The gamecock. (Columbia, S.C.) 1908-2006, December 08, 1995, Holiday Shopper, Page 4, Image 16
4
Professoi
You've heard it before:
better to give than to receive
But traffic, long lines
crowds of shoppers can jai
nerves and unleash a spirit r
akin to Ebeneezer Scrooge t
Santa Claus.
This year, make stres
shopping a ghost of Christ
past by planning ahead
developing key shopping sti
gies.
First, understand that s
ping is stressful for many
sons, some of which are be]
the individual's control, i
Phil Michels, a USC Scho<
Medicine psychology profess
"Waiting in line to ask q
tions, get gifts wrapped or
presents is a hassle for m
people because, during mo:
the year, they don't hav
wait," he said.
The hordes of holiday s
pers also crowd an individi
space, making people feel
vous and anxious. Traffic j
only intensify that anxiety. I
the sheer variety of merchar
taxes concentration and en
and adds to the complexit
holiday gift-giving, he said.
"A lack of salespeople,
dren who are tired and fi
from shopping and genuine
cerns over a holiday budget
additional stressors," Mic
said.
But much of the stress
be avoided by the shopper
?,
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JSfflELL
AC00UN
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SHAMPOO,
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Also, $5 OF
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Blfl We now carry a fui
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rs offer tips
Tis has done their
homework in
and advance and is well
agle prepared when it is
oore time to head to the
;han stores.
"Shop with
sful lists. Of course,
mas there will be long ?*;
and lines and crowds of
ate- people. But if you
shop early in the
hop- season and avoid
rea- peak traffic times,
fond you can finish your
said shopping sooner j
jI of and with less
or. stress, said Kitty
ues- Strickland, an
buy instructor in USC's
lany Department of
st of Retailing.
e to Ask family \
members early in \
hop- the season to make *
Lial's lists of gifts they j
ner- would like in a \
ams range of prices,
5ven from the inexpentdise
siye to the extravaergy
gant. Then study
y 0f newspapers, magazines,
catalogs and
chil- special advertising
issy brochures, or tune
con_ into radio and TV
are advertising to learn
hels where the best bargains
can be found, Strick
can said.
who Even doing some adv*
KayH. Mayes, CP/
executive uirector
jp. (803) 736-1036
FAX (803) 788-1758
Division of I of in Shell Associut*
Box 23291 Columbia. S(J 2922
;n You Thought Youi
Jould Take No More
F Perms, Highlights
imical Services
t Present Coupon
f/ line of Redken products
St. (Upstairs) 799 0234
Holiday Shopper
to reduce t
r\ ?r
: Z l
window shopping when you
land go at a leisurely pace will |
you a chance to get ideas for
ince gifts y0U will purchase, Mid
1=1
mi
South Corp
Properties, Inc
loliday shoppii
V said. ma
|| Develop a bud- sail
U get. Itemize the
dj people you have to ^ \
j\ shop for and decide ips<
I on a dollar
I amount. "This will ,
counteract the
0) I stress and depresjH|
sion that could
I | \ result from spend- li
ing to much by
* mnnev " he said. mil
..iilj. I The bottom line
*"1^ when shopping, the
according to 0p(
f Strickland, is to rea
shop sooner rather ^
than later in the
.., season.
| "The more you
delay shopping, *or
the more the hassle.
Once you have bu
'A your list in mind th?
\/ " , j and your budget tra
<f / j set, maximize your arc
\f efficiency. Identify dei
what you can get ^he
in lnratinn sn that .
you can complete
all of your shop\
ping in as few trips
\ as possible," she 0
, f said. th?
^ Shopping early
in the season also th*
can ensures good selec- um
crive tion. tar
the "Many stores don't keep fro
hels large inventories. Popular items Mi<
a m m a a * a
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The solution is simple!
Right on the edge of camp
jj off-campus living with
|i|?5 While some may think it ct
campus/ Whaley's Mill <
1 % tit* individual leases/ and spi
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because at Whaley's I
M-F 9:30-5:30 J
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211 Main St. No*
Friday, December 8,1995
na stress
y sell out quickly," Strickland
1
Shop at times when traffic
the stores and on the roads is
3 fierce.
"Shopping in the stores is
! best in early morning and
2 afternoon," Strickland said.
If you do have to wait in
2, you can reduce your stress
envisioning how the person
*ht receive the gift.
Think ol what will please
; person, and picture them
;ning the gift. This can be a
il perk to enjoy the giving,"
chels said.
Even the best preparations
y not prevent shopping stress
some people.
"Many people have magical,
t unrealistic, expectations
it the gifts they give will
tnsform the lives of those
>und them. Others are sadled
because shopping reminds
;m of friends and family mem s
who are no longer around,"
chels said.
However, for most people,
liday shopping is more a joy
m a chore.
"It is true: Tis better to give
m to receive. Doing things
selfishly for others is imporit,
and we receive happiness
m sharing with other people,"
chels said.
[ Move to Whaley's Mill,
us/ Whaley's Mill offers
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ists more to live close to
jffers low student rates/
scial leases to upperclass
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I
Leasing for Spring '96