The gamecock. (Columbia, S.C.) 1908-2006, August 25, 1994, Page 4, Image 4
New visual idei
ERIN QAtiOWAY Asst. News Editor
Just when you were accustomed to the Roman goddesses
shaking hands on all of your Gamecock paraphernalia,
a new symbol has taken hold of the campus.
Although the seal and mascot logos will continue
to be used, the visual identity helps to build USC's
competitive edge against other academic institutions,
according to President John Palms in a letter included
in the Graphic Standards Manual, which provides
guidelines for the use of the new identity.
"The university seal will continue to be used for
very official documents like diplomas and rings," Russ
McKinney, Director of Public Affairs said. McKinney
said, the new visual identity, however, will become
the standard USC emblem. The university seal will
also mntinnA tn he hhaH hv the Roard of Trustees and
the president.
A committee was formed by the marketing committee
to develop the new emblem. The committee
was made up of representatives from the athletic department,
art department, public affairs, several faculty
representatives and Board of Trustees member
William Hubbard. Lynne Mahaffey, former director
of University Publications, spearheaded the committee.
School of Mus
KEITH BWDWEAUX News Editor
USC's School of Music separated from the College
of Humanities and Social Sciences on July 1.
"It is a very exciting time for the School of Music,"
School of Music Dean Dorothy Payne said. "The separation
will give us an opportunity to plan that we
didn't have before."
The separation will bring the school more in line
with nationally recognized music programs.
? a i / i i r
"irs not unusual ior scnoois 01 music io ue muependent,"
Manuel Alvarez, former Director of the music
school said. "Most of the quality schools of music
in the country are in fact independent."
The idea of an independent music school has been
pursued for a long time.
There's been talk for about a decade or so that the
School of Music at South Carolina should follow the
other models nationally, of other schools of music, and
become a separate college," Alvarez said.
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Other features include y
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ltity attempts to
According to Hubbard, the first project of the com- bo
mittee was to evaluate design proposals from nine dif- fie
ferent firms. The bid was awarded to DESIGN/JOE pa
SONDERMAN of Charlotte. L
Hubbard said the committee assessed what USC .
needed in a visual identity. They wanted a symbol . '
that was more modern and had appeal with both cur- in
rent and potential students. "We wanted a balance of
tradition and progression, but we didn't want to forego s\]
the traditional look," Hubbard said. wi
Hubbard said that the committee stressed that the 8t
visual identity would not replace the seal. The logo j
would instead provide a common symbol for the public
to identify with. "We were really trying to replace
the scores of different logos that different departments V(
and rammiaaa nap " 1-TiiKhard flflirT
According to Hubbard, the committee felt that the b?
most symbolic part of the campus was the Horseshoe, ei
The committee members walked around campus in as
search of something that would capture the spirit of
the university. "With this logo, we could bring together
the state through the palmetto and the university
through the gates," Hubbard said.
According to the Graphic Standards Manual, the ^
visual identity was designed with the heritage and
tradition of the university in mind. The gates sym- ir
ic becomes sep
Alvarez said the music school will not lose ground tl
because of the separation. tc
"The music school is still part of the university so
independence really means strictly organizational, s<
not as much in philosophical independence as people
think," he said. ^
A majority of the College of Humanities and a Vl
unanimous music school agreed on the separation. tj
"I'm sure that many of our colleagues in Human- g1
ities and Social Sciences probably feel that music
should stay a part of the Humanities college," Alvarez ^
said. "Obviously there were some factions on campus
Via* wore nnf an nhmit the school's indeDen
dence as we were."
