The gamecock. (Columbia, S.C.) 1908-2006, November 08, 1989, Page 5, Image 5
Carolina Life
Wednesday, November 8,1989 the gamecock 5
New advert
caters to th(
By SCOTT PRUDEN
Staff Writer
Flipping through the Sunday
State newspaper day, I found myself
at the coupons. Since I'm a
cost-conscious guy, I usually take
time to go through these to see if I
can save a little dough on deodorant
and belly-button-lint remover
and stuff like that.
On my way past the Ex-Lax
coupons, I was suddenly faced
with an unassuming cartoon ad for
Liauid Dial soan. Standing at a
sink is Soapy the Raccoon, diligently
washing his hands, with two
freckle-faced, white-bread American
youths smiling and looking on.
What bothered me was what
Soapy is saying in the ad. Soapy
says, "Since germs can be on anything
you touch you can never
wash your hands too much." Apparently
Dial has lousy copy editors,
because they need a comma
in there.
Then with the coupon, they include
an order form for a plush
Soapy doll, some cute stickers and
a book to help children learn how
to wash their hands.
Pretty sick, eh?
I think we've entered a new age
of advertising, in which corporations
are promoting psychological
(iicnrHfrc to cHI thpir nroHnr-te
If enough children paid attention
to this ad, we could have a nation
of little future obsessivecompulsives,
rushing at every opportunity
to scrub their hands clean
of those evil germs they picked up
when they hugged grandma.
Maybe this campaign was
sparked by the AIDS scare. To tell
you the truth, I don't think picking
up the HIV virus is on the mind of
your average fourth grader, even
though it may scare the bejeesus
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Lifestyles
out of Mom and Dad to think tl
little Fritz in the kindergarten cl;
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gay bathhouses or shot up with
dirty needle one time too many.
Personally, I think about chi
ren as having dirty hands all I
time. And not just germ-infest
hands. I'm talking grimy, dir
mud-encrusted hands. That's ji
the way little kids are. Push t
handwashing too much, and we
end up with children growing
to be Howard Hughes clones.
Imagine these scenes.
A sixth grade boy returns fron
day at school, sits down to t
snack dutifully prepared by 1
mother, and says, "Mom, Jen
Lewis kissed me today. Can y
hand me that Brillo lip scrubber?
Or this. A wife returns frc
work and says, "Honey, make si
to burn this outfit. I think it ac<
dentally brushed against the sink
work."
Or even better. A young man i
turns on his first trip back frc
college, anxious for a wari
fatherly handshake from his da
but Pop says, "Nope. No touchir
son. No telling what you mig
have picked up at school."
See what I mean? This could i
ally get out of hand if measur
aren i ratten ngni now.
Before we know it, compani
might start pushing drinking stra^
and cigarettes to the anal-retenti\
"Need something to suck on? T
See LIFESTYLES page
i Are
N1 Grai
INA PROGRAM
AND ISSUES COMI
and
1NESTY INTERNATI
its
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VTIONAL USA
jre of Huma
v. 8, 1989 7:301
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Excellence Starts Here
veling Sales
Family tr
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pK'- ?##* # Am
By ELIZABETH LYNCH
Staff Writer
Itisab^tifulautumndaj
use. The leaves on the trees
gold and red with brightly c
ored sheets strung in betw<
^ them.
T-shirts, dresses and tights i
dyed in every color of the ra
: kaiif fa r\ 11 nrl ki /tl an r? i\ 1
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This is the setting in whi
Heatherlynn Schroeder and !
Ljpfl daughter, Samantha, make th
P ' "To have tie-dyes hanging
an(j havjng people smile wl
they see what I sell really ma
me happy," Schroeder sa
"Some people see tie-dyes as
S9| ^ form, and somebody actus
? W ^ accused me of adding to
campus beautification."
h^mmm BBMMi Schroeder, along with her h
band, Mitch, have been sell
tie-dyes across the country for
most two-and-a-half years. T1
tie-dye company is presen
"We're
(Mitch) stays home and does
dyes and housework whil<
B| watch Samantha and sell
H dyes," she said.
There's not always a lot
money, but they seem to mana
she said. "It's a matter of pri<
B ties, really."
"I like tie-dyes because the>
g cheerful and bright," sophom
teddy lepp/the gamecock "Heatherlynn is someone V
daughter sold tie-dve is making her own living? and
Week. much rather buy from a per;
Non-fiction,
sting people? m mk m m m ^m mam m
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family
avels across
sell tie-dyes
who I can talk with and enjoy
rather than buying a massr
at produced tie-dye from some
are company," Shuler said,
ol- Presently the Schroeder family
jen makes their home out of a 1966
Ford schoolbus. "The bus has
Lie- beds, tables, chairs and a deep
lin- freezer. We're working on getes.
ting a real stove and oven,"
ich Schroeder said,
her "We don't have a shower.
leir VCR, television or microwave ?
but my kid's healthy."
up Schroeder plans on getting a
ten little house with some chickens
kes in the yard and a place to raise
id. her kids, as she does not plan on
an selling forever,
illy "Samantha has really changed
the lives of Mitch and myself,"
she said. Samantha, or Sam-Sam
us" as her mother calls her, is almost
in& 17 months old with golden blond
aj" hair, crystal blue eyes and is alletr
wayS Wearing a tie-dye T-shirt,
rty "Sam-Sam loves it here at
USC. There are always students
around to take her on walks and
for her to practice her new voca5
* bulary on," she said.
"Being a hippie is fun when
you don't have a lot of responsibilities."
she said. Since the fam
6?' ily had Sam-Sam they have had
3n~ to take on more responsibilities,
such as worrying about diapers
re and clothes.
ore don't travel with The
nd.
/ho ???????????
I'd See TIE-DYE page 7
;on
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