Historical Newspapers of South Carolina

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_Carolina News_ Marketing bcholars program under new sponorship this fall by Charles Prashaw Staff Writer i The Marketing Scholars Program is partnering with General Motors Marketing Internship for the first time in the program’s * history. 1 This semester, 16 seniors in the Darla Moore School of a Business were named Marketing Scholars. The scholars are working with GM and the Love Chevrolet Oldsmobile on Knox Abbott Road to help GM sell more cars « to college students. The Love Chevrolet Oldsmobile dealership ■* is supplying the $2,500 for the project. Students who partioipate in the program receive three credit hours toward their marketing degrees. The program is set up » differently every year to give marketing students an idea what * their jobs will really be like, according to Marketing Scholar Program Director Dr. Randal Rose. “This program gives students a real-world experience. They « have to create a promotional plan and execute that plan from * start to finish,” Rose said. The scholars broke into teams of three or four students to « cover all the aspects of the program. According to scholar Chris ■ Shumate, some of the scholars work on public relations, while others worked on budgeting and planning. * The group did a survey at the beginning of the project to get information about the college market segment and how much j they knew about GM products. “You learn a lot of things, like concepts from the classroom, but some of the things you learn in class you never get to apply, ■ like learning how to do a survey and figuring out how to inter ■ * ' ■ K. . pret the results,” scholar William Mackey said. The scholars put on a promotional event October 10 on Greene Street, in front of the Russell House. The event showcased the 2000 Chevy S10 and the Chevy Cavalier. Past projects have included a market research internship at Market Search, a local research firm, sales techniques of area car salespeople, tailgating as a consumption ritual and devel oping a promotional plan for HBO. The Marketing Scholar Program is only open to senior mar keting majors who pass Marketing 350, have a minimum Gift of 3.5 and go through the programs application process. “I guess they sent out applications to all the marketing majors. .. I don’t know how they chose the final 16, though,” Mackey said Many of the scholars say they think that the program will help them get jobs in the marketing field. “It is such a great opportunity to get some real-world expe riene... it is a real interesting program. I have a natural inter est in automobile industry anyways, so I was excited when I found out CM was involved with the program,” Shumate said. The program will run next year, but there has been no deci sion on what the project will be. The 1999 Marketing Scholars are Lauren Ball, Prashant Bha tia, Shannon Buger, Carrie England, Chris Griffith, Mickie Grist, Chris Hage, Jason Hall, Todd Harrison, Melanie Houston, John Kirby, William Mackey, Charlotte Mullins, Danielle Novakowski, Chris Shumate and Jennifer Solinski. All seniors interested in the program can apply on the pro- • gram’s web site at www.business.sc.edu/marketscholar.htm. Crime Report Compiled by Patrick Rathbun m —————————————————————————— Oct 12 *1 * At around 1 a.m. in a parking lot at 900 i Assembly St., a subject was observed hav ing difficulty standing and walking. When the officer approached the subject a strong odor of alcohol was observed, and the sub ject was identified as having had previous warnings to stay off of the USC campus. The subject was arrested for disorderly conduct and trespassing after notice. A court date was set'for the subject for Oct. 25. Oct 11 An assault was reported at 1800 Greene St. around 10 p.m. The incident occurred on the sidewalk, and the suspect was identified as a black male about 25 years old, about 6 feet tall and weighing 200 pounds, with black hair and brown eyes. Oct 10 At 9 a.m„ a patrol officer observed a park ing meter off of its pole at 1200 College St. The officer reported the incident to the city of Columbia. rw o A subject was observed in a parking lot at 1700 Blossom St. slouched over the steering wheel inside a car. The subject was said to be in violation of probation, and an officer found mar ijuana on the person and a marijuana pipe in the car. The subject was arrested for simple possession of marijuana and has a court date set for Oct. 25. The incident occurred near the Lady Gamecock tennis courts. The subject’s car was im pounded, and an investigation is pending. UbL student, Aiken professor