Keowee courier. (Pickens Court House, S.C.) 1849-current, January 10, 1912, Image 7
BUSINESS
AN ADVERTISEMENT IS YO
The chances are that if you go into
almost any storo In a country town,
at the present time, and tell the
store-keeper that his cheapest sales
man is his advertisement in tho local
newspaper he will laugh at you. Ile
will laugh because ho does not know
what salesmanship means, lt ls tho
mere showing of his goods to any
customer that has the good luck to
come into his storo, according to his
lights. Ile does not realize ^that lt
is possible for customers to be en
tlcod to his store to actually demand
goods that they never thought they
wanted before.
It ls a comparatively easy matter
to sell a woman or man goods when
you have them lu you store and can
lay tho wares right In fi ont of them.
In such a case much more than nine
tenths of tho selling act has already
been accomplished hy tho coming of
your customer to the storo. Even
then a salesman who can get big re
sults in tho store is classed as high
grade, and his salary, no matter how
large, ia considered a reasonable ex
penditure, and, in many cases, cheap
ly spent.
To cause a customer to have a de
sire to come to your store, where no
desire existed before, requires sales
manship of a high order. Such sales
manship makes new customers
builds your business and lays, lu
short, the foundation of your fof
tune. No retail business of modern
tlmoB can make a great success with
out such salesmanship-without, in
other words, tho proper utilization
of spaco In your local newspaper.
Conlsderlng tho results this kind of
salesmanship obtains, lt Is tho best
and cheapest you can buy.
This efficient use of space in your
local newspaper has boen called sales
manship on paper. If you lill the
space with forceful matter that will
create attention, cause conviction
and bring results, you have an addi
tion to your sales force that may
surely be called the best promoter on
your staff. Tito results that aro ob
tained from this salesmanship* de
pend on the selling ability used. But
no matter what results are obtained,
the quality of salesmanship necessary
Is much greater than that required
inside tho store.
Tho big mail-order houses reckon
that they must pay so much 'money
for every inquiry thoy get. The
amount of this stun ls ascertained by
dividing all tho money spent on ad
vertising and selling literature by
tho number of letters received in an
swer to tho same. This refers to In
quiries only. Not overy inquirer be
comes a customer. Tho securing of
actual customers costs more. The
money that has to bo spent to get
;??w customer by thoso concerns
yoi bi astonish tho local retailor. It
ai 'ally not less than the amount
pom on sovornl woeks' advertising
3 tba average local store-keeper.
Tho salesmanship on paper that is
necessary to do all this is tho finest
that can bo got for money and lt ls
considered cheap at the enormous
price. paid for lt, because lt ls en
gagod In building up a big mall order
business with new material.
The local retailer can apply a les
son from this to himself. If 'hose
mall order houses spend so much
monoy to get ono new busto flier, why
should a rotailer not make an effort
In the samo direction? Why should
ho not adopt tho same means of at
tractive salesmanship on paper? If
ho can bring oven ono new customer
a week to his store with an expendi
ture that Is many times below what
a mall order house has to pay for get
ting the samo results, lt 1B worth
while paying closer attention to this
successful method of selling. If he
cnn influonco moro than ono cus
tomor, and it would bo poor local
newspapor advertising Indeed that
could not do that, ho would bo ac
complishing far moro than tho mail
ardor houses with their highly paid
.tolling experts. And, ns a business
man, ho could congratulate himself
on a good Investment. Ho could say
to himself that ho had In his ndvor
'isemcnt.tho Cheapest salesman on his
'oreo. ; \ '
It ls, of course, not always possi
ble to'-readily got ibis strong, con
BUILDING.
By DUNBAS HENDERSON,
Advertising Manager of the
C. E. Zimmerman Co., Chicago.
? CfrZlMMERMAN Ca Chicase
?UR CHEAPEST SALESMAN.
vlnclng selling matter in your news
paper space. You may not be able
yourself to write lt and you may not
have any local person to whom you
can turn. But that need not deter
you. There are now on Ibo market
one or two syndicated advertlsh ?
services that aro designed especially
to suit cases like yours. Those ser
vices are supplied in a series of fifty
two advertisements with accompany
ing copper-plate engravings, one for
each week in the year, at prices rang
ing from ono dollar per week up.
