Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, July 21, 1922, Page Page Six, Image 6
NEWSPAPER REPORTERS
"Bod'Is" cf Value in Dealiny With
Members of Fourth Fstatii.
HE IS Jl'ST A REGULAR FELLOW
You Might as Well Come Clean With
Him Because Ho Will Get the Facts
Anyhow?Remember You Can't "Put
Something Over."
Iiy M. It. Durinagan, City Editor, The
Charlotte Observer.
"What has been your experience
with the.pcwspaper folks?"
Most people have an opinion of ]
" the reporter and many of them express
it. Admittedly, some of those
expressions are not very compll- j
mentary, but Sometimes they are.
Opinions differ. In fact, a reporter
may be everything to everybody. j
From a reporter's viewpoint, pco- '
pie are of two general classes; those I
who are after him to get something
published, and those from whom he i
is after to get something to publish. :
These are the two extremes, lie- j
tween them is a happy mean, except
that, as the reporter and most
ether people know, things frequently
run to extremes.
People frequently say that reporters
are .cynical and others wonder
why it is that all are not more
so. If he is cynical, or apparently
so, it is probably due to the fact
that he is brought face to face with
so many people who are trying to
wput something over" on or through
him, using him to further their own
personal or selfish ends.
The reporter must not only size
up his man and pass Judgment on
what he wants published, in such
instances, but he finds it necessary
to look for reasons, hidden meanings,"
and think of the results. He
must have what psychologists might
call an analytical mind.
As an example of this, a man went
into a town and had a tain wan
the head of a public institution. The
official was elated over his plan and
heartily endorsed it. The man went
to a reporter and put the same
proposition, seeking publicity lor it.
The reporter liked the xplan, but
could not see where the man came
in. As a result, he asked and was
informed, finding in it valuable advertising
for the company the man
represented, although this did not
appear on the surface.
Another example is found in the
instance in which a man wrote a
news story, supposedly for the benefit
of a number of men engaged in
n certain line of activity. The story
field oeen reuu uy uisuun coicu
pie and passed as entirely satisfactory,
and so did it- appear to the
reporter at the tirst residing. However,
he found that by the use of
one word, the writer had taken a
distinct cut at a competitor.
That the public may understand
some of the problems and d'.iAcuities
that are faced daily by the
newspaper man, a number of "dont's"
are given below. Readers are invited
to read these dont's and to remember
them. If they suggest things that
the reporters do that they should not,
or things that they should not do and
do, these suggestions, In the form of
"don'ts for reporters," or in some such
form, will be gladly received.
Here are a few don'ts:
' 0
Don't ask the reporter to keep a
story out of the paper about which
hundreds of people are talkin . He
must serve his readers just as a
physician serves his patients or a
lawyer nis c wen is.
Don't watch an accident or help
clear it up, keep your mouth shut
about it and then criticize a report
of it because there might be an inaccuracy.
Errors creep in by repetition.
" Tell it to the reporter straight.
Don't say that everything a newspaper
publishes*' is false because you
happen to see what you think is an
error. Nine times out of ten it is
not an error in the first place and
when one is made, 10,000 chances
for making an error were passed up.
Don't "bawl" out a reponer if
he happens to ask you the second
or third . time to repeat something.
You may be balking to 100,000 ik>o
pie through him and If you do not
speak distinctly enough for htm to
heaf, how can he tell them what you
say i
D^n't try to convince a reporter
that1 Something you want to get in
the paper is the most important
thing that ever happened. Hundreijb
of people try to do the same
thin*
D&i' t try to keep an accident or j
a -<5lumity out of the paper out of
conspiration for one or two people.
The'jreporter has several thousand
reat&s to consider and lie is paid
to ldok after their Interests and give
thonci the news.
Don't demand, advise or offer a veiled
threat to a reporter if he publishes
an item that you do not want used,
lie resents that kind of a thing in
the first place and will try harder to
get it published in the next place.
