter provided, for the violation of this ordinance or any part thereof. SEC. .5. That whenever in this ordi nance the term "deaier" is used the same shall include not oniy the princi pal, but in his, her or their absence shall include any agent, clerk or em ployee managing the business respec tively referred to; and generally, where a license is herein imposed upon any business and the same is carried on or conducted by an agent, clerk or em ployee, such agent, clerk or employee, shall be subject to the penalties im posed in this ordinance for its violation, should the said business be carried on without taking out such license, in the same manner as if he, she, or they were the proprietor or proprietors of said business. SEC. 6. Any violation of this ordi nance or any part thereof shall subject the offender or offenders each to a fine not exceeding one hundred dollars, or to imnrisonment with or without hard labor~upon the streets or other public works of said Town for a period not ex ceeding thirty days, at the discretion of the court. SEC. 7. That any person or persons, firm or corporation, or the agent. clerk or employee in charge of or managing the same, who shall engage in, prose cute or carry on any calling, trade, business, occupation or profession upon which a license or privilege tax may hereafter be imposed by the Town Council of said Town, without first hav ing taken out a license therefor, shall, upon conviction, be each fined in a sum not exceeding one hundred dollars, or imprisoned with or without hard labor upon the streets or other public works. of said Town for a period not exceedin thirty days, at the discretion of the court. SEC. 8. That each day any person or persons, firm, or corporation shall vio late this ordinance or any part thereof, by reason of any failure or refusal to take out any license herein provided for, shall constitute a separate offense,. and such offender, or offsnders, shall be for each day's offense subject to the penalties herein provided. SEC. 9. That this ordniance shall not operate as a repeal of any ordinance of said town now of force imposing a l cense or privilege tax upon any calling, trade, business, occupation or profes sion, except such part or parts only, Qf said ordinance or ordinafices now of force as may impose a license upon any calling, business, occupation or profes sion herein specifically named or enu merated. SEC. 10. This ordinance shall be of force and effect on and after the first day of January, A. D. 1904. Done and ratified under the corrate seal of the Town of New, [L.S.]in the State of South Carolina, this 30th day of December, A. D. 1903. JNO. W. EARHARDT, Mayor of Newberry, S. C. Attest: T. 0. STEWART, C. & T. T. C. N. Annual Meeting. THE STOCKHOLDERS OF THE' L People's National Bank of Pros perity, S. C., will hold their annual meeting at their Banking House on Tuesday, January 12th, 1904, at 3 o'clock p. m. for the purpose of elect ing directors, and any other business that may come before the meeting. W. W. WHEELER, Cashier. Stockholders' Meeting, T HE ANNUAL MEETING OF THE Stockholders of the National Bank of Newberry, S. C., will be held at the office of the President. at Newberry, S. C., at 11 a. mn., on Tuesday. the 12th day of January. 1000l for the purpose of electing directors and for the trans action of such other business as may come before the meeting. Sharehold ers will please attend or be represented by proxy. T. 8. DUNCAN, Cashier. - January 1st, 1903. A. Mere Shadow -of Price for so Accurate Time Piece The. Ingersol. Dollar Watch. Sold at' Mayes' . Book Stores