Historical Newspapers of South Carolina

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r our Great Facts Br REV. PARLEY E. ZARTMANN. D.D., Secreta o' of ExteosoD DepMtmenl, Moody Bible 1 nth lu te, Chicago TEXT-But now ls Christ risen from the dead. I. Cor. 15:20. \ The blustering winds of March remind one of the phenomena of spring; the trees bursting into bud and leaf and bloom; the lawns putting on their coats of green ; the birds rejoic ing in the tri umph of thc sun; the warmth of a new life pul sating in nature; spring is a fact. These natural phenomena lead one's mind up to that more profound event the day on which we will sing our ai lelulias, for our Christ is risen from the dead. "Blessed be the God and Father of our Lord Jesus Christ, which according to his abundant mercy hath begotten us again unto a lively hope by the resurrection of Jesus Christ from the dead." And as I sit and think of the glorious heritage to which the church has attained by the resurrection of the Christ, four great facts impress themselves upon me. Let us meditate on them. <? L He is risen. "Vain the stone, the watch, the seal." What a jubilant Bhout was that as the once terrified disciples now greeted each other, "He ls risen." Fat to flight is every fear, rekindled is their hope for the gospel, and henceforth they gc forth in the animation of this fact preaching the power of his resurrection. That Christ ls risen is a monumental fact, it is the foundation of all Christianity. No; let me rather say that it is the key stone of Christianity; for without it the beautiful arch would go to pieces and the entire fabric would be in ir retrievable ruin. What an awful con dition we are in. if Christ be not ris- / en; (1 Cor. 15:14-19). Ufa is fruit less, faith is rootless, hope is wretch . edness, sin is without atonement, night without promise of day, death without assurance of resurrection, earth without promise of heaven, hu manity without redemption, no Sa vior, ne Lord, no King, no life eternal; nothing but waste and woe and wretch edness. What a dismal picture! But, blessed be God, Christ is risen from the dead, and that fact changes every thing, drives away the darkness and gives promise and guarantee of eter nal day and eternal joy. n. He lives. "Lives again our glor ious King." The angels said to those early seekers at the tomb: "Why seek ye the living among the dead; he is not here." No dead Christ for us; no speculative basis for our creed and no dead principle for our life, but a risen and a living Christ, a Christ alive forevermore, a living God who has promised to be with us even unto the end. Oh, what a joy tc have the Easter life pubing in us! What in spiration to know his promise is true, "Because I live ye shall live also." "God hath quickened us together with Christ." III. He reigns. Once he was hold ?n of death (and the powers of dark ness were jubilant over destruction of Jesus), but it was only that his triumph might be more glorious and complete, and that he might make us heirs of his glory. And now he is vic tor and conqueror and king. He ha6 led captivity captive. Jesus reigns. He ls now king-oh, may he soon be hing of kings. He is in our hearts the only Potentate. Is this Easter Christ your lord and king? Give him the throne of your heart, the service of your life, that you may have the victory over yourself and may know the fullness of joy cf the life ruled by Jesus. "Bring forth the royal di adem, and crown him Lord of all." IV. He intercedes. What a climas In all the precious truths of this Eas ter time! Our risen, living, reigning Lord "ever liveth to make interces sion for us." We were without strength, we were ungodly, allens from God and enemies of his kingdom ; and until Jesus went to the right hand of the father as our advo cate we had closed to ourselves the way of approach to forgiveness and blessing and peace. But Jesus Christ Ss "able to save for evermore them that come unto God by him, seeing he ever liveth to make intercession lor them." Therefore, we can rejoic ingly shout that nothing shall be able to separate us from the love of God as rt is in Christ Jesus our Lord. Kote the rest of that intercessory prayer, "Father I will that they also whom thou hast given me may be with me where I am." Could infinite love do more than this? and can I do leas than accept this wonderful gift of God's grace to be with him. "Far from a world of grief and sin, Wth God eternally shut In." And this makes Easter in the soul and crowns the life with Easter flowers a. * fills the world with Easter per fumes. Tremendous thought-Jesus ever liveth to make intercession for ns. Hence, for me the seal is brok en, I am risen from the dreadful and