The Lancaster news. (Lancaster, S.C.) 1905-current, November 28, 1913, Page 2, Image 2
2
How To At
C. N Whltilkpr in Aliiriintn fVirr
ivertise Profited
innhan r\t anana nnri iiro au
THE LANCASTER
The Much Discussed "H
If Augusta Chronicle.
l)?1/ About a year ago the
f guest" came up for dh
????' number of exchanges a
Tim.iv nr w?s expended on the
NEWS,' NOVEMBER 28, 19]
[ous? Gueet." house." And so tl
guest" will remain
. term "house party"
term house , a8 soclal
writers will contlnu
til grateful for. all wo
subject, fac- MO/,f
L3.
be word "house Hill Til Til
as long as the III U L II L II
exists, and as If fl I II I
mns exist their ? IILI1L I
e to use. and be fll
rds that express I I1
tor In nr/> oiiaK ll In I
V
ED YOU NEED
[UCDII TflUIP . Til
>
re pdm/po
If we have for sale a cock
cockerel or pullet, worth any
from one dollar up, there Is a 1
somewhere, and the logical w
reach him Is by advertising. \\
puss the fact along by wor
mouth, palot it on a board am
It to the gate-post or print it on
and hand them out at poultry s
, hen, as few words as we wish, g
where advertisement a certain iud
buyer, which it is impossible to
ay to the classified ad. In additi
re can 8Pace contracted for we ar
to little business bringers li
d ?r of interesting notes about
1 nail or some special bargains w
cards fering. Photographs of oui
ihows. buildings are reproduced, >
nnlv mnlfo tho m n cr n y. Ivio ni
w" tious souls asking, If
;lvlug our were "house guests," wc
Ivlduality lodged in the stables
obtain in house? Only so rece
on to the Sunday, and in so up-t
e entitled umu as that written by
1 the way Dooly In The Atlanta
our stock the subject came up or
'e are of- a "mere man" with who
r birds or evidently sympathizes
vhlch not veighs against the term
n rc? intftr. Lr r? u? If anm n crnoafa o r
8? e quests 8bort and simple t
sre the others ,uegt ?
or the wood Welcome Is the h<
ntly as last may 8he remain,
o-date a col- ______
Miss Isma
... ., A THANKS'
Constitution,
ice more and ??~
m Miss Dooly Ah, that was long a
, again in- Thanked God that a
i, wanting to by
u antorfafnoH Tn mrplosQ nnnn r
o ? H 111
erms as "house **'
Duse guest?long qjj gtaf
Valuable as
giving. Drives Out
? the Whole
igo when I
.11 my days went you know wh., }
mirth < aa the formula ia t
LllLllttL lUniU " I HI
idard Grove's Tasteless chil
a General Tonic because it /
t Malaria, Enriches the Blood
System. For Grown People
rou are taking when you take Grove'
nrint^d nn 1ah?t eKo.??n? !?#>* ?*
1L OIIUVL u
1 Tonic is Equally
Lets on the Liver,
1 and Builds up
and Children.
Tasteless chill Tonic
It is all advertising* but if w
really out for business we must,
a wider territory than we can
by means of these primitive
ods.
To advertise economically we
send out mesages to the gr
number of possible buyers wit
least possible expense. Suppo:
r?rint n thousand cards for p<
e are esting to the reader but mt
cover able for the advertiser. Th?
reach graphs, by showing the t>
meth- markings of the various br<
every one connected with t
from the publisher to the
must Who is trying to make up
eatest what breed he wants to st
h the most of all they help t
tiser.
-r The best time to begin
) 11 iIr\ i - a ? _ ?? ? # t.. <a.,H|Mra
>re profit- in the "garage" and t
ise plioto- "gardens," and only a
rpe8 and in the "house!"
jeds, help it seems strange t
he paper, should fall to see the ei
beginner venience of the word "1
his mind to a society editor. Wt
art with, to state that Mrs. A. e
he adver- number of guests for a 1
honor of a guest who is s
a display house, how confusing It
jome TtT* the A Pharisee. I thank
favored few That I knew not Hk<
The bitterness of
iorniou^1 eon0 Ah- that was lonK ai
lornious con- ..Thank God for th|s
house guest . . th,g ftk
'ntertahied a 1 sometimes, watchii
"whS'" dCatch fa.ht .
