The gamecock. (Columbia, S.C.) 1908-2006, August 24, 2005, Page 6, Image 6
Beer giant tries to tempt tastebuds with new brew concoctions
Stephanie Stoughton
THE ASSOCIATED PRESS
WILLIAMSBURG, VA. — Want
a bit of ginger in that beer? Or how
about a strawberry Budweiser
daiquiri? if the very thought of it
makes your stomach lurch, this
Bud- isn’t for you.
But Anheuser-Busch Cos. Inc.,
better known for its manly
Budweiser brand, is trying to
tempt more adventurous taste buds
in hopes of tapping into the
growing trend toward cocktails,
wines and energy drinks. - •
The St. Louis-based company,
which owns a brewery in
Williamsburg, has introduced new
beer products such as “B-to-the-E”
I
and “Tilt,” which mix in sweet
flavors, caffeine, ginseng and
guarana.
Anheuser-Busch is also offering
its own beer-mixing recipes, which
can be found on its brand Web
sites and in the aisles of some
grocery stores. Among the new
concoctions: Bud Light
Orangutang with orange juice,
grenadine and simple syrup, and
“B-to-the-E”atch, or “Beatch,” a
drink with raspberry liqueur and a
bad attitude.
But attitude is only one part of
the company’s marketing plan. As
Anheuser-Busch promotes its new
products and do-it-yourself mixes,
it’s touring the country, giving the
media a taste of what it hopes is the
new, refined side of its beer.
Tuesday, the tour reached the
company’s Busch Gardens theme
park in Williamsburg, where drink
innovations manager Marianne
Radley served several new mixes,
-1
including a light Budweiser beer
drink with ginger ale and a stick of
cinnamon.
“This is just another way of
enjoying or experiencing different
flavors,” Radley said.
Some were a hit with a small
group of reporters/tasters,
including the light and airy ginger
ale mix that didn’t offer even a hint
of beer aftertaste, and an eye
opening Bloody Mary-like beer
concoction. Some of the more
fruity mixes, including an orange
juice-beer drink that sought to
mimic a mimosa, seemed to be
more of an acquired taste.
Along with the drinks, chef
Brent Wertz of the nearby
Kingsmill Resort & Spa
served thinly sliced duck, cheddar
soup, a chocolate tart and other
delicacies — all made, of course,
with beer.
Anheuser-Busch has roughly
50 percent of the nation’s beer
market. But its earnings have
sagged in a competitive and
evolving marketplace. Today,
more consumers are seeking wine
and mixed drinks that they
believe reflect a more
sophisticated taste.
According to preliminary figures
from the Distilled Spirits Council
of the United States, beer’s market
share has declined to 57.0 percent
in 2004 from 59.1 percent in
2001. Spirits, on the other hand,
rose from 28.6 percent to 29.7
percent, and wine took 13.3
percent of the market, up from
12.3 percent.
Anheuser-Busch’s latest
marketing “is all about trying to
recapture lost ground,” said
George Hacker, director of the
alcohol policies project ar the
Center for Science in the Public
Interest.
code • commie froiiii
become better educated about
what constitutes academic
integrity and their responsibility to
strictly adhere *to it.
“There is some indication that a
modified honor code helps as a
deterrent to cheating both because
it becomes an educational tool and
it makes reporting and sanctioning
interventions easier.”
Cheating penalties could also be
adjusted depending on the
infraction by the student. Pruitt
said that under a modified policy, a
student wouldn’t necessarily
receive a penalty for a minor
violation, but would receive due
punishment for blatant cheating.
“It makes it easy for somebody
to report cheating and easy for a
case of cheating to be resolved,”
Pruitt said, adding that the goal is
to empower members of the
community to confront cheaters.
“We want a system that provides
due process for the accused, but
also a manageable system for the
accuser.”
A new policy could affect other
aspects of students’ lives.
“In some institutions it goes
beyond academic integrity. At
some universities, using a fake ID
to get into a bar would be a
violation.”
Pruitt said policy changes would
go through several approval levels.
“We’ll have a committee to
review all the findings to
determine if changes need to
made. It will then go through a
series of approvals by the
appropriate bodies of the
university.”
If approved, the revised policy
could be unveiled as early as next
year.
“We have a lot of reviewing and
education ourselves to determine
what is the best policy for this
university.”
Comments on this story? E-mail
gamecocknews@gwm. sc. edu
r
useBIGWORDS
and save $72 on
average textboo
orders'
(boot's, supplies, dvcis, cds, video games.)
^ *-S«vk«s dVerjgtr, 2 Or fnorv ««ns. August t».
students.u9ecrecltt#i9e'ly.com
much better than
9tudent9.humante9t9ubject9forcaah.com.
8tudente.u8ecredttwisely.com
A website
designed to help
make credit work
for you,
not against you.
It includes tips
on budgeting,
saving and
avoiding credit pitfalls.
Because the more
you know
about credit now,
the less painful
your financial future
will be.
Visit us today.
cfEi
Live richly.'
Carolina Involvement...
good to the last
drop.
THlUlrAMECOCK
If you are interested
in reporting, writing, editing,
public relations, advertising,
photography, layout and design etc...
ATTEND AN
INTEREST MEETING:
Monday, August 22
7:30 p.m.
RHUU 322/326
or
Wednesday, August 24
7:30 p.m.
(0 STUDENT MEDIA
RHUU 330
803.777.3888
www.sa.sc.edu/studentmedia
Steven
Editor in Chief, The Gamecock
Summer 2005
F