xayiess sepulcher of my old self, I live the life of. Jesus Christ (Conducted by tbe National Woman's Christian Temperance Union.) DECLINE IN USE OF LIQUOR Amazing Decrease in London of Use of Wines and Spirits-Much Credit Given Mrs. Henderson. "A Woman's Diary" In The Queen newspaper the other Saturday declar ed that: "Temperance is a sign of the twentieth century. No one who knows their London-that is, of the West End and . the smart restaurant-can fail to be impressed by the amazing decrease in the use of wine and spir its. Champagne, port, and other ex pensive wines have almost disappear ed; even at suppers the ever-present mineral water is by no means Incon spicuous. The woman of today has become a water drinker, or, in strict truth, a drinker of barley water or lemonade. Diet cures, the care of her complexion, and a desire to lead 'the simple life have brought about this transformation. It doeu one good to see that children and young girls are now total abstainers. Even the smart girls who go about In London seldom or never drink wine, but content themselves with lemonade, and this even at ba'.] suppers In the early nonrs of the morning." in reply io assertions occasionally 6een in the press that Washington so ciety -.vomen :ire drinking more every year. Mrs. John B. Henderson, wife of a former Beuator from Missouri, ls quoted as UL;, ?ag that both men and women drink 'A as than when she first went to Werrington. "Some of the smartest women in town do not serve liquor at all. and even in the diplo matic corpB the use of liquor is not so general as it was a few years ago." she declared. "I have not served wines at my dinners for uiany years. The substitution of fruit juices and mineral water no longer causes re mark. I attribute the decline in^ the use of liquor to the general interest in hygiene. Strict observance of the laws of health is distinctly fashion able. Women are cultivating health, strength and beauty, and they forego any Indulgence that would overthrow the rules of health." Some years ago Mrs. Henderson, whose palatial horne was one of Washington's social centers, caused all the wines in her cellarB to be emptied into the patter, and her In fluence has been no small factor in bringing aJ>out the change in senti ment i . j [ y DO NOT ADVERTISE SALOONS Booster Never Makes Prominent Men tion of Number of Drinking Places Town Could Boast Of. Did you ever know of ? town or county or state which deliberately ad vertised itself as being possessed of numerous saloons and places where liquor could be purchased? Did you ever read a "booster" that enumerated st the head of Its column, or at the Toot, the number of saloons of which Lhe town advertised could boast? An employer never puts in his advertise ment for help. "Drinking man pre ferred." On the contrary, advertise ments appear even in the liquor jour Qals for sober and abstinent em ployes, and to quote the Battle Creek Enquirer, "The argument that a wet county is better than a dry county never goes past campaign use-it never gets Into community advertis ing." FRAUGHT WITH UNTOLD RISKS Chance of the Next Generation Look ins at the Alcohol Question in Its True Light. If we can safeguard the young to the utmoEt. and not only keep alco hol away from them, but make them realize from early years tho terrible ills that it brings to body and soul, then there may be some chance of the next generation looking at the whole subject In its true light, and our chil dren's children may realize that ab stinence is not fanaticism or asceti cism, but rational self-control in re spect to something which is fraught with untold risks.-Sir Thomas Bar low, Physician to the Late King Ed ward. Grand Jury on Liquor Business. The grand jury of Christian county, minors, on December 30 last, em bodied in its report the following para graph: Be It Resolved, That we deem lt high time this nation dissolved part nership with this family-wrecking and soul-destroying business, as seven tenths of our findings are caused di rectly or indirectly by the use of li quor. Boys Neglected. 'Ton legislators pass laws for the protection of the birds and the skunks-why not protect the boys also?"-MrB. Florence D. Richard, president of the Ohio W. C. T. U., at a l?gislative hearing on the license question. Brewer's Hope. The church people can drive ns when they try, and we know lt. Our hope is in working after they grow tired, and continuing to work 365 days In the year.