The Lancaster news. (Lancaster, S.C.) 1905-current, August 27, 1918, Page PAGE EIGHT, Image 9
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^ ' * ?
PAGE EIGHT
" \ -
V V-X ^ ?*
WHV STORES IX) NOT MARK
GOODS IX PLAIN FIGURES. SiltlSt
The war has brought into use a
wonderful word?"Camouflage"? "
which means the art of making
something appear what it isn't. The THi
merchant who does not mark goods I fl
in plain figures is practicing camouflage.
He wants to get more money
*for the goods than they're worth.
And continuing the "camouflage" he
allows you to beat him down from
his original price quotation?he
wants you to believe that you've got- p,
ten something for less than its real ^
value. gjm.
How absurd this method Is?how 1
unfair. You never know whether new
you've gotton your money's worth or
ed a \ not. You never know how many the
$er: people have been better "traders" r D_
.. v and have purchased the same goods "PF
for much less than you paid. thei
V*.** Our goods bear plainly marked size
prices. You examine the merchandise
for style and quality and you slip
see the price marked in figures you 1
can't misunderstand?figures that ^
everyone pays who purchases. Your >t
own judgment tells you whether to
buy or not. We. however, must and mot
do give you dollar for dollar values ini
always, because we want your continued
patronage and know we won't ill t
V get it if we dou't serve you honestly.
it k_ ? 4 I
j \ The New Autumn Silks Now
Invite Your Attention
They are well worth your while comin
many miles to see. Silks more sumptuou
looking than these no autumn season has ?
far produced. Their colors are as various an
-- as brilliant as those of autumn itseif an
i their weaves nearly as numerous. For th
making of garments for all occasions c
"dress up" wear, no silks could he more sui
) able. Note the lowness of their prices.
2."?, $1.50, .SI.To. $1.95 to $.1.50 Yar
??
Sweaters
V"1 will /
I / I ^ \\J \
r? r? y/U{
? Most \ 0A>/ U ?
_ & Popular
They are sensible garments, for not onl
, are they cozily warm and protective, be
f they are quite attractive in appearance?a
. V% least, we can say that of the sweaters we ol
fer for your selection.
^ . - Here is every wanted kind of sweatei
'? * made o fevery kind of wool in every desirabl
shade, and at a wide range of reasonabl
prices.
$1.50, $1.95, $2.50, $5.50 to $15.00.
I % _.===
|ALLIES HEAT THEM this eventuality.
OFF ON ALL SIDES ly two and a hs
, of Baupaume.
- (Continued from Page M Everywhere ex.
* t while farther north string counter Bapaume the
|l> attacks have been repulsed and* the | across the Bapau
/ town of Mametz the Mametz wood,| north of the town
^~"*>lf7JTtinpuich, Le Sars and Le Barque jin^ roward towa
have been <$ptured. I line. Unofficial 1
It iB around tiapaume that the the British in thr
Germans are keeping, up their court, which is j
etrongest efforts to hoid back the line,
tide that is surging against thorn, Since last Ww
but the British are continuing to have taken mon
make slight gains daily In the pro- oners and large 11
cess of surrounding the town, which great quantities
seemingly soon mult be evacuated, fallen Into their t
The making of Le Sars and Be Bar- ( prisoners taken h
<jne appear* to be a forerunner of I as coming from
.4
. THE LANCASTER
i ???????
xcaster Dei
"The Best Plac
h>* PI /lAPAfl
Jit O kJ\J M ICUOUII
Women Will Find Ti
'here's always some one store that has the
ost attractive values?and this is the one s
Ivory style that is new and good will be
v. Our values are too good, some folks sa
iere's Abundant Charm
in These New Suits
haracterized by the tendency toward
plicity of the most effective type, these
suits forecast with absolute certainty
smartly tailored?even distinguished? j
earance of each and every wearer. In
r very plainess lies their charm, emphad
perhaps by the effectiveness of the
ht trimming features which are used with (
|i splendid taste.
