The Abbeville press and banner. (Abbeville, S.C.) 1869-1924, August 15, 1921, Page PAGE TWO, Image 2
| ABOUT ADVERTISING
Its Value Has Ba?n Known Sine*
(.Biblical TIbms.
"Come, therefore, and I will advertise
thee."?Numbers XXIV :14.
"An'' I thought to advertise
thee."-?. nth IV A.
"Of course," says a well known
Abbeville business man, "every man
& ; in business knows something about
advertising and how much,?if anything,
he can afford to spend for that
purpose. Advertising talk is considered
by many as so much hot air and
| some believe that money paid the
V * home newspapers is that much given
to charity.
h ;. -"Bat," he continued, 'look at the
fortunes that have been built up by
| advertising; look at the efforts in
: business and national life that owe
V their success to propaganda. Even
> y in Bible times the value of advertis*
' ing was known and it was used. The
. ;doud by day and pillow of fire by
U ' night were signs on the order of the
|L': modern bill board. Gideon's victory
wag won by a noise?a noise that
fet gave the impression that an enormous
k army was near. The blood on the
|?\' door at the passover was a sign with
!.? meaning' easily understood.
"Then take the discovery of America.
That band of explorers had to
do, * lot of tall talking before they
could get the financial backing and
^ men'to apart on those voyages that
have proved so significant to the
world. And once a settlement was
established on the Atlantic coast, it
grew principally by advertising?the
'letters back hdfoe, the stories of
wealth qad adventure, were the
means of bringing, new settlsrs. The
Indians, far inland from these early
' settlements, soon knew of the white
man's coning and of the wonderful
trinkets and instruments he brought
with him. The Boston tea party was
an advertisement of a determination
not to submit to tyranny. Members
I of the party disguised themselves as
Indians in order to make the 'story'
more rapidly than if they had tossed
mor erapidly than if they had tossed
the t?a overboard, dressed in their
ordinary clothing.
*The declafktion of independence
was an advertisement to the world
that the people of America would regard
as an act of aggression any
move by any outside nation to interfere
in their affairs. Its significance
today is the result of the extensive
advertising it- has received throughout
the world. The Confederate war
would likely never have been fought
but for propaganda. The people on
both sides wrote and talked and argued
about slavery until something
had to be done. The point was finally
reached where action became essential.
And right there is the point of
all advertising?talk and talk until
there is no other course than action.
"In the recent war what did advertising
do? Did you register? If
you didn't it was because you knew
It you were not required to do so. How
did you know it? How many men do
you know who were required to register
and did not? Did you buy any
Liberty Bonds or Savings Stamps?
Did you help the Red Cross do its
great work? Why? You read the
newspapers and listened to everybody
talking and you heard so much about.
' it that you regarded it as a personal
matter?and you decided it was your
duty to help. In the United States
20,000,000 people bought Liberty
Bonds. England raised a volunteer
frmy pf 5,000,000 men. Could that
# have been done without advertising,
do yot} think? v
." "A lot of folks think that space
Bpoiu AVI in iiovropa^iD id vxic \Jiuy
method of advertising. They- do not
v ^ consider the columns and columns
|iV; < that are full of propaganda that helps
everybody. Take the discussion on
the boll weevil, for example. By
' printing /formulas for killing these
fy. pests, even if one bale of cotton has
i been saved, the business men in town
will profit along with the farmer. If
the newspaper prints the crop report,
the news may determine whether
certain farmers who are holding
sffv cotton will sell. If they do sell, the
money immediately goes into a new
round of usefulness.
