Historical Newspapers of South Carolina

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% FRIDAY. JI NK (!, 1919. | PUBLICITY A COMMODl (The following from the Vorkville tho scale of perfe Enquirer will give tlio reader a fair bo truthfully sal idea of advertising in general, and quirements. what is coimnonly known as "free It would be nel advertising" in particular. Those est to say that an who know the editor of the York have been "suggi paper and are familiar with his lowing announcen ^methods of doing business will ap- caster News; but predate It most, and to those who honest to say tha do not know him, it is necessary to inent is being use say that he is the kind of man who 'The News fin< has the nerve to tell an advertiser again can attenti J hat his rates and regulations will bo! garding advertisii adhered to or the advertisement will | tnri.iinnii?o ? ?.. not be printed.. There are some charged or colh more like Editor Grist, but the num- charged for at i her is not large in the weekly news- rates. Only noti paper Held.) vires or entertain . I4 ? 1 hie causes are pr If there is any public or semi pub- is a rule in force He institution in the land that is ed newspaper offl more necessary to the life and well- which can easily being of the community in and for considered that th which it is printed than is the coun- in a newspaper try newspaper, judicial establish- stock of goods, ji uiv-ui <>i iiu- ian would be an ox-, dry poods In a si troinoly dllHrult undertaking. j of poods of the n The fact that tin* country news-: Bvery editor a paper is the most grievously nt>used j whom devolves tl institution in the land can be cstnb-' of plant, inachin lished with less ditllcuity. All of; or the puhlicatio them admit it. {and ineetinp wee The country newspaper is abused , numerous other i by it large part of tlte public and also power, light ami it is badly abused by its editors and | 'nee, taxes, repai publishers. The abuse from both fu">' sympathize sources arises largely out of the mind in which the samo consideration largely igno- finds himself wh ranee. foregoing paragri Newspaper editors and publishers The propositiot run its many different prades *?t ea- it wants pay at , paclty as the number of newspaper rates f?7^ all the editors and publishers. Some know quired of it for ji great deal more than others to be- taimnents antl til pin with, and some know a pre.it admission, ought deal more than others by hard work comprehension of and experience, but none ever attain ticated. Surely n |j The Mission of I Swift & Compar H| Swift & Company has bee B p one of the large businesses o1 1 world through continuing | ( meet the growing needs < |[ nation and a world. | j| Society has a right to | how the increasing respons B 1 ities and opportunities for U fulness which go with 5 I j- growth are being used by I . men who direct its affairs? the men have the right to ans^ I To promote the production of li BW stock and perishables and j crease the food supply; To reach more people with m< and better meat; To make a fair competitive pro in p'rder to reimburse t 25,000 shareholders for the v nf th#*ir rnnitnl orxH tr? nrowi I for the future development the business; To reduce to a minimum the co: of preparing and distributi meat and to divide the bene! of efficiency with producer a consumer; To live and let live, winni greater business only throui greater usefulness, with inju ' Mil 3] ivy iiv/uiai^ i/ui iii^v;iupcicnv y inefficiency and waste; to d< | r justly, fairly, and frankly wi I 3 all mankind. H These are the purposes |!' motives of the men who di r f the policies and practices | r Swift & Company. j | Swift & Company, U. S i if; (&^rsx3i rrirflr^ri <* >. J m THE LANCASTER j ?voryt lifnK elso in connection v J'J'Y a money raising entertainim would expect the publisher to ( tribute free publicity, the most ction where it can pensive commodity connected v Id they fulfill re- it all. In making news of notices church services?the mere notic Ither lair nor hon- there is also reason; but in extc y of these remarks ing the offer to gratuitous public sstcd" by tho fol- for all kinds of church and ot sent from the Lan-1 charitable entertainments, the N it is both fair and is extending its generosity to a p( t this announce- that seems to threaten bankrup