Historical Newspapers of South Carolina

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Monday, March 15, 1999 Top 5 March FOLKS continued from page 11 can enjoy a perfectly intelligent debate until some idiot says, 'Put your money where your mouth is.' If you're wrong, you're wrong. If you're right, it's steal _ n mgGood advice, Dad, and thanks for picking up my phone bill again this month. Minus the Gamecocks, the potty mouth and the gambling bug, what else is there to do during this year's NCAA Tournament? Well, IH tell you. Watch the commercials. With companies shelling out millions to launch their latest campaigns, this year's aggressive marketing blitz has seen some of the most creative and < controversial ads in recent memory. And in an effort to put my otherwise pointless mass communications tutelage to good use, here's a look at the best and worst ads from this year's "Big Dance." The Best 1. Nike,"It's Spreading" The shoe powerhouse follows up a disappointing NBA series (Gary Payton in the pawn shop) with a far more effective NCAA campaign. "It's Spreading" is based on a halfscientific, half-mystic effort of several gas-masked researchers to ascertain the biological cause of "March Madness." My favorite spot features several prominent NCAA coaches (including Duke's Mike Krzyzewski) engaged in a ritualistic reconstruction of the Tropicana Field Complex by a variety of interesting methodologies. One trims the arena into his hedges, another uses origami, while "Coach K" sculpts his vision into a detailed sandcastle. The spot is a funny play on Richard Dreyfuss' mashed-potato mountain in "Close Encounters of the Third Kind." Another humorous spot centers around the injection of Duke and North Carolina DNA into two lab rats, who proceed to tear each other to pieces (not shown) as shocked lab attendants look on. 2. United, "Rising" A George Gershwin melody receives a modern, alternative feel with a spacey bass riff and xylophone fills. T W rai i- i iiii\ Postiti Hours: M Information, A] Al Frid Location: E Tin Title: Duties: I f c r c L Application J Procedure: E i Madness Con This is one of the few "multicultur- Olc al" series to actually succeed, in part his gr; herause the issue isn't forced on the au- ttt _. waic dience. , ,, It's an airline, you know? They re- s ou ally do fly all over the world (Rising is button global). Other factors include the splendid 2. Ni camera work, meticulously shot through y0u Q a series of three upside-down lenses, ^ and the superb editing (Rising is imagination). spokes Great PR for an industry that re- upper ally needs it, given the recent congres- in her sional investigation. gu 3. U.S. Army, "Be All That You Can thlSTC? Be" Its The Army obviously isn't missing er to h out when it comes to recruiting top ad Me agencies. Its NCAA spots take the cake was Sl in the fiercely competitive "pure testosm . a yCaX terone category. Innovative sliding font selection and breathtaking action photography should <5. Di help get those recruiting numbers back South' up, but then again so would a non-draft- D, dodging president with some semblance g -ng of a foreign policy. Herrn 4. Conseco Investments, "Step Up" the wi First, you couldn't pick a better slo- hick-ft gan ior a sporung event. n.ven tne greats (Jq like Tim Brando and Will McDo- anddi nough occasionally revert to this handy, .. . time-honored sports expression when ^ ? e* calling games. But Conseco has come up with some 4. G entertaining "what-ifs" to back it up Fr and encourage NCAA viewers to uti- ^ najt lize its financial services. Look for the one with the two bedpan washers. ^ If that doesn't get you on the phone, olina. nothing will. Gil nal ru 5. Cellular One, "Shabba?" testost These ads are ingenious and built around a clever premise. model A meditating monk and his charge and two jungle drummers learn the 5. V hard way that their lives would be much easier with cell phones. -i ar u v ? an evil Wish it were true. en nu? The Worst If this ki 1. KFC, "Colonel: He The Man" my da Given there were far more bad than ai good apples to pick from in this year's "peck," KFC's pathetic effort to hawk its 99 percent-breaded nuggets emerges old as the most annoying. spank BlueCrossBlue! n ii r> i< oi souin tarou 3 Team Ass ions Availa 0-$8.00 per Hour ion-Fri 6:00pm-9:30 pplication & Pre-Emj Dtitude Screening ay, March 19 3A Building, I ne: 1:30 pm ream Assistant <ey entry of insurance cla \/lust be proficient and acc )n keyboard with strong w ind verbal skills. Must typ tOwpm minimum. Sign up @ Career Center 3y Thursday, March 18 (Bamecoc nmercials 1 Man Sanders is rolling over in ive at this rank patronization. h it once, and your thumb i instinctively depress the mute i thereafter. coderm CQ, "The Power To Help uit" irst off, the already annoying .woman could stand to wax her lip and drop the pretentiousness shrill voice. t what else do you expect from mpany? original campaign was "The powelp you quit successfully." imo to imbeciles: if you quit, it lccessful! It took these morons to recognize the redundancy. xlge, The Truck Stop of the New idee, which hroke erround soon the NHL with its innovative Ed lann series, takes two steps in ong direction with this decided ;st. back to those slick digital spots tch the redneck "Sham-a-lam-a" illette, "Mach Three" om fighter plane to flying razor ed guy. Naked guy? y, Bic-heads, this spot might work Francisco, but this is South Carllette obviously forgot the cardile you never break in the "pure ?rone" category: Keep your male