V r "There is yet another considera
tion to be taken into account when
% nun is staking a decision to advertise
or not to advertise. It is this,
; Did you ever stop to think what your
Btown would be if it had no news
paper? From the newspapers outsid5
era get their impressions df a town
They judge its progressiveneas, its
r probable volume of business and its
character from its newspapers. If a
W:-I
UNEARTH GIANT
Petrified He, Ske or It F<mwl in N
Care, Neer Helenvrood
Knoxyille, Tenn., Aug. 10.?News
has just reached here of a most re- T
markable 'find near the little town of b
Helen-wood, in fiicott county. A man, e'
or a woman,or an image, anfidol or ji
a petrified Indian chieftain has been fi
unearthed about three miles east of ti
Gelenwood by prospectors looiking n
for coal. Si
The Keene-Strunk Coal company a
had men wojrjring in old cave looking o
for a Vein of coal, and while so en- t<
gaged they found /buried in the earth
and petrified, a giant some 6 feet, 4 a
inches tall. It had imbedded in its p
one-time flesh about its neck a beat- ti
en chain, which appeared to have a:
been tied in front. Its eyes were, w
about half closed .Its fingers were gi
perfect in every respect, with long tx
tapering nails. Its hands were folded lo
across its breast. On either side pf d<
fts head were two horns each about r<
four inches in length. Its weight was p<
about *456 pounds. <
The miners removed it from ^the A
earth and carried it to Belenwood, ,cl
where itv-was cleaned up and place^ ol
on exhibition, it is there ' now and pj
is being visited by thousands of per- ni
sons. A special tr^dn over the Sou- ti
therm railway was run Sunday to hi
accommodate the people who wanted hi
to see it. The owners of this re-|fc
markable find were not long in sens- tc
ing the commercial possibilties of ti:
the thing and are charging 25 c^nts
each for a look at it. It Is said that T
they realized more than $500 qn it fc
during Sunday alone. . Jii
m
? , v,
Bands fair Exposition _ H
..*?* tl
Charlotte, N, Aug. 9.?'A mim- tli
ber of Carolina bands already have ai
given the Made in Carolinas expo si- st
tion officials notice that they prob. al
aibly will enter the competition for di
th^ $500 in cash prizes offered to 'ii
bands of these states Competing- in
concerts during the final four days
of the exposition, which wiH be held
here September 12 to 29. Included hi
in this number are the Asheville la
| band, the Raleigh First Regiment ei
band, the- Elk's band at High Point, ai
the Mooresville band, the Steel w
Creek band, of near Charlotte, and ai
the Charlotte Boy Scouts Band. oi
?i ? m
Reasonable Sapposition
^ >J hi
Birmingham Age Herald. Ii
"Where has that savant been ei
tarrying go long?" n<
"He ihas 'been doing some excava- P1
tion work on the site of a'buried to
city." ' . lo
"Did hem ake any interesting dis- n
coveries " hi
I "Well, he Sound a thermos bottle oi
land an electric flashlight. I suppose hi
some other scientists imuart have pre- ?
ceded him." h<
"It's quite likely. The thermos lil
i bottle and -the electric torch do not, n<
f.I believe date, back tot he antedilujvian
era." r ?
j man is thmking of beginning a new di
I business in any town, his^ first visit ?
j is usually to the newspaper office. He g,
j knows that there he will be able to
get such information as he may need
about the town, its business, and
its people. If there is no newspaper
that's a good town to stay away from.
"Perhaps you say it's none of your
individual responsibility whether the
town has a newspaper or not. It was
none of yotar individual business, perhaps,
whether the war was won or
not, but along with several million
others like you it was won. It is
none "of the other fellow's business
whether you succeed in whatever you ?
are trying to do but you are succeeding.
It's none of your newspaper's individual
business whether you get
married of die but if you do your
friends are told about ft through the
newspaper and they send you presents
in the one case and stop sending
I you 'duns' in the second. So you
I see, it's to everybody's interest that
everybody work together for everybody's
good."
??i?
jl of all kinds. B
9 Office equipment I
B and supplies. 5
Books .. StationeryB
I RED FREW I
S Stationer and Office Outfitter,H
m A GREENWOOD, S. C. S
gp^=g=g?* ' ' ' .1 I
TREADWELL KEEPS BUSY
[iat^'Fiw Yuri 014 Bui Too 1
Young to Quit Work.
New York, Aug. 9.?Daniel M.
readwell, la^er, author, scientist; <
roker and man of affairs, on the <
ire of his ninety-fifth birthday is ^
ist a bit amusedly tolerant of the I
iirore made annually Qver the fact J
iat John D. Rockefeller, in the ripe 1
laturity o'f his eighty-second yeaar, f
till is able to/ play golf- and enjoy f
drive;in his motor car or, perhaps, i
ne his motorcars might be bet- i
sr.- # i v / *
Mr. Treadwell goes to his offiee <
t the Home Title Insurance Com- *
any daily, and conducts his roune
affairs as a matter of course; c
nd he doesn't expect anyone to 1
-ax excited about it. He is rearded
as the oldest active business j
tan in New York City and he is x
' ' -# - -J O AP/l?Nr1 4
tOKing zorwsru W uciug a fivvu J
eal older business man before he c
itires to spend his old age in e
sace and quiet. / v
Mr. Treadwell admits that John j,
4 Stewart of* Morristown, N. J., $
lairmafc of the board of directors ,j
I the United States Trust Com- x
my, who will celebrate his ninety- ^
inth birthday on Aug. 26, is get- z
ng along in years and\hau earned ^
is retirement, but feels that for ^
mself 99 years will be a bit young \
?r retirement Mr. Stewart goes
i his office in Wall street three e
mes a week.