d as a text; It is not to be understood that Is it necessary to revenue from such advertisemc on to its rules re- is important. It is safe to say t ig. Notices of en- a,l the revenue that the News ere admission is over received from this source <1 actions taken are 'nK the course of a year has not b egular advertisingI sufficient to pay the wages of res of church ser- loweHt cost employe for a w< ments for charita- while the editor's salary would inted gratis. This bo adequate compensation for In all well-regulat- time, worry and hard-feelings ces, the justice of'volved in explaining the justice he seen Ivhen it is charging for tilings the public wc e advertising space think ought to tie free, is the newspaper's 1 There are the fewest number tst as the shoes or j people of any importance who tore are tlie stocks not have occasion at some time lerchant." .other to make use of tlio publicity ml publisher ui.on ,'1" country newspaper. Most b in responsible task ,M>SS Pn"P?e make mo,? or ,0sS ? ery and materials! 8lant ,lso nf ,,lis publicity. With i n of a newspaper,'ers U is ,Uff,M'ont- Th">* onl>' 01 kly payrolls and ol,co in :i vv,,iI,> an<1 pm Imps at 1 expenses, including Intervals. ' Husiness people gener water bills in 111- know what they are about, and i is and so on. can as Pasy f,,r th,Mn u> oomp lo an with the state of 'Im standing with tho publh ? editor 01 the News a,,u,M publicity, as it Is for the t j,,. wrote the '<sber t<? eomc to an understate tpj, with thent as to the comniod! .. they have in trade. Hut amoi t of the News that . . . , . ... others there are all kinds of cn regular advertising! ...... , . , , .... What do you consider advo space that is re-1 . .. , itng and what do you cons advertising enter-! ... . , news?' courteously asked a pr< ic like that charge! . .... , .... i nent gentleman who had been di to be within the A , . . ,. . , , nated to help manage the publl t he most unsophis- . .... . , end of one of the log war pun o one who pays for , . , .. _ drives, of the editor not long ag ii. . .. THgentleman was perfectly n] cere, lie really knew nothing al 1 such matters, and In some vr. . I kind of a way he seemed to tl ' ! that it was up to him to at legist i nish the "inspiration" for such paganda as editors are accusto ' to wage on their own account in half of such movements as they HUH called upon 'o help. It was lity really a fair question from the 1 IHQ Usher's standpoint, because it j I based upon iniaRinary premise ome 'nyl tli*l not exist: l>nt It was in >. c o |UU faith, and the editor, understam iffll what was meant, undertook to to lUH I swer it fairly and frankly like t ^ iffll "Well. sir. this thing of news !mII ering for a living involves the co PilulB flipping. compilation and \ I'llJIH I ing of such matter as the pi ctsk ' H i he willing to pay for in L! {I I shape of subscriptions to the pa lDlI- p jlHH j The only standard the editor re US6~ |j H|H | nizes in this work is the limit of Hull i ropaeltv and resources. In no s >uch '| of giving only what lie can get a th? INI | with; hut rather of giving all tin ||(H | in him. All this is us a hid for and H liln : a PI reciation of the subscribers lllH an ' more auhscrihers Thi * 'Oil what you would understand as b llll comprehended in the general t IV0 L, H|U _ all of 'news.' According to the sue Km of the publisher in securing the I preciation of readers, counting H course the number and characte L H those readers, there becomes avi D I hie certain space that has a c - H I merclal quality for advertising * HI poses. Now, in all such movent ij| I as that in which y/>u are intere ISO | I the editor does all that he tin id? ' H i he is justified in doing at his i of i|n expense or profit, as the "case i H I he. and if you feel like you can ? 