Edgefield advertiser. (Edgefield, S.C.) 1836-current, August 12, 1908, Image 4

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Min o?1 Mention. Tai Interstate Commerce Commis ?fon revised fruit rates from Florida, The first flight in the army airship tests is expected this week. Judge Taft began rehearsing short speeches into a phonograph at Hot Springs for use in the approaching campaign. Sailors and negroes indulged in a race riot in Norfolk, in which a large cumber of shots were fired. No ono was killed. DATE FLUFF DUFF. "Stone enough dates to make a cup ful, stew until tender, then put through a colander. Mix with a cup ful of sugar in which a teaspoonful of cream of tart.tr has been sifted. Beat tho whites bf five eggs with a pinch of salt until perfectly stiff. Add the yolks of two and whip again. Now mix lightly, little hy little, with The sweetened dates and turn into a buttered baking dish. Sprinkle over the top a half cupful finely chopped put meats and hake In a moderate oven fifteen minutes. Serve with cream, piala or whipped.-Washing ton Star, % Candid Answer, Hero li & incident that really oc curred hi a school In a Massachu setts town: ^ A little ?Irl waa discovered In the aisle between th? desks performing antics, when the teacher, who had stepped out of the room for a few minutes, after first requesting the children io be orderl}, returned. "Why do I Bee you there and not ja your seat, Nelly?" asked the teach? er. "Because I did not see you coming feaok," answered Nelly promptly.-* New York. Times. She Liktd That Best. r.[ suppose you did all the theatres and amusement places on your trip to London. Mrs. Comeu??" "Ii s, but at most of the shows they talked so much and* I didn't know whwt it was all about." "Which did you like tho host?" "Oh, the Christmas pandemonium -it was so nice and quiet."-Balti more American._? NO THANKS. "I broke a record today. Had the Inst word with a womau." .TJldn't think it possible. How'd it happen?" "Why, I said to a woman In thc car, 'Madam, have my seat' "-Phil adelphia Ledger. . Never ask pardon before you are accused.-French. COKES ALL ITCHING KBUPTIOXS. Glencoe, Md., Nov. 21st, 1907: "I have had eczema on my hands for 13 years, J have tried everything. I have been U3iag TET TS&IKS 4 days and the results are prout." Kilned, Mrs. M. Harvey. TBTTSBXVK ls ti?e purest, safest, speediest oura tor eczema and all other skin diseases, sold by drug gist! or sent by niall for 53o. by J. T. Bnvr TXISB, De*>t. A, Savannah. Ga. . He doubles his troubles who bor rows tomorrow's.-German. Hicks' Capndine Cures Women's Monthly Pnins, Backache, Nervousness, and Headache. It's Liquid. Effects imme diately. Prescribed by physicians with beat results. 10c., 25c., and 50c. et drug store*. A Grateful Son-in-Law. H. H. Rogers, on his return voyage from Bermuda last month said one evening in the smoking room of his travelling companion, Mark Twain: "He is an incorrigible humorist. Even in his most emotional moments he can't help being funny. "When he married in Elmira in 1870 his father-in-law made him a present of a fine, well- famished house in Buffalo. "The present came as a surprise Mark Twain knew nothing of it till, amid a party of relatives and friends, he was shown over the luxarious place. Then .when they told him it was his, tears filled his eyes. ''But he was still the humorist, and turning to his father-in-law he said, though in a voice that trembled a little. " 'Mr. Langdon, whenever you're in Buffalo, if it's as much as twice a year, you are to come right up here and take tea. You can stay all night, too, if yon want to, and -it shan't cost you a cent.''7-Wash ington Star. * To Hold Him. Nan-That's a beautiful solitaire Dick gave you. I wonder if you know what a fickle young man he is! Fan-Indeed I do; that's why I made him give me such an expensive one.-Chicago Tribune. Hasty climbers have sudden falls. -Herald. So. 33-'08. ALMOST A SHADOW Gained 20 lbs. on Grape-Nuts. There's a wonderful difference be tween a food which merely tastes good and one which builds up .trength and goo& healthy flesh. It makes no difference) how much We eat unless we can digest lt. It ls not really food to the system until lt ia absorbed. A Yorkstate woman "ays: "I had'been a sufferer for ten years with stomach and liver- trouble, and had got so bad that the least bit of food such aa I then knew, would give md untold misery for hours after -?ating. "I lost flesh until I was almost a shadow of my original self and my friends were quite alarmed about ma. "First I dropped coffee and used Postum, then began to use Grape Nuts, although I had little faith it would do me any gcod. "But I continued to use the food and have gained twenty pounds In weight and feel like another person In every way. I feel ar if life had truly begun anew for me. "I can eat anything I like now in moderation, suffer no ill effects, be on my feet from morning until night. Whereas a year ago they had to send me away from home for rest while others cleaned house for me, this spring I have been able to do lt my self all alone. "My breakfast ii simply Grape-Nuts with cream and a cup