On 4he 26th of this month Mr. j
readwell will go to Freeport, L< l.f c
>r his annual birthday party with his ^
tx1" ?riiorloo P TTor
kUe ^IttUU!lQ]/ucn| \ *i ~
jy, son of Mr. and Mrs. Alfred ^
arvey, who is his junior by a lit- j
e matter "of exactly 84 years to ^
iq day. |M^. Treadwell will be 95
id Charles 11 years old, but the
ight -decrepancy in years doesn't ^
ter the fact that the two are "bud- ^
es," aijd neither would feel that .
s birthday had been, celebrated
roperly minus the presence 6f the
'her. c,
As a matter of fact Mr. Treadwell j
as the appearance of a man in the ^
,te fifties. His eye is clear, he nevf
wears glasses, his step is ,firm j
id he has a full crop .of bushy
bite hair. His carriage is erect
id soldierly and he has all 'tlie vig- ^
r and vitality of a man slightly
lore* than half his years. ' ^
Mr. Treadwell has a' spontaneous ^
amor which is very readily .tapped.
1 fact, he managed to find considrable
amusement over his clumsi- .
J ' *
ess, some two months ag6, when he ^
srmitted a pair of now rubber heels
> trip him up and hujrl him head- !
ng down two flights of stairs leadg
to the 3toop,of a neighbor's 1
)me. He was bruised a'.bit instead
*
* being killed , outright, as would
ive happened in the ?ase of some
d fellow of 60 or 70 years, but ^
i refused to call a'doctor and has
ttle to remind'him of the fall C
)W. % *
s
N v"' 'V; <
"Mary there's a bird coming for C
inner. Wring its neck and have it *
K)ked for Mr. Richards when he
*+? Vi-nrnp." i
WALLACE HARRIS i
LAWYER
Room 204
CITY HALL !
f
Plumhir
and Heatii
REASONABLE (
PRICES
' # tf !_
Ralph '
ii it -i-r-- ?
HARDING HAS STEPMOTHER *
. v":. *
'resident'* Ftdur 'Mtrriei Nurae. <
He 76, She 82. <
*
1 '
Monroe,. Mich., Aug. IX.?Dr I
Seorge T. Harding, seventy-eix years 1
>ld, father of President Harding <
tos married here today to Miss Alice <
Jeverns, fifty-two, by the Rev.
frank T. Knowles, pastor of the ?
Honroe Preebyterian church. Miss 1
Severns has been a nurse in the ofice
of Dr. Harding, at Marion, for I
nany years. The touple drove here J
n an automobile, obtained a mar- <
iage license&nd- went to the heme
>f Mr. Xowles, where the ceremony
was performed. x ^
Plans of Dr. Harding to drive
juietly into thas city, and marry
diss Sevterns went awry. ,
Though Dr. Harding paid extra
or the marriage license with the
understanding that It should be kept
roin newspapers and should not beloane
known immediately, the Word .
pread rapidly. When Dr. Harding
ras approached by newspaper men
te would neither admit nor deny
hat he was thfe father of President
- / J . _ lit
larding.; At the end of the cere- "
nony the Rev. Frtmk P. Kno^les, of }
he First Presbyterian chaKh, renarked
to Dr. Harding, that "people j
nil take it that you are the presilent's
father." Dr. Earding smiled ^
troadly, but remained silent. ' *
The marriage rites were perform- id
in the Presbyterian manse. They ,
vete witnessed only by friends of
)r. Hiding also fronf^ Marion, who ^
Irove to this city with the Hardings. j
They refused to give their names. ,
tamediately after the ceremony
he Harding's started toward To- j
edo in their automobile in which
hey had. driven from Marion this
norning. '
(For many years Dr. Harding's
tride had been employed as his of- f
Ice nurse.' 1
f ?
