The gamecock. (Columbia, S.C.) 1908-2006, October 03, 1984, Page Page 14, Image 14
New vending
By Sherri Clayton
The lastcst application of 2()th century
technology arrived on the USC campus a fewweeks
ago in the form of four new Coke
machines.
Video game enthusiasts will find the novelty
machine called Catch-a-Can a challenge as
they try to make the man in the picture catch
falling drink cans thrown by a monkey sitting
on top of a Coke machine.
The player uses two buttons to control the
man's left and right movements. Points are
scored for each can caught and are displayed
at the top of the picture.
Of the 140 Coke machines on campus,
lour have the game, according to Claude
Toulson, fountain service supervisor for the
Coca-Cola Bottling Company.
The machines are lccated in Columbia
Hall basement, Gambreli hall canteen, the
tv\ nuutiing ami lowers main lonoy. i nerc
arc plans 10 put about 5 more on campus.
Dennis l ong, a freshman journalism student
scored 170 after he purchased his drink.
"It's neat. All the people around here like it.
There are crouds around here sometimes,"
ne '.ain.
No prizes are giv en, but AI Ross, area
manager of Towers complex, believes they
should be.
"I think they should get a Coke if they get
a certain amount of points in the time allowed."
he said.
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hoc e\en notice the small picture on the
machine.
Jess Weiss,a research assistant in the Social
and Behavioral Sciences Laboratory didn't
notice He played the game alter he purchased
a drink for a friend.
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machines offi
"It is an example of how far technology
has progressed. Video technology is part of
our every day life, technology has advanced,
and our society has adapted to it," Weiss
said.
Weiss recalled a Mel Brooks movie he saw
a few years ago. The good guys were fighting
the Mafia with a Coke machine. They put
money in and aimed the machine at the bad
guys. It would shoot Coke bottles at them, he
said.
i Weiss said he though: the screen should
have been put lower so kids could play.
"It's a marketing tov " he >aid.
Besides the Caich-a-Can machine, Coke
has put a few dollar bill validators on campus.
A drink may be purchased with a dollar
bill and 60 cents change is returned. The
machine takes the bill like a regular change
machine.
The dollar bill validator does more business
than anything we've ever done," said Tulson
tit the C oca-C ola Bottling Company.
The talking vendors that were new two
years ago have beet, taken off campus.
All of these ;tre novelrv ''Af'tpr n
while it gets old, you have to change things,"
Toulson said.
The C'atch-a-Can machines are really kits
that can be installed in ten minutes in the
new machines, Toulson said.
Another sales gimick will begin within six
uecks on campus. Special Mello Velio
cans will contain a free tee shirt and 50 cents
for another drink, said Karen Crocker,
supervisor of Vending and Trademark and
Licencing located in the University
Bookstore.
The bookstore administers the canteen
facilities on campus.
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Bobby Carter, a sophomore engineering major, tries
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