of Postum, with sometimes an egg and a piece of toast, but generally only Grape-Nuts and Po3tum. And 1 can work until noon and not- feel as tired as one hour's work would have made mo a year ago." "There's a Reason." Name given by Postum Co., Battle Creek, Mich. Read, "The Road to Wellville," in pkgn. Ever road the above letter? A new one appears from time to time. They are genuine, true, and full of haman interest. me HORSEPOWER of ADVERTISING IN NO OTHER FIELD OF HUMAN EFFORT 113 SO MUCH MONEY SPENT ?S IN SPREADING BUSINESS NEWS, REACHING A THOU3AND MILLION DOLLARS A YEAR. BT M. LEE STARKE. Is (AI/G?ST uwins O? VAN NORMS MAGAZINE, NEW YOBS OITT. i^^OHAT advertising is the greatest force in the industrial life of a M ? nation is amply proved by the fact that a larger amount of money, is invented in it anuually than in any other field of effort. A thousand million dollars a year io expended in advertising, a vast sum which equals 1 per cent, of the cntiro wealth of the nation and approximates the value of all the imports of the country. This enormous amount is spent for space in newspapers, and in the many other channels through which the news of the business world is brought before the public. This great investment of capital sells over $15,000,000,000 worth of the products of the nation's industrial efforts. Last year there were ap proximately 220,000 manufacturers in the country, with a total capitaliza tion in round numbers of $14,000,000,000. The sales resulting from the extensive advertising campaigns of " these manufacturers produced return to the manufacturers of more than $15,000,000,000. Compared with, tho expenses' incurred by the producers to reach the consumers-which is slightly in Excess of $1,000,000,000-the cost of accomplishing the sale of the vast amount of goods produced approxi mates 7 per cent, In np other'fleld of human effort is there sp muoh money spent as in advertising. That i\ is productive pf satisfactory results is proved by the fact that from year to year the amount pf mopey spent to spread business news increased by about 2 per cent, lp 3 per cent. Without the use of advertising, the commercial life of the nation would be practically at a stand-still. It is the channel through which the manufacturer must reach the consumer orr1, without which ho would have to limit his sales to the immedi?ite neighboii^d of his factory, What is this magic force which we call advertising ? In the first place, cud above all things, it is the shortest, in fact the only practicable lino between, manufacturer and consumer. It is the news which the industrief of the country publish to thc great buying public. Without it, the public would remain in ignorance of the existence of the goods produced. Advertising represents a composite of all trades, professions and occu pations. All thc professions will in a few years, advertise. The livi minister does advertise now. The banker is one of the most successful adver tisers of today, yet a few years back the idea that the dignified banker should ever have to advertise would have seemed ridiculous. . . . . The Creative Power of Advertising. De Weese says, "Advertising makes; two blades o? grass grow in the business world where only one grew, before." It is a business-builder with a potency that goes beyond human desire, and creates wants. J. Walter Thompson said in Appleton's Magazine, "In modem times advertising has become one pf the mainstays, and, in many lines, the-; prin cipal creative force for business, and yet the wonder is that so many men having osgood business reputation fail utterly to grasp its possibilities or the necessity for continuous advertising, "The Sticker Is the Winner." "The human mind is like a fertile field. Sow the seed and let it tak> root and grow, and in due time the harvest comes. But the man who ex pects the harvest the day or month after the sowing of the seed would be looked upon as deficient in common sense." The successful advertiser knows that bc had to stick to it, get behind it, and push it before the people, through the power of publicity, until the public makes the demand. He knows his motto is "The sticker is the wiuner." There may be nothing in a name until it is advertised, then it may become a household word anti be worth millions of dollars. A good example of this is the National Biscuit Company's advertising. They took a common soda cracker, put it in an attractive package and gave it a suggestive name, Uneeda Biscuit. Then they put money and brains be hind the name, and made everybody acquainted with it. Within a few months whenever one wanted a cracker, one instinctively thought of Unceda Biscuit. I am told that the idea for this name was suggested by a parrot's "Polly wants a cracker." A clever advertising man simply changed the phrase to Uneeda Biscuit. . . . . Educational Value of Advertising. News in advertising keeps the nation informed of the new things for wear, articles for domestic convenience, etc., in advance. This is one of the reasons why women read thc fashion magazines so closely to get thc news and styles pf fashions in advance. A whole nation can be made aware at one time of a new product by "nows" advertising appearing simultane ously in papers all over the country. Department stores have achieved their remarkable success simply because their advertisements are store news, and it is now a recognized fact that women read this class of advertising news with keener interest than the regular news columns. John Wanamaker sees and has pointed out thc educational value of advertising: "Advertising plays a part in the world of trade that does not appear upon superficial rending. True, lhere is much advertising that contains nothing beyond screams of alleged bargains and rhetorical rhodomontad?