-New York Brewer PERSONAL APPEAL BEST FORM Iii ADS Most Direct Advertising Copy Brings Best Returns on Investment. By B. F. WILLIAMS. Advertising ls the art of influene lng people to act as the advertlsei wishes them to act. The most successful advertising ie usually the most direct, personal ap peal of man to man. - The forms of adveraising are mani fold and the results varied. That probably explains who sc many corporations have their presi dent or manager or chief engineer ol a fictitious personality talk for them in their advertising. They have learn ed that this form of appeal is most effective, so they get a personality in terwoven with the copy, introducing the portraits and perpendicular pro nouns. Many Imitators. Advertising iorm is largely a matter of imitation and we have progressed by easy circles from the ubiquitous business card to the "reason-why" stage, in which every other word was underscored with a chopped-up one point rule, cr to thu "conversational" style, the pictorial-and various epi demics of illustrative technique such as the arrow or the Coles Phillipp de signs-and just now we are holding our breath until some fellow strikes a new note, HO we can all be first to imitate it. Advertising is largely imitative be cause people are imitative and we are a nation of hero worshippers and nothing is so dead as a broken idol or an abandoned advertising motif. For several years, clothing advertis ers have followed the style of one or two leading advertisers. So with auto mobile .-ldvertising, and department store advertising, and the textile ad vertising and piano advertising Ask your printer. He knows. The fur coat maker wants a catalogue like the leading house in the fur coat trade puts out. The retail merchant wantB the style and frequently the text of the PhihJ delphia or Los Angeles raerchiJB Really it's hardly safe to "crib" a~ Los*' Angeles Times ad, because one or two other fellows are liable to come out with it in the same paper. Copy ls "Cribbed." The astute newspaper solicitor sells many an advertisement by practicing the low of suggestion, which is akin to hypnotism, only more deadly. Show Mr. Little Dealer in any line the beautifully written and illustrated ad vertisement of Mr. Big Dealer in the same line, spring the trap and the victim is caught. The universal desire for success or even the imitation of success causes a vast expenditure without adequate consideration. There is relatively little study of the market, little study or devising of selling plans to fit the needs of the business, little thought as to the ad vertising policy of the house, little realization of the function of adver tising, except where a competent ad vertising man is employed, and small profit to the erstwhile advertiser. Too many advertisers regulate their appropriation by the supposed ex penditure of their leading competitor. Too many advertisers go Into certain mediums because competitors are in them. Too many advertisers use sec tional or national mediums when there distributor is only local or sec tional. They are paying a high rate for wasted circulation that can do them no possible good. Too many small advertisers devote nearly all of their appropriation to space in the daily papers, farm press and period icals In a vain effort at "keeping up with Lizzy," to the serious Impair ment of their folio wup, which If rightly balanced and conducted should "bring home the bacon." It is said that some solicitors can talk better unhampered by facts. In the face of this confession, thus pulling and pushing of conflicting in terests, ls it any wonder that a cam paign now and then miscarries, to the eternal waste of perfectly good money? The ad\-ertiBer who keeps ever burn ing before him the bright light of hope and remembers that advertising ls the direct means of telling his story to the people, not of impressing his competitors, is going steadily forward toward the goal pf a trade that no man can take away, and a trade work Dr good will that ls Invaluable. Advertising is as much for the little fellow as for the great cor poration. The furthw one pushes lt, the more perfect his organ ization, the greater the capital invested, the more powerful it becomes, of course, but if right ly conducted, lt can have the smallest beginnings and develop naturally side by side with the business lt is helping, lt is a giant for a giant: but lt poes har.d in hand with the child, if the child has ability and ambi tion. WINTHROP COLLEGE SCHOLARSHIP and ENTRANCE EXAMINATION. The examination for the' award of vacant scholarships in Winthrop College and for the admission of new students will be held at the County Court House on Friday, July 4, at 9 a. m. Applicants must be not less than sixteen years of$ age. When Scholarships are vacant after July 4 they, will be awarded to those making the high est avenge at this examination, pro vided they meet the conditions gov erning the award. Applicants for Scholarships should write to