Edgefield advertiser. (Edgefield, S.C.) 1836-current, August 21, 1912, Page SEVEN, Image 7
FIRE INSURANCE
E. J. NORRIS, Agent
Edgefield, South Carolina
Representing the HOME INSURANCE ?
COMPANY, of New York, and the old !
HARTFORD, of Hartford, Connecticut '
The HOME has a greater Capital and
Surplus combined than any other
company.
The HARTFORD is the leading com
pany of the World, doing a greater
Fire business than any other Co.
See Insurance Reports
PRUDENTIAL
LIFE
"HAS THE STRENGTH OF GIBRALTAR.'*
E. J. Norris,
FIRE AND LIFE INSURANCE
GOKTRIGH
Roofs Put or.
26 Years Ago
?r METAL
SHINGLES
are as goocLas new, an ci have
never needed repairs- never
need attention of any kir.ci, ex
\ cept an occasional coa: ol peint.
Storm-proof Fire-proof Lightning-proof
Don't buy that roof for tht. new building, or re-roof the old,
js until you have examined the Cortright Metal Shingles.
Stewart & Rernagiian
EDGEFffii.D. S. C.
masas: rv: Miiessa
ss
i gi
If }TOU do not get value received for your money, Ii
you get inferior ^oods for which you pay MS much as
we charge you for the goo-.: kind, you cnn blam.e only
yourself. Our 20 years experience in the giocery
business and our ''square deal" policy is worth some
thing to the prospective buyer and all we ask a trial.
"We can deliver7the goods/' Groceries and l/eed for
man and beast.
?7* <wv- ?-^
rr
Augusto, Ga. j
Office and salesroom 863 BtoacI Warehouse Ga. hiaiirond
?. tracks.
P.S. Mr. M. Gary Satcher is wi v * ..->-' to sec ?rieu?s
The J. W:
is after you, Mr M;
your boys your summ
you with a store full <
Come and see us bc
your Augnsta headqi
Our ladies depart?;
wear shirt waists,sui
The J. W
S22-S24 Broad St.
itv Vi!
ss, ra
ATT"
'A
Guano! Gusnou |
We handle Southe. . States Phosphate & Fcrlili-e* f.
Co's. Goods. ' r\
EE33a332n?X EBA ESS ~?*^.<??<!ay^?riTr.?T?3r j)j
P. & F., A. D. Bone
Augusta High Grade, . I
Acid of All Gracies. |
These goods are POW in tlie warehouse ready for |
delivery I
Jones & Son
?BSSBBSBBBBBBBBHHBSBHBBBa BSSSH3K22HEH
jp
/
n Db you propose going house
keeping pretty A soon? Then come
and see our display of furniture
lilted for evenr room and f<jr every
purse. Vou'ljlbe delighted with its
grace and beauty, amazed at its low
price and if yjbn are a judge sur
prised at its sjtrictly high class.
UNDERTAKE
We cuirry a large stock of t
chen pest/ to the highest grade,
ly to all. ?calls.
(Leefield
Fuljl assortment of toilet articles
of ail/kinds. Call to see us before
supplying your needs.
' B. Timmons.
A? beaut! ful lot of 75c lace cur
tails for -i'??c.
f j J. W. Peak.
I i '
;Tbe best assortmentand fit iii
! men's land boys' shirts. Can be
I lound cit
.; Rives 13 ros.
? ?.a-;.i"s' v.-riting desks in mahoga
ny, birdseye maple, weathered oak
in mission effect, ^pen and roller
top oilice desks ..nd office chairs.
Ramsey & Jones.
I will stand my pedigreed jack at
m.; home for the spring season.
V.'eight l,14? pounds. Julian R.
Strother. Fee si-J
j Georgia Cano Syrup, fresh from
I thc South Georgia farm"?, at
13. Timmons.
Large Btock of wagon and buggy
harness, also parts ol' harness. See
dir saddles, bridles and blankets
?before buying.
Ramsey & Jones.
j e hiv; rio w in stock a lino f
lent glass and ch ina ware suitable for
wedding presents. We invite you:'
j inspection.
\V. E. Lvncb & Co.
i
Brighten the interior of your
home by using Alabastine on your
walls.