publish business dictionary by Patrick Rathbun Senior Writer A USC-Aiken professor and his son, a USC-Colunibia student, recently self published a paperback business language dictionary. W. Davis Folsom, a marketing and economics professor at Aiken, co-wrote the book with English junior and son Bradley Folsom with the intention of helping business students understand busi ness jaigon. "This book is designed to assist busi nesspeople, people trying to understand business ideas and students with con stantly changing American business lan guage," Davis Folsom said. "It is a re source for businesspeople, and especially those whose first language is not Eng lish." The book lists various business terms, phrases and acronyms that might be unfamiliar to the non-American busi nessperson. The book is based on read ing the Wall Street Journal for the past five years and discovering “unusual terms and phrases” to place in the dictionary, Davis Folsom said. Folsom said it gen erated publicity after appearing in a New York Times article. “Our goal is to reduce confusion in communication,” he said. Greenwood Press first published the book in hardcover in 1997. It initially cost $65, and Davis Folsom thought the price was too expensive for his in tended audience. He then decided, af ter Greenwood Press and other paper back publishers declined to buy back the copyright, to self-publish a pocket dic tionary. The new edition contains 500 new terms and costs $11.95. The Folsoms also have a Web site, www.duesouth.net/~dfolsom, where peo ple can send unfamiliar business language or get help in understanding jaigon. Davis Folsom said that the site has had 14,000 hits since June 1 and that he can foresee . an expansion of the book. “I could imagine expanding it or up dating it,” he said. Other recent publications from USC faculty, all of which were printed in Oc tober, include “Public Opinion: Mea suring the American Mind,” by Robert Oldendick, a government and interna tional studies professor, and Barbara Bardes; “A Two-Way Street: The Inter national Dynamics of the Modem Ad ministrative State, ” by international stud ies professor Geoige Krause and “Zen and the Art of Anything,” by religious studies professor Hal French. LoU'S Crew T-shirts fund scholarship by Charles Prashaw Staff Writer The Holtz Charitable Foundation and the Faber Entre preneur Center have come together this year to sell T-shirts and hats with the “LoU'S Crew” logo on them. Proceeds from the merchandise sales is intended to ben efit the Holtz Foundation, which gives scholarships to leading high school seniors, and the Faber Center, which helps busi ness students start small businesses. “It varies from product to product but it ranges from 15 percent to 20 percent of the sale [goes to the Faber Center and the Holtz Foundations],” Faber Center Associate Director Dean Kress said. Both organizations agreed that a Lou Holtz Entrepreneurial Scholar would control the distribution the “LoU’S Crew” mer chandise line. The Holtz scholar receives a year's scholarship for accepting the job. Robin Soster, a second-year MBA student, was named the first Lou Holtz Entrepreneurial Scholar. With the help of Kress and the Faber Center Director Richard Robinson Soster acts as the CEO of the “LoU'S Crew” company Soster said: “We are trying to run [the company] to make as much as we can for the Holtz Foundation and the Center.” According to Soster, the idea for the shirts came from Notre Dame University. All the students would wear a similar shirt to the game as a unified front. Soster said that each year a new shirt would come out for the students to buy. They sold around 100,000 shirts each year. Soster thought it would be a good idea to do the same thing at USC to show some kind of unified front at USC. “But the students haven't been really receptive as some of some of the adults have,” Soster said. While no exact numbesr were given, the T-shirt sales haven’t been as high as Soster would like. She gave two reasons for students not responding as they did at Notre Dame: Because of time constraints the founda tion couldn’t publicize as much as it wanted to, and the foot ball team’s 0-6 record this year. “There is something to be said for supporting the team even when they are not doing so well. When the team is 0-6 ... that is when the team really needs the students' support,” Soster said “LoU'S Crew” merchandise can be bought at the Russell House Bookstore, Jewelry Wirehouse, Howard's Sports, Game cock Gear and Market's Bluff at all home games, but plans are being made to expand the business to other outlets. T-Shirts SEE PAGE 3 ft ft __,_,..