The gamecock. (Columbia, S.C.) 1908-2006, April 10, 1992, Page 5, Image 5
Stadiui
By CHRIS HORN
USC Times writer
Yes, it's true.
Williams-Brice Stadium, that
grassy gridiron of Gamecock
i glory, that foundation of football
fanaticism, may soon trade its
harsh marks for heavy metal thunder
? well, at least for a day now
and then.
A Pnlnmhia-hasp.rl r.onr.p.rt
promoter said earlier this month
"it's a 50/50 thing" thai
Guns'n'Roses and Metallica, popular
heavy metal groups getting sei
for a national tour, will perform ai
the university stadium in late July.
If it happens, the concert woulc
be the first rock'n'roll event in th(
stadium's 57-year history, unless
you count those crowd and uppei
1 deck-swaying performances o:
"Louie, Louie" by the marching
band a few years ago.
Opening the doors of USC's
football arena to rock music prom
oters would have been unthinkabK
not long ago. The Rolling Stones
request to play Williams-Brice ii
the midst of the 1989 football sea
son was turned down, a decisioi
that was questioned by some an<
led to the formation of a stadiun
I use committee to study the concep
of renting the facility for outdoo
concerts.
"The first thing we've looked a
in using the stadium for non
football events is that it's not go
Paint't
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James M. Stevens, USC art
exhibited in 14 states and sevc
the S.C. state fair last year. "I v
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ciate director of the athletics s
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November, the stadium will just (
1 about have to be reserved for 1
" Gamecock football."
1 Actually, it is not as if rock
1 groups are lining up to play at (
1 Williams-Brice ? or any other 1
1 stadium. s
r "Last summer, no one toured *
stadiums. This year there are three c
lt acts that are doing it, and next
" year, who knows, there may not be
" anyone on tour again," said Wilson C
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lease anyone but himself.
"My choice is not to make deciions
based on what somebody
lse thinks. The longer you paint
/hat others want to see, the more
ou get away from your own indiidual
experience."
"Let us stand up and proclaim
urselves for what we are."
This past fall he won Best-inIhow
at the South Carolina state
air and this was just the latest of
lany honors and awards.
Steven's naintines mix metanhor
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nd bold color. Reds and blues
iominate. "Color is a most proound
tool," he said. If his figures
/ere words they would be oxymoons
? "solids that also have a
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working part-time
don't have to.
five-day scheit
leave your
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that work
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paid holiacations."
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most students
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touring circuit. Guitarist Eric Clapton
and Elton John are reportedly
considering plans to team up for a
stadium tour this summer. Country
star Garth Brooks is another
possibility.
a i t t ' ? cc: * ? i *
/\nu university oinciais remain
open to allowing the stadium to be
used for large-scale religious
events, such as the 1987 Billy Graham
revival and Pope John Paul's
ecumenical service the same year
in the stadium.
To compete for a piece of the
is express art ]
floating quality." Figures float and
change across the canvas.
But Steven is not one to analyze
the art experience. "To put one of
my pictures in the paper would be
describing it better than I could
myself. Art is a very individual experience.
People see different
things in art."
Steven describes himself as not
a very interesting person. "I teach,
I paint, and I read paperback
novels. I belong to the 'paint til
you faint' school, the 'dot till you
drop' school. I work as long and
as hard as I can."
And that's what he's been doing
for almost 30 years.
Steven got his undergraduate degree
in liberal arts from Carroll
College in Wisconsin. He earned a
bachelor's of fine arts and master's
of fine arts at the Art Institute of
Chicago and won a grant to study
at the Accademia Delia Belle Arte
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toward, a rock'n'roll promoter.
Despite the uncertain nature of
itadium tours, Howard said, he and
he other promoters welcome the
)pportunity to book shows in
Mlliams-Brice.
With three interstates and several
major highways feeding traffic
nto Columbia, promoters see the
;tadium as an ideal stage for the
rnndful of big-name groups who
:an atrract stadium-sized crowds.
Only Guns'n'Roses, Metallica,
lenesis and U2 are on the stadium
[it* Painting
ly ANN WINCHELL
>taff Writer
USC art professor James M.
teven's paintings have been
leasing people for years, but he
ractices his art by not trying to
mer con
%
\\
outdoor concert pie, John Bolin,
director of the Carolina Coliseum
auu uie university s punu man m
dealing with concert promoters,
said his office has placed ads in
major publications read by big
concert promoters and has contacted
Midlands-area promoters.
"Stadium tours are big deals,"
Bolin said. "We're looking at
ticket sales of about $1 million and
a net profit to the University of about
$200,000 that would be split
between the athletics department
and the rest of the university."
The $200,000 for the university
professor's exp
in Rome, Italy, in 1962.
He was exposed to the tradition
of western art as it is manifested in
painting. "There were so many
wonderful reasons to be there," he
said. "I trained in a studio situation
doing a lot of figure drawing."
And he also had a desire to seek
out his roots. Steven is half Italian.
"I was delighted with the event of
having been there," he said.
Straight out of school Steven
and a partner opened an art school
near Chicago called the Johnsburg
Farm School of Art. They kept it
going for a year, but it was too far
from Chicago to draw people for
classes. So he moved to Ohio
where he directed the Middletown
Fine Arts Center for two years.
Since then Steven has taught art
in schools and colleges in California,
Washington state, Illinois and
Ohio. He arrived here in 1976.
He takes teaching very seriW&M
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, April 9th and Friday, A
5pm GREEN STREET
and
, April 11th Noon to 4
all Game WILLIAMS
Ring Now! A fastens Rep On Hi
certs
would be generated by a flat rental
fee for the stadium and revenue
from perimeter parking fees, concessions,
novelties and a ticketing
service charge, Bolin said.
Columbia-area hospitality businesses
also would profit, Bolin
said, because stadium acts require
substantial set-up time. That trans
lates into motei rooms ana restaurant
meals for road crews in addition
to the concert crowds from
out of town.
Another trickle-down effect of a
stadium concert is employment: as
many as 1,800 people would work
as concessionaires, security personnel
and ushers.
With the shortage of mega artists
embarking on stadium tours,
it's unlikely that USC would get
more than one ? two at the most concerts
at Williams-Brice in a
year. The six or seven Gamecock
football games every fall will continue
to dominate in more ways
.1 f
uian uuc.
A sold-out football game at
Williams-Brice nets far more than
an outdoor concert would for the
university ? about $550,000 to
$600,000. Why?
"With a concert, it's the entertainers
who make the real money,"
Moore said. "When we have a
football game, we are the
entertainer."
Chris Horn is the Managing
Editor for USC Times, a publication
for university faculty and staff.
eriences
ously. "Art has a highly disciplined
structure," he said. "You
need to teach skills, techniques,
methodology; it's not just a freefor-all.
We work hard in this department
to provide for the state's
needs. We cross-reference with
each other among art history, art
education, art studio and eranhic
, 0 r
design."
"Working with students keeps
you on your toes. You have to
understand the student's context,"
he said.
His work has been exhibited in
more than 100 events in 14 states,
Argentina, Rome, Germany and
Switzerland. Some of his paintings
will be in the art auction in the
Capstone campus room at 8 p.m.
April 15.
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BRICE STADIUM
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