The separation had the support of the upper administration
of the university. D
The school had support from interim Dean Davis
at the College of Humanities and Social Sciences, the s
support of the upper adirHstration, and eventually, v
UP! IT'S T
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ro,>l-i/-n7in Crvllorro Apprmnt cnprifirallv fnr thp <;tlidp
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our own credit card, a savings account, overdraf
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unite campus F
lize higher education's opportunities as well as re- "ft*
ding the architecture of the original Horseshoe. The JL
Jmetto is a state symbol and signifies the universis
position in the state. The date at the bottom of the ROI
?o represents the founding date, as well as indicatg
the approach of the university's bicentennial. P^c
Before the final unveiling to the public, Hubbard ^er
Lggested a test marketing to gain feedback. "Once ge^
e had something, we floated it out to different con
ituents of the university. This is where students wil
ayed a big part," Hubbard said. ter
The visual identity was then distributed to Uni- P88
srsity 101 classes and area high school students. rec
ubbard was amazed by the amount of positive feed- ^
ick the committee received. The students were giv- an|
1 identities of several academic institutions and get
?ked to pick. The USC visual identity was chosen inc
'er the logos of other universities. Hig
Rather than change over from the seal to the vilal
identity all at once, the change will be phased in
i new projects are ordered, McKinney said. keT
TVa nlon ia tn ovtmfn all v a/lmaf tViia lncrn fnr hllilrl
AAAW f/AMAA AW WW Vivuvuuu; wgw .w IX UJ
ig signs and street signs," Hubbard said. gin
arate college s
fr?
ie board of trustees supported the recommendation q q
) separate as well," Alvarez said. wo
Alvarez said the separation will help the school in
jveral ways.
"One, to have a dean of the School of Music means
lat the dean is involved in policy making at the uniersity
level," he said. "Since Dean Payne will sit on
ie Council of Deans, I think she will become a
wronger advocate of the School of Music.
The separation enables the school to become inependent
for fund raising rather than going through
ie College of Humanities. The school now has its own
ind-raising arm."
The School of Music actually had most of its adlinistration
in place for the separation.
"The school, for all intents and purposes had a
tructure that was pretty close to independence," Alarez
said. "A lot of the pieces were already in place."
HE LAW 1
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I
freshman Council
eadies for new year
8ERT WEWTZ Asst. News Edftor regular basis. Senators serve ai men- 'I
1994-1995 Freshman Council ap- tors for the members,
ations are now available in the Stu- Freshman Council activities jctend
it Government Office, Russell House beyond Student Government, hwever.
m 112. The applications are due "Student Government is looking "or in?
., dividuals interested in being involved
The 1994-1995 FVeshman Council on ug and jn Student Go.ern.
1 consist of35-40 freshmen. Five al- . ? f , ,, , , , _
nates will also be chosen Pending ment' Johns addedFreshman Coun'
llttlCS Will UlSU UC CllUBvlli X vllUlili: ? ? ? ? ? i i i
sage of a Senate bill concerning the h8lP8 de loP Werahipskillf and
onstruction of Freshman Council, teaches student8 about the ?PPorum_i
:_4._ r. ties at USC.
LUUCI 3 uiviue llltu live tuiliiuittcco.
ese committees, ranging from phil- All freshmen interested in bein^ in;hropy
to communications work to- volved can apply. Many people lave
her to sponsor projects. Past projects hesitated to apply because they weren't
lude a bachelor auction, Adopt-a- in student government in high sclool,
jhway and various philanthropic pro- but many previous Freshman Council
tms. A retreat will also be held for members have made an impact despite
i members. having no high school experience
Potential Freshman Council mem- Freshman Council was star.ed in
s will be interviewed by members 19g9 b stud(mt m p^dentMarie
^year's council. Interviews be- UuiseRamsdale to give freshmen an f
Freshman Council also allows fresh- ?PI?rt ?y to get involved on canpus.
n to get acquainted with Student ?orme,r "embers mclude Stude" Body
vernment at USC. "We want Stu- President, Brian Comer, and S;udent
it Government to be accessible to all Body Vice-President, Amy Bigham.
- v , *1 ts , ?i t..i..? nnn mcha
ifimen," said Juiye donns, rresnman w uijc ouimo aim -*wr? ui
uncil advisor. Freshman Council stop by the Student Government Office
rks with Student Government on a for more information.
How to find a roommate at a
school with 26,000 students?
It would take thousands of fliers to reach as many students
as you can in just one issue of The Gamecock. For only $1.00 a
line you can tell nearly 29,000 readers just what you're looking
for in a roommate. For more details call 777-4249.
Open Bowling!
Plenjy Ot Lanes!
rLA Mw/^Welcome r
ttSmBack
w Students,
uHrvVV/ Faculty
\ "JfrnSsxRw/ nnd Stall
lnchorcd At The Top And We Plan To Stay There! I
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