The gamecock. (Columbia, S.C.) 1908-2006, March 27, 1985, Page Page 10, Image 10
HBO executive 1
From Associated Press
NFW YORK ? The executive who Duys movies tor rionie
Box Office predicts that last year's best films in the theaters
are outstanding but too high-minded to be this year's
blockbusters on the home screen.
" rou a aimosi cxpeci IV auuiein.CN iu uc w.tiviiing, uic
Oscars in black tic," says Steve Scheffer, HBO's executive
vice president. Scheffer said the five films competing for best
picture at the Academy Awards presentation tonight fit into
the elite category of "Gandhi," a movie that won immense
critical acclaim and swept the 1983 Academy Awards was too
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"Tootsie," which lost to "Gandhi" in 1983, was the mostwatched
movie on HBO in 1984. Schcffer called "Tootsie"
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forecasts crowd-p
the quintessential pay-TV movie. It was an American film
with an American star, Duslin Hoffman, and an American
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by pay-TV because they repeat well.
THE FILMS vying for best picture offered very few laughs:
"Amadeus," "The Killing Fields," "A Passage to india,"
"Places in the Heart" and "A Soldier's Story" as "the next
two most accessible stories for TV," followed by "Amadeus"
and "A Passage to India." the last two run longer than three
hours, a disincentive ior some viewers.
Schcffer expects the five nominated films all to be on HBO
within a year.
BECAUSE IT INVESTED in their productions, HBO, or
its sister service, Cinemax, will have first-run exclusivity with
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ileasing movies ?
"A Passage to India," "Places in the Heart" and "A
Soldier's Story," as well as with "Ghostbusters," "The
Natural," "The Karate Kid," "Starman," and "The Muppets
Take Manhattan."
Shnwtimp-The Movie Channel. HBO's binRCSt rival, has ex
elusive rights to "Beverly Hills Cop" and "Footloose."
Despite its wide assortment of exclusive films, HBO is cool*
ing toward that acquisition policy. "The price we'r? paying is
greater than the value we're getting," Scheffer said.
Scheffer said the most popular movies on pay-cable over the
next year will oe those tnat arew overnow auutenccs to
theaters in 1984, particularly "Ghostbusters" and "Beverly
Hills Cop." But he doesn't expect them to be all-time pay- O
cable hits because they appeal to younger people and paycable's
audience ? as well as VCR viewers ? tend to be older.
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