}. But there is advertising with a deeper purpose, which, while written with the expec tation of sufficiently remunerative immediate response, also serves a deeper and broader usefulness to the store that exploits it, as well as conserving to broad public good. You probably think of advertising as confining its ef forts to winning your interest in thc store's merchandise, and impressing you with the fact that a certain store is a good one to trade with. But adver tising of the higher sort aims at ever so much more. It does not confine its efforts to telling you where to buy things of which you feel the need-it educates desire." The Saturday Evening Post, which knows something about the subject, recently had a leading editorial pn "Educational Advertising," in which it says : "Advertising is one of the greatest of educational forces. Education means rousing the spirit of inquiry. The easy and the sensible way to rouse this r-pirit in any human being is to tell him of something which be does not know and which it -will be clearly to his advantage to know. The man with something good tp sell is therefore in a position to increase the sum of human comfort and happiness, and the more he benefits himself the more does he increase that sum." Advertising in Politics. Managers of political campaigns have just begun to appreciate the value of publicity that can he secured through a variety of mediums. Nearly every man seeking an office of ?ny prominence today has in his employ a press agent to further his interests. The newspapers, magazines, billboards, and other mediums are used ex tensively by politicians. In f the last presidential campaign, George B. Cortelyou, that shrewd manager of Mr. Roosevelt's interests, mapped out a publicity course that attracted wide attention and countless votes. Mr. Cortelyou decided to purchase space in leading publications and employed a clever press agent to secure free press notices. Then he contracted for a number of pages in various nutgnziues, which he utilized to excellent advantage in getting the issues of the campaign and the personality of Roosevelt before the voters. It was the first departure of its kind from the old campaign methods that I have noticed, and how effectively it worked is an old story now. In many publications Mr. Roosevelt's picture was used with a clever write-up of the man and his views. In most instances it was plain that the article was pure advertising, but that detracted but little from its value. This paid advertising did not prevent the magazines from using foe usual interesting contributions in its reading pages either, but rather did it increase such contributions. Thc idea itself brought out much oomment. as Mr. Cortelyou's plan of campaign was new and business-like-encl brought results. The manner in which it was carried out stamped Mr. Cortelyou as an advertiser confident that advertising brings results. This year's political campaign goes to prove more than ever before the efficiency of proper publicity, and emphasizes the statement made long ago by the writer, to thc effect that there are many lines *of business and professions not using publicity, which can do so advantageously. The ^rst in each of these lines to realize this fact will reap a harvest. Personality in Advertising. Thomas W. Lawson said: "My most effective force, my most powerful weapon is publicity. It is the irresistible instrument by the usc of which I am enabled to strike, and by means of which it is possible for me to arouse people'to action." It is by no means necessary that personality, as an advertiser, should consist of the seller's personal acqaintance with those whose custom he solicits. "Acquaintance by reputation" is sufficient. For instance, take tho conspicuous case of the ex-Governor of Massachusetts. In his advertis ing methods he has riveted the attention of flic public to his own person ality. It has been impossible for many years past to lake up a newspaper anywhere that the portrait of W. L. Douglas did not meet the eye at thc head of the advertisement. It is impossible to estimate how much greater his sales have been ns a result of this display of personality than would have resulted without it. Publicity Au Enormous Power. The tremendous value of advertising in the commercial life of a nation was foreseen by the great Macaulay, who said, "Advertising is to business what steam is to machinery, thc great motive power." Gladstone, also, some time before his death said, "Publicity is an enormous