The Lancaster news. (Lancaster, S.C.) 1905-current, January 21, 1919, Page PAGE EIGHT, Image 8
PAGE EIGHT
/Ar
TRUTHFUL
ADVERTISING
The trend of modern adve:
! ! !_ i. . 1 ? LL-L.
using is lowaru a nigiu
plane of honesty and sincer
ty. Of course, there ai
many stores who still u:
"hurrah" and sensation
methods of attracting trade
but they are growing few*
in number.
Our advertising has n
ways been a plain truthfi
statement of facts. We tr
to make it interesting. b<
cause we want you to read i
But we censor it carefully s
that the truth of every state
ment can be guaranteed.
JI u
I jr$
~r??v ^ 1
If J
Under-njiisljns / ^
Laces, Embroideries
In designs of rich and >
rare beauty, that will at A
tract you at a glance and he / J
admired by your friends for j
their cleverness of design. 'J0K
Laces are the predominating
factor in today's path of
fashion, and women whota#
follow the trend ot style 4
w ill do wisely to see these V
laces here tomorrow . M
One lot of ?>xi|uisit
broiderius in various w idths
and numberless patten
, that sold up to -iic a vanl
? White Rale price |i? I -lie J
Many oilier grades of em-#
broideries priced from .">< to
$l.oO a Yard.
Laces. Filet, Torchon and
Val. Round and Hiamoml
Mesh. Insertions to match,
also Linen Laces. Priced
5c, He. lu , fj I-2c t<> .Sl.oo
a Yard.
mrn
I SlhU
I
White Fab
Hoth linen and eotton fabrics
sented. No need to point out th
lowing prions are loss than w
been possible in war times.
$3.25 Honeymoon Nainsook. 1(
piece
$3.00 Handkerchief Linen . . .
$2.50 Handkerchief Linen..
$2.25 Handkerchief Linen . . .
$4.50 Handkerchief Linen .
45c Yard English Long Cloth
35c. Yard English Long Cloth
30c Yard English Long ('loth
25c Yard English Long Cloth
50c Yard French Nainsook . . .
LANG*
L
HMMNKrw^ awnyj'MWJW?.wwii II
You are not often given
dermuslins so much be'ow
j?prJ sortments are very large, c
I \ (iegarment you could desire.
J \A Fine quality muslin gown
F. hemstitched, with embroidc
I sleeves
r^3u4 Beautiful quality gowns c
ri tion and edge, V neck and
N Out size gowns of good
J? yoke, V neck and long slee
|\ sizes 18, 19 and 20
[\ Hand-made and hand-emb
ty batiste, V and round net
run. Priced
Teddies of fine quality bn
ered, lace trimmed and ribb
4
ttW'C ' . . \ /' jfr
M . I I \Y\
S. : Matf
j - r % y < v souip li
, j'* tra?tiv<
? +<}*- v ?. >
^ Hi m
mp M
* ?"?
V TIL F *
?-\ laoie Line
| IMIH'KS l/OWKIt
Anticipating the ai
' ens. we have reduced
are now offering som
^ A hardly any reason to
ft ta^'? linens for a Ion
/ ) w any. now is the time
, I are especially Interest
/M I Regular $2.00 a >
Regular $4.00 a ;
1 I al I Regular $1.25 a y
* ?- Linen anil l>ama*k
?ncs of Every .
are repre- 4 5e Yard French Nainsook
at the fol- 4 0c Yard French Nainsook
ould have 30c Yard French Nainsook
Klaxons 36 inches wide snia
> yards to lai*e checks
Bo* Lyklinen round thread pe
..$2.50 many pretty patterns
Ullk 4 A
. . I > '
. . Kl.ii.1 36-inch F'ajama Checks..
. 4 0-inch VViilte Voiles. . . .
%"?c a Yd. $2..10 Linen 54 inches wi<
rttk- a Yd. $1 75 Linen 4 5 inches wide
2ftc. a Yd. 50c White Sheetings. . . .
20c a Ytl. 40c White Sheetings..