'his showing embraces representative i
lels exclusively, made of velour, oxford <
hs, evora, duvet du laine and duvyteen <
he favored shades of brown, gray and tan.
i_
OUR
New Autumn
i
k Consists of Shapes to Become
All Faces. _i
Women and misses of all
tastes will find it a very easy
matter to locate, among1 these 1
splendid new assortments, numbers
of styles to please their individual
whims and fancies.
All the hats making up this showing
are exact copies of models which
K never fail to sell for high figures. So
ls exactly do they duplicate the originals
that it is indeed difficult to detect
() when they are placed side hv ?iHe,
u which is which. These prices make
of them values which are simply ir"
resistible,
t?
$2.50 $3.00 $4.50
Suits for That School B
, "BUSBELWEABf
\ BOYS CLOTHING
Satisfaction Guarantied or money Refunded
/ Tills We Believe to Be the Very Best Assortment
Best From Fvery Viewpoint?Style, Variety, I*
CJiiess you want the boy to look as well dressed a
companions don't you? He will be if you'll gr
here. And what's equally interesting to you.
y VUHBIIB USIO vtoii | BUIVUUI IU an; luuiv, 11 uiI
would pay for not quite such Rood clothes el sew
it Now about the quality of these suits. We kne
quickly a boy will "go through" ordinary ga
we-ve been very careful to pet clothes that
*, strongly made of especially durable fabrics,
e styles are great?just the kind that look best o
e cause they were especially designed for them.
Hotter bring tlic lx>y with you today and g<
suit now.
I.e Harque Is on- units,
ilf miles southwest The Germans are launching st
counter attacks against the Fr
i between the Oise and Ailette ri'
rept directly south ,n an endeavor to hol(, baok Ger
i Hrltish are well Mangin's army which threate
me-Albert road and the entire German front in thi*
they are fast press- Kion. Here also the Germans 1
rd the llindenburg been reinforced by troops from
reports haver placed final monarchy. North 9oisson
s outskirts of Hullo- the region of BMneux, the Fr
ust west of the old bave made further progress easti
and now are abreaet the rail
lnesday the British ,,n? running from floissons to I.
* than 17,000 pris-' A considerable number of additi
umbers of guns and prisoners have falfgn Into Ft
of supplied have hancta.
lands. Some of tho -?
lave boen Identified I fa bits are at flrst colrvrebs,
Austro Hungarian rablea.?Old Prove
%< V
NEWS, LANCASTER, S. L. .v.
mrtment Sto
se to Shop After All.**
t and Profitable to T
his the Store of Real Courtesy, Servict
> handsomest, most sensible styles, the most car
tore in this vicinity where we know you'll find all
found here first?you'll get what you want. Ai
y.
There's the Gracefulness Tht
of Youth in the Lines of the th<
New Dresses ah
won't
From the youthful neck and sleeve designs R qq,
o the very hem of the skirt, the new fall Purct
Iresses reveal simplicity in its most delight- g
ul form. You cannot see these dresses with>ut
realizing how much style and youthful style
grace they will lend to your figure. omitt
Here art* the season's finest models, develare
g.
sped in jersey, velour, gabardine, taffeta, finish
georgette, crepe de chine, tricollette and taf- other
feta, trimmed most effectively with embroid- with
?ry, beads, braids and buttons. Pleats, trimn
drapes, gathers and sashes are featured. as fe.
You'll find this display fascinating. did a
' 0F THE TL AJ
Millinery 'tJt
|Daughtei
flfcr
hi a season wh
Ying plans on our
other demonstral
Vity to refer etti<
dizing service,
much lower than
justifies.
>0 $7.50 to $15.00 20c, 25c, 35c, 50c
oy Son of Yours Fall Sewin.
^UPP^e
rr- IusiTin
ah is school Vj J[ J yj J| J[ \Jt
' / & What woman does
'here"8 ^le ann?yance al*isin]
iT V rl interruption in her {
w just how nl/^'A cuse some particular
rments, so binding, a tape, etc., i:
were most M Igr found in the sewing It
And tho w W visit to the notion (j
n boys be- ^ before starting will b<
flp, visable, choosing is
t his new model our displays of small
t small prices.