Sight b","^ N? lM?<'r "ght hai
ed Him then tonic properties ol
9 other men tonic and is in Ta:
earth. Weakness, genera
, _ . Mothers and Pale
KO. Today, Relieves nervous i
my grief." I say. purific. thc blool,
n 'ln the night. No (amily should I
visions of that
1 shown.
f QUININE and IRON. It is as stron
iteless Form. It has no equal for Ma
1 debility and loss of appetite. Gives
, Sickly Children. Removes Biliou;
depression and low spirits. Arouses
A True Tonic and Sure Appetizer. A
>e without it. Guaranteed by your Druj
wuiaius IUC wcu &uuna
g as the strongest bitter
ilaria, Chills and Fever,
life and vigor to Nursing
sness without purging,
the liver to action and
Complete Strengthened
jgist. We meau it. 50c.
show distribution and are fort
enough to pluce them in the 1
of a thousand men and women
are interested in poultry. The
outlay would buy an inch of
in a poultry journal which ^
carry out message to 30,000 h
where poultry culture is a live
There is no cheaper, and certain
surer way to reach the buyer
through the poultry puhlicatioi
X. 1 M.lo fnnt hnoll
| auvuiuoeiiiviii i? uumiik tut:
i months when many of the
who ' vertisers have dropped out
?jii ip I s'ac^ season. The rei
b ! the new name fixed in his m
vol,i,i he is forgetting the old on<
^ie when the old a
!? . ' J comes back for his share of
Wm? ,mt's (',at an unexpected
\ ( tor has stolen a march on
L | is in a good way to take soi
\ ' ? business. Julv or August
cem- . . . . . .. . .
: Buuiuiei inconvenient, to always s
other ad- who is visiting her at li
owing to how much simpler to saj
ider gets ten guests in honor of
ind while guest," and everyone
and in what it means.
.dvertiser j^0 one could possil
the trade that the lady lias otlier g
competi- e(1 |n lu>r garage or hidtl
lilm and ceuar?but she does ha\
ne of his Rn hour as distinguished
ls^ none ror a Week?or even a
?ay "the lady ... .. .
Iiousg"?? An, long: *ig?o I did n
, entertained So arrogant my hapj
her "house How P0or my Pra1
knows just Dear God. today w
meet,
. . Seeing: I clamber to
>ly imagine |jp tliose steep st
>uest8 secret- ?Theodoi
len in a coal
? ?uosts r?r California Women CJ
from a guest a Silver Sc
month as is e?? t.-> i *.t?
lot guess, papv
)Ines8,
se and vain! 13 V
hat thanks are *?""
Don't let r<
Thy feet and yo
airs of pain?
*sla Garrison.
Ive Miss Wilson M,...
rvioe Pill, or Pot
on* a It purifles the
cnt and Cure
JP COLDS W'l
:>up wipe out your birds vAVJ !
ur profits. Use Jftf y \
vdar. tie. SOe, and $l.oo.
system and notonlvDrsvi-ntshnt nircsroiin. rnli
! . ffvor r>i* rrVi dlnK. I A
IIHM UUK II II una nil.
Onatrated that of the hundred
thousands of dollars paid out
year for advertising by breede
fancy poultry, all but a very i
portion of it goes to periodical
to ted exclusively to poultry ral
These journals will deliver the
sage to a greater number of fan
at a given rate than any other
of publication.
The breeder who is getting t
. ioo eariy to get in line ior
s ?. winter sales. The fancier
,''a 1 tends to buy a bird for tli
,s shows does not wait until
sma minute and then pick out a
s , " he never heard of before. I
's ^* months beforehand what
n.us~ need and is on the lookout
" i S ripht place to pet it. The a
class wj1Q comes in at the last
, stands a poor chance of pe
eady order.
. , I sometimes the case!
a ?l or fiVer objected to the tc
tl,o ??>' ?
I'?"
r . out in the yard? Of c
y "!!-n everyone knows that it m
for the stay'"8 for time b<
dvertiser ?
mmm
I'lUIUIMU, i>l>
lias anyone ! flervice costing $t.KO(
Tin "house , niPn voters of northei
hat some of , Miss Jessie Wilson
;se and some j president Wilson on
nurse not? j hrr wedding next Tt
eans "guests to the bride today.
>ing in her old colonial design.
TRflllRIF
v. silver therm, etc. T
). the Rift of wo- nua//<
rn California, to /TSSfts,
daughter Of Refuse eub
the occasion of ^ 364
icsdav was sent ^or sale by Join
The service was Bros., E. It. Rot
Co., Heath Spri
oinsura perfectly healthy strong. husky layers.