Many of the advertisements have
been classed by authorities as equal
to the host that have made successes
for the big dfv department Btores
and national advertisers. Reduced
facsimiles of several of these adver
tisements will LL seen at the top of
this column.
The advertisements shown above
have received many testimonials
from experts. For instance, Wm. K.
Ukors, president of tho Grocery and
Allied Trades Press Association of
America (a combination of the entire
American Grocery Trade Press) and
editor of the Toa and Coffee Trade
Journal, New York, writes: j
"1 consider your advertisements
the best I have soon In a long time."
Tho Retailers' Journal, Chicago,
writes:
"We believe the samples of your
advertisements sent us are the best
wo have ever seen."
After expressions like these from
men who have spent long llveB
amongst tho kind of advertising that
has built fortunes for the shrewd
users, tho local merchant who neg
lects the opportunity now offered him
ic obtain some of these success mak
ing announcements ls missing the
chance of his life-time.
The editor of The Kcowee Courier
will be glad to supply further particu
lars of the syndicate whoso specimen
ads dorn the top of this column and
I advise early application as only one
of these services will bo supplied to
each store-keeper in his own town.
Too Much 1er Him.
One day a teacher of mathematics
wont shopping with his wife, says
The Washington Star. He tagged'
along listlessly from counter to coun
ter until tliey came to the dress trim
mings . department, and there he
found something In his linc. Said
his wlfo to tho saleswoman:
"How wide ls that gold-spangled
black crepe?"
"Three-eights of a yard," sahl tho
girl.
"How much Is It a yard?"
"Three dollars."
"Well," said the professor's wife,
"how milch of three-eighths wide ma
terial will it take to put four six-Inch
stripes around a two and three-quar
ter-yard skirt that ls seven Inches
narrower at tho knees than lt ls at
the bottom, and how much will It
cost?"
At tho first mention of those fig
ures the professor's head began to
reel, and lt reeled still moro when
his wife and thc girl got out pencils
and paper and began to do their sum.
Presently his wife said:
"Here, dear, you know all about
mathematics. Help us solvo tills
problem, won't you?'
' But tho professor snld: "Excuse
me. I feel faint. I must get a lit
tle fresh air," and ignominiously
tied.
His wife came homo with exactly
the amount of material required, and
the professor took her word for it
that she didn't pay a cont too much.
- . -- ^
158 MURDERED; NO HANGINGS.
Chicago's Crime List for 11)11 Also
Shows 5?K? Oases of Suicide.
Chicago, Dec. 30.-Ono hundred |
and eighty-live murders havo been
committed In Chicago in 1911, to
date, and there have boon no hang
ings. Highwaymen and black hand
agents were responsible for an
alarming percentage of these crimes.
There have been 523 cases of suicide.
Here is a list showing tho mothods
of self-destruction employed by those
committing suicido: Asphyxiation
115, cutting 20, drowning 19, hang
ing CO, jumping from windows 133,
jumping from buildings 2, Jumping
from trains 3, poisoning 150, starva
tion 3, shooting 138.
Ninety-five of thoso taking poison
used carbolic acid.
REPUBLIC COMES; QUEUES GO.
Chlncso Are Shearing Their Tnil
Iiiko Appeiidar.gOH.
i
Shanghai, Dec. 30.-Dr. Sun Yat
Sen, the newly-elected President of
the Chinese republic, loft Shanghai
to-day for Nanking to confer with
the provincial delegation assembled
there. That historic city is prepar
ing for an impressive Inaugural cer
emony to mark its restoration as
China's capital.
During the last week wholesale
quoue-shearing has boon proceeding
about Nanking. Coolies and me
chants indiscriminately have been re
lieved of their hair plethora by sol
diers. All scorn to take it in a good
natured Bpirlt.
PlanB for a military government
have been completed, but will not be
put into effect pending provision by
tho cabinet.
A strong central government ls to
be organized with ?a popular parlia
ment and each province will name its
own Governor.
Army, navy and finances will be
controlled by the parliament.
My Own Shall Come to Me.
Editor Keowee Courier: Please
publish this little poem in this week's
paper for me.
Mrs. li. P, Cantrell.
Tiimassee, Dec. 28, 1911.
