The Lancaster news. (Lancaster, S.C.) 1905-current, November 05, 1918, Page PAGE EIGHT, Image 8
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I 1^'" Lan
I Truslworlhiness jpj|j
I A great preacher once said* I
"Trustworthiness is the chief v
U virtue?the true exemplification J -l
of the Golden Rule." j
If a m is trustworthy, it I Jj jVfl^Vl
naturally follows that he is hon- / /
I est, straightforward, loyal, and / / I
true?a man to be looked up to J |
and respected.
So with a store. A Vei
A trustworthy store is one
i J sure to be loyal to its patrons,
honest, and straightforward in
M 011 s appan
its dealings with them. rare fill ot
portaiit tlia
Our store is trustworthy?a _ _
1 lore a
store in which you can safely lnaimfnctiu
ovorv purs
place your individual confidence. Your i
1 Large Display of Waists
Yuu will be pleased to see the great
i variety of waists which are suitable r>
to be combined with a separate i!*x(
skirt for informal and semi-formal
wear. Waists are certainly "doing
their bit" this season in enabling
women to dress attractively and economically.
A
Here are dressy styles, far sepe- ,0
rior in appearance to the "shirt- <ar
waist" of old. Georgettes, of course, cure
are most popular, but they are often exP(
combined with satins, crepe de T
(chines and velvet. You can buy You
lovely waist here for very reasonable and
prices. to a
ditv hinw wuatej/ud norcc
Hi wi iii/rr rru/iiLi fL<ii l/llLJJ
1 yOU N??D
ji. - &over
f ^g??S virtually take
country's w
fAY \ Consequently,
dress goods
SCarCer"
spring.
(s We therefore offer large and complete stocl
i fabrics that are of excellent qualities and in \
patterns best adapted to the season's new
Don't buy unless you need them, but if you
buy now.
S' % ?>V^? a
ma'liiwwBWw min
= ' =
caster Dep<
"The Best Place hi
ry Special Display of 1
FASHi
uprerendented conditions which prevail 1
1 with more than usual care. We have 1m
the styles themselves. The result is a di
n any we have had in years.
re the newest authentic fall and winter I;
ers. Suits, coats, dresses and skirts for <
e. Made of sturdy and serviceable fahri
nspection of this display is invited.
fu> Winter Coats Show Mnnv
Distinctive Innovations
oat designers seem to have realized the old
h that "Fashion seldom interferes with nature
lout diminishing her grace and efficiency."
t s which are wholesomely natural in effect are
t popular this season. You will see them here
11 abundance of smart fashions.
filitary effects are shown in many attractive
lifications. Nearly all of the styles are distinhed
by the simplicity, which in many models is
;ved with handsome collars and cuffs. We are
ly to show you all of the newest winter fashions.
ceplional Values Are Now Offered
In Lovely FALL DRESSES
chain of fortunate circumstances is responsifor
these really unusual values in new fall and
y winter dresses. This is your chance to sea
lovely and becoming dress for less than you
?et to pay.
here are plenty of styles here tor every taste.
11 fall in love with these dresses at first sight,
iheir attractive prices will make it easy for you
cquire one of them.
GOODS good NEWS (
nment has WINTER .
n over the
ool output. p-4j
woolen \ 3 (been
are get- \ J ^ orbit;
We for- / ijl winte
big r?serve / Jjp|| agree
ir from, and V the fi
augmented c \/
, , . ^ ll jA w; ** offer
made last
only
c , M> 11- - ^those
<s of dress == ~~ 9
veaves and And the shoes themselves are ev
fashions. any we have ever sold you?mac
need them crs in the newest and smartest
range of sizes and widths.
u?.? tr ?. .
iii' iMuftmrnam tJi T
artment Sto
i Shop After Alh"
late Fall and Ear^Wii
ms *
odav have caused us to select our stocks of
'en careful of the fabrics, careful of the tai
isplay that is perhaps more interesting ai
ishions, chosen from the lines of the country
very occasion of wear, and at prices adap
es, and tailored with the utmost care.
The Question of Clothing
* * v
Lhildren
Is An Important Problem in Every Family
There Are Growing Girls.
To help solve that problem we have gathe
unusually large line of children's winter i
from which mothers will have no difficulty in
ing.
Special emphasis is laid upon the high qua
every garment. All are made with the car
the most conscientious dressmaker betows up
creations. They fit nicely, are attractive in a
ance, wonderfully serviceable and wholly sa
tory.
Your New Suit is Here, Madai
We have your new suit advisedly, for we ai
that this display contains the very suit that \
peal to you above all others. The showing err
virtually every suit fashion that has won t
proval of smartly-dressed women. Every sui
irreproachable quality, (lawless in fit and i?h?<
j appearance.
M7 A Complete ?!
SHOES
st women have
expecting to pay exant
prices for their Most folks are inter- _
rrM , ested in new rugs at this
ir shoes. They 11 be . , . ,
season. A desire for
ably surprised at "newness" prevades the
atmosphere of the home,
ne footwear we now Our rug department is
, . , the Mecca to which the ,
at prices which are , ... , ,, . \
housewife should make ?p
a little more than at least one pilgrimage it "
, , , . before deciding upon her *
charged last year. ... ? . tfr
Winter floorcoverings. '!
en a bit as good as Here are W i I tons, body -=
and tajiestry Brussels
le of selected leath- an(j many seamless art ^
milieus, v^omjuete i nijrs that are especially ?
I attractive. i
??? 1 ?? ? ?? ??
res ^mk
<
k A/5^
The Best Gloves
k Jour Money Can Buy
Most women who have bought
||P tfloves here in the past will
iJB> come to us again this season,
* because they realize that here
they will obtain gloves that give
iter
positive value and sure service. |||
In spite of a general scarcity,
we have a complete stock of
wonigloves,
all of thoroughly trusti<l
iin- worthy qualities.
's best (Gloves are standard Christ- i
tod to mas presents. Have you bought j
yours yet?)
my ?f Fashionable Silks
c that
on her por ]Yinter Apparel
ippear- ' *
i tiofnn
'voiov Silks have increased in price k
proportionately less than wool- f
en fabrics; and as the govern- I
ment requires comparatively litf
tie silk, it is patriotic to use
these materials wherever possible
in your winter apparel. That
re sure is surely far from being a hardvill
ap- ship for it will be an easy mat,braces
ter niake up beautiful dresj1(l
ses, waits, costumes, etc., from
. " the splendid silks we are show18
? ing. A big variety of weaves,
?ant in patterns and colors is here, and
the values are really excellent.
Showing of
-New Rugs
m Ill
JUW, is i
ICE L
D?1&. i HEx?-? ^Sif!
HSW11 ^
===- J*