> Poultry Regulator
stitutsa; insist on Pratts. Satisfaction Guaran
Cat Pratta 160 Puma Uluatratad Poultry
es Mercantile Company, Bennett-T
idy & Co., D. W. Sistare, Springs
ngs, S. C.
add to tie food daily I V
>agea iSc. 60c, ft.00.
5 lb. pail. $!.60.
toed or Money Back.
Booh. '
orrv Company, Carnes
Banking & Mercantile
to start nis tirsi auvtiusniK
palgn is often in doubt as to the
lication which will bring him
results. The price he pays for i
is based on the circulation of th
per, and if half or three-fourtl
this is made up of people who ar
interested in poultry then ha
three-fourths of Ills advertising
has been practically thrown a
Perhaps he thinks a certain po
journal would not be profitable
For this reason it is a g<
V t ^or UPers ?' display space t(
)OS , advertisement during the
space ,nontjlR even if it is only a si
? l)n" to stay in the race all the ti
1S ?! the public may know ho has
?,no lout, clianped his breed or go
, ?!f I hut is still doing business al
stand and will be ready fo
i/vvay. wj,en the next season open!
ultry
* for AS IT IS TODAY.
and plan W VIVinVII
:> run an
su mm or
nail one,
me, that
not sold
no away,
t the old
ir them
1 Majority of Friends 1
I __ .
I IIVVi#bb
FOR FIVE
ITiought Mr. I taking other medicine
take his advirp althnn
YEARS Ck
s. I decided to JL J
ah I HiH nnf
Mr!
:l,
i),
[d worry
k,
?ey
him since many other hreeiter*
using its columns to advertise
breed in which he is interested
he has good stock he need not
competition, in fact, he will b
the better for as every advei
makes the breed more popular,
other point worth making is tlia
more advertisements of a ee
breed there are in a paper the
popular that paper is among fan
of that breed. It is better to
i are
*'1, I Do you know The Youtl
panion as it is today?enlar
proved, broadened in its rea<
i man interests? You may r<
"tiser it ag was You ought to
as it is now. You will he f
* 1 at what a year's reading of 1
rtain paajon will do for your fani
7ro American monthly magasin
?'01!8 . such a quantity of reading
1 a"" cnmos weeklv. too.
Hughes Would E
i s Com:for
S: One Helped Hi
?member
know it Recovery.
tu r prised
'he Com
lily. No
and0 Pomeroyton, Ky.?In it
vlrAC Irnm fhic nloro Mr
y Bul **'* w
' any confidence in it.
m to I have now been taki
for three months, and
haven't had those awf
since I began using it.
iteresting ad- I am so thankful
A I u? a t
ng Black-Draught and imPro'
it has cured me- food by bu
ul sick headaches " S "
none could
and genuin
for what Black- * ,
In every h
/e the taste and healthgivinj
ying an Ideal Fireless Cooker.
hat one might receive on Chri
be more appropriate or bring
e appreciation than an Ideal I
iome where Santa Claus will
g value of the
Among all of
istmas morning
more pleasure
"ireless Cooker,
leave an Ideal
vertise In a journal whore then
twenty competitors than in one w
there are only one or two. "<
petition is the life of trade."
The question comes up: "!
the advertisement be classille
display?" lloth are good, but ;
entirely different line. The o]
fled ad is undoubtedly better foi
man who changes breeds every
or two, or whose stock is of j
nvorncn minlitv and sold at modi
* are ! Father can find no better
here page published. With its i
Com- comment, its Nature and Sc
will keep a busy man well ii
Shall The Family Page, the Hoys' 1
d or fjiris* Page, and the Childrei
ilong in addition to eight serial st(
lassi- oRrt other stories for all tin
r the {suggest the lavish promise
year year's reading, and every lin
?ood, iished with apurpose.
PmtO Vn nll.nr A ninrln.ii. nn.lo.l
editorial { F
mpartial ; writes as follows: "I w:
'formod' | stomach trouble for five |
'age. the wouid have sick headach
1 r Page, i
irios and times, that I thought surel)
i family,
for a I tried different treatme
< is P<'1>- djd noj seetn t0 do me any
!/%?* 1 no.- I . ...
n. j. UU^IIO L/ldU^lll Ild5 UUIIL" lur II
is down with Thedford's Black-D
[5) years, and found a very valuable
e so bad, at rangements of the stom
r I would die. is composed of pure,
nts, but they contains no dangerous
good. acts gently, yet surely.
