The gamecock. (Columbia, S.C.) 1908-2006, October 30, 2002, Page 6, Image 6
BRIEFLY
Fund-raiser pits USC
against Clemson
The Habitat for Humanity
chapters at USC and Clemson
University are having a “dollar
war” to raise money for a project
house.
Between now and the Nov. 23
USC-Clemson football game, sup
porters are asked to donate $1 to
the school of their choice. The
school that raises the most mon
ey will be declared the victor.
Proceeds will go toward a house
for a needy family.
Donations can be made to
Central South Carolina Habitat
for Humanity at 209 S. Sumter
St., Columbia, S.C. 29201.
Clemson fans should send their
dollars to Clemson Habitat for
Humanity, P.O. Box 412,
Clemson, S.C. 29633.
For additional information,
caU Beth Tally at 252-3570, ext.
102.
Honor society gives
bridge a makeover
Alpha Lambda Delta, USC’s
largest honor society, cleaned
the Blossom Street bridge be
tween the Bull Street and
Blossom Street garages.
ALD members conducted a
poll to determine whether there
was an area of campus that was
missed by university mainte
nance, and the No. 1 response
was the bridge. Old stickers,
tape, glue, and years of dust and
dirt covered the 128 glass win
dows of the bridge.
ALD members, armed with
trash bags, window cleaner, ra
zor scrapers and gloves, scraped
and washed the windows.
USC’s chapter of ALD inducts
400 to 600 first-year students each
February who earn a 3.5 to 4.0
GPA their first semester. The
USC ALD chapter was recognized
this year as the most outstanding
ALD chapter in the nation.
Eat More Tees
CONTINUED FROM PAGE 1
what we ask, he’s always on
time with our orders, and he
keeps the money here in South
Carolina,” she said.
Schumacher’s story is one of
hard work and corporate lad
der-climbing. He moved from
Tennessee to South Carolina in
1993 and began gaining print
ing experience at Zipsheet.
In October 1997, at a friend’s
suggestion, he bought Eat
More Tees first located in Five
Points, and he hired four em
ployees. Schumacher started
printing T-shirts on the side.
“I didn’t have anything to
lose back then,” Schumacher
said. “Now, all I do is print T
shirts.”
In 2001, the manager of
Barnes and Noble approached
Schumacher and encouraged
him to become licensed to sell
merchandise to Williams
Brice Stadium and the Russell
House Bookstore. Barnes and
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•4
Noble covers the two locations.
“The manager, first of all, knew
me,” Schumacher said. “Then, he
saw what I could do through my
prints. No one local was printing,
and they needed someone local,
which is a great thing.”
This school year is the second
year Schumacher and Eat More
Tees have b.een licensed to sell
USC apparel at Williams-Brice
Stadium and the Russell House
Bookstore. Schumacher said be
coming licensed is one of the best
decisions he has ever made.
“Eat More Tees is local. We
make T-shirts with palmetto trees
and Cocky on them,” Schumacher
said. “The big players, like Nike,
aren’t going to do that.”
Now, Schumacher’s company
has two locations in Columbia, one
shop on Elmwood Drive and a shop
and printing facility on Meeting
Street just past the Gervais Street
bridge. His merchandise is sold all
over Columbia, including
Williams-Brice Stadium, the
Russell House Bookstore, Addams
Bookstore, Jewelry Warehouse,
Todd and Moore, Howard’s Sports,
and Gamecock Country.
He has 14 workers under him
now and a partner, Rusty Koss, a
USC graduate. Eat More Tees
makes not only T-shirts but tow
els, sweatshirts, shorts, bags, totes
and backpacks.
“Anything you can lay flat
made of cloth, I can print,”
Schumacher said.
Eat More Tees also embroiders
anything a customer wants on
anything from caps to golf shirts.
Of course, the most popular item
is the T-shirt.
According to Schumacher, the
most commonly bought T-shirt,
ranking up there with Nike and
other brand-name products, is the
T-shirt with the two red and blue
flags on the back that says, “South
Carolina by birth, Gamecock by
the grace of God.”
“It’s one of my favorite T
shirts,” said Martha Farmer, a
first-year business student. “It
was a gift from my best friend
who’s coming here next year.”
•Schumacher said several de
signs were exclusive to the stadi
um last year, but this year those
designs have been sold in the
bookstore.
“That’s why that shirt is so pop
ular and you see it everywhere,"
Schumacher said.
On any given day, Schumacher
must print about 1,000 to 2,000 of
the popular T-shirts. Recently, at
the beginning of football season,
Eat More Tees printed 9,000 T
shirts for the stadium in one and a
half weeks.
In a year, Eat More Tees prints
200,000 T-shirts.
“Our goal is to sell millions,”
Schumacher said. “We’re han
dling the 200,000 well for now.”
Schumacher also has been in
volved with USC, providing T
shirts for sororities, fraternities,
Housing, Homecoming events,
dance marathons and many oth
er student organizations.
“USC is the one of the largest
segments of who we sell to, being
that we are right down the street,”
Schumacher said. “We don’t
charge for artwork when you place
an order, and students like that.”
As manager and owner,
Schumacher makes sure Eat More
Tees is doing the job well. He takes
care of marketing and training*
Lately, he has been making plan?
to build a new store that could pri
marily sell goods in Northeast
Columbia and a new production
facility.
Eat More Tees hopes to expand
by setting up more stores around
South Carolina.
“We’re going to grow. In five
years, we want to print for at least
a dozen schools,” Schumacher
said. “As long as they let me, I’ll
be printing USC apparel until the
next tricentennial.”
Comments on this story? E-mail
gamecockudesk@hotmail.com
- *
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