power in busi ness, and nothing can make money without if, save a mint." John Wana maker, one of the greatest and most successful advertisers in the world, says, "It is impossible to build a large bu-'iness to-day without publicity. Advertising is an evolution of modern industrial competition." Said Hor ace Greeley, "To neglect lo advertize is like resolving never lo travel hy steam or lo communicate by telegraph " Lorri Roseberry, during the time that he was Prime Minisier of England, stated to his Cabinet, on an oc casion when the subject was under advisement, that advertising wn.s the aavance agent of prosperity, (hat it was unquestionably the most wonderful modern commercial agency. . . . Quick To Tire. uim Lthink?" said the merchant, I ll have to fire your friend Polk. I never saw anyone quite so lazv." "Slow in everything, is he?" : "No, not everything. He gets [ired quick enough."-Philadelphia Press. Up To Him. The time is ripe! I will not pause, But put the question fateful. J. know she loves me well, Because She says I'm "just too hateful." Forehanded. "I suppose you are busy prepar ing you speech of acceptance?" said the visitor to a farm near Lincoln. "Oh, no," replied the proprietor of the farm, "I prepared that six months ago."-Philadelphia Ledger. Let Her Do The Work. "You know, Sam, it is no disgrace to have to work for a living." "No, sah; I knows it, sahl Dat's wat I allus tells my wife, sahl" } Late JWebvj I i? tn "Brief j MINOR MATTERS OF INTEREST ! Georgia shippers filed a protest against the increase in freight rates and charged the railroad companies with conspiracy. Commander Charles A. Gore is ex pected to succeed Commander Wil liam S. Benson as commandant of cadets at the Naval Academy. Samuel Gompers is expected to make speeches to union workingmen advocating the eleotion of Bryan. Terrified by a dream Miss Beulah G. Connell, in the Memorial Hospital Richmond, leaped from a window and was killed. Capt: Micajah Woods, of Charlotts ville, was elected president of the Virginia Bar Association. W. W. Pendleton, an. insane mur derer, ?scaped from tne Marion In sane Asylum. Suffragettes invaded Oyster Bay, but were given little encouragement. William Jennings Bryan consented to deliver a speech in Johnson's State, and this may delay his East ern trip. Martial law has practically been declared in the Alabama mining dis trict where the strike is on. Senator Chester I. Long has ap parently been beaten in the Kansas primary by Joseph L. Bristow. Harry K. Thaw was given an out ing from jail when he was taken to defend a suit. Maryland Pythians made a fine | impression in Boston. Count Zeppelin's great airship was destroyed through a combination of disasters when he had nearly com pleted his great journey. Canadian Pacific machinists struck all across the Continent. The Sultan of Turkey was stabbed according te report, but his shirt of mail presented damage. In the speech from the throne the Finnish Diet wa? warned by the Czar. Jack Lee, white, shot and instant ly killed Beverly Cardwell, colored, and mortally wounded his brother, Samuel, who died later, near Concord, 10 miles from Lynchburg, Va. John A. Davis, a Western Maryland railroad fireman, was killed at Dill, W. Va., bj being impaled upon a switch signal. President Roosevelt declared he had not taken aetion in the case of th? West Point eadet hazers. Byan expressed himself as suspi cious of his eneaieB of the Metropoli tan press. The forest fire in British Columbia is still causing havoe. E. H. Harriman in discussing rate regulation, said the railroads needed protection. Ethel Jackson, the original Merry Widow in the New York musical pro duction, obtained a divorce from J. Fred Zimmerman, a theatrical man ager. The Syrians in America have start ed a movement to present a battleship to Turkey in recognition of the pro mulgation of constitutional govern ment. Henry Farman made three fights with his aeroplane and on the second attempt he covered 900 yards. Miss Emilie Gardner, an opera pri ma donna, was badly bitten by her housekeeper's bull dog and is in a se rious condition. At least 6,000 people participated in the welcomo-homa demonstration at Weston, W. Ya?, in honor of Hon. Louis Bennett, who was nominated for Governor last w?ek by the D?m ocratie oocwaotiea al Cheleston. Cardinal Gibbons visited the Amer ican College in Rome and was greeted by the students. Emperor William is on a visit to the King and Queen of Sweden at Stockholm. According to a compilation of tho German Navy League the Japanese Navy will rank third in 1911. President Castro, of Venezuela, has canceled the conoowions given to two English companied. Wheat and corn went soaring in Chicago and New York on reports of damage by hot weather and "black rust." A lockout of 8,000 riveters in a Ger man shipyard may canse a funeral strike. Judge Parker Takes the Stump. Los Angeles, Cai., Special.-Judge Parker took the ?tump last week on behalf of the Bryan 1 ticket. His speech was devoted to the tariff whioh he donoAinated as the one great question of the hour- and the regulation of corporations. Father Kills Son. Salmonca, N. Y., Special.