J .. ;
. . '
' Tmident Surprised.
Washington, Aug. 11.?To all apjearances
the marriage of Dr.
jeorge T*gHarding, the. president's
iather,. to^K thfe White Houfee com)letely
by-surprise. Those close to
he president, received their first
lews of the marriage through press
eports from Michigan and after Mr.
larding himself had been informed
he only comment, avainlable -was
;hat no private word of the event had
>een received here.
The age of Miss Alice Severns,
vhom Dr. Harding married, was givm
as '52. President Harming therefore,
is older than his new stepnother,
as his age is 55. Mrs. Hardng
alsa is older than her step.
nother. in-law.
Music for Exposition
Charlotte, N. ., Aug. 9.?David jj
)vens, chairman of the Made in Car- |
ilinas Exposition committee, has 0
rone to New York City to complete 1
irrangements for a second mixed jj
juartette of famous concert and E
iratoria singers for a' week's engage- o
nent at . the exposition, which will {j
>e held *Septenlber 12 to 29. "Al- (j
eady contracts have been made [j
vith four singers to compose one jl
iuartett& The official New York C
3ity iband wll he here two weeks, 0
riving two concerts daily, and also o
Illle Caslova, a rising young violin- n
st, by her playing will add interest n
md riety to the elaborate daily |
nusical programs. j
? 1 r
... . T r r~ ? .. i
".But lor gooaness saxe, aiary,- i<
le said, "this is awful. That bird I
:ould speak seven different lan- g
ruages." *
!
IS
, L
' E
'? PHONE
""* 265
I I
Calvert Building |
Vienna Street
?????????
Turner j
VVS.VVWVVVVVV 1
%
COIJ> SPRINGS. N
s V
^ V V V V V V, V V V V V V *
I Mr .and Mrs. D. E. Newell aiid li
Mr. and Mrs. Arthur Newell visited s
it the home of Mr. Frank Kay Sun- t
lay. .. ' :t
Miss Dessie King spent a few days c
yi this .week with Miss Addle
Bowen. \ j d
Mr. and Mrs. Christa Cothran and e
>aby, of Toney Crtfek, are visiting t
it the home otf Mr. W. B. Uldrick I
this week. . c
Mies Francis Hagen was the guest p
>f Miss Fannie Mae Mundy Wednes- ;
lay. \ p
Misses Margie and Sara Mann of C
ucuormocK, are visiting among c
Mends and relatives in this com- C
nunity this week. a
Mr. Cornell Mundy and Misses Ida fl
tfcCord, Virginia iBosier, Sara Ul- U
Irick and Fannie Mae Mundy were
he guests of Miss 'Allie Belle McHombs
Tuesday.
Quite a crowd of this community
ittended .a; baseball game between
Jantuc and Bethlehem- Wednesday
tfternoon. Santuc won the game. a
Mrs. Maitie Bowen, Catherine <1
iVoodhnrst and Mr. Fred "Uldrick of ii
\bbevflle spent Wednesday night at (
;he home of Mr. B. "A. Uldrick. I
The Ladies. Missionary Society d
leld its regular meeting Tuesday af;ernoon
at the home of Mts. Andrew
Jewell. 'A very interesting program
was carried out. The
many friends of Mr. W. B.
Jldrick will be sorry tt^earn that he
has malaria fever i>ut' hope he will
aoon be well agaii). f ,
Mr. and Mrs. W. R. Ellis are spending
this week in the mountains.
Mr. Roy McCopibs and sister,
Miss Allie BeHe, spent Wednesday
with Miss Fannie Mae Mundy.
Mr. and Mrs. J. Kay Carwile
spent Thursday with Mr. and Mrs.
R. A. Hagen.
* . t.' yy
1 1837 ? ERSKINE i
DUE WES
Eighty -four years of continti
Unwavering. Adherence to
thorough Scholarship.
Courses : A. ?., B. S., M. A.
Literary Societies Emphasize
Intercollegiate Contests in !
worthy of comparison;
1 ' ; Adequate. Equipment and Ex
Board in'College Home at
Moderate. "
I For catalogue and Applicatic
ERSKINE (
DUE WES'
??
. : rn
improved
VIA
Southern Rail
! Effective Sunday, ?
