Historical Newspapers of South Carolina

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??AA -t. A AAA A A AA TTTTTTvT TT VT T T ? ! ECONOMIC AD TRUT T Newspaper advertising is the * best, for the people all go to T the newspaper for news, and 4? advertising is business news T that deals with the wants of the . people, directing the ways to ?* ?> the supplying of these wants. Advertising is different from -, other news in that it admits the 4? exercise of the editorial func X tion in application of the facts vina way to lead to conclusions. A Advertising is like other news 4> in that it should be honest, y ?j, candid, informing, entertaining, ^ "r with the important facts first X stated. ?i? J Advertising Is Intended to . ? teach, and like all teaching *X. J must be sensible and persistent T .> -"line upon Une and precept ^ 9 upon precept;" "here a little * % and there a little"-bringing 4, T forth things that are new, and T ?;. reviewing, newly stating and ? ? enforcing things that are old. 'J Advertising should be honest, otherwise it is not news but fiction; not instruction but misinformation, injurious to the 4? misinformed and to the adver ? tiser. Falsa in una, falsa in * omnia- "false In one, false in ? all"-is an old maxim and false 4? hood as to one article adver tised not only, in the end, hurts the sale of the article adver ftised, but hurts the advertiser in the sale of all other articles; X tends toward the ruining of bus * ?ness and is the enemy to all permanent success. Misinformation in advertising, much more than misinformation in other news, or as to events, hurts a newspaper, for adver tising news is intended to lead to expenditures for benefit and J pro^t, and misinformation that 4? X results in a purchase often leads X ? to great inconvenience, and the J 4. indirect damage lo much great- * J er than the loss of money ex- Jj 4? pended, while other news or 4? J Information is calculated more ? *> to entertain and to increase 4? * general intelligence and human T 4? sympathy than influence invest- 4? T ment. * 4? Advertising ls service not 4? Y alone to the advertiser but to ? * the reader and if valueless to 4? T the reader or prospective buyer, ? 4? then it is of no value to the ad- 4? t vertiser. The publisher's obli- $ 4? gation, morally, is as great to 4? T the one as to the other. t 4- * '?? * ? ? ? 'V 'V * ? ? * t * ? * ?!? ? ? ? ? fri I t ADVERTISING NATIONALPARKS Made Known to Public by De ^ pa rt me nt of Interior. The department of the Interior In tends to advertise the government's national parks by having large photo graphs put on exhibition in libraries and other public institutions through out the country, in the hope that the "See American First" movement wiil be considerably accelerated. It is time steps, were taken to se cure wider publicity for the parks over which the government has as sumed control, says the Denver Re publican. The public is only indiffer ently acquainted with the charms of many of these places of interest. Most of the national parks and monuments are located In the west. Heretofore lt has been the government's policy to rest content with assuming control of the lands and posting rules and regu lations regarding the conduct of visi tors. What is needed, however, is a national campaign of education, such as Secretary Fisher has decided upon. The people should not be allowed to forget that there are scores of places In their own country which are worth -visiting. Some of the national parks, like the Yellowstone and Yosemite, are inexhaustible, from a scenic stand point. Men and women go back to the Yellowstone year after year, and find new beauties each time. The archaeo logical parks and monuments of Colo Tado and the southwest afford a life time of study for those who are Inter ested along such lines. It is the duty of every American to get a comprehensive idea of the scenic grandeur of his own country before he -turns to Europe. By calling attention lo the unlimited scenic resources of the national parks. Secretary Fisher will ace )mpllsh a great deal of good, ?nd lt is to be hoped that he will not delay in carrying out his promised campaign of publicity. Local Newspaper Best. There is no substitute for newspa per advertising when the object ls the expansion of retail business, ac cording to the American Lumberman, a trade journal Issued at Chicago. The editor of the Lumberman declares that the local newspaper ls the only me dium that will render ineffective the .seductive lure of the mall order copy .with which the average farm paper is .crammed. "When the dealer is looking for (business he wants a real medium that .will carry a real message," says the Lumberman. "That medium ls his local newspaper. The local paper is the one medium that properly used will offset the influence of the cata log and that will render ineffective vthe seductive lure of the mall order copy. Newspaper advertising is one ? of the first real steps