-Henry Van Arnum, who was just released from a reformatory, where he served a term for robbery, was shot and kill ed by his father when he went home. He had been with his father onry a few minutes, when they quarreled. He struck at his father with a chair anfl the father shot thrice, killing his son instantly with the last builet. He claims self-defense. Tax on "Near Beer" in Georgia. Atlanta, Ga., Special.-A bill was passed by the lower house of the leg islature imposing a tax of $200 on all saloons or restaurants selling "near beer" and prohibiting manufacture of "near beer" unless thc manufac turer pay a tax of $300. According to the prohibition law now in force no hoverage can be sold in the State con taining more than 2 per cent of al cohol. Storm Wrecks Airships. Stuttgart, By Cable.-Count Zep pelin's airship, which descended on a plateau near the village of Echter aingen, 5 miles south of this city, shortly before 8 o'clock Wednesday morning, owing to a defect in one of bis motors, broke away from its moor ings during a storm at 3 o'clock in thc. afternoon, burst into flames and exploded. Four persons were injured by tho flying debris. Count Zeppelin escaped uninjured. Thc airship was completely wrecked. FAVORS RAILROADS Federal Judge Grants Increase in Southern freight Rates JUDGE SPEER'S ORDER UPSET Ur?ted States Circuit Court Judge Pardee, Sitting at Asheville, Grant ed Snpersedeas Asked For by the Southern ard Other Railroads. Asheville, N. C., Special-An impor tant hearing was had before Circuit .Judge Pardee, of Atlanta, who is here .?pending tho summer, when counsel rcpres-.iting the Southern Railway, thc Louisville & Nashville and other railroads interested appeared bofore the court and made application for appeal and snpersedeas in the Geor gia rate case decided by United States District Judge Emory Speer last week. Judge Pardee granted the appeal ind superscdeas, which allows the railroads to put their new rates 'in affect in Georgia as in other States. lt will be remembered that recently, ?ertain railways gave notioe 'hat, effective August 1st, they would' out into effect under authority of the nter-State commeroe commission an increased freight rate, known as the Ohio river rates. In the meantime, .md before tho rates became effee* ive, certain shippers in Georgia ap o?ared before Judge Speer seeking to .estrain the roads from putting tho .ates in!o effet. Judge Speer grant ed the restraining order and an un usual situation wc? created with a iertain rate in effect in Georgia and mother rate in other States. The order made by Judge Pardee :n efi?ct dissolves the iestraining or !er of Judge Speer and permits the ailroads interested to put into ef fect in Georgia the rates which went :nto effect in oilier States August 1st. , Pending the final determination of the matter, Judge Pardeo required of Vic railroads appearing through sonnsel sufficient bonds to protect the shippers who secured from Judge ?-pecr restraining order from any loss . bat they may sustain in the event hat the suit is decided adversely to 'he railroads. Amone counsel apcaring before Judge Pardoo were Sanders McDan iel. Judge Stone, of the L. & N.; Xorthup. of the Southern; R. C. AUB tin and J. S- B. Thompson, assistant to President Finley, of the Southern Railway. C-ireet Railway Employed and Ne groes Fight. Pensacola, Fla., S:>ecia! -One man wiis fatally wounded and another painfully injured a j Inc ?os'ilt of a light carly Wedne.s'.-i* between nc qro^s and street railway employ?s on a "ny Shore car. William Johnson, ciond, was shot ir. the mouth and abdomen, while Ch*?? Inspector Mr Clciig. of the stree: railway, snared a painful wound in thc hand. The negroes had had a picnio at Palmet to Lr ach, which lasted far into the night. A special car with half a doz ci trailers was bringing theta bari when one negro re fused to pay his faic. A general fight follow?! be tween the eight or ten conductors .-?nd .?orne of the negroes. Michigan Merchants and Manu fact ar ers File a Protest. Kal amazon, Mich., Special.-The Merchants and Manufacturers' Asso ciation filed with the inter-State com merce commission a protest against putting into force an increase in rates for the Southern clissification territory proposed by the railroads to go into effect this month. The in crease. Vice President Shepardson, of this city, who announced the filing of the protest, says ranges from 10 to 25 per cent. Fleet Encounters Rough Sea. Suva. Fiji Islands, By Cable. Wireless telegraph messages received here Wednesday night from the United States Atlantis fleet reported the vesf.ols at 8 p. m. in latitude 25.23 south, longitude 178.51 west, 810 milos distant from Auckland. '1 he sea was rough. The usual evolutions were being maintained by th? licet. Durham's New Industry. Durham, Special.-There is a new industry in Durham-a broom faa tory. This factory was opened for the first time and brooms are being turned out rapidly. At the. first tho capacity of the plant wit! be 72 doz en a day, but. thc capacity will be in creased as tho demand ?lineases. This new industdy is owned by Mr. P. A. Willis, an experienced broom-maker, who for a number of years was fore man in the broom-making department at the deaf, di'jmb and b?ud school. Hitchcock and Yorys Go to Hot Springs. Hot Springs, Va., Special.