1 ramons.
Look at om buggies and ?.arness
before buying, we will save you
money.
Wilson & Cantelou.
Oom? tous for onion sets, and
iLandrctii' celebrated garden seeds
?ll kinds They never fail to
;... ..: satisfaction.
13. Timmons.
lave > windows and doors
". d will screens and doors
. th . .. We have all sizes.
u t & Kernagban.
rg nent of dynamite
. ,.
' tri & Kernagban.
. n hipra i rf Russell's can
li, '? ? . 'ress.
ll. Timmons.
i want .. .?: carriage, call
. - our line.
Cantelou.
of ladies ;:.0(J Sailors lo
[Hubenstein.
AW goods iii our Millinery de
rtmeui ..H Mowat less than
Rives Bros.
pieces of 25Ci Voils in all best
shade. . I 15o
Rubcnstein.
Jus: n . i'/ed a new shipment of
cordur solid white also in
black : id ?ine stripes.
Hubenstein.
Kei o out the disease-spreading
mosquitoes and il ins by getting your
win i< ws and doors with wire
screens, .lt will not cost you much.
Get our prices.
Stewart & Kernagban.
VVrite for the EnterlimV collars
ti .. uk like linen, ne Jp o> wash
ir-.. ; ' ce Mor 25c. A\? c'
i' . G. Merlins, Au.jjR.ri Ga.
.'i w linc of Ox lordly ten per
cent above cost, at
Duno?^'an; Co.
hat Cheers
gets especial at this grocery. If
lhere is one thing more than anoth
er of which we are particularly
proud ? is our tea. Rich in flavor
and fragrance, full strength so that
it takes !-ut little to make a pot of
it, onrtea is a beverage full of com
fort and cheer. Try some of it
and bc happy.
R'S SUPPLIES
coffins and caskets from the
. Our hearse responds prompt
ereantile Co.
Li^ht Saw, Lathe and Shin
^.e Mills, Engines, Boilers,
Supplies and repairs, Porta
qle , Steam and Gasoline En
gines, Saw Teeth, Files, Belts
.'and Pipes. WOOD SAWS
'and SPLITTERS.
Gins and Press Repairs.
Try LOMBARD,
AUGUSTA, GA.
Expect Whate^sasrasg
You Pay For
It's Lime
It1? Cement
It's Brick
It's Patent Plaster .
It'*? Gasoline Oil
| It's Kerosene Oil
It's Machine Oil
It's Auto Oil
It's Motor Oil
It's Lumber
It's Shingles
It's C. S. Hulls
li's C. S. Meal
AND THEN I WILL EXPECT TO BUY
YOUR COTTON SEED. ALSO HAVE
THE ARTICLES FOR YOU AS EVER.
E. S. JOHNSON.
i
INSURANCE
Go to see
Marling
&
Byrd
Before insuring elsewhere. We
represent the best oki line com
panies.
Marling & Byrd
At the Farmers Bank, Edgef?eld
Make the Old Suit
Look New
We are better prepared
than ever to do first-class
work in cleaning and press
jj ing of ?ill kinds. Make your
d old jiants or suit new by let
ti ing us clean and press them.
Ladies skirts and suits al
so cleaned and pressed. ?Sat
isfaction guaranteed.
Edgefield Pressing
Club
H WALLACE HARRIS - PROP.
Farm For Sale or Rent.
120 acres with new six room
painted dwelling. Good well of
water, orchard and pasture. Land
level, without any rocks" or stumps.
Apply to C. M. Thomas,
Cleora, S. C.
MODERN ADVERTISING
REALLY INSTRUCTIVE
"By William C. Freeman.
An advertising manager of a news
paper recently sent-to the editor in
chief copy of a speech made by a big
national advertiser which expressed
Borne very commonsense views on the
business situation-and how to improve
it
The advertising manager suggested
that there was material in that adver
tiser's speech for a good editorial.
Very much to his surprise, the editor
in-chief thanked him for bringing thc
advertiser's speech to his attention,
saying that he depended more cn the
commonsense views of manufacturer*;
and merchants than he did upon the
opinion of lawyer statesmen.