Though angry billows 'round me roll,
A calm serene sustains my soul
A p'-ace which passeth understand
ing,
A power divine, all else command
ing
For I shall reap as 1 have sown;
Naught shall withhold from me my
own.
Though time and space may inter
vene
Between the unseen and the seen,
Before I know the good God's send
ing,
Yet 1 shall know OB I am known,
And shall receive wbato'or's my own.
Secure I rest beneath His wings,
The while my spirit soars and sings;
Oh, wondrous bliss, oh, joy unend
ing,
In one harmonious whole now blend- .
lng,
If this ls Hie seed I have sown
Naught shall withhold-lt ls my own.
The golden harvest I shall reap,
Though oft in sowing 1 do weep.
The falling tears as dew refreshing;
'Twill all bo gathered for tho thresh
ing-?
If wisdom, love and truth I've sown,
Naught can withhold me from my
own.
SAID EXECUTION WAS MURDER.
".Jury, Court mid Governor Will An
swer,** Sahl Sandila.
Haleigh, N. C., Dec. 29.-"The
jury, the court and the Governor of
North Carolina will be held account
able hy God for my murder."
With this expression on his lips L.
M. Sandlln, of Wilmington, convicted
of wife murder, paid the death pen
alty in the electric chair here to-day.
He was the second white man to be
electrocuted in this State.
Last Juno Sandlin went to the
home of his wife, whom he had aban
doned, and pleaded with her to livo
with him again. When she refused
he shot her three times. Efforts to
prove him insane failed.
A WO
what a c
is bustlir
ben she
mending,
It is then she needs a Perfe
Its quick, glowing heat warms \
That i.* the beauty of a Perfeclic
always ready for usc ; you can carr)
light it only when you want it.
Tho Perfection Oil Heater ia amolcelt
device insure* that It ii reliable, ufo an
filling. Handsome, too -- drums finished eil
nickel trimmings.
Dealers everywhere i or write for de?
?Standard Ol
i '.Incorpoi
CAUSED DEATH MOTHER-IN-LAW
Greased Stops So Hint Sho Would'
Fall to Death.
Danzig, Doc. 30.-Sentence of
death luis been passen on Johann
Gaffko, a niau of 45, for tho murder
In.peculiar circumstances of Frau
von' Laszewska, his prospective mo
ther-in-law.
It was stated in court that Gaffko
left the little bathing town of Zop
pot, near Danzig, when he was 13
years of age,' and nothing more was
heard of him for 30 years. When ho
came back he said that he waa of in
dependent means and that bo bad
amassed a fortune in the course of
bis travels. He took lodgings at tho
house of Frau von Laszewska, a wo
man of good birth, but reduced cir
cumstances. Soon lt became ovident
that be was on friendly terms with
her daughter, Stephanie, a beautiful
woman of 28, known in tho town as
"Tho Marble Bride," by reason of her
pale complexion.
Frau von LaBzewska was found
dead at tho foot of the stairs in her
home in July last, and she was duly
burled. Although Gaffke became en
gaged to her daughter shortly after
the funeral, some neighbors commu
nicated their suspicions to the police
and he was arrested.
The prisoner admitted that he got
rid of Frau von Laszewska In order
to obtain possession of her savings.
He stated that he had greased the
Btalrs so that she should fall, and
that he then attacked her with a lire
preserver.
During the trial tho prisoner said
that Frau voil Laszewska had insult
ed him by calling him an ourang
outang. Tho court passed a typical
German sentence In condemning the
prisoner to death, . loss of civil
rights, and payment of all costs.
Christ and the Cities.
Henry Drummond says: "To make
cities-that ls what we are here for
To make good cities-that is for the
present hour the main work of Chris
tianlty. For the city is strategic. I
makes the towns; the towns make
tho villages; the villages make the
country. He .who makes the city
makes tho world."
