The gamecock. (Columbia, S.C.) 1908-2006, October 28, 2002, Page 5, Image 5

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% THE GAMECOCK ♦ Monday, October 28, 2002 5 CONTACT US v THEY SAID IT mo 1 L U MARIA MITCHELL: “Besides learning Story ideas? Questions? Comments? i t<5 see, there is another art to be E-mail us at gamecockmixeditor@hotmail.com learned — not to see what is not.” - - -■ - - - -' - - , ■ :—r r__ — Talented roster propels label to top of underground PHOTOS SPECIAL TO THE GAMECOCK Left: El-P released his solo debut “Fantastic Damage” In May, delighting critics and fans. Top: Mr. Lif combines intelligent political protest and thought provoking rhymes. Middle right: RJD2’s instrumental album,"Dead Ringer” shocked critics with Its sonic mastery. Above: Aesop Rock has become a crowd favorite with his baritone voice and rapid delivery. Hip-hop artist evolves from innovative rapper and critically acclaimed producer to creator of his own label BY JUSTIN BAJAN THE (UMECOCK Creating a record label in hip hop is about as involved an un dertaking as establishing a new state. Both take careful planning, allocation of resources and dele gation of duties. Both require the people in charge to leave their comfort zone and migrate into a new setting, faced with challenges of all kinds. Jaime Meline (aka El-P), 27, de ft cided to leave the security of Rawkus Records and launch his own label, Def Jux Records. The idea came to Meline in 1998 after his minor fall-out with Rawkus, a label that began as an icon in un derground hip-hop but soon redi rected its focus toward reaching the mainstream. Meline helped bring credibili ty to Rawkus from its inception, with his revolutionary rap group, Company Flow, composed of Meline, Big Juss and DJ Mr. Len. Company Flow combined Meline’s and Big Juss’ uncompromising lyrics and Meline’s legendary pro duction to create a brand of hip hop that was as intellectual as Organized Konfusion and as gritty as Wu-Tang Clan. But as Rawkus became less con cerned with retaining its inde pendent spirit, Company Flow seemed out of place. Big Juss then left the group to pursue his own career, leaving Meline and Mr. Len to operate brifly under the group’s name. And finally, in 2000, the group decided to disband. The more coincided with Meline’s crafting of Def Jux. The challenge that any person in beginning a record label faces is differentiating it from other record labels — through its sound and goals. The other challenge is founding a label strong enough to withstand the competition in its genre. Meline explains his label’s pur pose and mission: “Bring the in dustry to the music, not the music to the industry. At its best, the la bel’s intent is to be a hub for mu sicians’ careers.” But Meline doesn’t want to lim it the artists’ expression to create a coherent sound for Def Jux. “I have no interest in establish ing a ‘sound’ for the label. Everyone does what they do best,” Meline said. He also said Def Jux is a “mech anism to get independent-minded artists involved with the industry in a smart way. Our mission is to release well-done, inventive and original music consistently.” And Def Jux has done just that, with an extensive roster of more than 10 artists, and more than 10 albums released during two years. With such names as RJD2, Cannibal Ox, Aesop Rock and Mr. Lif, Def Jux has become a jugger naut in hip-hop. Meline jokes that he assembled the roster by luck. “Almost every artist on the label is there because of an existing friendship with me, people who I’ve respected and known for years, or people who are directly connected to those I’ve known,” he said. “I’m excited that we got a good start, but nobody is patting them selves on the back yet,” Meline said. “If we’re around in five years I’ll be happy.” And five years in the ever changing, frenzied and fluctuat ing world of underground hip-hop is impressive. Meline has been in the underground so long that he’s almost been disenchanted with its meaning. “I’m the guy in the underground that doesn’t know what under ground means anymore,” he said. Typically, underground hip hop can be heard only on college radio, a small but devoted form of media. “College radio DJs are — at their best — fearless,” he said. “They are the ones who hold the vanguard of music. They are not attached to money, so they play whatever interests them. We wouldn’t get any radio play if not for college play.” Meline is a man of his time; he’s dictated the trends of under ground hip-hop with his innova tive lyrics, production and ap proach toward operating a record label. He is also aware of a record la bel’s power and influence, which unfortunately can suck out an artist’s creativity in hopes of big ger profits and financial success. Meline satirizes this situation by saying he plans for his label to be - come an “evil, multinational,con glomerate corporation.” Meline’s unique vision and bit ing