Don't tell a reporter about your
social, religious, business or professional
standing as an argument to
get him to keep something out of
the paper. The more prominent you
are, the more interesting it is to
the public.
Don't plead a widowed mother, a
dependent sister, a good family,
after you have done something of
which you are ashamed and do not
want the pai>ers to use. Y"u had the ,
mother, sister4 and family before you
did it. Then was the tlui" to think. j
Don't hesitate to tell a reporter all
of your virtues and accomplishments,
if you Want to convince him that you
are somebody. Hundreds of people
BANDIT IS KILLEE
BQSptvX v::xv.x-:::. .v>Xv.-..v. xvxvxv.. .. : . '. WkWv* ? r* wa?,
ire3B623^^
SB Iv^i^KvSSI
'' One bandit was killed, .two car
South Side bank of Chicago was f
in their work and attempted a geta
mandeered by some of Chicago's fit
The front of the car crashed throui
sergeant in the marine division, ap
the neck. William O'Connor, a liei
the robber car tangled iu tho fence
have told him such things before.
Maybe that many have convinced him.
You might try. t
Don't send for a reporter to come \
and interview you on something that j
is of interest to not mot e than one per j
cent of the reading public, keep him r
taking notes an hour and make htm
miss a meal. He may manage to lose j
his notes. 1
Don't tell the reporter to "ho sure i
to get the program tn; we want the 1
members to clip it out." The report- (
er may toll you that a job printing of. 1
lice will got out your programs at so
much a thousand.
Don't tell the reporter that you have
a good story and that you are going
to give the paper a lot of advertising
soon. If it is a good news story, no
need to tell him about the advertising.
If it is not news, he may direct you
to the advertising department anyway.
Don't say that the paper gives another
organization column after column
of publicity and your organization
can't get a line in. It is doing
something to make news and yours is
not.
Don't tell everybody you see that
another club is getting plenty of publicity,
but the reporters are so biased
or narrow that they will not use your !
ciuds activities, suppose you can on
them occasionally and give them a few ;1
lines of real news and see.
Don't, because there happens to he A
a story published that riles you, call
the reporter and tell him that ho Is ' '
all wrong. He might request you to ' '
point out something that Is not right !
and you might then be "up a tree." '
Don't think because you happbn to
have money or influence, you are im- 1
mune from printers' ink. The report- |'
or may not draw a princely salary, 1
but he is not in the right place and 1
will not remain there, if he can be 1
bought or turned from his duty to his 1
paper and its readers.
Don't go on the assumption that a '
reporter, because he has to ' dig" for 1
news and ask even you questions, is a '
menial and can be "kicked" about. h
He, as a reporter, is not supposed to v
have friends or enemies, but even he c
is "human."
Don't hand the reporter a handful 1
of clippings, reprints and circulars and '
tell liim to write a nice story about |'
the subject. He is not doing research '
work. Y'Ju better do the research i 1
and tell him what you want in a few
words.
Don't refuse to speak to a reporter j '
because lie has given you some nude- j'
simbln publicity. You may want him j 1
to give you some of the desirable kind i
later. Then, too, he might have a j
chance to give you some more of the
undesirable.
Don't cause a reporter to work an
hour or two on a siory and then go off
and forget that he did it. in your self- |
congratulation in getting it over. If .
he does something to suit you, he, like '
other folks, enjoys hearing you say so.
Don't tell Ihe reporter in one breath
that what you did is no( worth writing,
that you do not like the puhlieity
oven if you have done something
worth while, and tell him in the next
breath to be sure to get this point
straight. Ib's heard of people who do
not like puhlieity, but has seldom seen
them.
Don't usp the reporter to further,
ends in getting you or something you !
are interesteil in over, then abuse him
becaifse he happens to got a good story
about you that you do not like. tl<
usually goes on the "give and lake"
basis.
Don't make a reporter hold the receiver
until his hand is nuaib in re- \
porting a sermon or lecture that von
could easily have written out for aim
a day or two before, then ejinse him
to have to write it fr >m his notes. You
are busy, of course, but so is tbe reporter.