-Frank H. Hitchcock, chairman of the Re Dublican national committee, and Ar thur I. Vorys, Mr. Taft's chief of it afr, will arrive here the first of next week, at which time an accumulation of campaign matter will bc con sidered. Mr. Taft attended tho ses sion of thc Virginia State Bar As sociation here. A Catholic University. St. Louis, Mo., Special. - The twenty-sixth annual ?onvention of the Knights of Columbus opened here with more than a thousand delegates attending. A parade of the dele gates opened the programme. Sover al matters of importance will be tak en up by the convention, orre of the most important of which is the rais ing of half a million dollars for founding a Catholic University at Washington. Virginia Farmers Meet. Richmond, Va., Special.-The fifth annual convention of thc Slate Farm ers' Institute began here with GOO farmers in attendance. The meetings are held in thc Jefferson Hotel. Pres ident Sandy prsided. Governor Swanson made a speech in which he discussed schools and good roads and the promotion of agriculture. Mayor McCarthy also welcomed the farmers and John Jackson, editor of The Southern Planter, replied. FIVE MONTHS IN HOSPITAL. Discharged Because Doctors Could . Noli Cure, . Levi P. Brookway, S. Second Ave., Anoka, Minn., E&ys: "After lying for five months in ? a hospital I was dis charged as incura ble, and given only six months to live. My heart was affect ed, I had smother ing spells and some times fell uncon scious. I got so I couldn't use my arms, my eyesight wa3 impaired and the kidney secretions were badly dis ordered. I was completely worn out and discouraged when I began using Dean's Kidney Pills, but they went right to the cause of the trouble and did their work well. I have been feeling well ever ~inc3." Sold by nil dealers. 50 cents a box. Foster-Mllburn Co., Buffalo, N. Yt A Gentle Hint, Senator Fulton at his annual Ore gon salmon dinner la Washington, told a tipping: story. "lu Astoria," he said. *thei. used to be an old Jlsherman who brought mc? the'first of every month a present of a splendid salmea from his master. I always gave the old Haberman a tip. * "But one morning I waa very "busy md whfn the o?d man brought the Ssh" I thanked htm hurriedly, and for* .setting his tip bent over my desi ? again. He hesitated a moment, ihen cleared his throat and said: "Senator, would ye be so kind as to put lt In wrltln' that ye dldnU give tne no -Up this time, or my wlfe'll thtek I've went and spent lt on rum." -Washington Star. BEDS FOR COWS. In drying oaf a cow lt 13 customary not lo milk her entirely dry the last few times. Eut one week after this her udder should be milked thorough ly dry, said a speaker at the Wiscon sin farmers' course. If this Is not done the small amount of .Ilk left in her udder may cause garget. The farmers were urged to lay a floor of inch board3 on top ot the cement floorings for cows and calves. Gar get, caked udder and rheumatism have resulted from cows lylug o;i ce ment floor. Experience shows that calves are much more Comfortable when they lie on boards over the cement floor. SILVER HOLDERS. The hostess who dislikes serving cheese, marmalade, sauces and cat sups In their jars or bottles has found the silver covors, which were pro vided for them a. few years ago, a welcome Invention. It ls only recently, however, that the prices of these covers were not prohibitive for the housekeeper on a small income. Now, fortunately, the boxes to hold cheese, caviar, marma lade and covers fer catsup and sauce bottles come in plated silver. They , are so reasonable in price that the woman of moderate means need no longer be deprived cf these dainty ac cessories to a well-served meal. New Haven Register. Our Restaurants. It Is a puzzle to me that native Americans are, as a rule, unsuccess ful In the conduct of restaurants, cabarets, posadas, inn's and other eating-houses. It seems that we must forever depend cn the Frenchman, the Hungarian, the German, the Itali an or the Syran, and now and then the Spaniard, fer good meals a la carte or taLle d'hote at a reason able prie?. Once In a while the Irish come to the front and are amaz ingly successful. I suppose there ls a knack In the business "which Americans have not acquired.-New York Press. Increase in Lunacy. Within tho last half century there bas been a remarkable lacrease of lunacy In ireland. In 1901 tnere were 25,050 lunatics In Ireland, or one In every 179 of the population. In 1851 there were only 350 -In the entire county Antrim and Belfast, but to day there are 2,300, an Increase of 1,950. In 1881 the percentage of lun atics per 10,000 of tue population In England was 30.4, in Scotland 34, and In Ireland 30.5. Last year the fig ing, and perhaps this ls not a mat urea were: England 40.8 "per 10,000 of the population: Scotland, 45, and ?Irelaud 56.2.