11 ?iiiii ui?' editor is doinp l?y use of the same medium ho Is us till you have to do is to pay tho i land ffo to it You are in exactly | same hoat as tho publisher as to ' good you can do, and tho protit may receive, except you have m less responsibility and not nearly much expense. I "The answer to vour question t I - -* I IHH ls ,!ia' 1,1 ,in difference betw -y, RID di'vvh and advertising is the dli ?al ' once betweei what we would p ith 1 1 1 if it wore us ind what you wo print if -it were you. What we h Hi I to pay for ours wo don't know, ,^ f 1 / J tt ; there is no telling w here the c ^ 9 ; oommoneos or where it ends; lull xect U* your ease it is isy. You only r tl| s" niurb ,,n Inch for what you pr and when you are through you t ]n Hut all this hardly touches | I subject. A 1 B To ho sure the outside puhlir Ki|| I able to offer and does offer no < 1 u of matter the publisher is glad I I ROt There is a letter on the f I' I page of today's paper, for instar i 1 for which the publishers would h P I willingly paid in dollars, had a pi fill been demanded. M tine of the sorest trials of ??r- -Jilill publisher is when enthusiastic p I | arandlst- ask him to print as " 1 itorial," or "news" that which tl have been tacking on billboai I Then in view of years of time n I labor and thousands of dollars of % ' * * X ^ NEWS. LANCASTER, S. C. vtth iMit, i ???- , ^x- The next time '""I s of you buy calomel e?| mi- ask for ity. her j** ^>4 I (alotaLs lur- X I V ' not | the! The purified and refined in-1 calomel tablets that are (>f | nausealess, safe and sure. Medicinal virtues retainofj ed and improved. Sold ,1,/ only in sealed packages. or Price 35c. / of usl on- j)i-nso in trying to create a medium u'h- of publicity with commercial value. )iuc,|ie w? ]| may ask. "What's the use?" ong] ally ITS NOT A IEACil'E TO PREVENT IT Tl RE WAR u 11 ] iher tub- I tut the ('ovenanl i'ontains th< ling "(. lilts of Many Wars" S.i\>. it ICS ' nest Senator Johnson. ^sos. I rt is-1 ider Washington, Juno .p> Assaiing )i,ii-''he league of nations as a cotnbin>sig a,ion or armed powers "in a gigantic j(.j,v war trust" Senator Johnson, Hepubposei,lcan California, told the senate 0 j that the I'aris conference dared not sln.i amend the league covenant so the tout, declaration of future wars would ho igue'decided, not by established rulers, link Tut by a popular vote of the people fUrJ concerned. ppyl "It is not a league of nations to ,m,,l, prevent war," he asserted. "It conl)ti_1 tains within itself the germs of feelJ many wars, and worse than that, it not| rivets, as in the Shantung decision, p?l(. the chains of tyranny upon millions was| ?f People and cements for all time that unJust and wicked annexations. It rood :i Eroat world economic trust, ling wherein ;i few men, sitting in scan-! crPt may control the economic deshis*' tinifH of the peoples. It is not a I league of people, nor does it anywhere concern itself with peoples. .. | "Instead of coming closer to those VTit-l , most concerned, tho men and women for whom governments should 1 he exist, the league goes a step farther per from them. The representatives of cog- ,. . , , . ruling powers sit tar awav in sehis cret. onso "The answer is this is not a league wav . to promote peace, hut to protect power. Those who advocate it dare I not amend it so that the issue of war shall he made bv the men and \vos is tm a who must tight and die for it." eing ei in Urging adoption of his resolution cossi asking the state department for the _ full text of the peace treaty. Sena. tnr .Inhncnn i-ao/I * v? n 1 I v?v> iiiiu i uu iiri uru r ut- the oft-quoted utterances of Presiilla "'?nt Wilson regarding "open diploom~ macy-" pur- "Open covenants openly arrived [?nts at?" continued the senator, "are now a by-word and a joke. Their meninks ,'on brings but a cynical smile." own The revised covenant, Mr. Johnmay son continued, far from preserving add'the Monroe doctrine would mean its the destruction. He declared the league ing. would be a partnership between the post world's one great "going concern" the and bankrupt nations, and charged the that government propaganda was you discrediting league opponents. !ty uc'o'the Paris negotiations, he said, the ' so I'nited States has made many powerful enemies, hen' "On the 11th of November,' pen America, as no nation on earth ever Tei- had been before. was respected, rint revered and beloved. Alter six mid months of meddling and muddling avp in European and Asiatic controverforsies and contests over territory, the pay end of tho peace conference finds l in Italy detesting us. Franco secretly pay despising us, Knglund using us. and int. Japan bluffing us. are "They are nil willing and anxious I hat we should have our league of the nations, and willing and anxious hecause of the same spirit which has is