Don't get mad at a reporter because [
ho may n<?t lie .able to attend the meet - '
ing in which yon are interesteil. Tie-re 1
may be half a dozen or even a dozen j
going on :il the same time. Ho ran t
attend ;ill and probably is not able toil
- J
) WHEN BANK ROBBERY
itured and one policeman seriously wc
rustrated. The bandits in a high pow
way. For eight city blocks the band
lest had a running battle, when the dr
?h a fence and the bandits jumped ove
proached the wounded robber to. offer
itenaut, fired at the robber and killed I
where it crashed.
ret to any of them.
Don't give,!! story to one paper and
lion .argue to the other pr.per that It
vas not right, not "played up" as it
ihould have been and ask the second
laper to give you a bigger story and a
nore prominent head.
Don't expect me seconu ui uvu p<*>ers
to play up a story as big or even
>igger than the first paper that used
t. The reporter considers that the.
>ews value of a story has been partly
lestroyed when a contemporary paper
as already used it.
Don't abuse or criticize the reporters
>n one paper to those on another pa>cr.
Reporters may criticize each
ither. but they belong to the same
lassifieation and havo many things in
ommon. They often exchange im>ressions
and experiences.
Don't try to keep something from a
eporter that he has an "inkling" of
ind asks you about. Rotter take him
nto your confidence and tell him you
/ill give him the story later, if it is
me that will wait. That's how Score
ary Jostphus Daniels came out ahead
>f his villifl^rs.
Don't take a reporter into your conblence
on a story that is not ready
or publiention and later give it to a
eportcr on another paper. He will
istfnlly respect your confidence, hut he
vill also demand that you respect his
ights.
Don't misrepresant an incident in
vhich somehody else is interested in
,*our desire to make it appear mere
hvornhlo to your side of it at the expense'
of the other fellow. You may
succeed once, hut the reporter will
juost'on your voracity the next lime.
Don't make a hahit of selecting a
eportcr on which to vent your spleen,
specially without just cause. A resorter
is supposed to relate facts and
lothing else, hut he might let his forlngs
get unto a story that woiihi have
he effect of "getting even."
Don't threaten to sue a paper unless
he reporter makes a retraction or cor /???!
t\f cm??<? el'itonionl s*<ill
tnow what the libel laws are in your
date. The reporter usually knows
,vhat they are anil writes, thaivh un onseiously,
to avoid violating them.
Don't say that a newspaper said
hus and so, A newspaper seldom
lays anything, except in the editorial
'olumns. It usually Rives the author !
if any statements it publishes or is in
losition to do so, if it is demanded.
Don't raise a mens with a reporter
'or not Retting something in the paler
until you are sure that it did not ]
ippear. Tie may quietly show you the J
torn in the paper and you might havej
YORKVILLE COTTC
FIRST CU
OUR ROLLER MIL
condition and in charge o
business, lias been throu
ing, and wo are
GIVING A SATISF
FIRST-CLASS FLC
WHEAT.
OUR PATRONS test
to get better satis fadion
where. I'riug us your \>
YORKVILLE COITC
* ? / * %
WWWWiftilflfMMWWWMAMWUMI
IS FRUSTRATED. ^
'
unded when an attempt to rob a
rered motor car wre interrupted
it car and an automobile comiver
of the bandit car was struck,
irboard. J. W. McCarthy, a police
assistance and was shot through
?.im instantly. This picture shows
said something that you feel like retracting
or apologizing for.
Don't give a reporter a story and demand
that he use it just as you have
written it. He is instructed to "lead"
with the most important thing. A
news story is not written like minutes
or made climactic like the socallod
short story. Better suggest and
1 l?t? no n linnr f n
lUUYC 1L IU 1113 jUUbllirill uo kv/ IIV?T fcw
handle it.
Don't wait two or three days after a
thins happens to give a story out, then
demand that it lie published immediately.
It loses much of its news value
in time and then takes on more of the
nature of advertising. If it lias waited
three days for yopr convenience, it
might wait another on the convenience
of the reporter.