.4((c a Yd. 30c White Sheetincs. . . .
iSTER DE
? - -??
1
I SALE.
--O- ? THE
LANCASTER N1
? II
n| >J m ill I I I
tli
I'll* \ .-? Ill
^made fr<
" -?lowing v
S OF I
the opportunity to buy i:
their usual prices. The :
-ontaining every sort of i
is, round V and square ne
iry insertions and edge !o
.$1.
>f sheer nainsook, lace ins<
short sleeves $1.
quality muslin, fine pleat
ves, edged with embroidei
$2.
iroidered gowns of fine qu;
ks, short sleeves and rihh
$3.50 and $3.
itiste and nainsook, embro
on run
. . . $1.00, $1.25, $1.50, $1.
I I If I >
ists <.\ioi:i:?itimt i mh>
riais alone are worth more th:
nst.ar.ccs and the styles are <1
You'll htiy several then wl
idile. Organdie and I'oplin Wi
,'oile and Organdie Waists. siz?
ieaulilul Lace and Kmbmid
t s
Ivtra Pino Quality Voile Waist
lace trimmed
e'oilo Waist, embroidered, wit!
nd lace trimmed
ns for To morn
THAN Foil SlIVKKAL YKAI
rival of a new stock of table
I prices on our present stocks
e unusually fine values. The
i look for a decrease in price
g time to come; so tr you cat
to buy them The following i
ing:
aid 72-inch Table Damask.
#1.50 a
yard 7 2-inch Table Linen.
tfcl.iM a
ard f?8-lnrh Table Damask.
$1.00 it
Napkins IVlred Kpaial,
Kind
. . . :i.V a ^
ill. medium and
Yd.
rmanent lustre, **7^^
I* $Lc
l.V and .%< < Yd. IU c
. . . .?Or Yd. V ?
Me Yd.
le . 92.15 Yd.
... 91.45 Yd.
.. . . ?JV Yd.
8.V Yd.
. . . 2.V Vd.
PARTI
SWS. LANCASTER. S. I
sive Assortments and Many Impc
ilues in Undermuslins and Whi
Goods of Every Sort
>>( W'llito wliii'li wo n t< ,iiwii>i>i >11' i>/> <
" " " * " M
|>ortant we have ever held. Fortunate puivha
unsettled market conditions are responsible I
lest values in dainty white wear that have heei
lighted women will see in these sales a not-to-lx
lity to buy the new supply of white wear at mm
an are likely to prevail later on. Selection may
>m big stocks. The sales begin today, featuring
allies:
JNDERMUSLIN1
in- I Drawers of pood quality muslin or crepe, end
is- I hemstitched or lace trimmed, open or closed st;
in_ I nu:u J? - * u- * *
vuiiureu? uiHwers 01 inusnn, regular ann
bocker styles, hemstitched, tucked and em
edges
ok
ng Billy Burkes of white and pink crepe, ribbon
95 lace trimmed $1.54
or- White sateen petticoats, guaranteed wash;
7.") shadow proof, French pleated ruffle
Fine quality muslin underskirts, lace inserl
edge, with separate drop skirt
$1.50, $2.00, $2.50, $5.00, $5.50
,on Envelope chemise of white and flesh batists,
-- of organdie and lace, ribbon run and lace edge;
$1.00, $1.25. $1.50, $1.75, $2.00 i
ldCorset
covers of muslin and batiste, white i
,75 lace and embroidered trimmed ..50c, 75c, 85c i
Plain and Fancy
T0WELS I w
a' Great Savings
No housewife should fail
BBKtT/\ l SV'-,:'ke advantage of this op71/
I! portunity to provide for the
^ /f needs of her bathroom or
,1.1 low riiii KD. "" /
we liavo on ham! at the /.*
in tno prho uuoteri in ~ . /, PPhlPdly
now and at- l?rwiit wo are offering at
sh for more. much below their regular
lists s?*l.on selling priees. Itig assort- "uek
s .'tJ to nients of them suitable for ''kiin
lory Trimmed \oile . Turkli
SI ?."> every purposo with firm or IU,K1,
s. tucked embroidery napped surfaces. plain or ov'"
#1.85 colored borders. in all Towel
1 insertions of oii'ii" lengths and widths, now lar>
$2.45 I await selections. , ,
"M"~ IPMlMea'*i
ty | J aleeves I'
v"? j | arJ'SSJ
and $2.00.
