The gamecock. (Columbia, S.C.) 1908-2006, October 26, 1983, Page 15, Image 15
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5X8VS8 HSICKS CO IK
By Kelley Sraithwaite
The announcement was aired on the radio
only hours before the concert was to begin.
To the surprise and dismay of ticket holders
throughout the South Carolina area, the
Stevie Nicks' concert, scheduled for Friday,
October 22, was cancelled late Friday
afternoon.
The reason for the cancellation, according
to radio reports, was a mild case of
jjii^uiiivsiiia.
A Coliseum production agent claims that
the cancellation was a surprise. "Friday mornino
thp staap. was. all set up, ready to go. I
guess that at that time, tney were prawning iu
put her up there."
The show, which sold out Friday afternoon,
has been rescheduled for November
24, Thanksgiving Day. "The date is a little
c Humorist college guides
By College Press Service
AMHERST, Mass. ? If you've been too
busy with 15 credit hours a week to learn the
dangers of intermajor dating, how to pull a
succesSsful all-nighter, or the Ten Rules of
Tanning, you can now relax. You can find it
all between the covers of "How to College: A
Humorous Guide to the Four Years."
You can find just about everything about
college life put between covers humorously
these days. "How to College" is just the
latest in a seemingly-endless series of campus
life parodies to appear in bookstores over the
last few years.
! ? Since the seminal "Preppy Handbook"
J appeared in 1980 with its guide to the campus
preppy movement, publishers have been taking
more stabs at the college humor market,
a market that didn't exist commercially a few
years ago.
4tI THINK you can look to 'The Preppy
Handbook' as the start of the trend," said
Susan Moldow, editor of "Alma Matters,"
Dell Publishing's entry in this fall's humor
market.
The Handbook inspired all sorts of
spinous, in 1V81 came a preppy calendar, a
s preppy notebook, and a preppy photo album
in college bookstores. Then, inevitably, came
"The I Hate Preppies Handbook."
In succession came regional "guides" ?
one to Texas colleges, for example ? and
generic guides like 1982's "MBA
Handbook."
"Welcome to Mount Merry College" was
a send-up of all small, private college
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Mason Wiley, were two of the original collaborators
on "The Preppy Handbook."
.1 They sold their shares in the book before it
was published to Lisa Birnbach, who not only
got to keep all the authors' royalties from
Ig the books and products, but also made two
^ highly-successful nationwide campus lecture
tours.
THIS FALL, besides "How to College"
and "Alma Matters," students can also pick
up "How to Survive Your College Daze."
There are "non-book books" without
character, plot or, often, much meaning,
said Pat Benson, reference book buyer for
the B. Dalton chain of bookstores.
Benson speculates they appeal to students
on all sorts of levels because they are often
"witty" and oddly nostalgic.
j "There's actually a market for kids to go
IX out and buy the whole feeling of the '50s,"
she said.
SOMETIMES THE guides can even be
helpful. "Publishers have always known"
how-to books have sold. Now, "they've kind
of dipped down to a younger age," she said.
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;ert rescheduled
bad because of the holidays, but if you'd
looked at the Coliseum programming book
for November, we had very few dates open,"
said a Coliseum official.
There Have hppn rnanv cnmnlolntr
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the cancellation of the concert as well as the
rescheduled date and many students are disappointed
about the incident.
One student and Stevie Nicks' fan said, "I
can't believe she cancelled. It was so lastminute.
I planned my whole weekend around
the concert, and now I can't even go to the
rescheduled show because I'll be at home
over Thanksgiving."
win uc given out at the box office
for ticketholders unable to attend the concert.
So far, only a small number of people
have shown up to turn in their tickets said a
Coliseum official.
swamp book market
"We've seen it before in the getting-in (to
college) level. But this (selling to students)
once they're in is a new trend."
Such books are not, in fact, always the top
sellers. In "Search of Excellence," a nonfiction
inquiry into what certain well-run
American companies have in common, is the
bestseliing book on campus as well as noncampus
bookstores, according to the most
recent book survey by the Chronicle of
Higher Education.
But they are good enough sellers to keep
publishers interested in trying to market even
campus cafeteria talk.
"We had been making our friends laugh
sitting around the dining table for years,"
said Eugene Reardon, one of three coauthors
of "How to College."
ALTHOUGH STILL students at Stanford,
Reardon, Bill Jeakle and Ed Wyatt
decided to put it all down in writing.
Their book is an accurate and witty
translation of many a typical dinner table
goof-off session, including features like a list
of the top 50 state schools (beginning with
Alabama and ending with Wyoming.)"
In 208 pages, the topics range from the
history of the university ("...Bologna and
Paris became known as universities in the
modern sense when they began to admit
lorejgn and secular students, and when their
football team began to have winning
seasons...") to applying for jobs ("Most
people realize that going into an interview
with potato salad breath could hurt their
chances...").
The students decided to publish the book
on their own and formed the Primer Press.
The three sold limited partnerships in the
firm for $1,000 each and printed 10,000
copies of the book.
THEY DESIGNED a cover and format
reminiscent of "The Preppy Handbook."
They've since ordered a second Drintinc and
are about to break even, Reardon said.
"How to College" has been noticed by
commercial publishers. New American
Library has offered to buy the rights to the
book, but the authors said no.
"It's ours," Reardon said. "We put a lot
of work into it, and we're not ready to give
up yet."
Reardon said the authors are negotiating
with New American Library to do another
project, and have signed a contract to write a
national college guide for Simon and
Schuster.
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