Don't worry the reporter to death
about gett ing advance notices of meetings
published, then forget him when
something happens at the meeting that
ho would like to have. He announced
your meeting for ypu .and you should
remember him whgp something transpires
that you. fejjl .he would like to
have.
Don't think that because a reporter
does not become a^ enthusiastic over
your hobby as you are tliat he is lacking
in interest. If he "enthused" with
every enthusiast, his enthusiasm would
soon be used up.
Dont tell a reporter that if ho uses
a story you don't want published you
will have your lawyer see his employer.
The reporter usually knows
about what the libel laws are and may
make all tbo greater effort to get the
story and use it, if ho is threatened.
Don't make a threat that you are
going to mash a reporter's face because
he published something you did
not like. He might hear of it and then
il might he necessary for you to make
good your threat.
Don't decide, because of all of these
don'ts. that a reporter Is a heartless,
soulless, lifeless, worthless kind of a
"cuss." Most likely he is a most decent
sort of chap. At any rate, give
him half a chance. Ton are almost
sure to find that he will meet you half
way, usually beyond the halfway
mark.
xr A footpad arrested in Buenos
\ nincl trnvel n ''Vin Dolor.
os:t" of 4(! stations. This is done to
give the police of all sections an opportunity
t)f making the man's acquaintance.
The prisoner is photographed,
finger-printed and a careful
biographical sketch made in addition
to being placed "on view" at each station
12 hours.
AA/WWVVWVVWWAAAAAAAIW
IN OIL COMPANY |
iSS FLOUR ! |
11j, aiwnys Kepi jii gumi a
?f a Miller wlio knows bis |
gli a complete overhaul- f
ACTORY YIELD OF ]
>UR FROM GOOD
ify that tlicy arc unable ! |1
Iban we give them any- ||j
,'licat. |j1
IN OIL COMPANY jjj
PALMETTO GLEANINGS.
Items of Interest From All Sections of
South Carolina.
? Joe Tolbert arrived In Washington
last Tuesday and immediately began
to look around and see if he could noi
hasten his confirmation as marshal Tor
the western district. From what him
been learned of the situation he met,
with no hope whatever. On the con- J j
trary oLslacles to his confirmation are t
developing almost every day. Neither j
of the South Carolina senators had J
anything to say regarding the matter, j .
but from outside sources it is learned I
that it Is now very improbable, If not 1 *
entirely, whether Tolbert will ever be t
confirmed. As a mater of fact there
have been rumors in Washington that
his name might lie withdrawn, but
these have not been verified yet.
? Lightning took its toll Saturday J
afternoon in one of the fiercest electrical
storms at Chesterfield this season.
A brick house was hit and practically
every door and window in the house (
shattered. The kitchen range wnsjf
overturned and dishes broken. A ' t
horse and a mule belonging to Tom '
Jackson, a negro farmer near Chesterfield,
were instantly killed when light- j
ning struck tne barn, .no insurance
Was carried on tlie house or the stock.
? Announcement has just been made
of the resignation of Joseph M. McC'abe,
assistant secretary and treasurer
of the American Cotton association.
who has accepted a position as
private secretary and assistant to W.
M. Hanes, president of the P. II.
Hanes Knitting company of WinstonSalem,
N. C.
? Stockholders of the Commercial
National bank of Charleston, which
closed a month ago, voted favorably
Tuesday to reopen the institution for
business. No announcement is made
of the date of reopening, but the arrangement
under way will, it is be- t
lleved, mean that the bank will resume
functioning in the next three or four (
weeks. The stockholders voted on an
assessment to replace impairment of
capital and otherwise approved the re- ,
opening plan submitted by the direct- <
Aro Tf \a iinHnt*ntAA/4 thof now motl- <
ngement will have charge of the bank's
affairs on reopening. A committee j
will meanwhile confer with prominent ;
depositors for the purpose of securing 1
their cooperation in continued business
and in leaving their deposits with J
the reopened bank.
