The gamecock. (Columbia, S.C.) 1908-2006, January 30, 1984, Page 12, Image 12
'Entertainment
LOS ANGELES (AP) ? Last week, its "News
amined animal cruelty in the TV and film industr;
it investigates the Hollywood fast lane with a fi
on cocaine.
What's a program named "Entertainment To
in places like these?
The answer: gaining attention and credibility ii
ly glitzy world of breathless stars, press agei
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wants to be taken seriously by the movie and T1
must take the industry seriously. And it does.
Besides having its full share of star intervie>
shots, "ET" puts a harder edge on some stc
entertainment-loving fans probably need or wan
Paramount, which produces "ET," is moi
about ratings than anything else. But if so
'Southern Netvi
ATLANTA (AP) ? The Southern
Regional Council, blaming public ignorance
of presidential politics on superficial
coverage by television, wants to use the same
medium to combat that ignorance.
The council, a 40-year-old civil rights
organization, is offering a nightly program
on cable television called "Southern Network."
The two hours of taped speeches,
debates and interviews by presidential candidates
are available on more than 40 cable
channels in Georgia, Alabama and Florida.
The program will reach about 1 million <
households and will continue until March 13, :
when the three states hold presidential
primaries. Through videotaping sessions, (
viewers can even quiz the candidates.
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EXPERIENCE new cultures ?
EXPLORE new geographic settings . . .
EXPAND educational perspectives . . .
i ENJOY yourself!
For one or two semesters you may stuc
another university across the country.
For more information call 777-5116 or <
the Office of Student Development, West
Russell House Room 108.
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Please Come In and Meet
Mr. Kaplan on February 8 & 9
Outside NY State CALL TOLL FREE. $00123 1712
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Tonight' seek
;can" unit ex- Newscan can be journalistic
y. Next week, "ET," gain respect for the proj
ve part series loyal star-gazing viewer, th
Paramount.
night" doing "Our testing shows that ou
they find our industry facinat
n the normal- dent of Paramount Television
o ' ?- - - - ? ? A *
no, jjuuuciiy pic warn 10 Know more ao
:nt Tonight" educating them to our busines
V industry, it points."
vs and snap- "Last week's three-parter,
>ries than its Menagerie," uncovered no jui<
it. substance but the balanced re
re concerned concerns that some animals are
mething like ing creatures, in the entertainr
i/ork' to presen
George King, production director for
SRC, said the council decided to sponsor the
program after finding that only about two
out of 10 people interviewed could name
more than three candidates.
"Given that TU elects the president these
days, rather than elect him from a 30-second
slot on the 10 o'clock news, why not elect
him on the actual statements he makes?"
King said.
The council kicked off its presidential
education blitz Monday night with taped
speeches from Walter Mondale and Ernest
Hollings and interviews with state campaign
coordinators.
SRC is devoting its first week of program
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s to educate 1
ally sound, call attention to A spoke
gram and not offend the show's generalize
en hard news is fine with Studio hea<
the chance
ir audience likes the stars and
ing," said Randy Reiss, presi- Splashy s
Domestic Distribution. "Peo- the Natiom
out our industry, and we're they're rati)
s ? the scandals and the high ths of Febri
the future i
"ET," o
"Hollywood: The Mistreated an awkwar
cy scandal. It was a bit thin on mount prov
port did raise some legitimate its army of
being treated as props, not liv- mount's fill
nent world. hidden fror
+ a
i d variety ui
ming simply to introducing the contenders
Ater that, it will recruit scholars an
reporters to tackle a new issue each night.
While the SRC doesn't expect big ratings
it is hoping to convince the cable industr
that it is worthwhile to cover politics.
"We have assumed for too long and wit!
too little evidence that people are not in
terested in who's going to be president," sail
Steve Suitts, executive director of SRC. "It'
especially an untried presumption in light o
the long tradition of politics as entertainmen
in this country."
Cable companies, sensitive to criticisr
they have failed to provide programmin
that departs from television's usual fare, ar
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their viewers
swoman for "ET" said next week's series will
that cocaine abuse exists at every major studio,
is, including Paramount's Barry Diller, will have
to comment.
;eries, like cocaine and last May's examination of
il Enauirer. are not merely journalistic enterorises:
ng boosters. They often appear in the sweeps mon- ^ ^
nary, May and November, when ratings determine ^ /
idvertising rates for local stations.
ne of TV's most successful syndicated shows, is in
d position with its parent company. While Para'ides
the money and mangerial direction to "ET,"
publicists is eager to have the show hype Parans
and TV series, and to keep any Paramount dirt
n Paramount's public.
political issues
;. running "Southern Network" nearly free of f JV
d charge.
__ _ ^ i ?
we re noi cnarging oecause wnat
i, 'Southern Network' is offering will be uniy
que to cable," said Noel Bambrough, executive
vice president of Prime Cable, which
h has about 100,000 subscribers in the Atlanta
i- area. Also fueling Prime Cable's interest is a
d recent market study that found more than
s half of its subscribers want more public aff
fairs shows.
it
"Even if only one in 10 households visits
our programming for one hour, they will
n know 20 times more about the candidates,"
g Suitts said. "That's how little information is
e out there." ^ ^
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Phone: 787-7383
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1220 Augusta Rd. m |
Phone: 794-8541 9