The Lancaster news. (Lancaster, S.C.) 1905-current, March 13, 1917, Image 7
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STORE EDITORIi
jH How young is this store ?
I new-born day. Ambitious as
I in love with his work. Aspiri
J Vigorous, determined, purpos
jH gain wisdom by experience,
r mistakes. Mindful of public
| and quick to fulfill them. T
5 young if fooln?ms yoiHlj? 8!
enthusiasm can make il. 11
t1 !: X
store? Old in faithful service
j ideals of its founders. Hce
I attentive to details, lest thr
1 tie fault big blunders grow.
I the wishes of others. Appl
1 diligently to the daily task. '
3 old as it feels?as old as the
.
THE li
:as fer
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COATS W]
^L. REVEAI
In the pc
G reen, Mf
Blue. Th
length, wid
,, lar, some ii
Young as the kllapf
the true artist sleeve, belt
eltv button
ing to achieve. j,1(; touch.
eful. Keen to lin> fiunny
; and Velour
Alert to avoid ; Pri
4
? i i ???
requirements . NOV!
his store is as ; Fabrics
. ... . i The woo
i ambition ?nH ; ..jnllv fcatv
L old is this ! ,f"T XTKxl!
and Novell
b! True to the cent aequii
... hardines a
dful, cautious, colors to b
ough some lit Pric
Regardful of The Wai
b of all the
ying ourselves stripes wh
This store is as summer, a:
hardines, J
new-born day! fordoline
, I Pn
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ANOASTER NEW
l DEI
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inii JDJCISI riiAi
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HOSE GRACEFTJ]
RARE DISTINC
pillar now shade
igonta (J old and
ey are cut tliro
c and flaring, with
llaid with faille sil
lack pockets, hal
; all around and lr
s add an appropria
Of Serge, Gabard
^?i ti 11..
nun, norena, ruu
s.
iced $10.00 to $30.04
3LTY DRESS GO(
For Spring and Si
1 dress goods sectio
tring textiles with s
remeiy smart are t
ties, while there ar
sitions of Broadclo
nd Serges in whit<
e in vogue this spi
ed 50c to $2.00 a Y?
sh Goods Section is
latest novelty cl
ich will be so po
s well as the more s
Poplins, Basket W
materials.
Lced 20c to 75c a Ya
MHH HI ?
. ;??..
H Tuesday, March 13, 1917.
3ARTMENT J
;e to shop after all.
m the Book of Fashu
ring Season's Most Disti
Inspired by our keen desire to at one i create ev
>ed on the first day of our SPUING OP ION IX (3 1)
ive this year elaborated upon it, first by broadenii
l apparel, and second by showing greater distincth
nples around which closely clings that unniistah
lis important series of annual events.
The effort has, we believe, been wholly successfi
mfidently. Modes which, on mature deliberation v
icking the new and featured touches, were discanh
leals were rejected in favor of models whoes great
a rent. I heretore, wo say in the large print above 1
re the Spring Season's Most Distinguished lv\ani
WELCOME TO THE SH
New Spring I
The Spring Dresses are the prettiest designs am
unity to see for many years.
Attractive Afternoon and Street Dresses of Ci
Toteor, Taffeta and Georgette Crepe combinations
11 the season's most desirable colors.
PRICED $12.50 TO $<
1, LINES THE NEW SILKS.
'TION
. Strikingly handsome weaves whose
s?Apple popularity will reign supreme in the
Belgian world of fashionable dress this spring
e-(piarter speaks proudly for themselves at this
cape col- showing. Variety is the keynote bok,
square cause it insures satisfaction with the
f kimona individual choice that's made. The briltrge
nov- liancy of the exhibit admits no argute
finish- ment?we submit below a few Particu
ine. Pop- larly Pleasing Specials for Tomorrow's
ret Twill, Selling:
Foulard Silks $1.75 Yard
3. 30 iiwlips wide. I'Yoiiisitf* r?at. terns
???- and quality for the new spring dress.
)DS. Beautiful Print Pongees . .$1.50 Yard
iimmer. Natural color Pongee ground, with
11 is cspe- contrasting color combinations.
I CFATT aitr- ?
' ninere Taffeta Bilks $1.25 Yard
e also re- Narrow and wide stripes, checks and
>ths, Ga- plain colors, 36 inches wide.
3 and the
ring. SUITS WHOSE STYLE FEATURES
ird ARE UNUSUALLY SMART.
brim full Each and every garment in the Lanhecks
and caster Salon has been selected, not alone
pular this because it is smart, stylish and in good
itaple, Ga- taste?but in addition to these it must
eaves and contain those original touches that immediately
mark it as " individual.'
rd. | Then, too, their quality and workman
'? < ?
BBBWHOBBflnnHMW
STORE
on Here Are
nguished Exampi
en more enthusiasm than dev<
I SPLAY and sale a year .ago, 1
ig the number of authentic mod
>n and novelty features in the (
:ablc air which marks an epoch
il and we submit the results to \
k'ere not considered worthy becai
m1 and many so-called "popuh
er distinctiveness were readily ,
k* From the Hook of Kasliion II
i] >les."
[OWING.
)resses
1 colorings you have had the opj
ope do Chino, Georgette Crepe ;
; Russian and straight lino efft
40.00.
ship must measure up to tin
tional high standard sot hv 111
CASTER 1)E1'A BTMENT
materials, Jerseys, Velours,
Twills, Eoplins and Serges.
Rose, Gold, Apple, Navy, Res
Bottle.
Priced $8.75 to $45.00.
SPRING MILLINERY W3
CAPTIVATING CHAR]
While elaboration of shapes
ried to the extreme in this no.
SPRING MILLINERY, tins f<
itself has necessitated the use c
trimmings that the smartness ;
erness of the lines may not be
multitude of new ideas have bei
ed and when the, season go
j under way many more arc
We shall show them all, withe
ever including the tiresome, <
place and 44over popular"
Ilespite the great variety of c
modes and effective shapes?t
tinetion and "class''?we liav<
ed as all opening inducement s
able and special line at th<
price of $5.00 each. No two
; and hence the opportunity pre
most unusual.
' Heady tomorrow morning?
the woman alert to rare value
I n W
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