The Lancaster news. (Lancaster, S.C.) 1905-current, January 18, 1918, Page PAGE SEVEN, Image 9
FRIDAY, JANUARY 18, 1918.
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IE LANCASTER NEWS, LANCAS
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:ment
his sovereign rights
ance of his bound
steps into a newspa]
anywhere from ten j
free reading matte
the promotion of his
All of us engagee
business have been
with the party for
None of us expects
tribe to grow less,
his ways and his
sheer futility. Yet
perusal of an addr<
head Heading Noti
fore the Spinx clut
one Bert Moses. M
terness. In his min?
free publicity is in
nerve, one with tin
his seat in a stree
tiirt with a woman
ever, Moses is the <
unimpassioned sta
more anon.
One of the most 1
the party who insis
itous newspaper i
his church is about
that he is about to <1
ment to his delicate
his line of automobi]
with a new tyinpam
that 44It's news."
self. If you disagre
mad. For ourselv<
v earned to walk int
ness and tell him h<i
him that he should
windows or his acc
so that he should r
trade by presenting
suits our fancy. E
dared. lie might t
worse.
Generally, too, h<
t hing he wishes proi
cause." Not in free
world is full of goo<
ary suppers are in
securing red shirts
I )ry goods merchant
cause ,of commerce
roads, steamships ai
in the good cause o
Tliere are so man
if we printed the ad
of them we sholdi
else, while in good t
i
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TH
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dvertis
ne Adve
The man who w
asking the grocer
pounds of sugar for
gesting to his ht
would be only proj
present of a free cr;
often belittles hinis
1 UIOll J
ould not think of selves
to give him ten tentio
nothing or of sug- discrii
iberdasher that it to cor
>er to make him a mainl
tivat now and then, paper
,-..1 !i-l- ?
ciL iiui uiuv vvlLIlill X 11(3 Cc
but in the perform- ho\ve\
en duty when he iinanc
per office to require manui
lines to a column of chinei
r to assist him in write
3 affairs. butch
makei
1 in the publishing r?
on intimate terms
many weary years. (T ini<
his shadow or his s 1(>!
To speak of him ,,a.('Ka
work is doubtless (( \N,(.(
i u publK
we are moved by 1 t4f.?
2ss on ''The Deadce,"
delivered be- ]?ouik
) of New York by "I
r. Moses is of a bit- would
d the seeker of this or 10,
the possession of ttrpj
i man "who keeps . .
t ear and tries to \
standing.'' How- 240 li
compiler of certain
tistics. Of these 4<T1
in tlie
able t
latural impulses of tree r
ts upon the gratu- <4T1
announcement that 21,00(1
; to hold a fair or lines ?r
idd another depart"
jssen store or that readii
les is now equipped
. .. 1 11 as mil
nn is to intorm you ,
He believes it him- '
e with him lie gets weekl
58 wc hav?> off ). (KX) 0Cj
o his place of busi?w
to run it; to tell We
arrange his show- graft
ount books so and lions.
<>fllW<? lliu ufo/.lr ill its lull
. ..... . <IIU HH'I rv 111 I""l
us with such as edge,
tut we never have \yv
hink us cheap?or vent,
effect
licity.
3 tells us that the go alt
noted is in a "good and b;
juently it is. The ate on
1 causes. Mission- consis
the good cause of adverl
for the heathen. ing m;
lising is in tlie good sunial
and supply. Kail- enij)lo
tid automobiles are readei
f transportation. matte
v good causes that vidual
vance tidings of all welfai
i't print anything this 1;
ime we should our- (Conn
Had Yo
Of It Tl
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5TER, S. C.
i
Manager
present good cause for the atn
of the bankruptcy court. To
minate among so many causes is
nmit injustice. What we have
y to remember is that the newss
themselves labor continually in
inse of the general good, a fact,
rer, which does not restrain the
ial requirements of the paper
t'acturers, the ink men, the ma v
builders, and the people who
and print, not to mention the
or, the baker and the candlestick
r.
get back to the statistics of the
ible Moses. lie relates that a
time ago a publisher sent him a
ge containing the articles re1
within one week for which free
ity was commanded. lie adds:
ie package weighed several
Is.
estimated that the whole hatch
make about thirty-six columns,
800 agate lines.
le copy came from forty-five dif;
concerns so that the average
sought free by each concern was
lies.
lerc are over 2,000 daily papers
United States, and it is presuinliat
each paper is importuned for
'ending notices to a like extent,
tat would mean something like
I.ooo lines a week, or 1,12:1,200,000
i year.
le average card rate for pure
ig matter insnewspapers is surely
icli as 5 cents a line, so that the
sts for free readers would reach
ne}' the great total of $10,500,000
y, or the staggering total of $54(>.0
yearly."
had not realized before that the
reached such dazzling proporWe
are aided in understanding
[Hilarity by the increase in knowldo
not expect these few but ferremarks
to exert any deterrent
upon the demand for free pub"
\Ve anticipate that things will
uig like this for a while, and by
v got worse. Hut we may reiteru*
conviction that a newspaper
ts of two well-defined divisions,
rising and reading matter. Readutter
is that which an editor, pre>lv
competent if he retains his
yment, selects to interest his
s as a whole. Advertising is
r secured to advance some indiIs
or some group of individuals'
*e. The one proper way to obtain
Fitter is by purchase.?Hartford
i.) Times.
u Ever X
lat Way?
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