In successful merchandising. But lt must be of consistent character, planned and ex ecuted with such deliberation that its jobject will be clear." CHURCH DIRECTORY OF THE COUNTY For sometime the editor of The Advertiser has been endeavoring to compile a complete schedule of all of the religious services held in all the churches of the county, but we have not yet been able to complete the list. The following are the appointments which have been sent in to us, and ad ditions will be made until the list is complete: DR. W. S. DORSETT, Baptist. JOHNSTON. Evary Sunday morn ing at ll a. m. and every Sunday night at 7.30 except 5th Sundays. REV. P. E. MONROE, Lutheran ST. JOHN'S. Johnston. Preach ing 2nd Sunday 11.15 a. m. 4th Sunday 7.30 p. m., 1st 7.30 p. m. MT. CALVARY. Preaching 1st and 3rd Sundays 11.15 a. m. GOOD HOPE. Preaching 2nd Sun day 3.30 p. m., 4th 11.15 a. m. REV. FOSTER SPEAR, Methodist. McKENDREE. Third Sunday morn ing ll a. m., 1st Sunday afternoon at 4 o'clock. REV. H. E. BECKHAM, Methodist. JOHNSTON: First and fourth Sun da.i mornings at ll a. rn, Second and third Sunday night at 7.30. HARMONY: Third Sunday morn ing at ll a. m. Sunday afteruoon at 3.30. SPANN. Second Sunday morning at ll a. m., 4th Sunday afternoon at 3.30. J. E. JOHNSTON, Baptist. BOLD SPRINGS: First and third Sunday mornings ll a. m. GRAVES L. KNIGHT, Baptist. TRENTON: 2nd and 4th Sunday mornings ai ll a. m. REV. J. C. BROWN, Baptist. PHILIPPI: Second and fourth Sun day mornings at ll o'clock. REV. J. R. WALKER, Methodist. EDGEFIELD: Preaching every Sun day morning at 11:30, and every Sun day night at 7:30, except third Sunday morning and first Sunday night.Prayer meeting every Wednesday afternoon at 4 o'clock. TRENTON: Third Sunday morning at 11:30 and first Sunday afternooh at at 3:30. MILL CHAPEL: First Sunday night at 7:30. REV. R. G. SHANNONHOUSE, Episcopal EDGEFIELD: Preaching, first and and third Sunday mornings at ll o'clock. Prayer meeting"' every Wednesday af ternoon. .TRENTON: Second Sun lay morn ing at !1 o'clock. First and third Sun day afternoons at 3:ol> o'clock. RIDGE SPRING: Fourth Sunday morning at II o'clock. BATES BURG: Second and fourth Sund-. dfternoons at .> o'clock, and hfih Sundays. - v ' M. ?. JEFFRIES. Baptist. EDGEFIELD: Every Sunday morn ing lt:30 and every Sunday, night at 7:30, except fifth 'Sunday/. Fray?. meeting Wednesday r ight at 7:30. HORN'S CREEK: Third Sunday afternoon a. 3:'J0 o'clock REV. P. P. BIALUCK, Baptist. BEREA: First Sunday at ll o'clock. GILGAL: Third Sunday at ll o'clock. REV. E. H. COVINGTON, Methodist. BARR'S CHAPEL: First Sunday at ll o'clock. PLUM BRANCH: Second and third Sunday at ll o'clock. PARKSV1LLE: Second and third Sunday afternoon at 4 o'clock. DOTH AN: Fourth Sunday at ll o'clock. MERIWETHER: Fourth Sunday afternoon at 4 o'clock. REV. J. T. LITTLEJOHN, Baptist. RED HILL: First and fourth Sun day afternoons at 3 o'clock. Third Sunday at ll o'clock. REPUBLICAN: First Sunday morn ing at ll o'clock. REHOBOTH: Second Sunday at ll o'clock. COLLIERS: Third Sunday afternoon at 3 o'clock. ANTIOCH: Fourth Sunday morn ing at ll o'clock. REV. P. B. LANHAM, Baptist. CLARK'S HILL: First Sunday morn ing at ll o'clock. EDGEFIELD MILL: Second Sun day morning. HARDYS: Third Sunday morning. Mt ZION: Fourth Sunday morning. REV. R. EARLE FREEMAN, Baptist. PLUM BRANCH: First Sunday at ll o'clock. Third Sunday afternoon at 3:45. Mt CARMEL: Second Sunday morn ing. * REV. T. H. GARRETT, Baptist. PARKSVILLE: First and third Sunday mornings at 11:30 o'clock. MODOC: Second and fourth Sun days at 11:30 o'clock. A Hero in a Lighthouse. For years J S Donahue, So. Ha ven, Mich., a civil war captain, as a lighthouse keeper, averted awful wrecks, but a queer.fact is, he might have been a wreck himself, if Electric Bitters had not prevent ed. "They cured me of kidney trouble and chills," he writes, after I had taken other so called cures for years, without benefit and they aleo improved my sight. Now, at seventy, I am feeling fine. For dys pepsia, indigestion, all stomach, liv er and kidney troubles, they're with out equal. Try them. Only 50c at Penn <fc Holstein, W E Lynch & Co. Shirt sale 39c, 69c and 79c. Send us vour money with order. Big value at F. G. MERTINS, Auyusta, Ga. In order to close out all heavy clothing*, over-1 coats and pants we will make a sweeping reduc tion of 25 Per Cent for Cash for the next fifteen days. Now is the time to buy a new suit for yourself or for your boy, even if you do not need it until next winter. Besides getting ou.r money out of the goods, we must make room for Spring goods which are already arriving. All 15 " " . 11-25 All $2o suits now $15.00 All 12 <? <fi 9.0O All 18 ?' ? I3.50 All io " " 7.50 All 16 '* " 12.00 . ,t All $8 suits now $6 No Goods Charged at These Prices The same sweeping reduction will be made in in overcoats and pants. Tell your neighbors and friends of the great bargains we are offering in winter clothing. Dorn & Mims