The gamecock. (Columbia, S.C.) 1908-2006, April 09, 1986, Page 6, Image 6
Spotlight
6 Wednesday, April 9, 1986
Don't waste
bucks, time
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111 mis ru
By STEPHEN C. GUILFOYLE
Assistant Spotlight editor
Stay away from "The Money
Pit."
Steven Spielberg has made a
definite mistake in deciding to
"present" this feature. He has
lent his good name and some of
his good money to the makers of
this film, and was ripped off.
The film does have a few funny
moments. The laughs, however,
are rare and are gained without
anything loosely resembling a
plot.
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both said they hated this film on
their television show "At The
Movies." One even went so far as
to deseribe the plot as "page 10:
floor falls in, page 20: floor falls
in, page 30: floor falls in." Gene
Shalit, on NBC's "Today
Show," said the film had too
many pratfalls and not enough
A A
i
The Original.
Every pizza is made
from scratch, with fresi
ingredients and gener<
toppings, by the peopli
who invented free, 30
minute delivery.
Every pizza is guaranty
To your door in 30 min
or less, or we'll take $
OFF the price of youi
pizza!
When it comes to pizzi
made for your home 01
office, there are many
imitations, but there's i
only one that you can <
the original.
Guaranteed
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plot.
This is like a cartoon in which
cause and effect are greatly
overemphasized. Simply taking a
step can have disastrous results.
Is that funny or is that silly?
Tom Hanks and Shelley Long
star with their usual brand of
stale and forced humor. Only
Hanks' hysterical laughter draws
laughter, but his situation is
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biiiiun^ciii ui me noor s. "fage
ten: Hanks laughs hysterically,
page 20: Hanks laughs hysterically,
etc."
Alexander Godunov, acting in
a supporting role, has the best
line. This tells you how bad the
iii
fORIT
Serving University of
South Carolina A
1 Surrounding Armm:
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1124 Devine St. A
Hours: V
eed: 11AM-2AM Sun.-Thurs.
utes 11AM-3AM Fri. & Sat.
3.00
r Limited delivery areas
Drivers carry under $20.
r\ ^ ? ; 1 - r-\
w isoo uuiniiios rizza, inc. !
c
F
eally [
ca? p
UN IM F R Receive a 12" 3ur
cheese pizza with
C/^P ONE topping and
V^fi 16 oz. non-returnj
TWO bottles of Coke* I
$7.50! (Tax included1)
Not valid with any
coupon or offer.
fHiK ^er Q0001 thru
Our 12", 8-slico pi
T*|^ sorvos 2-3 person
inwiBMiiaaiiBaHiaiiai
HftJiMFR Receive a 16" sup
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vyn four 16 oz. non
EYM ID returnable bottles
rvun Coke* for $11.HC
511.50! (Tax included!)
Not valid with any
serves 4 6 person
film is when a minor role by a
ballet star turned actor upstages
the two 'comedians' who are supposedly
masters of their craft.
So that you won't waste your
money, here's the best line: "1
have lost her but I'll get over it
because 1 am shallow."
That punch line and the
hysterical laughing you hear in
the commercials are the only
things this film has going for it.
Richard Benjamin must have had
an easy time directing this film,
because there is no plot to direct.
"The Money Pit" is a waste of
time. And of money, if you actually
buy a ticket.
A'C
Mill?
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lOMINO'S
?IZZA
DELIVERS
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TWO S
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other !
15/86. |
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15/86 {
lizza [
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6840PX/560?
mx>x$ ??K:
WCOS stays
'modern coun
By PATRICK JEAN
Assistant Spotlight editor
Country music, like all forms of popular entertainment,
has its fans and enemies. It has survived
eras of booming success and of teeming failure.
One station that has been through all of that and
survived is Columbia's WCOS-FM/AM.
WCOS-FM is the top-rated radio station of all
music formats in the Columbia area. The station
leads all others with a 17.1 percent share of the
listening audience, a lead of almost five points over
second-place WWDM-FM, according to the latest
Arbitron radio ratings, released in February.
The FM station remains number one by sporting
"a contemporary country format that gives the
listeners what they want," said Doug Enlow, program
director.