,e- Fireless Co
raught has been Its presenc
medicine for de- be relieved
ach and liver. It drudgery o
vegetable herbs, of her, real
ingredients, and Call at J
It can be freely demonstrat
oker the one for whom it is foi
e means, that for the days to
of kitchen slavery; it is fre
f cooking, and she knows yoi
ly appreciate her, and want to
*
rlackorell's and see the Ideal i
ed; ask any questions that y<
r will be happy,
come she is to
edom from the y.
i truly thought
make her glad.
tireless Cooker
)u like, have it
prices. The classified ad bring
suits quickly. but is not las
therefore tlie time to start is jus
fore the season opens for busi
just early enough to be ahead o
other fellows. Septembeivor Or)
for the fall trade and January
February for the hatching so:
It is a good, hig point in our I
to be on the ground first.
The display, on the contrary,
olotcltf of * lw. of o **f K.if ffnfbnsu .
c... . .. ....
s ro" ers the same Held of latere:
tinK, f,-rs such a quantity of re:
t ')(>" as low cost. No other pu
ness, furnishes more inspiration <
f t'l? tainmeut, or enjoys great<
.oher (puico.
nnd If you are not familiar v
isou. Companion as it is today, let
avor you the Announeement for 1!
sample copies containing the
pulls chapters of A. S. Pier's pren
v,,,- , Roi so Daa, 1 couia noi
ft or of-1
iwliiiR at and all my friends, except (
)r on tor- would die. He advised
r <ollf|- Thedford's Btack-Draugh
irlth The
IIS Sl'lHl ^ mm mm
C :il?I>
t hoard
t eat or sleep, used by young and ok
)ne, thought I kept in every family ch<
me to try Get a package today,
it, and quit Only a quarter.
Pla
I, and should be explained t
;st other cooki
Remember
week, 24th
day and
^ Wouldn't it
MM a Fireless (
o you why Fireless Cooking is
ing and why the IDEAL is t
that the demonstrator will b
to 30th, Monday, Tuesday, V
Saturday, (will be closed <
be nice to cook your Thanksg
looker?
i superior to all
he best cooker,
e with me one
/ednesday, Fri n
Thursday.)
iving dinner on
from month to month as long
appears. A well written and
set up display advertisement s
in the mind of the reader and i
long odds better for the man
has chosen his breed and intent
stay with it and build up a reputi
as a breeder. Instead of payin
much per word we buy so r
i" - " 111k m'iuiui siory, "ins raino
as it Now subscribers who sen
w<> 11 for tho fifty-two issues of 1
ticks rooolvo free tho remaining i
Is by 1013, and a copy of The Co
who Practical Home Calendar In
la to THE YOUTH'8 COMPAN
it Ion 144 Horkloy St., Hoston,
ji so New Subscriptions Received
nanv Office.
You can t buy bette
id $2.on ' . j ,
,t. , vy 111 much care, and I don t ki
hsuen of i average. All varieties.
mpanion quality. Price 75 cents I
addition, cents per 1,000. Jouann
ivHss' j 75o per 100; $4.00 per 1
" hla| ALFI1KI) .I0UA
r cabbage plants. There are none
now of any which will head as
The price Is most reasonable coi
for 300; $1.00 per 1,000; 6,000
ot's Early Giant Argenteull Aspj
,000. Satisfaction guaranteed.
NNKT, Box 18, Mt.Plcj
raised with so .
well on the
naldering the w ?
and orer 8 5 I L.
iragus Roots 4 p
isant, S. C. mmmmmmmmm
3. Mack(
:>rell
i mmmmammmmmmmm
f
I I
%
4
YOU
wm/%3
SHOULE
AT WJ
? am
) TAKE
eiich w
I hl;
ADVANTV
E OFFE
VI
VGE OF 1
R OUR <
:he pri
goods.
CES
I <
DRY GC
Clothing'
>0DSOF evi
for MEN
LRY DESCR1PTI
. BOYS ?
- LADIES
tnd OH11
COATS. '
jDREN
:oat suits ;
mil j .ttvl
AND
IiANCi>
= SHOES foi
lSTER, S.
r the Whole Family?
HIF
At Prices Low?All M
isch
/
lust Go?Come See T
5!' HEAJ
hem. =
FH SPRINGS
, s. c.
mm i
Always LOOK f
It LEADS
Where Yo
or the POINTI1
THE WAY
u Get the BIGG
i1 * i
JG Finger Over
iEST BARGAIN
Our DOOR,
r for the LEAS'
r pay
Ja .
^1 II
!
* y