PROVIDE FOR LOANS bunks for crop 1110
rong FOR COTTON FARMER "?? es evidencing 1
fnca been made previous
1,-rai From Pane 1 ) merchant.. pr()vlde
alng member hank, of the .federal reserve ',J "" ,l''b'k
i re- aynfein. ' * ^ I proceeds of the adl
have finanoe corporation has tele- for crop moving p
tho giaphed instructions to the federal derly movement of
s In reserve banks "regarding procedure lo conduct of the w
ench i ...? * i<? -
nil mo nn. ah unnrn \> iirrt? Hie iljtpll- ,,,M l,lf: uuvunuil I)
var<l, cations are approved the reserve corporation to eng
road hanks will he given funds to be ad- operation? gener
.oan. j vaneed to the borrowlpg ^anku, j wherever necessary
onal| Whlch In turn agree ^o ^Ifnd the the facilities afford
ench money for crop movlng\urposes ! serve >nnka 'for,v*A
The rate of ItijeHfst will b^*" **"
I per cent per ^annuEU. at\0 the Inuulsit iveness a
then must be notofl erttepcln* loao^Twhirh 'jealousy, as drlnkl
?a. [ ^v0 %tr. * Miches thlrt.?W
^ ^ ?uiri\>uhg for %-*
TUESDAY, AUGUST 27, 1918.
res' '
<
' I WW A
raae ttere
and Value
of ill and courteous Salespeople and
of these advantages,
nd there's not a purse that we can't
? New Fall Coats Are i
e Most Promising in Years Tji
the models are so attractive that it
be a question with you of "Shall I Get 4^
it?" but rather, "What Model Will I
lase?" For indeed, a coat Is a necessity
eason.
t a single model that has beauty and
correctness to recommend it, has been |
ed from this splendid snowing. There
arments made of velour, bolivia, suede
ed cloths, plush, velvet silk velour and
pile fabrics in knee to shoetop lengths,
slightly flared skirts, large collars, fur
nings, large pockets, buttons and belts
itures. Don't neglect seeing this splenssortment.
eiv Wash Goods
Interesting to Mothers With School
rs Who Need New Fall Dresses.
en merchandise . , *
part, and is an- \\ ]K^'
don of our abil- I'll * i
dent merchan- [\\\ *\ jEffl
The prices are {|ltV\\^Yga^ ?kB
today's market \ \, \ \A\ iifi I
: to 85c a Yard. " '
g Should Not Be Commeed
Without
s of C^-% rI
NS 0'L i?
from an \\ / 1
iewinK be- / k ^El> \i\
thread, a fip' /// \\ \
? not to be /f I V\
lepartment fi M\V
e most ad- \s^~hl \\ 1
easy from * O'LI \ j
I wares at L ^
- =J?
ving purposes, or UOMIIH DHOPPKD ON RAIL- tJ,
oans which have ^'AKI>H AT CONPLAU8 jjlj
,1.1 i>i*~i American Army in ^
id a statement Is France, 2 6-?American bomb- ^
ing bank that the ing machines again raided Conflaus
'ance will be used Sunday dropping forty bombs on the I
urposes. I be or- rajir0ad yards, despite antl-flre. All mk
(tops Is ium *s ' i the bursts were well together at the ^R
ar, and while it is
f the war finance ea8t find of the yar<1*' one oauR,ng r'
age in banking hig explosion, as though an ainmually,
it wishes nitlon car had been hit, the northern
to supplement edge of round house also was struck. ^Rt
e^V-by federal re- German planes appeared as the
(i moving.* r .
Americans completed their mlsslonfl,^
s^sT.dom cures and *<*"<>>*?*? the Americans bac^t^^
ng In a fever their \Hnes but failed to ejtf^Rg$
yche, ly. | in b. A.; ^ ^
L ^