Dr. George Matheson writes
"Thou are descending, O city of God
1 see thee coming nearer and nearerd
Tongues are dead; prophecies are
dying; but charity is born. Our eas
ties rise into the air and vanish; bu
love is bending lower every day
Man says, 'Let us make a tower on
earth which shall reach unto heaven,
but (Jod says, 'Let us make a towe
in heaven which shall reach unto th
earth.' O descending elly, O human)
(arian city, O city for the outcast and
forlorn, we hail thee, we greet thee
we meet thee! All the isles wait fo
thee-the lives riven from the main
land-the isolated, shunted, stranded
lives. They sing a now song nt thy
coming, and tho burden of its music
ls this, 'He hath prepared for me a
city.' "
And Phillips Brooks spoke tims:
"Tho Christian city is not all a
dream. Already we have a city which
has enough of Christ in it feebly to
turn away from its gates some vices
which once came freely into the old
cities. Very far off, but still tn the
same direction, wo can seo the city so
completely filled with Christ that no
sin can come in, nothing that defil
etb, neithor whatsoever worketh
abomination nor maketb a lie."
lore Cold H&nds
SRFJECTIOM
iman often does not notice
old day it is so long as she
ig nround the house. But
i sits down to her sewing and
she soon feels chilly.
ction Smokeless Oil Heater,
jp a room in next to no time.
>n Smokeless Oil Heater. It it
r it wherever you please ; and you
ii? and odorleu - a patented automatic
d economical - burn? nine houri on on?
[her in blue enamel or plain steel, with
captive circular to any agency of
1 Company
rated)
cripple with rheumatism for two yem
to bc carried from placo to place. I ti
ter, until I tried Sloan's Liniment. O
and now I always have a bottle in th
CIDER A DEADLY DRINK.
-T
Easy to Got Drunk on tin* Fumons
Apple Beverage.
Cider, which has hoon Blngled out
for special condemnation at the an
nual conference of the Western Tem
perance League, was eulogized lu
1657 by Dr. John Beale, of the Royal
Society, a? "tho richest, strongest,
the most pleasing and lasting wine
that England yet yields or is ever
likely to yield." He made no at
tempt to palm it off as a "temperance
drink." "According as it ls man
aged," he wrote, "it proves strong
Rhenish, barrack, yea pleasant Can
ary, sugared of Itself, or as rough as
the fiercest Greek wine, holding one,
two or three years, so that no mortal
can say at what age lt is past tho
best. This wo can say, that we have
kept it until it burns ns quickly as
sack, draws tho flame Uko naptha,
and fires the stomach like aqua
vitae."
Those of us who have seen harvest
lahorers of the West country plod
ding their way homewark in the
dusk, with m i nia turo barrels
empty- in their hands, says the Lon
don Chronicle, may bo disposed to
credit the existence of tito eider
drunkards now making sore the
hearts of Somerset abstainers. For
the best man in some villages is the
man who can empty his barrel often
est. Tho very word "cider" sug
gests drunkenness, even In the He
brew, where it means strong drink.
Its sound and spelling are very much
alike in many tongues, and it may
have drifted down to its present nar
row orchard meaning of getting
drunk. It also offers temptation to
another vice.-that of deception-for
cider, bottled before fermentation by
cunning hands, can bo made to re
semble champagne in quality-and
price.
$100 Reward, $100.
The readers of this paper will he
pleased to learn tlmt there is at least
ono dreaded disease that science has
been able to cure In all Its stages, and
that ls catarrh. Hall's Catarrh Cure
ls the only positive cure now known
to the medical fraternity. Catarrh
being a constitutional disease, re
quires a constitutional treatment.
Hall's Catarrh Cure is taken inter
nally, acting directly upon the blood
and mucous surfaces of the systom,
thereby destroying the foundation of
the disease, and giving the patient
strength hy building up the consti
tution and assisting nature In doing
Its work. Tho proprietors have so
much faith in Its curative powers
that they offer ono hundred dollars
for 'any case thnt it. falls to euro.
Send for list of testimonials.
Address- F. J, Cheney & Co.,
Toledo, Ohio.
Sold by druggists, 75c.
Take Hall's Family Pills for con
stipation.
No Reason for Candidacy.
Tampa, Fla., Jan. 4.-"I cannot
conceive any condition that would
make lt possible for me to consider
the question cf my becoming the can
didate for tho Presidential nomina
tion of the Democratic party this
year."
This was the declaration of Col.
William Jennings Bryan shortly af
ter his arrival hero late Thursday
from Havana, in company with Mrs.
Bryan.