s at least partially clothed. Vendy's, "Honey, Running Late" I sister ropes little brother into e-mail conspiracy to secure chickjgets. my brother and I had pulled ind of crap when we were little, d would have pulled out the ol' id tanned our hides, ver hit a kid (let alone a 5-year rl), but these little ones need a ing, not Wendy's nuggets. Shield I ina istant ble to start) pm | ployment I RM 634 ims. urate ritten >e k 3ports Bombers hav by Todd Money Sports Copy Editor New Capital City Bombers' manager Dave Engle was the featured guest at the club's third annual Winter Hot Stove League Dinner. Engle, a former catcher, addressed a crowd of about 50 booster-club members, media and other curious onlookers in the Pepsi Pavilion at Capital City Stadium. cl The pitching coach for the major- $ league Houston Astros last year, En- ^ gle said he was very happy to be in ^ Columbia. ^ "I figured, if it's good enough for Lou Holtz, I'd give it a shot and come down here, too," Engle said. More seriously, he added, "Everyone has been so helpful and nice. The city's a beautiful city... I've been im- & pressed with every facet so far." The Capital City team won the South Atlantic League (A) champi- ^ onship last year after winning both ^ regular-season titles and then n claiming both best-of-three series in & the playoffs. hi Because of the intricacies and or- bl ganization of the minor-league sys- ti tern, it isn't known which players will 4! make up individual teams until lat- st er this month. a1 Baseball wim REBELS continued from page 11 01 ei pi in the Southeastern Conference s< baseball opener for both teams. South Carolina improved its over- ir all record to 14-4 while Mississippi dropped to 6-10. a Kip Bouknight, 4-0, pitched 7 1/3 innings for South Carolina, striking ei out 12 and allowing five hits, to earn w the win. V Scott Barber earned his third save, striking out four in 1 2/3 innings. g Jeff McAvoy, 3-3, took the loss de- ir orvifn Qllnririnnr nnlu civ Vii + c anrl cfm'L-_ -fr U11U Y? Ulg UiilJ OlA liibO UI1U OWXft xx ing out 10 Gamecocks in 6 2/3 innings. Poe staked South Carolina to a 2- n 0 third-inning lead with his first home g run of the season following a single by Janowicz. s< A fifth-inning single by Carl Laf- tl ferty and a triple by Hill cut the Gamecock lead to 2-1 until Knox hit his sechow Mi en* UJ Pr This event is \ sponsored by 1 Carolina Productions, I Greek Life, and the Governor's House Hotel. Questions? Call 77"/ e new manaj "T want tn mit an pvritit x mxx v iv yj v? i. iaxx the field, not only for tl want to put pressure or too." G "You certainly had ... a good nu- a fra eusofa ball club here last year," En- ...yo e said. "I look forward to matching deal lat excitement with some of the guys I tat IH be coming north with in about syste ) days ffom'now." mak Engle seems to have a good idea it an the tvoe of players-he'll look for. The\ "I want to put an exciting product dowi i the field, not only for the fans, the 1 it I want to put pressure on the oth- 1 team, too... I definitely want to have affal team that's aggressive and very con- latin dent," he said. for s Mark Bryant, the Bombers' assis- to w int general manager, commented on shat ie situation of picking prospects. "You I jcall [last year's manager] Doug Davis man id come out and say, We're going to with ave an aggressive team,' and he was farn lessed with Alex Escobar (.311 bat-' ng average, 27 home runs, 90 RBIs, that 3 stolen bases), [Juan] Moreno (31 to w ;olen bases), [Maurice] Bruce (.341 horn /erage, 45 stolen bases)... We [set] pion i It /i a /m rf/vi vi 1 ) iUUU UgULH&L t ad homer of the season in the sev- BBH| ath inning behind a single by Nel- BHH South Carolina added a third run i 1 the seventh to make the score 5-1. BB Roberts doubled, stole third |HH nd scored on a ball. Glen Morris led off the Mississippi ill/ I ighth inning with a base hit, and, > I ith one out, Bouknight walked Jude , >j oltz. Barber relieved Bouknight and hH ave up an RBI single to Mead, scor- I g lg Morris and sending Voltz to third H om where he scored on a wild pitch. I Barber then struck out four of the ext five batters he faced to end the BOUI ame. Poe had two of South Carolina's Box iven hits, and Henderson had two of B> lni le six hits managed by Mississippi. MISS CAR< ten spend He timi * ' "Hey, babe, vu Think I'm s Your place < 7-T\ 30 or stop by Rh Page 13 I jer for '99 ng product on tie fans, but I i the other team Dave Engle ipitol City Bombers Manager nchise record for stolen bases, so u've got to work with cards you're t." Sngle called the Mets' minor-league :m "a first-class organization. They e and have enough money to spend d put together a winning program, r've got good quality talent up and i... I'm fortunate to be a part of Vlets," he said. lie new manager talked with an lie but commanding presence, reLg stories of his days as a player everal teams, as well as getting itness Mark McGwire's recordtering season in person in 1998. le also spoke of the last year he aged a minor-league team, in 1996 the Jackson Generals, an Astros l club. 1 hope these guys can expenence same feeling... you can't put inords, that feeling when you go e at the end of the year as a chamhe said Ole Miss. B ' iUffl Hi ? KNIGHT ___ Score [ling R H E ISSIPPI 000 010 020 3 6 0 )LINA 002 000 30X 5 7 0 US A is nid e. hat's goin'on. iexy don't you. You want me. ir mine haliy."l W r omedian] tch Fatel ill perform on day, March 23 s RH Ballroom, performance begin at 8pm will be free to eueryone. I Room 235.