The gamecock. (Columbia, S.C.) 1908-2006, April 07, 2006, Page 3, Image 3
idrlk • conTinueopRomi
survivors or collected from
the Internet.
“The majority are from
USC students,” Carney
said.
Shoes of various sizes
and brands were selected to
represent the diversity of the
victims. A campus group or
individual students donated
most of the shoes, and the
shoes will be given to local
shelters at the end of the
campaign.
Most of the shoes had
victims’ stories attached, but
some had facts.
“One out of every four
' women and one out of every
seven men will be sexually
assaulted in their lifetime,”
said one of the messages.
One story told of a 25
year-old girl who was a
victim of incest and rape.
“The incest lasted for a
period of 10 years (ages 7
17). In 1996, I was raped
by a co-worker that I didn’t
know personally. I am now
25 years old, and I can say
I’m doing better,” said the
story attached to a pair
of black sandals. ”1 am
surviving.”
Sexual Health Awareness
and Rape Education
(SHARE) did most of the
legwork for this campaign,
collecting the stories and
the shoes.
'“They’re the manpower
for our campaign,” said Lee
Hartnett, assistant director
of the Sexual Health and
Violence Prevention Office.
Deb Maddox, a fourth
year psychology student
and member of SHARE,
said, “I really support the
cause. We do a lot of great
campaigns.”
Hartnett said the “Walk
in my Shoes” campaign is
“very powerful.”
“The most significant
thing about this campaign
is it gives people a way to
personify it,” Hartnett said.
“You can look at the shoes
and get that these belong to
someone. It helps make it
more real.”
Kristi Crosby, a third-year
English student, agreed with
Hartnett.
“It’s one of those things
that goes on all the time
but seeing these people’s
personal belongings makes it
real to someone who hasn’t
experienced it,” Crosby said.
“It puts it into perspective.”
Jeremy Brown, a third
year elementary education
student, was struck most by
the stories attached to baby
shoes.
“It’s depressing and crazy
to see all these little kids
shoes out here,” Brown said.
“It’s sick that these men are
doing these things to little
kids.”
While it may be
depressing, Brown said
he thinks the campaign
is successful in raising
awareness.
“It caught my attention,
so hopefully it’ll catch some
other people’s too and make
people more aware about
it,” Brown said.
“Walk In My Shoes” will
be displayed Wednesday
from 9:30 a.m. until noon
on the north side of the
State House.
Comments on this story? E-mail
gamecocknews@gwm.sc. edu
Larry (TlcShane
THE ASSOCIATED PRESS
| NEW YORK — Two
highly decorated former
detectives were convicted
Thursday of moonlighting
as hitmen for the mob in
one of the most sensational
cases of police corruption
in New York history.
Louis Eppolito, 57, and
Steven Caracappa, 64,
could get life in prison for
their roles in eight murders
committed between 1986
and 1990 while they
were simultaneously on
the payroll of both the
NYPD and Luchese crime
} family underboss Anthony
“Gaspipe” Casso.
Federal prosecutor Daniel
Wenner described the case
as “the bloodiest, most
violent betrayal of the badge
this city has ever seen.”
Prosecutors said the two
men carried out two hits
themselves — after pulling
the victims over in traffic
stops — and delivered up
some of the other victims
to the Mafia to be killed.
Neither defendant
showed any emotion
during the 10 minutes it
took the jury forewoman
to reply “proven” 70 times
to the racketeering acts
they were accused of. The
verdict was reached after
two days of deliberations.
The defendants’ $5
million bail was revoked
and they were led off to
jail to await sentencing
May 22. The men’s lawyers
said they will appeal.
“It’s an appearance of
justice, but it’s not justice,”
said Bruce Cutler, who once
represented John Gotti
and put on a thundering
defense for Eppolito,
claiming the government’s
mob witnesses were lying
to save their necks.
how • comm mom i
keep students informed
about their application
status through e-mail and
VIP, where students can
check the waiting list status
to help them determine
what they want to do.
Most students can expect
to know their assignment
by the end of the spring
semester, Fortune said, but
some may not find out until
summer.
Many students are
concerned about living with
their “preferred roommate”
or in their top five residence
halls, but Fortune said that
has about a 50 percent
chance of happening.
“If you are the next
person we’ll offer you what
we have,” Fortune said.
Fortune said his office
is encouraging students to
keep their assignment, even
if it is not with the person'
they originally selected.
“We are encouraging
students to accept (the
assignment given) because
we have a high success rate
with room changes,” he
said.