Which made the advertising mana
ger recall the time when it was high
treason to the editorial sanctum for an
editor to pay the slightest attention to
an advertiser. Mention of the name
of an advertiser on the editorial page
or in the news column was not ethical;
it looked too much like mixing com
mercialism wilh editorial and neus
dignity, and that was unforgivable.
Times have changed.
Some of the best thought on matters
of the gravest importance comes from
tb" business man, and now editors
and news gatherers ape only too glad
to publish editorial opinions and in
terviews on what business men say,
even though, as advertisers, they do
get some free publicity.
This kind of free publicity, however,
ls totally different from that Which is
sought by press agents representing
men and interests whose opinions on
every subject under the sun they
think are worth recording.
The brainy business man'who pays
for publicity of his own as applied to
fhis business does not seek personal
publicity. That generally seeks him,
and when it is niven it is of value to
everybody-perhaps least of all to
him.
Advertising and public opinion are
pretty closely allied now. Advertis
ers who appreciate the full value of in
telligent publicity are really educat
ing the people-supplying them with
necessary knowledge about business
so that the people today haue a b'tter
understanding of the needs? of busi
ness Ulan most of the statesmen who
represent them.
Modern advertising is really Instruc
tive-informative.
t "Newspaper advertising is
the cheapest advertising known.
That is to say it reaches more
peopl? in proportion to the
money expended than any other
kind of advertising. What is
really needed is concentration
of support on one section of the
country at a time. This con
centration can only be obtained
by use of locality mediums, and
cf these t*ne daily newspaper ls
far and away ike best."-From
Newspapers as Advertising Me
diums, by F. J. Gibson.
TRUE STORY WITH A MORAL
Which ls That Even Undertakers Can
Advertise to Sqme Ad
vantage.
One of the hardes; businesses to ad
vertise in tee"* world and keep within
tbe~*ethics" of the profession, is the
undertaker's. Just out of Pittsburg,
an undertaker selected a queer medi
um, so people thought, namely, a
drinking cup, to advertise his busi
ness. The name and address painted
in bottom so that a man taking a
drink of "aqua pura" drawn from thc
pipe at thc village watering trough,
looking through the typhoid germs,
could see tho undertaker's ad. at the
bottom.
Several of these were placed at a
watering trough in front of the country
store. A fast train ran-into a work
train containing a load of Itaiians, one
of whom fortunately could read Eng
lish. He ran to the watering trough
to get h cup of water to revive his dy
ing countrymen and noticed the ad
vertisement in the bottom. The result
was he beseeched the storekeeper to
telephone to this undertaker, who from
the display of one drinking cup with
his advertisement, secured five funer
als and yet there are some that state
that undertaker? cannot advertise, and
he does occasionally and it does pay.
Advertising.
"We advertise to sell something with
nrhich we are over supplied; or to sup
ply our services where they arc want
sd. If everybody knew Intuitively or
jy instinct where everything they
:eed can be foiind, advertising would
lot need to he done. It would, or'
:ourso, bo superfluous.
Hut this happy situation does not
?xist- Ycu cannot sell something un
:il some one who wants to buy knows
that you have got it. In fact if wc
Dave goods or services to part with,
.ve must do our best to let all the
.vorld (not merely one buyer) know
tVhat they are, and what ind?cemelas
,-ou can otter in disposing of them.
Efficacy ls Proven.
The New Orleans Item one day re
:ently devoted its back page to an
ad ofTering that identical page for
sale every Friday during 1912. Twen
ty minutes after the paper was out
the space was sold. It is fairly cer
tain that the publishers of fhis paper,
it least, believe in the efficacy of
their own medium.
EXCURSION RATES.
Round Trip Excursion Fares Via.
Southern Railway-Premier
Carrier of the South
From Edgefield.
(Proportionately reduced fares from
other points.)
Chattanooga, Tenn. .. and return
810.45. Account National Asso
ciation of Teachers in colore
schools, July 24-28, 1912. Ticke*8
sold July 22 and 23 and for trainS
scheduled to arrive Chattanooga be
fore noon July 24, 1912. good re*
turning to reach original starting
point not later than midnight Aug.
3, 1012.