Mr. Bryan declined to comment on
tho action of tho progressive Demo
crats of Ohio yesterday, in pushing
his namo to tho front as a candidato
and the utteranco of Congressman
Lantz, who has. said Bryan was tho
natural candidate of tho progressive
Democrats.
from
leumatism
Sloan's Liniment for your rheu
- don't rub 4- just lay it on
It goes straight to the sore
nckens the blood, limbers up
e muscles and joints and stops
ie pain.
Hero's Proof
Mrs. JULIA THOMAS of Jackson,
il., wriicn: "I have used your lin!?
cnt for rheumatism with much suc
ss."
MARTIN J, TUNIS, 100 10th Ave.,
it cr son, N. 1., wiit es :-- I was a
rs and I could not move at all ; had
ried remedies and could not get bet
ne bottle fixed me up in good shape
e house for my wife and children."
1ENT
euralgia, Toothache, Lumbago and
Price 25c, SOc and fi.OO.
s aud Poultry scat free. Address
- - Boston. Moss.
HUSHAND'8 BLOOD SA VHS WIFE.
Transfusion of Vital Fluid is Attend
ed by Success.
Columbus, Ohio, .lan. 5.-For tho
second time in tho surgical history of
Central Ohio tho operation of blood
transfusion lias been performed suc
cessfully here and .tho life of a wo
man has been saved by the giving up
of blood hy her husband.
Mrs. Harry L. Brown, whoso lifo
yesterday was despaired of as a ro
sult of abdominal hemorrhages, to
day is recovering because of transfu
sion of her husband's blood Into her
body. Mr. Brown, a contractor hora,
suffered a vein In his arm to be opon
ed and a tube inserted, connecting a
vein in tho arm of his wife. Within
ten minutes after blood was pumpod;
from her husband's body Into hers
Mrs. Brown showed signs of reviving.
MAKE YOUR TA-V RETURNS.
The Auditor's olllce will fae open to
receive returns of personal property
for taxation from the 1st day ol' Jan
uary, 1012, to tho 20th day of Feb
ruary following, inclusive.
The Township Assesors are requir
ed by law to list for all those who
fail to make their own returns with
in the time prescribed. Hence ibo
difficulty ol' delinquents escaping tho
HO per cent penalty, as well as tho
frequency or errors resulting from
this practice.
All allie-bodied men, 21 60
years of age, are taxable ?ls.
Please don't neglect returning your
dogs.
Note al) transfors of real estato
since making your last, return; from
whom acquired or to whom sold. Re
turn your new buildings that wero
erected during tho year 1911.
For tho convenience of tax-pay ors
the Auditor or his deputies will re
ceive returns nt the following time:}
and places:
Friendship, Friday, Jan. 12.
Tokeona (Cross Roads), Saturday,
Jan. 13.
Westminster, Monday and Tuesday,
Jan. 15 and IC.
Adams' Crossing, Wodnesday,
Jan. 17, 8 to 9.30 a. m.
Clemson College, Wednesday, Jan.
17, 10.30 to 12 m.
Seneca, Thursday and Friday, Jan.
18 and 19.
Richland, Monday, Jan. 22.
Newry, Tuesday. Jan. 23.
Clark's Store, Wodnesday, Jan. 24.
Salem, Thursday, Jan. 25.
Little River, Fridny, Jan. 26.
Tamns8ee, Saturday, Jan. 27.
Mt. Rest, Monday, Jan. 29.
Henry's Store, Tuesday, Jan. 30..
Cannon's Store, Wednesday, Jan.
31.
Tugaloo Academy, Thursday, Feb
ruary 1.
Madison, Friday, Feb. 2. ?
Returns will ho taken at all places
from 10 o'clock in tho morning until
3 o'clock In tho afternoon, except tho
two places mentioned on tho 17th of
January. R. W. GRUBBS,
Auditor Oconeo County, S. C.
December 20, 1911. . 51-6
Foley's
Kidney
Pills
What They Will Do for You
They will cure your backache,
strengthen your kidneys, cor
rect urinary irregularities, build
up tho worn out tissues, and
eliminate the excess uric acid
thatcauses rheumatism. Pre?
vent Bright's Diseuse und Pla
kates, and resin? health and
strength. Rihn.e substitutes,
J. W. BELL W.VLIl?LTf*