-Boston Herald. General Ainsworth. Once an army medico, now major general, adjutant general and boss o' ths whole military works, Fred Cray ton Ainsworth ls fifty-five years old and still climbing. According to peo ple who know, Ainsworth is as am j bltious aa Julius Caesar or Napoleon Bonaparte, and has a heap more sense than either. Just now the gov ernment ls saving $500,000 with every passing year owing to its adoption of a card index system Invented by General Ainsworth which makes the full history of each and every pen sioner and soldier Immediately avail able. He knows everybody in Wash ington, and everybody knows him ind lies bim. Happy days, general! -Washington Star. A NATURAL TIMIDITY. New Arrival (cautiously)-"Can I put my valuables In the safe?" St. Peter (loftily)- "No necessity for that up here. What are you thinking of?" New Arrival-"Well, I've had so much trouble with some of those Im pregnable institutions down in New York that I feel kind of nervous." Life. TELEGRAPHY FREE! Book!? ?nd BusinoM Conreo at hnlf ra,t? to all rtndontn whr Three handsome, two-rtory cclleeo bailtUnn and 1 Write for Ultutrotod oati?oz free. A dd rom H. 8. Bl The Old Standard GROVE'S system. You know what you a is simply Quinine and Iron in a The Wrong Tense. Dorothea's father was sitting be fore a window in his country home with Dorothea on his knees. He was looking across the Heids with unsee ing eyes, when the lassie broke in on his .reverie with, "What are you look ing at, papa?" "I was locking into the future, my dear." "The future, papa! I though it was into the pasture!"-Harper's Weekly. Haste not, rest not.-Goethe's motto. Swipes. Oh, it's always hot weather When good fellows get together, And business with them was never bigger, That prosperity is strong Ii the burden of the song Of the busy flea, mosquito and the chigger.-Indianapolis News. Few sights surpass the confident manner in which the self-made man picks his teeth.-Daily News. A man has a grand time when his family is away until he wants to fiad Iiis favorite shirts.-New York Press. When your train of thoughts ap proaches a gloomy crossing blow your whistle and open the throttle. Hugwallow Kentuckian. "How shall we dress in torrid weather'?" asks an Eastern editor. He might try an ice cream freezer and an electric fan.-Milwaukee Sen tinel. A minister pays, "wealth turns people'* hearty to stone," Perhaps that }? why so ??any newspaper men are soft-hearted-Washington Her ald, (,Theye is a heart fpr which I ara calling," sings Judd Mortimer Lewis at the top of a one foot and a half poem. Ace, king or Jack?-Louis ville Courier-Journal. Man in Paris is said to be keeping a lion on the top floor of an apart ment house. See no objection un less it's a pea green lion with purple polka dots.-New York Telegram. SHE COULD NOT WALK For Months-Buming Humor on Ankles-Opiates Alone Brought Sleep -Eczema Yielded to Cuticura. "I bad eczema for over two Team. I liad fwo physicians, but they only rjave ine re lief for a short time and I cannot enum erate the ointment? and lotions I used In ho purpose. My ankles were one mass of sores. Tho itching and burning were RO in tense that T could not sleep. I could not walk for nearly four months. .One day my husband said T had helter try the Cuticura Remedie*. Afler using them threa times, 1 had the best night's rest in months un less I took an opiate. 1 used one set of Cuticura Soap, Ointment, and Tills, and my ankles healed in a short time, lt ia now a year since I used Cuticura, and there has been no return of the eczema. Mrs. J)avid Brown. Locke, Ark., May 18 and July 13, 1927." Happy are the miseries that end in joy.-Greek. Hicks' Capacitate Cures Hrndnclie, Whether ir .-.ru colds, hect, stomach or nervous troubles. So AccetaaiLd or dan gers drugs. It'd liquid and acta iinine oiately. Trial bottle lue. Regular size3 ??'c. aad 50c, at all druggists. New-made honor doth forget men's names.-Shakespeare._ To Drive Out Mularia and Iluild Up the System Take tho Old Standard GROVE'S TASTE LESS CHILL TONIC. YOI know what you are taking. The formula is plainly printed ou every bottle, showing it is simply Qui nine and Irou in a tasteless form, and cha most effectual form, ?'or grown people and children, 50c. Defer not till tomorrow to be wise. -Congreve._ TISTTEEI KELIAIiLE CURS. TETTEBIXK 1B a sure, safe and speeds cure for eczema, tetter, skin sad scalp disease.) and i ohing piles. Endorsu-l by physicians, praised by thousands who havo used it. Fragrant, soothing, antiseptic. . 503. at druggists or by mall from J. T. SHOITEK-U . Dept. A, Savannah. Ga. No one can give what ho has not. -Latin. Cleanses tue System Effect ually; Dispels Colas and Head aches clue to Constipation; Acts naturally, acts truly as a Laxative. Best forMen\vcnnen ana Cmia ren-young and Ola. Lo ?et its Beneficial Effects ?LIWQVS buy the (genuine which as the juli e oj the Com m by whom i ...m it is manufactured.printed on the front of every package. SOLD BY ALL LEADING DRUGGISTS* one size only, regular price 50*ptr bottle. FOURTEEN HUNDRED AND SKTY-FIVE MEN with teams are selling our products to FARMERS in thirtv-four different States. Seventy useful articles that country people need. We furnish the goods and give agents time to turn them into money. Address, J. R. WATKINS CO., Winona, Minn. WOOD. IRON AND STEEL wm. _ i ?MIDS, La?nff. LOMBARD COMPANY. AUCUSTA, GA. American Cottt For tho education of Farmers, Ch Buyers, Manufacturers, and ail others, y< and put the correct valuation on 18 G ra our sample rooms, or six weeks' ccrretp will complete you. Big demand for cottoi Sept. 1st. Correspor 'ince course yearn UHflBBBsnsBR E3TABLISMI MILLtDGE .'