sense of humor let him survive underground hip-hop’s fickle na ture. And with the year coming to a close, Meline has no time to slow down; Def Jux just released a new Mr. Lif album, “I Phantom,” as well as Meline’s “Fantastic Damage Plus.” The label also plans to release a new Murs album in January and a new Aesop Rock album in May. And if anybody wants to see Def Jux in action, Meline has a word for Columbia promoters. “If you got the dough, we’ll bring the show,” he said. Comments on this story?E-mail gamecockmixeditor@hotmail.com S.C. gets first glimpse of promising band BY AUBREY FOGLE THE GAMECOCK I Isola, an alternative-rock band out of San Marcos, Texas, will play Monday at the New Brookland Tavern, and, if its award-winning music is any in dication, it should be a show not to be missed. Only a year old, the band has already received more than its share of accolades from the mu sic industry. Isola has already been voted into the top 10 best al ternative bands by the 2002 Austin Chronicle Music Awards. The band also produced, engi neered, mixed and did the art work for its debut album, “Don’t Walk, Run.” After be ing a band A for only a a matter of J months, Isola received the oppor tunity to perform at major festi vals around the Southwest, in eluding Soutn by Southwest and Opportunity Rocks. The band has also won major com petitions around its home region, and is itching to show the rest of the world what it’s made of. jjruinmei anane Berry talked about how a college band such as Isola is formed. “We all met in college at Southwest Texas State University,” Berry said. “Reese Williams (bassist) and Joey Agnew (vocal ist/guitarist) grew up togeth er, and lived in the same dorm with Matt Niemann (gui tarist). “We all became really good friends and decided to make a band.” The band got its name from one of its big ger miiuences, a Dana namea Kent, and took Isola from the name of a Kent album. Berry is the only member who was in a band before Isola, and he credits his previous experience to his desire since fourth garde to be in a rock band. But he says Isola is special be cause, unlike in oth er bands, all four members are treated as equals and they all have creative input. “It’s a per fect match for me,” Berry said. “It’s just like a girl friend; you end up finding it PHOTO SPECIAL TO THE GAMECOCK .. .. . A. Only a year old, Texas band Isola has already received more than its share of1 when you’re not accolades from the music industry. The show Monday is not to be missed. looking for it.” Agnew said: “Isola is the musi cal escape the four of us have been hoping and waiting for. To think that you can stumble through years of life, get smacked in the face, then awake to find what you’re looking for is amazing. It’s Isola.” The band is on its first tour, and this upcoming show might well be South Carolina’s first glimpse at a new musical power house. The album “Don’t Walk, Run” is expected to hit stores this week, just in time for listen ers to pick it up if they enjoy the show. Isola will perform at with open ing band Pawnshop. The band’s Web site can be found at www.Isolatheband.com. -1-“ Comments on this story?E-mail gamecockmixeditor@hotmail.com CD REVIEW Foo Fighters sing from the dark side FOO FIGHTERS ONEBKM “ONE BY ONE" Foo Fighters ★ ★★■*★ outof*tlrir^<r BY CHARLES TOMLINSON THE GAMECOCK Three years ago, Foo Fighters released “There Is Nothing Left to Lose,” an 11 song collection replete with pop hooks and head-banger riffs. Now, on the band’s new record, “One By One,” it seems as if the band has taken a more artsy turn. At least at first glance. A onceover of the album’s art work yields numerous paintings of hearts: Some are the stereo typical Valentine’s Day shape, while others, dripping blood, are more true to life, with aortas and other veins and arteries. Beside these depictions of hearts are such messages as “I do wrong to put my heart into what I write; that is no longer done” and “Keep a loaded brush.” The credits, recalling the al bum’s creation in a narrative form, are interestingly remi niscent of those in Sunny Day Real Estate’s “Diary” album, which Foo Fighters bassist Nate Mendel performed on. The music itself, however, is certainly still Foo Fighters; Dave Grohl’s smooth voice and hair-raising shouts are still pre sent. The band fluidly shifts dy namics between the quieter, pristine sections of songs *nd the loud, distorted choruses, something it has been proficient at since its second album, “The Colour and the Shape.” But the songs stem from a completely different influence. They emanate a darker sound than do previous albums. The first two songs, “Low” and “All My Life”—modem-rock radio’s pet — contain elements Grohl probably absorbed from his stint as drummer for Queens of the Stone Age. A grim aura sur rounds these compositions as the Foos emulate QOTSA’s penchant for heavy, static guitar riffs. ♦ FOO FIGHTERS, SEE PAGE 6