Historical Newspapers of South Carolina

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HBfl -'V. ' -V President Rot Marketing the Successful textile marketing has often been described as manufacturing the "right fabric," in the "right quantity," of the "rioht aualitv " fnr Hplivprv at the "right time," and at just the "right price." The Clinton Mills manufacturing and marketing team has demonstrated for many years the "right combination" of manufacturing and marketing skills that have established the Superior Quality Fabrics of Clinton Mills as the leading cotton print cloths, twills and broadcloths in the industry. In 1966, the outstanding Bailey Plant production of polyester and combed cotton 0 broadcloth, batiste 0id voile fabrics were added to the Clinton a Mills line of superior quality fabrics, manufacture?] with the experience of 77 years in the textile industry. Many times the thought may have occurred to Clinton employees as they worked AN EVENT TO REMEMBER Superi The Superior Knits Division Mills, located in Greensbi produces high quality knitt irom its nu.buu sc, manufacturing A >erf M. Vance Superior Qu with Clinton fabrics from day to aay: " wny is our plant making "this" fabric construe tion or "that" weave, or why are we putting "these" goods on rolls, with "this" particula seam?" Actually, it all starts with the consumer?the persoi who states his preference in clothing, home furnishings or industrial materials, by "buying' what he "wants" and "not" buying what he "does not want." It is here that Clintor Mills' marketing staff is all important to your daily work. Clinton Mills Sales Corp. President, Warren Weisz, and his experienced sales staff in New York working through the actijQ direction of Clinton , Mills Executive Vice President George M. Cornelson and ( Marketing Planning Manager Steve F. Warren must determine which fabrics Clinton customers will want to buy next year. After the marketing staff in Clinton and New York determine J W. C. Neely or Knits of Clinton oro, N. C. ed fabrics luare foot ; complex. IIM' " Clinton Mills Presiden "Their Growth Reflects their commit "Clinton Mills Sales Corp.'s dynamic growth over the past 25 years reflects their total commitment to customer satisfaction," according to Clinton Mills President Robert M. Vance. Vance is al^b Treasurer of the sales firm. "At the plant levels, we are continually striving to improve our products. This is a necessity if both our sales group and manufacturing units continue to progress and maintain their high ranking position in competitive markets," added Vance. Clinton Mills believes that its superior quality reputation ality Fabrics the type of fabrics that the customers will want in approaching months, this information is discussed with Clinton Mills President Robert M. Vance, r Vice President D. H. Roberts and Technical Services Director i A. C. Young, in order that the proper type and amount of cotton and polyester may be purchased, and the manufacturing schedule developed for the production of each fabric i construction. The manufacture of superior quality fabrics and delivery of these goods to the finishing plants, apparel cutters and industrial customers on time, is critical. Our customers are 00also on full manufact^ing schedules and have production QQlines waiting to finish 0>ods, or cut fabrics to fill apparel, 3 home furnishing or industrial orders. If customers requirements are not met on time, sales are lost and buyers seek 3 the Droducts nf nthpr tpvtilp W. Carlisle Neely, Secretary and a Director of Clinton Mills Sales Corp., and also Vice President and Treasurer of Clinton Mills, recalls his initial visit to New York in 1948 with Clinton and Lydia Mills President, the late P. S. Bailey, to interview prospective applicants for the position as President of the soon to be formed Clinton sales company. "Messrs. Bailey, Henry Holt and I interviewed all of the available applicants who had responded to ads in the New York newspapers. An application had been received from Norman Meyers, but he was I not available that week for an interview." "A week later, Norman was interviewed and selected to head it Robert M. Vance merit to Customer Satisfaction" has been built by its long service employees. The company's primary goal is to build this type loyalty, dedication and pride of performance with all new employees. As Clinton Mills Sales Corp. celebrates its twenty-five years of growth, we must remember that the past 25 years are gone? that is, except for the experience and knowledge which we have noinorl that will ho ntilhoH to contribute for even greater progress and efficiency in the years to follow. George H. Cornelson companies. Over many years Clinton Mills has built an outstanding reputation for delivering superior quality fabrics, on time, at competiti^ prices. As a Q result, Clinton Mills has grown to a positen of leadership in ^ the textile industry, with a unique combination of manufacturing and marketing skills to meet the all cotton and polyester and cotton blend fabric needs of the 1970s. the new organization. Much co-ordination of efforts and extensive planning were necessary to secure a state charter and begin our sales operations," stated Neely. The company received its official New York State charter August 20, 1948. "During this period, we were optimistic about the creation of the new company; but even the most enthusiastic would have found it difficult to envision the growth in volume and diversification which has taken place in the past twenty-five years." "The physical changes within the plants and the sales corporation have kept pace with the changing times, markets, and economy," Neely says. N m