Historical Newspapers of South Carolina

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

c Page 12 New Made in USA Program Will Be Launched A new advertising campaign aimed at maximizing consumer motivation to buy “Made in U.S.A.” apparel and home fashions will be launched this Thanksgiving Day (November 26) by the Crafted with Pride in U.S.A. Council. Designed to build on the success of its initial celebrity-oriented campaign and based on the findings of extensive consum er research, the new campaign created by Warwick Advertising will be targeted to wo men in the 25-54 age group, the most in fluential market segment for purchasing apparel. “Our objective to date has been to gener ate the largest possible consumer awareness of our“Madein U.S.A." message, and we’ve accomplished that," says Robert Swift, ex ecutive director of the Crafted with Pride in U.S.A. Council. "Now we plan to build on that success and fine-tune the program by delivering our message in the most motivat ing manner possible to the most well- defined, influential audience." To that end, the Council is adding daytime network advertising to its current media mix of primetime shows and evening news in order to get its message to both working and non-working women in the target group. “The new commercials take a more empathetic approach to the consumers by directly addressing their considerations and concerns when shopping," says Swift. "To begin with, we have found that most women regard shopping for clothes as work, and their primary considerations are color, style, price, material, quality and fit. But our re search also shows that when a consumer’s selection is ‘Made in U.S.A.’ there is a strong emotional value added to the purch ase — because it makes the shopper feel good. "The new commercials acknowledge the decisions to be made when shopping and reinforce the benefit of buying clothes ma de in the U.S.A. with the message, ‘I feel better,”' Swift noted. Since June, 1984, the Crafted with Pride in U.S.A. Council has conducted ongoing research — over 25 original studies — among consumers, retailers and apparel manufacturers to help guide its advertising program. Swift notes that the research proves that consumers do perceive U.S.- made apparel to offer superior value. Among the other reasons given by interviewed con sumers for feeling better about "buying America": "It keeps the dollars in this coun try," "It keeps America strong," and "It helps our workers." Got a Problem? v »ns Boi Financial Pr J,err Problems Se rent-C C0 h 0 | Proolej lends Parent-Chilci ;ms Pf p r i e nds Prol Voblen | ems physic^ reQf o^ , Emotional ^ Problems Al- )bk gal Problems ack ems Lack of Marital Prob- tl Pro In-la roblems In-law lonal Pi Problems Drug Problems Educa- F, nar ial ProL ona | Problems Boredom Pinan- a | p fot ms Sexu* Problems Emotional Pjfo s A , coh iblems t Seiiifl^ci^ms Prob | e Vblems La' 'S Maritf oble r 'nt-Child,|(' 's Probl r 'YS«c^ ds L lerf. u Phy5!c\X^)Z*ems ,aw Problems Drug Problems Educa tional Problems Boredom Finan cial Problems Emotional Prob lems Sexual Problems Alcohol Problems Legal Problems Parent-Child Problems Lack of Friends Problerr s Marital Prob lems Physical F roblems In-law Problems Drug F roblems Educa tional Problems toredom Finan cial Problems E motional Prob lems Sexual Pf »blems Alcohol Problems Le al Problems Parent-Child Pr blems Lack of Friends Probler lems Physical Problems Drug tional Problems cial Problems lems Sexual F Problems L« Parent-Child F Friends Probk lems Physical i Marital Prob- oblems In-law oblems Educa- oredom Fman- notional Prob- blems Alcohol *1 Problems Diems Lack of Marital Prob- oblems In-law Clinton Mills Associate Assistance Program (AAR) provides confidential, professional guidance and counseling services to you at no cost. If you, or a member of your family, have a personal problem you need help with, you can call Mr. Richard Cain, phone 833-4121 or 984-6563, or Wiregrass Employee Assistance Program in Dothan at 793-6045. Plant nurses Nell Haggart, Mary Ann Stewart and Gloria Outlaw or Personnel Directors James Buchanan and Bob Dettmar will be pleased to furnish you with any additional information you may desire about our Associate Assistance Program. A Tribute to Blood Donors No badge of service do they wear They live, as "heroes' 4 unaware. Those who roll their sleeves to give Their blood, to help others live. Who give without return or fee. That child, so weak & smalt today, A her's rote may later play. Or one, a prey to accidents. By their life’s blood new strength intense. Their blood may help a surgeon’s knife To bridge the gap from death to life. No, none of these will know their names. Nor see them carved on walls of fame; But we who toil that man may live, A hearty, humble 'Thank you"give. Lydia Plant Blood Donors Recognized The Carolina-Georgia Blood Center had a successful drive in the Lydia Plant during September. Lydia donors were: Albert Anderson, Bennie R. Anderson, James Anderson Jr., Michael F. Bagwell, Shirley Barlow, Conney K. Barrett, James A. Bible, Frank Birchmore and Ralph E. Blackwell. Also, Casper E. Boyd, Darrell E. Bragg, Jackie A. Bragg, Richard L. Brannon, Charles E. Brown, Essie M. Brown, Willie T. Brown Jr., Willie L. Burnside, Debbie A. Butler, Kristi Byrd, Doyle H. Campbell, Wal ter Campbell and Terry Conner. Also, Paul Cromer, George E. Dandy, Dex ter W. Darbins, Mark A. Davenport, Doreatha D. Davis, Fred L. Dickerson Jr., Melvin Dow dy, Russell G. Eaton, Lawrence A. Estes, Roosevelt Fair, Evelyn D. Fleming, Deidra H. Gambrell, Jacques A. Gilliam, John H. Glas gow, Henry B. Grant, John W. Grant Jr., Frank D. Gresham and Inez Hair. Also, Thomas J. Harris, Steve M. Heaton, Richard L. Howard, John T. lusti, Russell lusti, Emerson Johnson, Sonny King, Frank J. Kingsborough, Jessie M. Kirby, Merita F. Lawson, Ronald Ligon, Bertha M. Lindsay, Joseph R. Littlefield, Larry E. McCraveyand James E. McDowell. Also, Betty S. McElhannon, Jewell McGee, Patricia J. Meeks, Irvin L. Miller, William E. Mims, Deborah B. Moore, Joe B. Nelson, Frances I. Odom, Brian F. Pace, Ronald F. Pace, Ronnie D. Pace, James R. Page Jr., Annie C. Parrish, Harry G. Patter son Jr. and Herman I. Phipps Jr. Also, Glenr> Prather, Jason L. Pressley, Furman Pyles, Ronnie M. Reed, Claudia A. Richard, James E. Roberson, Jerry L. Roberts, Brian Shealy, Steve Sherfield, Der rick Simpson, Fred B. Smith, George R. Smith, James A. Smith, Jerry W. Smith, Jessie M. Smith, John A. Smith, Michael F. Smith, Jimmie L. Souh and Stewart D. Sob er Jr. Also, Clevan M. Summers, Curtis J. Todd, John Trevino, Robert B. Tribble, Brenda A. Tucker, Cynthia B. Tucker, Michael B. Tuck er, Carl E. Turner, John Walker, Mark Wal ker, Mitchell B. Wigley, Thomas J. Williams, Karen E. Wilson and Barry Wyatt. BULK RATE U.S. POSTAGE PAID Clinton, S.C. Permit No. 59