In the 1950s and 1960s, WCOS had a format like
many other FM stations of that time ? automated
background elevator music. The station switched to
an underground rock format in 1972, which it kept
for about a year.
However, rock programming was not popular
with the station's advertisers, Enlow said, so a traditional
country format was begun in the mid-1970s
and later refined to contemporary country.
"We've tried to turn away from traditional country,
while keeping our dyed-in-the-wool country
fan. The traditional listener is very loyal, but the
ratings are small, and more people are acceptable to
this kind of music," Enlow said.
While a traditional country playlist is limited and
includes such artists as Hank Williams Sr., Hank
Snow and Lorctta Lynn, a contemporary country
format is more open and includes such modern
favorites as Kenny Rogers, Alabama, Eddie Rabbitt
and Hank Williams Jr., Enlow said. A WCOS
listener might even hear the Eagles, Bob Seger or
Lionel Richie.
"We tend to pull in the people for whom rock,
easy listening, or other formats isn't their thing. The
response has been fantastic ? nothing short of ex.,^11
M 1. - - -
ICIIl'lll, lie 5U1U.
Although Enlow said the station's target audience
is the 25-54 age group, WCOS is number one among
them and the 18-34 group, according to the Arbitron
ratings.
"It has to do with groups like Alabama and Exile.
The more uptempo contemporary groups have done
a lot for expanding our audience. Country attracts
that age group, and we've expanded our format to
reach the younger people. And advertisers like a station
that attracts those demographics," he said.
For the traditional country listener who may have
felt abandoned by the station's format change, the .
sister AM station carries such music. It simulcasts
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on top with
trvs format ?
the FM station for part of the day and broadcasts
traditional music the rest of the time. It also has
recently added a call-in talk show at night.
The FM station survived the so-called "Urban
Cowboy" fad of the late 1970s. It gained its high
audience ratings about three years ago and maintained
them, Enlow said.
"During the craze, country stations nationwide
experienced a swift uprise in their ratings. It died
down a couplc of years ago, and a lot of stations in
the North and Midwest were hurt. In Columbia and
the Southeast in general, we didn't experience that.
We reached a peak and stayed there.
"Other stations reach a peak, then drop back J)
drastically. But we got a 21 share and have stayed
close to 19 or 20 since then. When 13 to 14 radio stations
are vying for the top spot in one area and you
can maintain those ratings, you have to be pleased.
Surprisingly, we share most of our listeners with
WNOK," he said.
Ironically, Enlow began working at WNOK in
1967 and became programming director 10 years
later. He left the station and joined WCOS as a latenight
news reporter in 1981. He has been programming
director there for a year and a half and helped
initiate the change to contemporary country. He has _
his own show from 3-7 p.m. JP
"I prefer working with contemporary country. It
gives you a chance to deal with adults ? when you
deal with the 12-and-under market, it's hard to i
think on their level," he said.
The station has led the local Arbitron ratings,
conducted twice a year, seven consecutive times during
the past three and a half years. The station is
number one in Columbia in almost all demographic
aspects of the ratings and is the top-rated country
station in the United States for 15-minutc shares of
the listening market, Enlow said.
The station's current plans are to maintain itts
programming and popularity, Enlow said.
"Of course, you're always hoping for improvements.
But when you're a market leader, you
tend not to take chances. Our approach is very conservative.
If it ain't broke, you don't need to fix it."
A series of bumper stickers, framed and posted
on a wall in the station's lobby, probably best
typifies the change and success. The sticker's shape
has remained the same, as has its bright orange and
yellow background colors.
The letters and insignia have changed, however.
What began as a smiling white sun over script-like
station call letters has evolved into fat bold bladk
letters, with "Modern Country" emblazoned whe?e
the sun once was.
The current bumper sticker exemplifies WCOS at
its best ? big, bold and on top.
PRIL 12, 1986 1
ID WEIGHTLIFTING CLUB ! !
:nts I *
JTRAL STATES I
CHAMPIONSHIP I
AL GUESTS |
Women's National Champion i I
Tina Plakinger j
lpions I I
wssm H
t
| |