Fortune also said Housing
is doing its best to be timely
with the assignments.
“We try to. do it as quickly
as we can,” Fortune said.
“Patience is key to getting
what you want.”
Comments on this story? E-mail
gamecocknews@gwm.sc. edu
FflllR • COflTinUED FROm I
For the most part, Stewart
says FMLA has received a
warm response during its
two years of service.
Amanda Peel, a third-year
women’s studies student,
started USC’s FMLA
chapter.
Events sponsored by
FMLA have included
making midwife kits to send
to Haiti, a seminar titled
“Know your birth control,”
and a recent discussion with
Jessica Bearden, a campus
organizer for Feminist
Majority Foundation, a
national group that organizes
on-campus chapters.
FMLA also participated in
the “Vagina Fair” last month,
where they distributed
information about
emergency contraception,
also known as the “morning
after” pill, passed out
stickers and pamphlets
promoting feminism, and
brought attention to the fact
that “nobody thinks they’ll
get pregnant, including
the 8,224 women who did
today.”
“It’s OK every once
in a while if you have to
make someone’s jaw drop,”
Stewart said.
Comments on this story? E-mail
gamecocknews@gwm.sc. edu
mm • coKDfm
Christa Bruneau-Flynn,
a first-year public relations
student, said it was very
interesting, adding that
she was “definitely” more
interested in advertising
after the presentation.
Bougdanos called the
Super Bowl the “one time
a year you are a welcome
guest in everyone’s living
room,” with “everyone
from 21- to 81-year-olds”
watching.
Super Bowl commercials
cost around $2.5 million
for every 30 seconds,
not counting production
costs.
“A lot goes into 30
seconds,” Knoll said.
There are no rules,
Knoll sard.
“You always have to
continuously think about
things,” Bougdanos said.
“If it doesn’t look real,
nobody buys the magic.”
The most important
element for a commercial
is visibility of the product,
Knoll said. “Nothing’s
worse” than the viewer not
connecting the product to
the ad.
It’s the “ultimate insult,”
Knoll said.
If the commercial is
good enough, people will
talk about it and download
it from the Internet, and
the $2.5 million will all
work itself out in free
publicity, Bougdanos said.
Knoll and Bougdanos
began working on the
ad as early as August.
The audience was walked
through the process of
how ideas come to life as
they were shown scripts,
storyboards and finished
products.
Each commercial can
generate hundreds or
thousands of feet of film,
Knoll said.
Knoll and Bougdanos
also spoke on their own
experiences breaking into
the business.
Knoll grew up watching
TV commercials
and thinking, “that
(commercial) sucks, I can
do that.”
The “Secret Fridge”
commercial featured
two guys who installed
a revolving fridge to
hide their Bud Light.
Meanwhile, in the
apartment next door, the
four residents worship the
“magic fridge.”
Knoll and Bougdanos
also won the USA Today
Super Bowl Ad Meter.
Two other ads they created
— Budweiser’s “Clydesdale
American Dream” and
“The Wave” placed two
and three, respectively, in
the Ad Meter.
“Clydesdale American
Dream” wa's a more
emotional approach,
Bougdanos said. In that
commercial, a young
.Clydesdale aspires to pull
the Budweiser cart. In the
end, he achieves his goal
with the help from two
adults pushing the cart
from behind.
“The Wave” featured
fans in a football stadium
holding colored squares
to illustrate a bottle of
Bud being poured into
a glass and then being
emptied. At the end of the
commercial, the crowd let
out a collective “ahhhh.”
DDB Chicago has
around 15 to 20 other
clients, Knoll said,
including Capital One and
McDonald’s.
1 he Cocky Award
was decided by almost
60 faculty and students,
including Associate
Professor Bonnie
Drewniany’s “Super Bowl
Commercials: 1984 to
2006” class.
Each ad was graded
in real-time for
categories such as brand
identity, likeability and
persuasiveness, Drewniany
said.
DDB Chicago also
won a Cocky Award last
year for its Bud Light
“Sky-Diver” ad, where
an instructor tosses a six
pack of Bud Light out
of a plane to convince a
reluctant student to jump,
only to have the pilot go
after the beer.
In 2004, the winners of
the award were Staples and
Martin/Williams, whose
commercial featured a
supply clerk running
a mafia-style business
involving office supplies
and snacks, only to have
the plot foiled by a worker
going to Staples.
Comments on this story? E-mail
gamecocknews@gwm.sc. edu
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NYPD detectives found guilty
of murder while on mob payroll