? C. D. Brown of Cedar Springs,
brought to Spartanburg this weeK a 1
horned frog he caught near his home
last week. The frog is a native of the (
west, where it Is as common as the ;
hop toad is here. It is a harmless animal.
How it came to be in this see- 1
tion is not known. Another strange '
animal has been caught about live
miles from Inman. G. T. Hunslnger
caught the animal, which is a little ,
larger than a gray squirrel, according
to the description of it. It has a short '
bunchy tail, and sits on Its hind legs
to eat. The description would lit a
prairie dog, except that it is said to
house in a hollow tree. Should it be
a prairie dog, it is a mystery how it
came to be in this section. It has been
seen by more than 100 people, nnd
none of them have been able to Identify
it.
Don't You Believe It.?It is said that
a superstition has been broadcasted
among the colored croppers . and
farmers, by some mischievous minded
persons, to the effect that the boll
weevils have been sent upon the country
as a punishment, and that if anyone
interferes with the plague so sent
by trying to stop it, either some "spell"
will be fixed upon him or some serious
I HI
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jodily Injury, possibly death, will Ik?
isitcd upon such persons, says the
.Vaxhaw Enterprise. Several promilent
farmers have mentioned this to
he writer, and one has stated that
hree or four negro farmers have said
n his presence that they don't propose
o try to destroy any of the insects.
\ few of tho more superstitious
legroer. have related a sensational,
itory of a darkey ia (Jeorgia who was
list in the act of pulling a weevil from
t cotton stalk, when lie was struck
lead by lightning. It is believed that
lie most of the colored people are too
ntolligcnt to pay any attention to the
iens<jtional stories of this sort that
ire told to them and that tho few who
iave been frightened by such rumoru
will soon get over their fright.
REAL ESTATE AGENCY
FOR SALE
Ten Room House?On King's Mounain
street in the town of Clover, on
oincr lot 100x300, shady side of street,
vater, lights and sewerage; surround d
by cement paving. One-third cash
md balance on easy terms.
Two Story?Glass front trick buildng
26x90. in Clover, on lot 30x400.
ino-fourth cash and balance on easy
eims.
Four Vacant Lota?On Main street,
-lover, 25x400, joining Nicholl's garge.
Four Room House?And small store
tuilding, on lot 38x400 feet fronting on
dain street, Clever, near the postofflce.
Jne-third cash and bulance on 7 per
ent credit.
Good New Six-Room House?On a
rood lot in town of Filbert, near Presjyterian
church.
Business Lot?On King's Mountain
itreet, Clover.
41 1-2 Acres?With G-room house
tnd outbuildings. Geo. A. McCarter
lome-place. Joins S. C. Pursley and
Diners. Also 25 acres near this tract,
ind without buildings. Fifty acres on
Clark's Fork, 20 a<y-es of which is good
jottoms.
Several Shares?Clover Cotton Oil
Company for sale.
See me when you want to Buy or
Sell Real Estate, Stocks or Bonds.
Tho McCall Farm.?50 acres all
workable, 5-room house, barn and
Jther outbuildings, 1 1-2 miles north
Df Clover. One-third cash and balmce
on time at 7 per centMatthews
Store House?On corner
lot in Clover. House 22 by 56 on lot
17 by 90. One-fourth cash balance on
long time at 7 per cent.
97 Acres?New 4 room dwelling; 3
room tenant house; fine'orchard and
pasture, near Charlotte road, six miles
from courthouse.
Five Room House?On Wright avelue;
lot 80x270; water, lights and sew?rage.
Fifty Acre Tract?Near New Zion
ihurch and school; three-room house
md barn; lot of good saw timber.
Fifty Acre Tract?Near New Zion
uhurch and school.
Residence Phone 111 end
Office Phone 74.
C. F. SHERER
The City Market
WE HAVE NICE MEATS THIS
WEEK AND EXPECT TO KEEP
ONLY THE BEST FROM NOW
ON
ALSO CURED HAM, BOILED
HAM AND BREAKFAST
BACON.