* ' r '
Greatly A^celler
' *V i .
_>BETWE
. Atlanta, Washington
I . A C0MP1
| DOUBLE TR
'~/N<i.l38 ' No
V - ' ' Atlanta N. Y.
Special Orleans
fi Lv. Atlanta (E. T.) 12:30 PM l:i
| Lv. Seneca 3:46 PM 4:
jj Lv. Greenville 4:55 PM 5.1
n Lv. Spartanburg 5:55 PM 6:J
| Lv. Gaffney , 6jC7 PM
| Lv. Blacksburg ___ 6:45 PM 7.4
0 Lv. Charlotte 8:10 PM 9:1'
a Ar. Washington 7:40 AM 8.4
jj Ar. New York ... 1:30 PM 2:4
a FOUR TRAINS DAILY: N
3 Convenient side line connectic
0
n All trainc cnrrv Ifitfh class C<
jj train No. 38, which is a solid pull
Pullman Drawing-Room Sleep
D Washington and New York. Dinii
For convenience and comfort,
3 Way.
3
Call on Ticket Agents for full
3 or address: . .
3
W. E. McGEE,
| Division Pas?enger Agent.
COLUMBIA, S. C.
rHREE DROWNED AND . k
NINE STRUCK BY LIGHTNING
V' *"'.-1 fa#' y * >
1 ! , v ?* ^ # ,.><*
New York, Aug. 9.?Thrfiie persons I
rere drowned and nine struck by
ghtning Sunday during a thundertorm
which was accompanied xby a i
orrential downpour measuring nineenths
of an inch. Heavy rain -fall
ontinUed throughout the night., .
At Grave^end Bay a woman was
Irowned when a canoe upset. Anoth- .
r woman lost her life in a similar % 1
nanner in Long Island sound. In the
Cast river an * unidentified boy wasIrowned
while i swimming of a~ city
. . *- 'frl
ier.
' ' . -i ' ' '
Lirhtniner struck three buildinfiffc itt
arts.of the city and suburbs At
Joney Island, lightning struck a party 1
if three young women in bathing. l<
>ne was ^knocked unconscious and 11
three were rescued Streets were
ooded in many, portions of the citjr
9 a^depth of several inches. *
. i: " '
Rate* Too Hi|L
London, Aug. 9.?Negotiations beween
Representatives. of American
nd British shipping interests on the
uestion of freight rates for Egyptin
cotton have been broken off, ac:ording
to a dispatch to the Central
tfewB Agency from Alexandria to-_
ay quoting an official source.
j ...... . *. ... ^ .V*. * J; '' '
Watch the label on your pcporv ,
11 . J
For Beit Results
U?e "
LIVESTOCK
REMEDIES
'J r VI- '
V ,
.CnM / V Dmirm*#* rmti /Vfl/pn
L? 'V.;> t
=^========?=^~==^^==?~:=7ar^==^^*-v^ ; f. '
COLLEGE 1921 1
IT, S. C. 7 J, 'f J
tons service. ., x ' K . g.
> Christianj Character " and A fj
,, Pre-Mediaal, Special. ' 1 :.
Debate, Oratory and Athletes a.
idQwment. ij
n Blank, write to U
COLLEGE, I
r, s. c. . B
' )*' g 'i1' . T
service I
way System j
August 14th, 1921. 1
ated 'Schedules ?
:EN_. ? a
, and New York g
LETE__ S
ACK LINE I
.38 No. 30 No.-36 |
.-New Birmingham N. Y.-New ||
i ltd. Special Orleans Exp. fy
30 PM 5:00 PM 1:00 AM W
41 PM 8:20 PM 4:55 AM S.
55 PM 9:40 PM 6:25 AM g55
PM 10.40 PM 7:35 AM jfF
11:14: PM : SslO AM S, .
15 PM 11:32 PM 8:30 AM ?
0 PM 1:05 AM 10:15'AM - ?
[0 AM 12:35 PM 11:00 PM ?
0 PM 6:10 PM 6:45 AM
ow Famous Regularity. S
ns at Junction Points. g.
>aches to Washington except %
man train. ?
ing Cars on all trains to g
lg (jars serving all meals. g
, travel on the Southern Rail* 3
information, reservations, etc., if
R. C. COTNER, 1
District Passenger Agent. ?
SPARTANBURG, S. C. ^
? -T'1 V