W&j The White t
K Only values extraordinary are offered In
R our "^'sle ?' Bargains," and all offerings
>? are worth coming miles for. Read each
^ item carefully,
jgjj || r 36-inch Lonsdale Nainsook . . . 85c Yd.
|| 36-inch Lonsdale Cambric .. . .8??c Yd.
JJPP^ 36-inch I'epperell Middy Twill . . 40c Yd.
\ 36-inch Heavy Middy Twill . . . . 8<N- Yd.
36-inch Androscoggin Muslin . .85c Yd.
36-inch Indian Head 4<>c Yd.
| 4 4-inch Indian Head 45c Yd.
I
WENT STORE!
TUESDAY, JAN. 21, 1919.
~ ^
toil Corsets, Too,
@ Are in This
3l" Sale
And they are the same
good models which women
trtant have pronounced "the 111
ideal" for appearance, conte
I struction and comfort. ||[
Come take your choice
now during the White Sale
uite the special prices,
sos?the One lot of $1.50 and
"!' some $1.75 Corsets?Special
1 "fferod $100
, Gossard, American Lady,
n-triifiaorl
li iowor Mme* Lyra' and R- &* c;'
now he Corsets less 15 per cent
the ful- from regular price during
this White Sale.
>roideied, MY A,-. .
t[ \ \ V \r- -Tel'
yrtes. fj" \" x V VvXjL
lfniclfpv. I \ \' I \
broidered - v\\ . <4 I
? 2?d \ \ 4j'
i run and ' \v - \ d {
) to $2.50 r^Cr}
ible and TJ
$1.50 h
Lions and \ - a.
\V;to
$(>.oo ^ \:v .. w
" \ ^ \
insertion ) t TT''
and $2.50 I
and $1.00
- ^ '
j \ xr'&zz&jm
r- t.. m\ \
i mmm.? I
B .y^-Aa:1 j
Towels 25c
Linen Towels 50c to Jt?I .<M?
Bh Towels, plain and fancy borders and allr
designs li.V, 40e, 50c to $1.50
ing Sets, consisting of Bath, Mat. guest towel,
je bath towel and wash cloth. F'riced
$1.00 to $2.5<>
Values in Knit Underwear
p among the best of the many underpriced ofare
now making. Many lots of seasonable
pear are on sale now at considerably less than
hat prevailed only a month or so ago.
s Union Suits. Jersey ribbed, high neck and
3, ages 6 to 16 years 75c
s Ribbed Pants and Vests, well made and leges
2 to 16 years 50e Kacli
tit)bed Vests and Pants, high neck and long
ants knee or ankle length . . . OOc Kacli
Jnlon Suits of tlhe gauze cotton, rib material,
r tly seat, long sleeves and ankle length $l.oo
1 Ribbed Vests, high neck and long sleeves,
seams, ribbon run at neck
75?', (iV, 05c and Xl.lo
i Union Suits, ribbed, high neck. long sleeves,
half sleeves, knee or nnkle length drawers,
heavy weight 0Rr, $l.<Mt, $1.25, H.nti, $1.7.%
iargain Aisle
42-inch Pillow Tubing .%flr Vil.
3 6-inch Pillow Tubing ."Mb- Yd.
0-4 Unbleached Pepperell Sheeting ?.%? Yd
10-4 Unbleached Invincible Sheeting
?Oc Yd.
6-4 Unbleached Invincible Sheeting
IOe Yd.
6-4 Unbleached Pepperell Sheeting
45c Yd.
6-4 Unbleached Androscoggin Sheeting I
40. Yd. j
^ "TIIE BEST PLACE
J TO SHOP AI'TEK Al l."
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