LET US FIX YOU UP A NICE
ROAST FOR SUNDAY'S
DINNER?VEAL OR THE
OLDER MEAT.
WE BUY HIDES.
Geo. W. Sherer Geo. A. Sherer
THE CITY MARKET
ERE IT I:
EVER YOU V
IF you're lookin
^ you have sometl
I results surely an
J WANT ADS.
\ THERE'ARE HI
j waiting to make s
J and many of tliei
A whom yon want to
\
/ THE WANT ADr
I itable- fairy god-mc
'J time or other, so i
L
\ The Yo
YOUR ROOF?
The quality of the roof on your various
buildings is of vital .importance
i to you. A good roof means protection
| 10 your whole building. METAL and
i SLATE arc tin* only known l-'ire Proof
j materials for roofs* A first-class Tin
I Hoof is almost everlasting and It can
I be made leak-proof. Aud tin being at
a lower level in price than a short time
ago, it is not so expensive as perhaps
you tnay think.
GALVANIZED IRON?
Makes an ideal roof?it is leak-proof
and lire-proof and It sUi>s on the job.
METAL SHINGLES?
Either Tin ov GlUvAnized Ii-on, are
very satisfactory as to lasting quality,
lite-proof and leak-proof.
If your buildings need Roofing see
me about it. Let me give you estimates
011 Tin, Galvanized Iron or Tin,
secret nailed, or Tin or Galvanized
Iron Shingles. I will get your Job.
S. M. LONG
ROSE HOTEL BUILDING.
i
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i I
i r* /t mtt/M * n *\ a A*rrt ?
i lAlnULIl bUUKS i
1 I
S SENT FREE ON APPLICATION. J
2 GET YOUR INFORMATION
mm ?
E FIRST HAND.
| i
C =
= QUESTIONS ANSWERED BY =
| MAIL.
S3 2
C WRITE TO
| REV. W. A. TOBIN
Saint Anne'a Church
ROCK HILL, 8. C.
iniiiiiiuiiiiiinmmnmiiiiiiiiiiiimmiif
CANE SEED
SURELY, YOU, MR. FARMER, are
going to make sure of plenty of forage
for your stock and your cattle by sowing
a part of your stubble lands in
Cane. It is an almost sure crop and
one that you'll have plenty of use for
before the year is gone. See me for
ORANGE AND AMBER CANE SEED,
KING STEEL CULTIVATORS,
PLOW STEEL AND ALSO FOR
COTTON HOES.
I ALWAYS HAVE
OBELISK FLOUR
The Flour that pleases and satisfies
the most discriminating housewife?
IT ALWAYS PLEASES.
SEE ME FOR YOUR
MILL FEED. SWEET FEED and also
for FRESH COUNTRY GROUND
CORN MEAL.
r r TA DDm T
j. r \jiiivivvyi^jl/
Buggies at Reduced
Prices
Old Dobbin an dthe snappy looking
Buggy is not yet extinct in this county
and you'll be several years older before
these become extinct like thb dodo
?hence every now and then some man
wants to buy a BUGGY, and that is
the place where we can best serve you.
VVR HAVE THE BUGGIES?and .our
Buggies are of best qualities in workmanship
and styles, and furthermore?
and also to the point?WE HAVE THE
l'RICKS THAT WILL, INTEREST
YOU IN A MINUTE. If you want to
buy q. BUGGY take time to visit our
wareroom. We will be glad to talk to
you about Buggies and Prices, and to
be sure if you have a FORD CAR that
you would like to exchange for a buggy,
we will talk to you about that, too,
J. H. CARROLL
Sf
VANT! |
g for a "job," or if jj
hing to sell?to get
d quickly, use the |j
JNDREDS of people just 6
m exchange of some sort, J
n are just the ones with ?
get in touch. }
i HAVE PROVEN a ver- j
ither to most folks at some A
ivail yourself of the same {
I
rkville Enquirer j
% '4
A