The gamecock. (Columbia, S.C.) 1908-2006, August 29, 1994, Page 8, Image 8
New student catalog takes
posters beyond the wall
LURE EYDE Carolina! Editor
If there's one thing college students are famous for, if s
their varied tastes in choosing art for the walls of their
rooms and apartments. Typical college wall decorations
range from street signs to museum posters, Absolut vodka
ads and pin-ups, making the student feel more at home in
the four walls that surround them during the school year.
This year, two enterprising young men, Brian Gordon
and Dennis Roche, started up their own company, Posters
Preformed, Inc. and launched a catalog geared solely towards
the college market. You've probably seen most of
their posters before because they're large-sized reprints of
ads that run in national magazines by companies such as
Coca Cola, DKNY, 1-800-COLLECT, J.Crew, Volkswagen,
and many others.
They're all available in college students favorite way to
shop- a catalog called Beyond the Wall. Co-founders Gordon
and Roche got the idea for the company from their own
search for cool wall art while in college.
"When I was in college, my friends and I were always
desperate for things to put up on our walls," Gordon said.
"It seemed as if everyone had the same old posters. To be
different, we ended up stealing things, like banners from
sporting events or beer signs. At the same time, I often wondered
why I could never get really cool ads as posters."
After some market research, they launched the first catalog
in January, with a circulation of2,500,000 at over 600
campuses nationwide. Many of the posters are originally
ads; however, some posters are designed exclusively for Beyond
the Wall, such as the Coca Cola poster in the fall catalog.
Gordon and Roche met while working as marketers for
Proctor and Gamble, which explains the two-way street
their catalogue creates. In addition to providing new and
different posters for students, the ads are still advertising
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BOOTLEG POSTER: "One Voice Can Make a Difference"
from Timberland is one of the posters students can
order from Beyond the Wall.
the product they were originally designed for.
Beyond the Wall charges $10 for the first poster and decreases
the price the more posters you buy. On the flip side,
they charge marketers almost $10,000 for each Dage in Be
yond the Wall, but marketers get five percent of the sales
and the database list of names and addresses of customers.
To order a Beyond the Wall catalog, call 1-800-866-1616.
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Woodstock i(<
Working the concession
stand in the Saugerties, N.Y. test
let one USC student experience
three days of peace and love.
USA ACIERNO Staff Writer
Woodstock started off as a nightmarish
vision in my mind. I pictured
huge crowds, long lines, unrealistic
prices and chaos.
My friends, however, saw it as a festival
to celebrate life, love, and music;
therefore it was inevitable that I would
end up there. To avoid the crunch of
$135 tickets, we volunteered to work a
concession stand.
We got to the Woodstock site-Thursday
morning and basically sat around
and did nothing until our shifts ended
at 6:00 p.m. For our trouble, we got free
food plus the use of showers and beds
in "Employee Village."
Employee Village was, in my opinion,
a slum, so I decided to camp out in front
of the North Stage. Thursday night was
pleasant. A few hundred of us watched
"Easy Rider" and anticipated tomorrow's
show.
Later that evening, two friends with
press passes spotted me. They took me
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That night, we explored the entire site
and got to experience Surreal Village.
It wasn't as "groovy" as I had hoped ,but
a few of the 3D games were cool. I got
back to my sleeping bag tired but excited
about the entire weekend.
Friday, the local bands performed on
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the North Stage. A handful of people began
walking around naked,which attracted
intense coverage from the media.
I wasn't impressed until Friday
night when things began to get crowded.
We couldn't find the friends we were
supposed to meet and ended up spending
hours looking for them.
By Saturday morning, things were
getting insane. My friends and I stayed
for The Cranberries performance at the
South Stage, then we walked back to
North Stage for Blind Melon. I went
crowd surfing and stage diving during
Cypress Hill's act until it began to rain.
At first, it was refreshing. I played
hackeysack with a group of guys and
fell in the mud, but by Crosby, Stills
and Nash, I had to go back to the press
tent and change my clothes.
Saturday night was chaotic. Half the
people in the crowd were naked and
everyone was covered in mud. People
had tipped over Port-a-Potties and went
sludge diving; as if naked mud sliding
wasn't enough. A few concession stands
had been overtaken and the gates had
been brought down. It wasn't as if they
were collecting tickets anyway.
Thou sands of tents were everywhere,
making me think of a refugee camp in
some far off country. According to the
medics I spoke with, there were over
5,000 iryuries a day and eight deaths
overall. People were lost, cold, wet and
miserable. It was impossible to walk
anywhere because the mud just sucked
you in.
Thousands of people left Saturday
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if the senses'
night despite the fact that the buses
weren't running and their cars were
miles away. Most people abandoned
everything they brought with them and
I was extremely grateful to be backstage
in the secured press area.
Sunday, I had the most fun. My
friends and I busied ourselves by stealing
A1 Rocar's chair and were also inspired
to create a huge banner that said
"Rosendale," the name of a small towr
we live in over the summer. By the time
we circulated through the crowd, the
sign was completely illegible so we usee
it to start a limbo line. Much to oui
amusement, everyone who attempted
to limbo slipped and fell in the mud. We
soon grew tired of this game and managed
to sneak our way backstage for
Spin Doctors, Porno for Pyros, Bob Dylan,
Red Hot Chili Peppers and Peter
Gabriel.
My Woodstock experience was one ol
the upper-middle class. I got backstage,
met celebrities, got free food, and had
the privelege of showering. I didn't mud
slide, go naked, have sex, or do a lot oi
drugs; but I did experience Woodstock.
The only way of describing it was awesome,
dreadful, horrible, and wonderful.
Being there was just an explosion
of the senses. It was everything good
and bad rolled into three days of music,
drugs, and overdosing for those who
didn't listen to the announcements that
"Only the brown acid is good."
Hi
EverCetAPol
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IENDS DON'T lET FRIENDS
DRIVE DRUNK.
U.S. Department of Transportation
mm (??b
munity Service^?^
rams has a job for
! Drop by the CamActivities
Center or
^77-5780.
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With
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Think What
He Might Have
Accomplished
If He Had Been
In Co-op.
FOR DETAILS
CONTACT:
['he Student Employment
Center
USC Career Center
6th Floor B.A. Bldg.
or call 7*7-2124