ruled them in the peace conference, pnd The one going solvent concern nato tionaliy Is about to enter into partIrat nership with certain national bankice, rupts. We give of our assets, both live moral and material, and assume a ice part of their liabilities." Quoting the Monroe doctrine the i amendment t<> the league eov? t.ant, iro- Senator John son continued: ed- "If an American, with the purpose key I In view of protecting the Monroo ds. doctrine wrote tliis article, his af-j indjfectlon for it was tept.l and his al-j ex- k-Kianco feehle. It could not have The FIRST NATION LANCASTKK SOl'Tll Our Custc Receive all the advantages given bj Z bankers, and wp invifp vnn ? , ~ vv/ J v/v< vvy VJ/VII ci ter how large or small, we will give attention. Liberal loans made on approved i collateral. Your Surplus If deposited with this bank, will earn per annum, compounded every three tried to figure out what you are lo> V f k! 11* mnnm- irVini./? U t... - !v? vvi * ih'/mvjr ? > i ivj 1 vj It w 111 UU (J cl I'll I We invite your bunking business ly most courteous treatment. / | ?THE? j First Nationa I LANCASTER, S a ( has. 1). Jones, President, . E. M. Croxton, Vice-President ai | Ira I J. Jones, Jr. been written with any other purpose ?r than the destruction of the Monroe ^ j I "The blackest page in all our his- ? ^ 1 tory was written when our name] _ was signed to the treaty delivering w Shantung to Japan We have not only committed the crime, In the AV/J ^VOUR R first instance, but we have guaran-, ? I teed the crime for all time. Wot ~ ~ gi\e hy the peace treaty Shantung ^ to Japan and by the league of nations. pa: t of th<> same document, we ST ATI-, t i C< guarantee Shantung to Japan and! py j guarantee it with our treasure and pute. our blood. j Where "It is absolutely clear that <ntes- niade su tions like immigration, those arising ?< from the alien land laws of Califor- SOn Thrc nia. and similar matters will be with-j These in the jurisdiction of the league, lie- admonisl . . .i i . died am inenilier that tliere is ill existence ( (.eas,Hj t an offensive and defensive alliance fore me, .between Japan and Great Itritain, lie iteld and that when the Question of Shan-1 nc tuns recently was up. Britain very Hjlow ,..u frankly said this treaty alliance still said Adi existed. As a Californian. I am not granted. ready to submit any race problems| <?iven we may have to the jurisdiction of tb" council of the league of nations. or to the league itself. fil-lt-1 I "I am willing that either body ' should pass upon possibly the grav- * * * est question that confronts us. You PRO gentlemen from the south would re-j * ( sent the suggestion that a race prob- DR. J lent of yours should he decided by nations hound to the race affected by r.._ Office Ho f rf?a float | . 8: , 2: (Mt(l lias mono imitations than any other Cliill anfi l'l-vcr Tunic on the market, hut tio one wants i in it a- " tions. They are dangerous things in the nieiUcine line.?Adv. Office Real Es FOR S/ I Desirable Town Lots ; j/i^, ,t/xJ E anu ifirpi OVCd i 50 to 100 J =SEE ME= W. B. PL\ Lancaster, S. .;t # * ~ i ?ACE t"REE !AL BANK r i i>ni iv i VJil HUM mers 7 the highest class n account; no matit the same careful 4 ( business paper and Funds you FOUR per cent months. Have you >ing by not placing interest ? rid will give you the ====== 1 Bank . C. id Cashier, Assistant Cashier. iURALGIA or ticaaacne? Rub Ibe-forehrad and temples with ksN^porubq ODYGUARD" - 30f. 60*7>i2Q ON OF LFTTF.ItS OF ADMINISTRATION'. DF SOUTH CAROLINA, ' uunty of Lancaster 12. Stew ma u, Judge of Froias James It. Tliroatt hath it to ine to grant him Let Lliuinistration of the estaio ts of Mrs. Mar) L5. Thouip(att, deceased, are. therefore, to cite and 1 all and singular the km1 creditors of the said deliol 1 1 > i*<ii UIK7.T IJ*- itlMl I IK'" in the Court of Probate, to at Lancaster on June 6, xt after publication thereo'clock in tho forenoon, to use. if any they have, wli v ministration should not t o under my band, this 22nd lav. Anno Domini 1911*. J. K. STKW.MAN". Probate Judge taw. + + + + SESSIONAL CARDS + + . ItKKCK FUNDKItilURR, Dental Surgeon. urs: SO to 12:30 A. M. 00 to 6:00 P. M. id by Appointment. flftee Phone 160. ) Residence Phone 52. over Lancaster Pharmacy. itate ^LE arid Houses * ? ? ? fm c iAt II1W ^.cres fLER c.