?I Largest end best equiped scho Rai ir/vid wtre connections. Posi paid. Board at cost. Open yea Great demand for operators. :eping and Shorthand at Half Rate i onto!) Cofore.ths 2Hk ot firptember. Our eqitlpment ls hs largrwt Dormito 17 In South ?aorji.v * . Nina oxport I UMVEttSZTY AM> CO TASTELESS CHILI* TONIC, driv< re taking. The formula is plainly pr tasteless, and the most effectual form CHARTERED FEBRUAnT 12TH This unique and rapidly growing Institution, wi furnishes unequaled opportunities for young ni who desire an education. Tuition In tho L which ranges from 215 to ?18 per year. Board, j per year, and thc student may work to pay one ings; (XX) acres of lan?; saw mill, grist mill, shh Music, Art aud ElocuUon. are given. Over Historic Cumberland Gap, Tennessee, where th ncssec Join. First term begins August 31st. A Wm. L. STOOK.S'B UH THE COME AND SEE! mm w wm This sign-is permanently al to the front of the main buil the Lydia E. Pinkham w Company, Lynn, Mass. What Boes This Sign Meal It means that public inspec the Laboratory and methods o business is honestly desired. Il that there is nothing aboutrtl iness which is not "open and board.'' It means that a permanent tion is oxfcended. to anyone and verify any and all stat, made ia the advertisements < E. Pinkham's Vegetable Coi Is it a purely vegetable cd mads from roots 8>?d herbal out drugs ? Come and Sec. Do the women of America I ally use as much of it as vre Come and Sec. Was there ever such a pi Lydia E. Pinkham, and is tc Mrs. Pinkham now to WIM woman are asked to Tirite ? j Come and See. Is the vast private Corres _ with sick women conduc women only, and are the let strictly confidential ? Come ?and Sec. Have they really got lett? over ono .million, one thousand women correspond Come and See. Have they proof that Pinkham's Vegetable Compc cured thousands of these wc Como and See. . This advertisement is doubters. The great army of J who know from their own _ experience that no medicine world equals Lydia E. Vegetable Compound for fei will still go on using and bej efited by it*, but the poor dj suffering woman must, for sake,be taught confidence.foi might justas well regain hei Wo ofTcrono hundred c'oUirs reward for any case of pneumonia in any farofly I they via Goose Grease as directed. ever know or hear of any *ueh case, iniorm us and we will pay them the rc GOOSE GREASE LINIMEN1 Xlretmboro, N. C. Keeps thc breath, teeth, mouth and] antiseptically clean end free froi healthy germ-life and disagreeable ol which water, soap and tooth, prc pa ro| alone cannot do. ' A .germicidal, disin fecting and deodor izing toilet requisite of exceptional ex cellence and econ omy. Invaluable for inflamed eyes, throat asa nasal and uterine catarrh. At drug and toilet stores, 50 cents, or by mail postpaid. Large Trial Sample WITH "HEALTH ANO BEAUTY" BOOK Bl THE PAXTON TOILET CO., Boston, .?O to 581 Pays B on rd. Tuition av ?L BCBC for Sttiion or?lie M os th? i . Hl< SCH For boys and r!rl> Endorsed by beal cutors. At foo* of Bia? Ridge. cent ?r<.!)>? i y? o calarla. Mlnernlw Opens Aoe IS.'C?. For catalogue wr W. D. BURNS, ^"ii?&??l PIEDMONT COLLEI DEMOREST, GA. t Healthful mountain ?cention. Begalar Preperl Anti College coarsest spool?! coartes In Basia] Domestic Soinnce and Music Superior sdraatl Rosso nable pnces. For catalogue and further inj matlon adJre&i HEIT C. NEWELL, AriH! Pffi? R?m?r?s aU swelling In 8 ti days : effects a permanent a in jo to cocava. Trialtreatm? .given free, Nothirigeaa be fair " Wnte Dr.H.H.Oroon'aSwU Sccci?lUis. Box B filiarla, t So. 33- '08. )2i Collegers :rks, Merchants, Warehousemen, Cot sung or old, who aro unable to dasi de? of Colton. Thirty day scholarships ondence course under expert cotton m I gras)an and cotton buyers. Session op? sund. Write at once t:or furthcr particular?! EO IO YE AP S LLC GEORGIA ol South. Expert management. ?lions guaranteed. Railroad fare? r around. Write for catalogue J) . f In erdet to celebr?te ctr Eleventh Annual Op ? . lng, wo are o?oriwr our Telegraphy OCTUMO Ffi i Tory complote. Health? Location. Artejiian W?5_ :cf\cUarj. Board In prlyato borneo only 110 per ra on Uk. iMtfstttUlAii SCIlfOL. Aab.ville, tisu ?? Cir zs out Malaria and .builds up the inted on every bottle, showing it . For adults and children. 50c. , 1897, LlSTOOLW'S BlBTHDAY. -v ^ th CTOunds and bulIdinys valued at 3200,000 icu and young women, with or without means, Iterary Department ls TEEM. Just an In: ld entai, incidentals and room rent rango from io $100 -half of this amount. Six large sc>.^.l bulld lgle machine. All College courses, including COO students enrolled last year. Located at the' ie three states, Virginia, Kentucky and Tcn cldress !oK, Th. 2)., President. Z> GAT, TEJVJV.