Atlania, Ga. and return. Ac
count Biennial Meeting, Grand
United Order of Odd Fellows (col
ored) September 9-14, 1012. Tick
ets sold September 7, 8 and 0, 1912
good returning September 21, 1912.
Charlottsville, Ya. and return.
Account University of Virginia
Summer School, June 19-August 2,
1912. Tickets sold June 18, 19,20,
21, 24, 25, July 2 and 3, 1912, with
final limit returning fifteen dr.ys
from date of sale.
Black Mountain, N. C. and re
turn. Account. Montreat Chautau
qua and Religious Assemblies, July
7-August 31, 1912. Tickets sold
July?, 12, 19, 28, '_'9,- August 2, 5
9, 12 and 19, 1912, good returning
September 1, 1912.
Chicago, 111. and return $30.50.
Account National Educational As
sociation, July u-12, 1912. Tickets
sold July 3, 4 and 5, ,1912, good re
turning August 31, 1912.
Toledo, O. and return $27.55.
Account of Baptist Young People's
Union of America, July 4-7. 1912.
Tickets sold July 2, 3 and 4, 1912,
good returning July io, 1912.
Atlantic City, N. J. and return
24.30. Account Prohibition Na
tional Convention. July 10-12, 1912.
Tickets sold July 6, 7 and S, 1912,
good returning July 18, 1912.
Washington, D. C. and return,
817.30. Account International Bi
ble Student's Association, July 6-15
1912. Tickets sold July 4 and 5,
1912, good returning July 17, 1912.
Knoxville, Tenn, and return,
j810.50. Account Summer School
of the South, University of Tenn
essee, June 18-July 20, 1912. Ti sk-j
tt.-Csold June l?, 17, 18, 22, 23, 29
July t?, 7 and 13, 1912, good re"
turning fifteen davs from date o*
sale. ."
Chappel Hill StatioD, N. C. and
return -$11.05. Account Summer
School, University of North Caro
lina College, June li-Juiy 20, 1912.
Tickets sold July ~,\6, 9, 1912,good
returning July 23, 1912.
For detailed information, call on
nearest ticket agent or the under
signed. Pullman sleeping car ser
vice and dining car service on all
through trains. Round trip sum
mer excursion fares now in effect
tu nil resorts.
. E. McGhee, AGPA.,
Columbia, S. C.
A. II. Acker, TP A.,
i Augusta, Ga.
Schedule Changes Southern Rail
way-Premier Carrier of
the South.
Effective Monday, July 1, 1912,
the Southern Railway announces
schedules between Aiken and Edge
field will be as follows:
Train 200 daily leave Edficfieid
9:10 a. m. arrive Trenton 2:35 a. m.
No. 231 daily leave Ed geh eld lu:
13 a. m. leave Trenton 10:33 a. m.
arrive Aiken 11:25 a. m.
Nu. 22U daily except Sunday
leave Edgefield 1:40 p. m. leave
Trenton 2:05 p. m. arrive Aiken
3:00 p. m.
No. 207 daily leave Edgefield 6:50
p. m. arrive Trenton 7:10.=
No. 208 daily have Trenton 9:45
a. in. arrive ridgefield 10:05 a. m.
No. 230 daily leave Trenton 10:
40 a. m. arrive Edgefield 11:00 a.m.
No. 2lu daily except Sunday
leaves Aiken 11:50 a. m. leave
Trenton 12:50 p. m. arrive Etsc
heid 1:10 p. m.
No. 232 leave Aiken 3:30 p. m.
leave Trent.?;: 4:.?? p. m. Edj;el?e':d
:5? p. m.
No. 20G daily leave Trenton 7:20
p.. m. arrive Edgetieltt 7:-i;>.
. ..; Mjtf lae, AGP A.,
Columbia, ?".
A. il. Acker, Tl'A.,
Augusta, Gi
Foreman Wanted.
I desire to employ a compc
foreman for the county thaing
Ho must understand how toi
roads ami bridges and io h ind
bor to the best advantage.
?ob pays 800 per mouth. Pe
neut employment for the r
man. Apply to
WV G. AYclls,
County Supervise
Edgefield, S. C.
Aug. ti-St.