President Johnson before the ex amination for Scholarship examina tion blanks. Scholarships are worth $100 and free tuition. The next session will open September 17, 1913. For further information and oatalogup, address Pres. D. B. Johnson, Rock Hill, S. C. Notice to Stock My handsome combination stal lion and also my registered jack will make the spring season at my farm near Clark's Kill. This is a splendid opportunity for the farmers to grow some fine horses and high priced mules. The best of care taken with mares sent, but I am not respon sible for accident. Terms: $15 to insure mares in foal. Jas. H. Garrett, Constipation Cured. ? Dr. King's New Life Pills will relieve constipation promptly and get yoiiT bowels in healthy condi tion airain. John Supsie, of Sanbury, Pa., says: "They an; the best 'pills I ever used, and I advise everyone ? us'i them for constipation, incli ?estion and liver complaint." Will f?elp you. Price ?Joe. Recommended bv Penn & Holsteii., W E Lyiuh ?Co. The Ideal Pressing Club Neat Cleaning And Pressing. Weean pease the most fastidious person. All kinds of repairing and dyeing. We make a specialty of cleaning and pressing-ladies coat suits and skirts-and do the work nicely. We appreciate your patron age. Guarantee satisfaction. FRANKS MAYNARD, Prop., Beaver D. Mill St.,',Edenfield, S. C. IOWANS King of Externals Stands suprem e under every test. Feel se cure, keep Gowans in the home. Gowans al ways conquers Croup and Pneumonia and your doctor assents. Gowans Preparation was nse<i on my child when it. was desperately ???with Pneumonia. ItnmmliaUilj after the secom] application ?ny physician coiled and finding KO great an improvement ordered its continuance. Tlte child recovered rapidly. G .J.H ECK LE.Druggist, y24 East St. Allegheny, fa. BOY TO-DAY! HAVE IT IN THE ROME All Dru?HiKl? SI. 5Oe. 23?. GOWAN MEOtCAl CO.. B , Biiranlitd, ind RUA*J nfoedtd bj rout Jmgjfi) Guaranteed Eczema Remedy The constant itching, burning, redness,'rash and disagreeable effects of eczema, tetter, salt rheum, itch piles and irritating skin eruptions can be readily cured and the skin : made clear and smooth with Dr. j Hobsons eczema ointment. Mr. J. ! C. Eveland, of Hath, III., says: k'l? had eczema twenty-five years and I had tried everything. All failed, j When I found Dr. Robson's Moe ma ointment I found a cure." This! ointment is the formula of a physi-j cian and has been in use for years, ; not an experiment. This is why we! can guarantee it. All drugf-ists, or j by mail. Price 50c. Pfeiffer Chemi cal Co., Philadelphia and St. Louis FIRE INSURAN E E. J. NORRIS, Agent Edgefield, South Carolina Representing the HOME INSURANCE COMPANY, of New York, and the old HARTFORD, of Hartford, Connecticut The HOME has a greater Capital and Surplus combined than any other company. The HARTFORD is the leading com pany of the World, doing a greater Fire business than any other Co. See Insurance Reports PRUDENTIAL LIFE "HAS THE STRENGTH OF GIBRALTAR." E. J, Norris, FIRE AND LIFE INSURANCE. .?WJJ .vdrnitc; "^CS '?$'? 'M?1''"*? Put *W* earoo fjSpAlO^ JLO) .3?m jr.o ;T )?a) JO ' ji B<TI O^.? u.>m nqq Jjty I K*"?1 ?BOpM?lp jo.ijj.-d MJTifUi ?><III uwjqtuoj i'tuud ut t.S'iq pm; s.v.oo 'KOSJIH'; hjud .rpnp<M<1 ...?(|p-i.-.:|jcro ovil pownj pur p?ts?3fp Pi:vqa. 's^nnos qvc'l )OMXDS .?41 i] -ngoJ<l JOJIWJ?? pjUtO) v t-i W. E. LYNCH & CO.. L. T. MAY, JONES & SON. TIMMONS & MORGAN, Edgefield, and S. T. EUGHES, Trenton It is not only lightning proof but fire-proof and storm-proof, too. CORTRIGHT METAL SHINGLES last as long as the building and never need repairs. Just the thing for town or country buildings, because they ? meet every condition of comfort, beaury and security. Sn iff fl Stewart & Kernaghan arly Arrivals We are daily opening up new Spring goods and in vite the ladies to call and see our early arrivals, partic ularly our Laces, Embroideries and Wash Goods We are chowing a very strong line of these goods at low prices. Don't Read If not interested. But you are obliged to be interested where mon ey is to be saved in the purchase of necessities of life both for your self and livestock. We are now in our warehouse, corner of Fenwick and Cumming streets, two blocks from the Union Passenger Station where we have the mest modern warehouse in Augusta with floor space of 24,800 squa.e feet and it is literally packed with Groceries and feeds from cellar to roof. Our stock must be seen to be appre ciated. Our expenses are at least $450.00 a month less since discon tinuing our store at 863 Broad street, and as goods are unloaded from cars to wareheuse, we are in a position to name very close prices. If you really want the worth cf your money see or write us Augusts, Ga.